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                    <title><![CDATA[ Latest from Tv Technology in Research ]]></title>
                <link>https://www.tvtechnology.com/tag/category/research</link>
        <description><![CDATA[ All the latest research content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 27 Apr 2026 21:05:58 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Pinterest Makes a Major Push into CTV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/pinterest-makes-a-major-push-into-ctv-advertising</link>
                                                                            <description>
                            <![CDATA[ The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition of tvScientific ]]>
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                                                                        <pubDate>Mon, 27 Apr 2026 21:05:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/n6Hy2yZDqY75hEiktw7vcd-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Pinterest graphic for tvScientific by Pinterest]]></media:description>                                                            <media:text><![CDATA[Pinterest graphic for tvScientific by Pinterest]]></media:text>
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                                                            <title><![CDATA[ Nielsen Introduces ‘Predictive Sales Lift’ Tool ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nielsen-introduces-predictive-sales-lift</link>
                                                                            <description>
                            <![CDATA[ Feature gives advertisers and agencies better insights into media campaign outcomes ]]>
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                                                                        <pubDate>Mon, 27 Apr 2026 20:10:13 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Apr 2026 21:06:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
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                                                            <title><![CDATA[ S&P Analysis: U.S. Podcast Consumption Grows as Industry Embraces Video ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/s-and-p-analysis-u-s-podcast-consumption-grows-as-industry-embraces-video</link>
                                                                            <description>
                            <![CDATA[ Nearly 60% of US online adults now report they listen to podcasts ]]>
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                                                                        <pubDate>Wed, 22 Apr 2026 15:42:10 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Apr 2026 15:55:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/v4mFvCECwBbDeJGeXe6jHR-1280-80.jpg">
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                                <media:title type="plain"><![CDATA[Image of microphone and podcast]]></media:title>
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                                                            <title><![CDATA[ Weigel Broadcasting Taps OpenAP for Advanced Advertising Tools ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/weigel-broadcasting-taps-openap-for-advanced-advertising-tools</link>
                                                                            <description>
                            <![CDATA[ The partnership marks a significant step in Weigel’s move beyond traditional demographics to towards audience-based buying, ]]>
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                                                                        <pubDate>Fri, 17 Apr 2026 02:03:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/U6Dk2Umw65ZKvYUc9ny6FM-1280-80.jpg">
                                                            <media:credit><![CDATA[Weigel]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Weigel Broadcasting logo]]></media:description>                                                            <media:text><![CDATA[Weigel Broadcasting logo]]></media:text>
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                                                            <title><![CDATA[ Locality Deploys Nielsen’s Media Data Engine ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/locality-deploys-nielsens-media-data-engine</link>
                                                                            <description>
                            <![CDATA[ It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in local markets ]]>
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                                                                        <pubDate>Wed, 15 Apr 2026 16:03:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
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                                                            <title><![CDATA[ Top Reason for Subscribing to Pay TV Is Live News and TV, Survey Finds ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/top-reason-for-subscribing-to-pay-tv-is-live-news-and-tv-survey-finds</link>
                                                                            <description>
                            <![CDATA[ Parks Associates also reports that 33% of subs said they liked the idea of having their content aggregated into one place ]]>
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                                                                        <pubDate>Tue, 14 Apr 2026 19:49:49 +0000</pubDate>                                                                                                                                <updated>Tue, 14 Apr 2026 19:50:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[family watching TV]]></media:description>                                                            <media:text><![CDATA[family watching TV]]></media:text>
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                                                            <title><![CDATA[ Survey: Among Key Demos, TV News Remains Most Consumed, Most Trusted News Source ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/survey-among-key-demos-tv-news-remains-most-consumed-most-trusted-news-source</link>
                                                                            <description>
                            <![CDATA[ The VAB study of media consumption among key audiences for advertisers found that 56% of adults with full time jobs are watching more TV news ]]>
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                                                                        <pubDate>Tue, 14 Apr 2026 16:13:14 +0000</pubDate>                                                                                                                                <updated>Wed, 15 Apr 2026 15:15:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ndoufJdNM2yNPwZRJDmEYB-1280-80.jpg">
