SEOUL—Six years after introducing its rollable OLED TV technology, LG has finally made it available to the public with the company announcing that its LG Signature OLED R (model RX) rollable TV is now available exclusively in South Korea for $87K.

“Not just an exceptional feat of engineering and user-centric design, this TV is a work of art that will enhance any space and complement any lifestyle,” LG boasts in its press release.

The LG Signature OLED R features a 65-inch flexible OLED display that uses self-lighting pixel technology and individual dimming control for its picture quality. Each TV also has brushed aluminum casing and a modern wool speaker cover by Denmark’s Kvadrat. The TV has three different viewing formats: Full View, Line Vie and Zero View.

“This is a true luxury product that reimagines what television can be, this unique TV delivers a differentiated user experience and a new way of thinking about space while once again confirming LG’s leadership in the premium TV market,” said Park Hyoung-sei, president of LG Home Entertainment Company.

LG is currently selling the LG Signature OLED R in only seven consumer electronic stores in South Korea. The price tag for the rollable TV is $87,000.

SEOUL, South Korea—While Korean consumers will have the first to purchase LG's rollable OLED TV R will have the first chance to do so later in 2019, those outside of Korea will have to wait until 2020. The rollable TV from LG is said to be the first TV display that can roll up on itself. No price has been set for the LG OLED TV R.

The full story is available at TVT's sister publication, Tom's Guide.