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                            <title><![CDATA[ Latest from Tv Technology in Research ]]></title>
                <link>https://www.tvtechnology.com/tag/category/research</link>
        <description><![CDATA[ All the latest research content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Fri, 12 Jun 2026 20:21:18 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ Harris Poll: Half of Americans Plan to Watch at Least One World Cup Match ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/harris-poll-half-of-american-plan-to-watch-at-lease-one-world-cup-match</link>
                                                                            <description>
                            <![CDATA[ One in four say they have only recently become more interested in soccer, with millennials, Hispanic Americans, and hybrid workers driving the surge in interest. ]]>
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                                                                        <pubDate>Fri, 12 Jun 2026 20:21:18 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Jun 2026 14:03:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Carl Recine/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[MEXICO CITY, MEXICO - JUNE 11: Julian Quinones #16 of Mexico celebrates with teammates after scoring the team&amp;apos;s first goal during the FIFA World Cup 2026 Group A match between Mexico and South Africa at Mexico City Stadium on June 11, 2026 in Mexico City, Mexico. (Photo by Carl Recine/Getty Images)]]></media:description>                                                            <media:text><![CDATA[MEXICO CITY, MEXICO - JUNE 11: Julian Quinones #16 of Mexico celebrates with teammates after scoring the team&amp;apos;s first goal during the FIFA World Cup 2026 Group A match between Mexico and South Africa at Mexico City Stadium on June 11, 2026 in Mexico City, Mexico. (Photo by Carl Recine/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[MEXICO CITY, MEXICO - JUNE 11: Julian Quinones #16 of Mexico celebrates with teammates after scoring the team&amp;apos;s first goal during the FIFA World Cup 2026 Group A match between Mexico and South Africa at Mexico City Stadium on June 11, 2026 in Mexico City, Mexico. (Photo by Carl Recine/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ TiVo: TV Viewing Hits Post-Pandemic Peak ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/trends/tivo-tv-viewing-hits-post-pandemic-peak</link>
                                                                            <description>
                            <![CDATA[ While sports is the overwhelming favorite, viewers are turning more to locally-produced programming, according to the TiVo Video Trends Report ]]>
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                                                                        <pubDate>Thu, 04 Jun 2026 13:03:29 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Jun 2026 14:11:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[family watching TV]]></media:description>                                                            <media:text><![CDATA[family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[family watching TV]]></media:title>
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                                                            <title><![CDATA[ Nielsen: Thunder Rolls as NBA’s Most-Watched Team ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/oklahoma-city-thunder-tops-nielsen-ranking-of-most-viewed-nba-teams</link>
                                                                            <description>
                            <![CDATA[ Oklahoma City averages 1.8 million viewers per regular-season telecast, with LeBron James reigning as viewership king among players ]]>
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                                                                        <pubDate>Wed, 03 Jun 2026 16:21:14 +0000</pubDate>                                                                                                                                <updated>Wed, 03 Jun 2026 18:13:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Luke Hales/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Most-watched player LeBron James of the Lakers drives against Alex Caruso of the most-watched Thunder in a second-round NBA Playoffs game.  ]]></media:description>                                                            <media:text><![CDATA[LeBron James #23 of the Los Angeles Lakers dribbles against Alex Caruso #9 of the Oklahoma City Thunder during the fourth quarter in Game Four of the Second Round of the NBA Western Conference Playoffs at Crypto.com Arena on May 11, 2026 in Los Angeles, California (Photo by Luke Hales/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[LeBron James #23 of the Los Angeles Lakers dribbles against Alex Caruso #9 of the Oklahoma City Thunder during the fourth quarter in Game Four of the Second Round of the NBA Western Conference Playoffs at Crypto.com Arena on May 11, 2026 in Los Angeles, California (Photo by Luke Hales/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ Comscore’s New AI Intelligence Report Shows Massive Growth for Claude ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/comscores-new-ai-intelligence-report-shows-massive-growth-for-claude</link>
                                                                            <description>
                            <![CDATA[ ChatGPT retains top spot in Q1, but Claude emerges as a fast-rising challenger, and women overindex on mobile AI assistant usage ]]>
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                                                                        <pubDate>Tue, 02 Jun 2026 23:22:10 +0000</pubDate>                                                                                                                                <updated>Wed, 03 Jun 2026 15:06:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Illustration photo showing the Claude logo displayed on a smartphone and the Anthropic logo on a computer screen, highlighting the growing competition among major artificial intelligence companies and the rapid evolution of AI technologies, in Tunis,Tunisia on May 24,2026. (Photo by Imen Ben Youssef / Hans Lucas via AFP)]]></media:description>                                                            <media:text><![CDATA[Illustration photo showing the Claude logo displayed on a smartphone and the Anthropic logo on a computer screen, highlighting the growing competition among major artificial intelligence companies and the rapid evolution of AI technologies, in Tunis,Tunisia on May 24,2026. (Photo by Imen Ben Youssef / Hans Lucas via AFP)]]></media:text>
                                <media:title type="plain"><![CDATA[Illustration photo showing the Claude logo displayed on a smartphone and the Anthropic logo on a computer screen, highlighting the growing competition among major artificial intelligence companies and the rapid evolution of AI technologies, in Tunis,Tunisia on May 24,2026. (Photo by Imen Ben Youssef / Hans Lucas via AFP)]]></media:title>