                                                            <media:credit><![CDATA[CBS Atlanta]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The new AR/VR news studio during a rehearsal for the Sept. 15 launch of local newscasts at CBS Atlanta.]]></media:description>                                                            <media:text><![CDATA[The new AR/VR news studio during a rehearsal for the Sept. 15 launch of local newscasts at CBS Atlanta.]]></media:text>
                                <media:title type="plain"><![CDATA[The new AR/VR news studio during a rehearsal for the Sept. 15 launch of local newscasts at CBS Atlanta.]]></media:title>
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                                                            <title><![CDATA[ BIA Increases 2026 Local Ad Forecast to $184.5 Billion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/bia-increases-2026-local-ad-forecast-to-usd184-5-billion</link>
                                                                            <description>
                            <![CDATA[ Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising ]]>
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                                                                        <pubDate>Thu, 09 Apr 2026 08:05:00 +0000</pubDate>                                                                                                                                <updated>Thu, 09 Apr 2026 14:00:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ TelevisaUnivision Signs New Nielsen Media Intelligence Deal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/televisaunivision-signs-new-nielsen-media-intelligence-deal</link>
                                                                            <description>
                            <![CDATA[ The multi-year agreement covers all of its streaming, national and local TV and radio properties ]]>
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                                                                        <pubDate>Thu, 02 Apr 2026 16:45:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
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                                                    <category><![CDATA[Broadcast]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JbatSn7PMNckYuxSFkwn6C-1280-80.jpg">
                                                            <media:credit><![CDATA[TelevisaUnivision]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TelevisaUnivision]]></media:description>                                                            <media:text><![CDATA[TelevisaUnivision]]></media:text>
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                                                            <title><![CDATA[ Study: Global Streaming Subscription Revenue Surpasses $150 Billion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/study-global-streaming-subscription-revenue-surpasses-usd150-billion</link>
                                                                            <description>
                            <![CDATA[ Revenue on track to hit $200 billion by 2030 as streamers shift focus from subscriber growth to price increases and ad-supported tiers, Ampere Analysis reports ]]>
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                                                                        <pubDate>Mon, 30 Mar 2026 16:34:15 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg">
                                                            <media:credit><![CDATA[NBCU Local]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote and streaming content on a TV]]></media:description>                                                            <media:text><![CDATA[remote and streaming content on a TV]]></media:text>
                                <media:title type="plain"><![CDATA[remote and streaming content on a TV]]></media:title>
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                                                            <title><![CDATA[ Apogee Insight Acquires PMA Research ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/apogee-insight-acquires-pma-research</link>
                                                                            <description>
                            <![CDATA[ The deal expands its market intelligence offerings across display and ProAV markets ]]>
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                                                                        <pubDate>Thu, 26 Mar 2026 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 26 Mar 2026 14:06:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Analysis]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/76jH7atMURSys7JG39mhf5-1280-80.png">
                                                            <media:credit><![CDATA[Apogee Insight]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Apogee Insight]]></media:description>                                                            <media:text><![CDATA[Apogee Insight]]></media:text>
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                                                            <title><![CDATA[ Deloitte: 73% of Subs Are `Frustrated’ with SVOD Price Hikes ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/deloitte-streaming-churn-rises-73-percent-of-subs-are-frustrated-with-svod-price-hikes</link>
                                                                            <description>
                            <![CDATA[ 41% have ended a subscription in the last six months; 61% say they would cancel their favorite service if monthly prices increased by $5 ]]>
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                                                                        <pubDate>Wed, 25 Mar 2026 16:35:30 +0000</pubDate>                                                                                                                                <updated>Thu, 26 Mar 2026 14:35:00 +0000</updated>
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                                                    <category><![CDATA[Business]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nbVx449QhhPtDCratA4dxN-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
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                                                            <title><![CDATA[ Study: Repurposed Traditional TV Ads for CTV Is a Missed Opportunity ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/study-repurposed-traditional-tv-ads-for-ctv-is-a-missed-opportunity</link>
                                                                            <description>
                            <![CDATA[ About half of all CTV ads are still traditional TV spots that leave billions in potential brand impact untapped, according to TripleLift ]]>
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                                                                        <pubDate>Fri, 20 Mar 2026 19:11:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ Study: Creator Content Plays Growing Role in Streaming Habits ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-creator-content-play-growing-role-in-streaming-habits</link>
