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                            <title><![CDATA[ Latest from Tv Technology in Rethink-tv ]]></title>
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        <description><![CDATA[ All the latest rethink-tv content from the Tv Technology team ]]></description>
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                                                            <title><![CDATA[ NFL Poised to Overtake Soccer as World's Most Lucrative TV Sport League by 2030 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nfl-poised-to-overtake-soccer-as-worlds-most-lucrative-tv-sport-league-by-2030</link>
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                            <![CDATA[ Global media rights revenue (MRR) for the Top 17 sports leagues will grow to $96.3 billion by 2035, according to Rethink TV ]]>
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                                                                        <pubDate>Tue, 18 Feb 2025 19:34:53 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/4eJN3kQeC3nwh8koUWc5RT-1280-80.png">
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                                                            <title><![CDATA[ As Streaming Matures, Growth Rate for QoE Agents Expected to Decline ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/as-streaming-matures-growth-rate-for-qoe-agents-expected-to-decline</link>
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                            <![CDATA[ The Service Obtainable Market (SOM) for Embedded QoE Agents is set to hit over $9 billion by 2028, according to Rethink TV ]]>
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                                                                        <pubDate>Thu, 27 Jul 2023 18:08:18 +0000</pubDate>                                                                                                                                <updated>Thu, 27 Jul 2023 18:21:17 +0000</updated>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
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                                                            <title><![CDATA[ New Report Examines Impact of FAST, AVoD on SVoD Market ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-report-examines-impact-of-fast-avod-on-svod-market</link>
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                            <![CDATA[ Rethink TV thinks Netflix, et al, should launch free ad-supported tiers on which to move password 'freeloaders' ]]>
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                                                                        <pubDate>Mon, 30 Jan 2023 15:34:39 +0000</pubDate>                                                                                                                                <updated>Mon, 30 Jan 2023 15:34:43 +0000</updated>
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                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YkDryvrJ8GyjmhcfTCi2EV-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
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                                                            <title><![CDATA[ SVOD Viewing Hours to Equal Traditional TV by 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/svod-viewing-hours-to-equal-traditional-tv-by-2023</link>
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                            <![CDATA[ SVOD uptake is accelerating according to Rethink Technology Research ]]>
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                                                                        <pubDate>Wed, 13 Feb 2019 19:44:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/kePpMxcbBGHtGPYWZ5URaa-1280-80.png">
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