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                                                            <title><![CDATA[ Study: Record Revenue Expected for FIFA World Cup 2026 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-record-revenue-expected-for-fifa-world-cup-2026</link>
                                                                            <description>
                            <![CDATA[ The tournament is expected to generate $9 billion in revenue, including record payments for media rights according to S&P Global Market Intelligence ]]>
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                                                                        <pubDate>Tue, 02 Jun 2026 23:20:41 +0000</pubDate>                                                                                                                                <updated>Wed, 03 Jun 2026 20:53:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[trophies]]></media:description>                                                            <media:text><![CDATA[trophies]]></media:text>
                                <media:title type="plain"><![CDATA[trophies]]></media:title>
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                                                            <title><![CDATA[ Study: Average Time Between Seasons for Original Streaming Series Doubles ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-average-time-between-seasons-for-original-streaming-series-doubles</link>
                                                                            <description>
                            <![CDATA[ Yet subscribers and viewers are remaining surprisingly loyal ]]>
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                                                                        <pubDate>Wed, 27 May 2026 22:42:01 +0000</pubDate>                                                                                                                                <updated>Thu, 28 May 2026 17:24:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Scripted Production]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Overall viewing of the Netflix series “Stranger Things” rose by 300% ahead of the show’s final season in second-half 2025. ]]></media:description>                                                            <media:text><![CDATA[Stranger Things]]></media:text>
                                <media:title type="plain"><![CDATA[Stranger Things]]></media:title>
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                                                            <title><![CDATA[ New CIMM Paper Urges Industry to Rethink How Media Is Evaluated ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/new-cimm-paper-urges-industry-to-rethink-how-media-is-evaluated</link>
                                                                            <description>
                            <![CDATA[ Group launches an industry consultation to support adoption of quality-based media buying ]]>
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                                                                        <pubDate>Fri, 22 May 2026 17:49:09 +0000</pubDate>                                                                                                                                <updated>Fri, 22 May 2026 21:24:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[CIMM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[CIMM logo]]></media:description>                                                            <media:text><![CDATA[CIMM logo]]></media:text>
                                <media:title type="plain"><![CDATA[CIMM logo]]></media:title>
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                                                            <title><![CDATA[ Study: Sports Content Is Fastest-Growing Portion of Top Global SVOD Catalogs  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/study-sports-content-is-fastest-growing-portion-of-top-global-svod-catalogs</link>
                                                                            <description>
                            <![CDATA[ HBO Max is home to the most sports programming among major streamers, according to Gracenote ]]>
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                                                                        <pubDate>Thu, 21 May 2026 18:11:44 +0000</pubDate>                                                                                                                                <updated>Thu, 21 May 2026 18:11:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[HBO Max]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[HBO Max]]></media:description>                                                            <media:text><![CDATA[HBO Max]]></media:text>
                                <media:title type="plain"><![CDATA[HBO Max]]></media:title>
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                                                            <title><![CDATA[ Study: AI Labeling Does Not Hurt Video Ad Performance ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-ai-labeling-does-not-hurt-video-ad-performance</link>
                                                                            <description>
                            <![CDATA[ MediaScience tested four AI labeling approaches as governments and platforms start to require disclosure ]]>
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                                                                        <pubDate>Thu, 21 May 2026 16:50:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Electric Sheep]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Electric Sheep AI video platform]]></media:description>                                                            <media:text><![CDATA[Electric Sheep AI video platform]]></media:text>
                                <media:title type="plain"><![CDATA[Electric Sheep AI video platform]]></media:title>
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                                                            <title><![CDATA[ Budgets Are Now the Top Consideration for Buying a Streaming Service ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/budgets-are-now-the-top-consideration-for-buying-a-streaming-service</link>
                                                                            <description>
                            <![CDATA[ Half of consumers "strongly agree" that budget is the main factor they consider when buying entertainment services ]]>