                                                                            <description>
                            <![CDATA[ 67% say creator content feels more original than most traditional TV and movies, according to a new survey from Tubi ]]>
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                                                                        <pubDate>Wed, 18 Mar 2026 18:39:27 +0000</pubDate>                                                                                                                                <updated>Wed, 18 Mar 2026 19:27:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nvUUoaDzMAgsZR4WzkMyzm-1280-80.jpg">
                                                            <media:credit><![CDATA[Tubi]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Tubi logo, yellow type on purple]]></media:description>                                                            <media:text><![CDATA[Tubi logo, yellow type on purple]]></media:text>
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                                                            <title><![CDATA[ A+E Global Media Signs New Agreement With Nielsen  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/a-e-global-media-signs-new-agreement-with-nielsen</link>
                                                                            <description>
                            <![CDATA[ The multiyear deal covers covers audience measurement and media intelligence and includes new services ]]>
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                                                                        <pubDate>Mon, 16 Mar 2026 16:41:58 +0000</pubDate>                                                                                                                                <updated>Tue, 17 Mar 2026 14:16:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
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                                                            <title><![CDATA[ YouTube Tops Disney and Netflix as World’s Biggest Media Company ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/youtube-tops-disney-and-netflix-as-worlds-biggest-media-company</link>
                                                                            <description>
                            <![CDATA[ Researcher values the company at more than $500B ]]>
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                                                                        <pubDate>Tue, 10 Mar 2026 15:19:34 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dGJEqjAGNLv4RnBDd43t53-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube icon]]></media:description>                                                            <media:text><![CDATA[YouTube icon]]></media:text>
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                                                            <title><![CDATA[ Study: Overloaded Sports Fans Fed Up with Fragmented Viewing Options ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-overloaded-sports-fans-fed-up-with-fragmented-sports-rights</link>
                                                                            <description>
                            <![CDATA[ The complexity of finding and watching their favorite sports creates opportunities for aggregators, researchers report ]]>
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                                                                        <pubDate>Mon, 09 Mar 2026 22:39:50 +0000</pubDate>                                                                                                                                <updated>Tue, 10 Mar 2026 14:06:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/EspeLetpR5u4aD27o9mpcX-1280-80.png">
                                                            <media:credit><![CDATA[Hub Entertainment Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hub Entertainment Research]]></media:description>                                                            <media:text><![CDATA[Hub Entertainment Research]]></media:text>
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                                                            <title><![CDATA[ Zefr Receives MRC Accreditation  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/zefr-receives-mrc-accreditation</link>
                                                                            <description>
                            <![CDATA[ The first-of-its kind accreditation for a third party platform integration is for content-level brand safety and suitability reporting on YouTube ]]>
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                                                                        <pubDate>Mon, 09 Mar 2026 22:12:19 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/sr7nNjYb9GbnT65Riz5ZvA-1280-80.png">
                                                            <media:credit><![CDATA[Zefr]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Graphic of screens in blue]]></media:description>                                                            <media:text><![CDATA[Graphic of screens in blue]]></media:text>
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                                                            <title><![CDATA[ Duke Tops Nielsen's List of Most Watched Men's College Basketball Teams ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/duke-tops-nielsens-list-of-most-watched-mens-college-basketball-teams</link>
                                                                            <description>
                            <![CDATA[ South Carolina and Iowa rank number 1 and 2 among the most watched women's college teams ]]>
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                                                                        <pubDate>Tue, 03 Mar 2026 20:08:45 +0000</pubDate>                                                                                                                                <updated>Tue, 03 Mar 2026 20:09:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/ANmkTRHR7wKzD23Jpms5Fi-1280-80.png">
                                                            <media:credit><![CDATA[NPAW]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[three young men watching basketball ]]></media:description>                                                            <media:text><![CDATA[three young men watching basketball ]]></media:text>
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                                                            <title><![CDATA[ Study: 20% of Internet Users Now Watch Video Podcasts on Social Media ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/study-20-percent-of-internet-users-now-watch-video-podcasts-on-social-media</link>
                                                                            <description>
