SAN JOSE, Calif.—As Roku celebrates the 10th anniversary of offering TVs with the Roku operating system, the streaming platform has announced that the Roku TV program now includes models from over 25 global TV partners and that its streaming platform saw 100 billion hours worth of streaming in a 12 month period ending in Q3 2023. 

“From the very beginning, we envisioned a world where TV fans could enjoy their favorite content on their own terms, on their preferred brand without any hassle,” said Mustafa Ozgen, president, Devices, Products and Technology, Roku. “As we celebrate this incredible milestone of 10 years of the Roku TV program, we look forward to continuing to innovate alongside our partners, to deliver the best possible streaming experience to households worldwide.”

The Roku TV program, which was launched in 2014 now includes a wide range of models from 2k to 8k to OLED models in a variety of sizes as well as Roku-branded TVs that launched in early 2023.

In addition to the 100 billion streaming hours on a trailing 12-month basis, Roku also said that users averaged 3.9 streaming hours a day per active account (as of Q3 2023).

The company separately announced a Roku Pro TV series of TVs to its line-up and the launch of Roku Smart Picture, coming in spring 2024, that elevate picture and audio quality for all Roku platforms.  

The company separately announced a new TV line to its line-up and the launch of Roku Smart Picture, coming in spring 2024, that elevate picture and audio quality for all Roku platforms. 

SAN JOSE, Calif.—Roku announced that for the second year in a row, the Roku Operating System (OS) was the number one smart TV OS sold in the U.S., citing NPD’s Weekly Retail Tracking Service data for January 3, 2021 through December 4, 2021.

Roku also announced that the company is hoping to build on that with a partnership with Sharp to bring a series of HD and 4K Sharp Roku TV models to customers in the United States in 2022. 

Sharp Roku TV models will come integrated with Roku OS, offering a customizable home screen, compatibility with the three major voice ecosystems and access to thousands of channels including over 200 live TV channels, the companies said. 

More details relating to availability and specs would be announced in the coming months. 

“Sharp, like Roku, is an award-winning, household known brand and we look forward to a productive partnership together in the US,” says Mustafa Ozgen, general manager and senior vice president of  account acquisitions at Roku. “We both firmly believe that the power and ease of use of Roku TV, combined with the Sharp brand promise of ‘simply better living’ makes an appealing combination for customers looking for a great TV experience.”

In addition, the Roku TV licensing program in Mexico will expand to include a total of ten brands, with the addition of Aiwa and HKPRO starting in early 2022, Roku announced.  

BERLIN—Roku is coming to Europe with its Roku TV licensing program with the expected Q4 launch of Hisense Roku TV models in the U.K., said Roku CEO Anthony Wood during the ongoing IFA 2019 convention in Berlin.

The Hisense Roku TV models, being shown this week at the technology gathering, offer an intuitive operating system, thousands of streaming channels, 4K UHD resolution and High Dynamic Range (HDR).

“While consumers love Roku TV’s simplicity and advanced features, TV manufacturers benefit from the low cost of manufacturing, a variety of technology options and support from Roku,” said Wood.

Roku licenses Roku TV reference designs based on Roku OS to television manufacturers to use in their smart TVs.

“The ability to quickly bring to market a leading smart TV experience that is regularly updated by Roku and is packed with entertainment gives TV manufacturers an edge in the competitive TV business,” he added.

Television manufacturers receive the Roku TV reference platform with TV and remote control designs. Roku also provides technical support to TV manufacturers. Roku also manages the software ecosystem for all Roku TVs. This includes updating streaming channels and software.

Manufacturers interested in the Roku Licensing Program can request more information by emailing rokutv@roku.com.