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                                                                        <pubDate>Wed, 20 May 2026 00:09:54 +0000</pubDate>                                                                                                                                <updated>Wed, 20 May 2026 00:09:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Ranker]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Streaming platforms]]></media:description>                                                            <media:text><![CDATA[Streaming platforms]]></media:text>
                                <media:title type="plain"><![CDATA[Streaming platforms]]></media:title>
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                                                            <title><![CDATA[ Amazon, Netflix and Google to Capture Half of CTV Ad Market by 2030 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/amazon-netflix-and-google-to-capture-half-of-ctv-ad-market-by-2030</link>
                                                                            <description>
                            <![CDATA[ Omdia is projecting that global CTV ad revenue will hit $81 billion by 2030 ]]>
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                                                                        <pubDate>Tue, 19 May 2026 18:17:58 +0000</pubDate>                                                                                                                                <updated>Tue, 19 May 2026 18:18:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Thomas Trutschel/Photothek via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[BERLIN, GERMANY - FEBRUARY 21: Symbol photo: The logos of the streaming services Amazon Prime Video, Netflix, amazon music and youtube can be seen on a television on February 21, 2020 in Berlin, Germany. (Photo by Thomas Trutschel/Photothek via Getty Images)]]></media:description>                                                            <media:text><![CDATA[BERLIN, GERMANY - FEBRUARY 21: Symbol photo: The logos of the streaming services Amazon Prime Video, Netflix, amazon music and youtube can be seen on a television on February 21, 2020 in Berlin, Germany. (Photo by Thomas Trutschel/Photothek via Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[BERLIN, GERMANY - FEBRUARY 21: Symbol photo: The logos of the streaming services Amazon Prime Video, Netflix, amazon music and youtube can be seen on a television on February 21, 2020 in Berlin, Germany. (Photo by Thomas Trutschel/Photothek via Getty Images)]]></media:title>
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                                                            <title><![CDATA[ Analysts: `Streaming Is Actually Lowering the Cost of Watching the NFL’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/analysts-streaming-is-actually-lowering-the-cost-of-watching-the-nfl</link>
                                                                            <description>
                            <![CDATA[ Data from LightShed Partners shows that fans can watch every NFL game, 272 in tidal, for under $600 with an antenna ]]>
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                                                                        <pubDate>Fri, 15 May 2026 18:35:24 +0000</pubDate>                                                                                                                                <updated>Fri, 15 May 2026 18:35:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Aaron M. Sprecher/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NEW ORLEANS, LOUISIANA -  DECEMBER 01: NFL Christmas Gameday signage advertising the NFL&amp;apos;s two Christmas Day marquee games streaming live on Netflix on December 01, 2024 in New Orleans, Louisiana. (Photo by Aaron M. Sprecher/Getty Images)]]></media:description>                                                            <media:text><![CDATA[NEW ORLEANS, LOUISIANA -  DECEMBER 01: NFL Christmas Gameday signage advertising the NFL&amp;apos;s two Christmas Day marquee games streaming live on Netflix on December 01, 2024 in New Orleans, Louisiana. (Photo by Aaron M. Sprecher/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[NEW ORLEANS, LOUISIANA -  DECEMBER 01: NFL Christmas Gameday signage advertising the NFL&amp;apos;s two Christmas Day marquee games streaming live on Netflix on December 01, 2024 in New Orleans, Louisiana. (Photo by Aaron M. Sprecher/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ Study: Data and Measurement Problems Reduce CTV Ad Budgets ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/study-ctvs-data-and-measurement-problems-reduce-ad-budgets</link>
                                                                            <description>
                            <![CDATA[ 86% of media planners would move more of their linear TV budgets to CTV if they had show-level targeting and reporting, according to Gracenote ]]>
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                                                                        <pubDate>Thu, 14 May 2026 20:13:06 +0000</pubDate>                                                                                                                                <updated>Thu, 14 May 2026 22:40:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ Study: Downstream Fiber Usage Outpaces Cable Broadband ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-downstream-fiber-usage-outpaces-docsis</link>
                                                                            <description>
                            <![CDATA[ OpenVault Broadband Insights report finds 3 times higher median usage for fiber during the evening peak period in Q1 2026 ]]>
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                                                                        <pubDate>Wed, 13 May 2026 16:54:28 +0000</pubDate>                                                                                                                                <updated>Wed, 13 May 2026 17:15:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[IP &amp; Networking]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fiber optic]]></media:description>                                                            <media:text><![CDATA[Fiber optic]]></media:text>
                                <media:title type="plain"><![CDATA[Fiber optic]]></media:title>
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                                                            <title><![CDATA[ Parks: Tubi, Roku Channel Are Top U.S. FAST Platforms ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/study-tubi-and-the-roku-channel-top-list-of-fast-channels</link>
                                                                            <description>
                            <![CDATA[ Fox’s Tubi platform leads the pack in monthly users, research firm finds ]]>