                            <![CDATA[ As video podcasts go mainstream, YouTube has emerged as the most popular outlet according to Ampere Analysis ]]>
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                                                                        <pubDate>Tue, 03 Mar 2026 19:35:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dGJEqjAGNLv4RnBDd43t53-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube icon]]></media:description>                                                            <media:text><![CDATA[YouTube icon]]></media:text>
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                                                            <title><![CDATA[ Survey: 70% of CTV Advertisers Plan to Boost Spending in 2026 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/survey-70-percent-of-ctv-advertisers-plan-to-boost-spending-in-2026</link>
                                                                            <description>
                            <![CDATA[ They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions ]]>
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                                                                        <pubDate>Mon, 02 Mar 2026 17:39:31 +0000</pubDate>                                                                                                                                <updated>Mon, 02 Mar 2026 18:08:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ Nielsen Introduces 200+ New Advanced Audience Segments ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/nielsen-introduces-200-new-advanced-audience-segments</link>
                                                                            <description>
                            <![CDATA[ The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising ]]>
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                                                                        <pubDate>Fri, 27 Feb 2026 18:24:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
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                                                            <title><![CDATA[ TVB: Linear TV Still King ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/tvb-linear-tv-still-king</link>
                                                                            <description>
                            <![CDATA[ TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association ]]>
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                                                                        <pubDate>Fri, 27 Feb 2026 13:41:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Esv75WNz66Bmvr6FviojnG-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Woman watching TV news]]></media:description>                                                            <media:text><![CDATA[Woman watching TV news]]></media:text>
                                <media:title type="plain"><![CDATA[Woman watching TV news]]></media:title>
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                                                            <title><![CDATA[ 32.6 Million Americans Watched Trump's 2026 State of the Union Address ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/regulatory-legal/32-6-million-americans-watch-trumps-2026-state-of-the-union-address</link>
                                                                            <description>
                            <![CDATA[ About 2 million of those were younger viewers aged 18 to 34 ]]>
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                                                                        <pubDate>Thu, 26 Feb 2026 23:45:59 +0000</pubDate>                                                                                                                                <updated>Thu, 26 Feb 2026 23:50:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/webp" url="https://cdn.mos.cms.futurecdn.net/6Z4c2UrCTUmN6b5j6qKAxh-1280-80.webp">
                                                            <media:credit><![CDATA[White House]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Donald Trump at SOTU 2026]]></media:description>                                                            <media:text><![CDATA[Donald Trump at SOTU 2026]]></media:text>
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                                                            <title><![CDATA[ Survey: 88% of Sports Execs Bullish on Industry’s Prospects ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/survey-88-percent-of-sports-execs-bullish-on-industrys-prospects</link>
                                                                            <description>
                            <![CDATA[ Optimism among executives was coupled by growing interest in sports, particularly among younger viewers, according to a new survey ]]>
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                                                                        <pubDate>Thu, 26 Feb 2026 18:49:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/BKx82fyDA6rzLEFsxsojHA-1280-80.png">
                                                            <media:credit><![CDATA[Dolby]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Young people watching sports]]></media:description>                                                            <media:text><![CDATA[Young people watching sports]]></media:text>
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                                                            <title><![CDATA[ Samsung Taps Gracenote for AI-Powered Discovery ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/samsung-taps-gracenote-for-ai-powered-discovery</link>
                                                                            <description>
                            <![CDATA[ Its content metadata will power Samsung’s LLM-enabled improvements to entertainment search and discovery ]]>
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                                                                        <pubDate>Wed, 25 Feb 2026 19:50:14 +0000</pubDate>                                                                                                                                <updated>Wed, 25 Feb 2026 19:52:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/nFbbN3Wc8SCpiBhe37nCtJ-1280-80.png">
                                                            <media:credit><![CDATA[Gracenote]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Gracenote logo]]></media:description>                                                            <media:text><![CDATA[Gracenote logo]]></media:text>
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                                                            <title><![CDATA[ Study: Premium Video Ads Outperform YouTube ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-premium-video-ads-outperform-youtube</link>
                                                                            <description>
                            <![CDATA[ Audience data across Disney+, Netflix, HBO Max, Paramount+, Prime Video and 16 other platforms found that premium video delivered stronger results according to the VAB ]]>
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                                                                        <pubDate>Tue, 24 Feb 2026 18:13:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HTNngHTcJYVGWGTXNVPS56-1280-80.jpg">
                                                            <media:credit><![CDATA[Ranker]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Streaming platforms]]></media:description>                                                            <media:text><![CDATA[Streaming platforms]]></media:text>
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                                                            <title><![CDATA[ Milan Cortina Winter Olympics U.S. Viewing Best Since 2014 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/winter-olympics-u-s-viewing-nearly-doubled</link>
                                                                            <description>
                            <![CDATA[ Average viewing of 23.5 million across NBC, Peacock, NBCU Digital Platforms and Versant’s USA Network and CNBC was up 96% over Beijing in 2022 ]]>
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                                                                        <pubDate>Tue, 24 Feb 2026 16:23:02 +0000</pubDate>                                                                                                                                <updated>Tue, 24 Feb 2026 16:29:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/nsHEgCU6EbuC3QhJbwdpPL-1280-80.png">
                                                            <media:credit><![CDATA[IOC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Milano Cortina 2026 Olympics graphic with a snowy mountain]]></media:description>                                                            <media:text><![CDATA[Milano Cortina 2026 Olympics graphic with a snowy mountain]]></media:text>
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                                                            <title><![CDATA[ Study: Sports Programming on Major Streamers Up 52% YoY ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/sports-programming-on-major-streamers-up-52-percent-yoy</link>
                                                                            <description>
                            <![CDATA[ New Gracenote data also shows that news content on FAST channels up 58% as streaming catalogs continue rapid expansion ]]>
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                                                                        <pubDate>Thu, 19 Feb 2026 20:14:15 +0000</pubDate>                                                                                                                                <updated>Thu, 19 Feb 2026 20:42:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/Pucozs9QCEYu8CQnURAUj4-1280-80.png">
                                                            <media:credit><![CDATA[Paramount]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Following its acquisition of UFC broadcast rights from ESPN, Paramount+ now delivers more than twice the sports content of any SVOD platform, up 219% YoY.]]></media:description>                                                            <media:text><![CDATA[Paramount and UFC logos]]></media:text>
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                                                            <title><![CDATA[ NBA All-Star Game Averages 8.8 Million Viewers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nba-all-star-game-averages-8-8-million-viewers</link>
                                                                            <description>
                            <![CDATA[ Audiences across NBC, Peacock and Telemundo were the largest since 2011 ]]>
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                                                                        <pubDate>Tue, 17 Feb 2026 20:53:19 +0000</pubDate>                                                                                                                                <updated>Tue, 17 Feb 2026 20:54:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Remote Production]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/webp" url="https://cdn.mos.cms.futurecdn.net/GRGocZmVC5Ko9mqJYM4fwU-1280-80.webp">
                                                            <media:credit><![CDATA[NBC Sports]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[All-star game]]></media:description>                                                            <media:text><![CDATA[All-star game]]></media:text>
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                                                            <title><![CDATA[ CIMM Details Research Plans for 2026 and New Board Appointments ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/cimm-details-research-plans-for-2026-and-new-board-appointments</link>
                                                                            <description>
                            <![CDATA[ Executives from Disney and OMD have joined the group’s Board ]]>
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                                                                        <pubDate>Thu, 12 Feb 2026 19:35:49 +0000</pubDate>                                                                                                                                <updated>Thu, 12 Feb 2026 20:32:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/wKQEb4jv5vs68ciPS9frrg-1280-80.png">
                                                            <media:credit><![CDATA[CIMM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[CIMM]]></media:description>                                                            <media:text><![CDATA[CIMM]]></media:text>
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                                                            <title><![CDATA[ Survey: Voters Say Broadcast Ownership Cap Is Unfair to Local Stations ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/regulatory-legal/survey-voters-say-broadcast-ownership-cap-is-unfair-to-local-stations</link>
                                                                            <description>
                            <![CDATA[ The NAB released survey data showing that 58% said the current ownership rules are `unfair’ and 38% are more likely to vote for lawmakers who want to eliminate them ]]>
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                                                                        <pubDate>Tue, 03 Feb 2026 17:58:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Legislation]]></category>
                                                    <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KRLEL4YiHNnpLvBLD4yh7M-1280-80.jpeg">