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                                                                        <pubDate>Wed, 13 May 2026 16:40:34 +0000</pubDate>                                                                                                                                <updated>Wed, 13 May 2026 17:04:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Tubi]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Tubi is the fastest-growing FAST platform, per Parks Associates. ]]></media:description>                                                            <media:text><![CDATA[Tubi device ecosystem]]></media:text>
                                <media:title type="plain"><![CDATA[Tubi device ecosystem]]></media:title>
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                                                            <title><![CDATA[ Study: Free Streaming Emerges as TV’s New Normal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/study-free-streaming-emerges-as-tvs-new-normal</link>
                                                                            <description>
                            <![CDATA[ FAST users watch and spend nearly as much on streaming as non-users according to Hub Entertainment Research ]]>
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                                                                        <pubDate>Tue, 12 May 2026 18:01:37 +0000</pubDate>                                                                                                                                <updated>Wed, 13 May 2026 14:17:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <title><![CDATA[ NBC Sports’ NBA Playoff Viewership Up 58% ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nbc-sports-nba-playoff-viewership-up-58-percent</link>
                                                                            <description>
                            <![CDATA[ NBC Sports averaged 4.9 Million Viewers for 13 NBA playoff games on NBC and Peacock from April 19-28 ]]>
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                                                                        <pubDate>Mon, 04 May 2026 17:41:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[NBC Sports]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NBA logo with NBC and Peacock logos]]></media:description>                                                            <media:text><![CDATA[NBA logo with NBC and Peacock logos]]></media:text>
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                                                            <title><![CDATA[ Study: Paramount-WBD Deal Signals New Era of Streaming Scale ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/study-paramount-wbd-deal-signals-new-era-of-streaming-scale</link>
                                                                            <description>
                            <![CDATA[ Combined entity reaches 57% of US internet households, positioning it alongside Netflix, Google, Amazon, and Disney in viewer engagement and reach ]]>
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                                                                        <pubDate>Mon, 04 May 2026 16:04:11 +0000</pubDate>                                                                                                                                <updated>Mon, 04 May 2026 16:06:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ Pinterest Makes a Major Push into CTV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/pinterest-makes-a-major-push-into-ctv-advertising</link>
                                                                            <description>
                            <![CDATA[ The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition of tvScientific ]]>
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                                                                        <pubDate>Mon, 27 Apr 2026 21:05:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Pinterest]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pinterest graphic for tvScientific by Pinterest]]></media:description>                                                            <media:text><![CDATA[Pinterest graphic for tvScientific by Pinterest]]></media:text>
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                                                            <title><![CDATA[ Nielsen Introduces ‘Predictive Sales Lift’ Tool ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nielsen-introduces-predictive-sales-lift</link>
                                                                            <description>
                            <![CDATA[ Feature gives advertisers and agencies better insights into media campaign outcomes ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 27 Apr 2026 20:10:13 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Apr 2026 21:06:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
                                <media:title type="plain"><![CDATA[Nielsen]]></media:title>
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                                                            <title><![CDATA[ S&P Analysis: U.S. Podcast Consumption Grows as Industry Embraces Video ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/s-and-p-analysis-u-s-podcast-consumption-grows-as-industry-embraces-video</link>
                                                                            <description>
                            <![CDATA[ Nearly 60% of US online adults now report they listen to podcasts ]]>
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                                                                        <pubDate>Wed, 22 Apr 2026 15:42:10 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Apr 2026 15:55:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Image of microphone and podcast]]></media:description>                                                            <media:text><![CDATA[Image of microphone and podcast]]></media:text>
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                                                            <title><![CDATA[ Weigel Broadcasting Taps OpenAP for Advanced Advertising Tools ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/weigel-broadcasting-taps-openap-for-advanced-advertising-tools</link>
                                                                            <description>
                            <![CDATA[ The partnership marks a significant step in Weigel’s move beyond traditional demographics to towards audience-based buying, ]]>
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                                                                        <pubDate>Fri, 17 Apr 2026 02:03:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Weigel]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Weigel Broadcasting logo]]></media:description>                                                            <media:text><![CDATA[Weigel Broadcasting logo]]></media:text>
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                                                            <title><![CDATA[ Locality Deploys Nielsen’s Media Data Engine ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/locality-deploys-nielsens-media-data-engine</link>