                                                            <media:credit><![CDATA[NAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Capitol Building]]></media:description>                                                            <media:text><![CDATA[Capitol Building]]></media:text>
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                                                            <title><![CDATA[ Nielsen To Launch Co-Viewing Pilot Program Beginning With Super Bowl ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nielsen-to-launch-co-viewing-pilot-program-beginning-with-super-bowl</link>
                                                                            <description>
                            <![CDATA[ Project will use Nielsen’s proprietary wearable measurement devices ]]>
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                                                                        <pubDate>Tue, 03 Feb 2026 14:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 04 Feb 2026 14:08:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/74KksXonPHk994cn7snHye-1280-80.jpg">
                                                            <media:credit><![CDATA[NFL]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NFL]]></media:description>                                                            <media:text><![CDATA[NFL]]></media:text>
                                <media:title type="plain"><![CDATA[NFL]]></media:title>
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                                                            <title><![CDATA[ IAB Launches Project Eidos To Modernize Ad, Marketing Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/iab-launches-project-eidos-to-modernize-ad-marketing-measurement</link>
                                                                            <description>
                            <![CDATA[ The multi-year project aims to replace today’s channel-by-channel measurement ]]>
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                                                                        <pubDate>Mon, 02 Feb 2026 18:47:04 +0000</pubDate>                                                                                                                                <updated>Mon, 02 Feb 2026 18:50:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nRa3CmXta9qY5fGzkhJi26-1280-80.jpg">
                                                            <media:credit><![CDATA[IAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well. ]]></media:description>                                                            <media:text><![CDATA[IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well. ]]></media:text>
                                <media:title type="plain"><![CDATA[IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well. ]]></media:title>
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                                                            <title><![CDATA[ MRC Issues Final Digital Advertising Auction Transparency Standards ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/mrc-issues-final-digital-advertising-auction-transparency-standards</link>
                                                                            <description>
                            <![CDATA[ The standards create a baseline for disclosure and reporting in terms of how an auction scores, sets prices, uses reserves, and changes over time ]]>
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                                                                        <pubDate>Thu, 29 Jan 2026 19:43:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CeQ7eMw4fqMYNy3U9CsQKo-1280-80.jpg">
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                                                            <title><![CDATA[ Report: Performance TV Ties With Social Media in Driving Ad Results ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/report-performance-tv-ties-with-social-media-in-driving-ad-results</link>
                                                                            <description>
                            <![CDATA[ ‘2026 State of Performance TV Report’ from tvScientific also finds budgets shifting from YouTube, Meta ]]>
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                                                                        <pubDate>Wed, 28 Jan 2026 17:53:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RA2LFjifsZ2CcxiwCKRqSP-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Video on demand menu on a smart TV screen, entertainment and movies concept]]></media:description>                                                            <media:text><![CDATA[Video on demand menu on a smart TV screen, entertainment and movies concept]]></media:text>
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                                                            <title><![CDATA[ Hub: Rising Social and Creator Video Consumption Reduces Time Spent with TV and Movies ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/hub-rising-social-and-creator-video-consumption-reduces-time-spent-with-tv-and-movies</link>
                                                                            <description>
                            <![CDATA[ Short-form video is expanding beyond young viewers and mobile devices, earning a growing place on the big-screen TV according to new research from Hub ]]>
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                                                                        <pubDate>Mon, 26 Jan 2026 16:42:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ TV Technology Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5DrG2fQUc2anQxYmfPxfsH-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Young people using smartphones]]></media:description>                                                            <media:text><![CDATA[Young people using smartphones]]></media:text>
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                                                            <title><![CDATA[ Survey: Two-Thirds of Black Consumers Pay More Attention to Culturally Relevant Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/survey-two-thirds-of-black-consumers-pay-more-attention-to-culturally-relevant-ads</link>
                                                                            <description>
                            <![CDATA[ The majority of those surveyed prefer to buy brands who advertise in content that reflect their culture, Nielsen reports ]]>
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                                                                        <pubDate>Tue, 20 Jan 2026 23:41:43 +0000</pubDate>                                                                                                                                <updated>Wed, 21 Jan 2026 15:12:27 +0000</updated>
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                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Z7bvJSUzeRygvgwVQeMvR-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[couple watching TV]]></media:description>                                                            <media:text><![CDATA[couple watching TV]]></media:text>
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                                                            <title><![CDATA[ S&P: Funding for GenAI Applications Nearly Tripled in 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/s-and-p-funding-for-genai-applications-nearly-tripled-in-2025</link>
                                                                            <description>
                            <![CDATA[ GenAI application startups raised more than $95 billion across 143 funding rounds in 2025, according to data from S&P Global Market Intelligence. ]]>
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                                                                        <pubDate>Mon, 19 Jan 2026 19:35:02 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Jan 2026 19:35:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UA5UbkQHxxWC2SHngqzNGD-1280-80.jpg">
                                                            <media:credit><![CDATA[Writecream.com]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[AI in Media &amp; Entertainment image generated by Writecream.com]]></media:description>                                                            <media:text><![CDATA[AI in Media &amp; Entertainment image generated by Writecream.com]]></media:text>
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                                                            <title><![CDATA[ NAB: Free Local Broadcasting Powers $1.19 Trillion in U.S. Economic Activity ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/nab-free-local-broadcasting-powers-usd1-19-trillion-in-u-s-economic-activity</link>
                                                                            <description>
                            <![CDATA[ The new research commissioned by the NAB found that local broadcasting supports 2.46 million jobs nationwide ]]>
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                                                                        <pubDate>Fri, 16 Jan 2026 21:17:08 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Jan 2026 20:27:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EBJecBMFskjMMr8NijpFSg-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ Study: Broadcast Remains the Most Powerful Platform for Reaching NFL Audiences ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/study-broadcast-remains-the-most-powerful-platform-for-reaching-nfl-audiences</link>
                                                                            <description>
                            <![CDATA[ While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports ]]>
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                                                                        <pubDate>Thu, 15 Jan 2026 17:34:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
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                                                    <category><![CDATA[Sports Production]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6HiDszkyokokBvLhnWR9Eo-1280-80.jpg">
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                                                            <title><![CDATA[ Netflix Drives Global Growth in Ad-Supported Streaming ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/netflix-drives-global-growth-in-ad-supported-streaming</link>
                                                                            <description>
                            <![CDATA[ Ad-supported streaming grew across major platforms between Q4 2024 and Q3 2025, despite a drop in usage on Prime Video ]]>
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                                                                        <pubDate>Tue, 13 Jan 2026 13:16:58 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Jan 2026 13:22:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Insights]]></category>
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                                                                                                                    <dc:creator><![CDATA[ TV Technology Staff ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/MootUismtsUYeChEmTd4ig-1280-80.png">
                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Netflix]]></media:description>                                                            <media:text><![CDATA[Netflix]]></media:text>
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                                                            <title><![CDATA[ NFL’s 2025-26 Regular Season Is Second-Most-Watched Ever ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/regular-season-nfl-viewing-2nd-highest-ever</link>
                                                                            <description>
                            <![CDATA[ Games averaged 18.7 million viewers, up 10% from 2024 ]]>
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                                                                        <pubDate>Thu, 08 Jan 2026 18:47:01 +0000</pubDate>                                                                                                                                <updated>Thu, 08 Jan 2026 21:20:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6HiDszkyokokBvLhnWR9Eo-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[‘Thursday Night Football’ games on Prime Video saw the biggest increase,  growing 16% in viewership compared to last year. ]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Parks: Smart TVs Are Primary Streaming Device in U.S. Homes ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/parks-smart-tv-is-primary-streaming-device-in-u-s</link>
                                                                            <description>
                            <![CDATA[ Study finds that 61% of U.S. internet households use the TV as their main streaming device; Roku remains the most popular OS ]]>
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                                                                        <pubDate>Tue, 06 Jan 2026 19:14:39 +0000</pubDate>                                                                                                                                <updated>Tue, 06 Jan 2026 23:51:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/MdMYmnBJHLg8JPfLfJuSFT-1280-80.png">
                                                            <media:credit><![CDATA[Samsung TV Plus]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Samsung&#039;s Tizen operating system leads the smart TV market, with 34% of smart TV owners relying on Samsung Tizen OS as their most-often-used smart TV.]]></media:description>                                                            <media:text><![CDATA[Samsung TV Plus user interface shown on a TV]]></media:text>
                                <media:title type="plain"><![CDATA[Samsung TV Plus user interface shown on a TV]]></media:title>