                                                                            <description>
                            <![CDATA[ It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in local markets ]]>
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                                                                        <pubDate>Wed, 15 Apr 2026 16:03:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
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                                                            <title><![CDATA[ Top Reason for Subscribing to Pay TV Is Live News and TV, Survey Finds ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/top-reason-for-subscribing-to-pay-tv-is-live-news-and-tv-survey-finds</link>
                                                                            <description>
                            <![CDATA[ Parks Associates also reports that 33% of subs said they liked the idea of having their content aggregated into one place ]]>
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                                                                        <pubDate>Tue, 14 Apr 2026 19:49:49 +0000</pubDate>                                                                                                                                <updated>Tue, 14 Apr 2026 19:50:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[family watching TV]]></media:description>                                                            <media:text><![CDATA[family watching TV]]></media:text>
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                                                            <title><![CDATA[ Survey: Among Key Demos, TV News Remains Most Consumed, Most Trusted News Source ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/survey-among-key-demos-tv-news-remains-most-consumed-most-trusted-news-source</link>
                                                                            <description>
                            <![CDATA[ The VAB study of media consumption among key audiences for advertisers found that 56% of adults with full time jobs are watching more TV news ]]>
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                                                                        <pubDate>Tue, 14 Apr 2026 16:13:14 +0000</pubDate>                                                                                                                                <updated>Wed, 15 Apr 2026 15:15:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[CBS Atlanta]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The new AR/VR news studio during a rehearsal for the Sept. 15 launch of local newscasts at CBS Atlanta.]]></media:description>                                                            <media:text><![CDATA[The new AR/VR news studio during a rehearsal for the Sept. 15 launch of local newscasts at CBS Atlanta.]]></media:text>
                                <media:title type="plain"><![CDATA[The new AR/VR news studio during a rehearsal for the Sept. 15 launch of local newscasts at CBS Atlanta.]]></media:title>
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                                                            <title><![CDATA[ BIA Increases 2026 Local Ad Forecast to $184.5 Billion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/bia-increases-2026-local-ad-forecast-to-usd184-5-billion</link>
                                                                            <description>
                            <![CDATA[ Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising ]]>
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                                                                        <pubDate>Thu, 09 Apr 2026 08:05:00 +0000</pubDate>                                                                                                                                <updated>Thu, 09 Apr 2026 14:00:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ TelevisaUnivision Signs New Nielsen Media Intelligence Deal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/televisaunivision-signs-new-nielsen-media-intelligence-deal</link>
                                                                            <description>
                            <![CDATA[ The multi-year agreement covers all of its streaming, national and local TV and radio properties ]]>
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                                                                        <pubDate>Thu, 02 Apr 2026 16:45:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[TelevisaUnivision]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TelevisaUnivision]]></media:description>                                                            <media:text><![CDATA[TelevisaUnivision]]></media:text>
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                                                            <title><![CDATA[ Study: Global Streaming Subscription Revenue Surpasses $150 Billion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/study-global-streaming-subscription-revenue-surpasses-usd150-billion</link>
                                                                            <description>
                            <![CDATA[ Revenue on track to hit $200 billion by 2030 as streamers shift focus from subscriber growth to price increases and ad-supported tiers, Ampere Analysis reports ]]>
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                                                                        <pubDate>Mon, 30 Mar 2026 16:34:15 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[NBCU Local]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote and streaming content on a TV]]></media:description>                                                            <media:text><![CDATA[remote and streaming content on a TV]]></media:text>
                                <media:title type="plain"><![CDATA[remote and streaming content on a TV]]></media:title>
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                                                            <title><![CDATA[ Apogee Insight Acquires PMA Research ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/apogee-insight-acquires-pma-research</link>
                                                                            <description>
                            <![CDATA[ The deal expands its market intelligence offerings across display and ProAV markets ]]>
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                                                                        <pubDate>Thu, 26 Mar 2026 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 26 Mar 2026 14:06:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Apogee Insight]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Apogee Insight]]></media:description>                                                            <media:text><![CDATA[Apogee Insight]]></media:text>