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                                                            <title><![CDATA[ CTA: U.S. Consumer Tech Revenue to Hit $565 Billion in 2026 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/cta-u-s-consumer-tech-revenue-to-hit-usd565-billion-in-2026</link>
                                                                            <description>
                            <![CDATA[ As CES 2026 opens in Las Vegas amid uncertainty about tariffs and the economy, the trade group predicts 3.7% growth this year ]]>
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                                                                        <pubDate>Tue, 06 Jan 2026 17:29:04 +0000</pubDate>                                                                                                                                <updated>Tue, 06 Jan 2026 19:35:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Events]]></category>
                                                    <category><![CDATA[Trends]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VMguX2d2YpxKfWu7u5GrCN-1280-80.jpg">
                                                            <media:credit><![CDATA[CES 2026]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Shot of the show floor for CES]]></media:description>                                                            <media:text><![CDATA[Shot of the show floor for CES]]></media:text>
                                <media:title type="plain"><![CDATA[Shot of the show floor for CES]]></media:title>
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                                                            <title><![CDATA[ TV Tech’s Top Data Dumps of 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/tv-techs-top-data-points-of-2025</link>
                                                                            <description>
                            <![CDATA[ Our 15 most popular stories covering new research and data highlight the major trends reshaping the industry ]]>
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                                                                        <pubDate>Fri, 26 Dec 2025 17:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 26 Dec 2025 18:08:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JgDuok2skXTKbCjCdyB6UP-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[digital tunnel]]></media:description>                                                            <media:text><![CDATA[digital tunnel]]></media:text>
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                                                            <title><![CDATA[ Nielsen, Roku Expand Measurement Partnership ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/nielsen-roku-expand-measurement-partnership</link>
                                                                            <description>
                            <![CDATA[ The agreement integrates Roku data into Nielsen measurement ]]>
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                                                                        <pubDate>Mon, 22 Dec 2025 18:09:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Business]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ALCexPeTX7BeUoc9yf4ewB-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku and Nielsen logos on a purple background]]></media:description>                                                            <media:text><![CDATA[Roku and Nielsen logos on a purple background]]></media:text>
                                <media:title type="plain"><![CDATA[Roku and Nielsen logos on a purple background]]></media:title>
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                                                            <title><![CDATA[ New Poll Shows Widespread Opposition to Broadcast TV Station Mergers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/regulatory-legal/new-national-poll-shows-likely-voters-oppose-broadcast-tv-station-mergers</link>
                                                                            <description>
                            <![CDATA[ Poll commissioned by opponents of lifting FCC station group ownership rules found that 72% opposed more consolidation ]]>
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                                                                        <pubDate>Fri, 19 Dec 2025 16:36:22 +0000</pubDate>                                                                                                                                <updated>Tue, 06 Jan 2026 17:07:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Legislation]]></category>
                                                    <category><![CDATA[FCC]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/AUHEYkoTKDiTK6qn94kwBa-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ Study: U.S. Pay TV, Video Revenue to Total $190.7B in 2030 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/study-total-u-s-subscription-tv-and-video-revenue-to-hit-usd190-7-billion-in-20230</link>
                                                                            <description>
                            <![CDATA[ Parks also projects that total TV and video subs in the U.S. will grow from 719 million in 2025 to 765 million by 2030 ]]>
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                                                                        <pubDate>Tue, 16 Dec 2025 19:45:59 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Dec 2025 22:14:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Trends]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Z7bvJSUzeRygvgwVQeMvR-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[couple watching TV]]></media:description>                                                            <media:text><![CDATA[couple watching TV]]></media:text>
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                                                            <title><![CDATA[ Analyst: Pay TV Video Subs Rise for First Time Since 2017 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/analyst-pay-tv-video-subs-increase-for-first-time-since-2017</link>
                                                                            <description>
                            <![CDATA[ Subscriber counts for MVPDs and vMVPDs increased in Q3 2025, ending 30 straight quarters of losses, according to MoffettNathanson ]]>
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                                                                        <pubDate>Wed, 10 Dec 2025 19:33:28 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:35:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kb7UV4662UsK6XvsNvAYWk-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[cord-cutting]]></media:description>                                                            <media:text><![CDATA[cord-cutting]]></media:text>
                                <media:title type="plain"><![CDATA[cord-cutting]]></media:title>
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