                                <media:title type="plain"><![CDATA[Apogee Insight]]></media:title>
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                                                            <title><![CDATA[ Deloitte: 73% of Subs Are `Frustrated’ with SVOD Price Hikes ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/deloitte-streaming-churn-rises-73-percent-of-subs-are-frustrated-with-svod-price-hikes</link>
                                                                            <description>
                            <![CDATA[ 41% have ended a subscription in the last six months; 61% say they would cancel their favorite service if monthly prices increased by $5 ]]>
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                                                                        <pubDate>Wed, 25 Mar 2026 16:35:30 +0000</pubDate>                                                                                                                                <updated>Thu, 26 Mar 2026 14:35:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ Study: Repurposed Traditional TV Ads for CTV Is a Missed Opportunity ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/study-repurposed-traditional-tv-ads-for-ctv-is-a-missed-opportunity</link>
                                                                            <description>
                            <![CDATA[ About half of all CTV ads are still traditional TV spots that leave billions in potential brand impact untapped, according to TripleLift ]]>
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                                                                        <pubDate>Fri, 20 Mar 2026 19:11:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ Study: Creator Content Plays Growing Role in Streaming Habits ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-creator-content-play-growing-role-in-streaming-habits</link>
                                                                            <description>
                            <![CDATA[ 67% say creator content feels more original than most traditional TV and movies, according to a new survey from Tubi ]]>
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                                                                        <pubDate>Wed, 18 Mar 2026 18:39:27 +0000</pubDate>                                                                                                                                <updated>Wed, 18 Mar 2026 19:27:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Tubi]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Tubi logo, yellow type on purple]]></media:description>                                                            <media:text><![CDATA[Tubi logo, yellow type on purple]]></media:text>
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                                                            <title><![CDATA[ A+E Global Media Signs New Agreement With Nielsen  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/a-e-global-media-signs-new-agreement-with-nielsen</link>
                                                                            <description>
                            <![CDATA[ The multiyear deal covers covers audience measurement and media intelligence and includes new services ]]>
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                                                                        <pubDate>Mon, 16 Mar 2026 16:41:58 +0000</pubDate>                                                                                                                                <updated>Tue, 17 Mar 2026 14:16:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
                                <media:title type="plain"><![CDATA[Nielsen]]></media:title>
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                                                            <title><![CDATA[ YouTube Tops Disney and Netflix as World’s Biggest Media Company ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/youtube-tops-disney-and-netflix-as-worlds-biggest-media-company</link>
                                                                            <description>
                            <![CDATA[ Researcher values the company at more than $500B ]]>
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                                                                        <pubDate>Tue, 10 Mar 2026 15:19:34 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube icon]]></media:description>                                                            <media:text><![CDATA[YouTube icon]]></media:text>
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                                                            <title><![CDATA[ Study: Overloaded Sports Fans Fed Up with Fragmented Viewing Options ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-overloaded-sports-fans-fed-up-with-fragmented-sports-rights</link>
                                                                            <description>
                            <![CDATA[ The complexity of finding and watching their favorite sports creates opportunities for aggregators, researchers report ]]>
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                                                                        <pubDate>Mon, 09 Mar 2026 22:39:50 +0000</pubDate>                                                                                                                                <updated>Tue, 10 Mar 2026 14:06:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Hub Entertainment Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hub Entertainment Research]]></media:description>                                                            <media:text><![CDATA[Hub Entertainment Research]]></media:text>
                                <media:title type="plain"><![CDATA[Hub Entertainment Research]]></media:title>
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                                                            <title><![CDATA[ Zefr Receives MRC Accreditation  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/zefr-receives-mrc-accreditation</link>
                                                                            <description>
                            <![CDATA[ The first-of-its kind accreditation for a third party platform integration is for content-level brand safety and suitability reporting on YouTube ]]>
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                                                                        <pubDate>Mon, 09 Mar 2026 22:12:19 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Zefr]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Graphic of screens in blue]]></media:description>                                                            <media:text><![CDATA[Graphic of screens in blue]]></media:text>
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                                                            <title><![CDATA[ Duke Tops Nielsen's List of Most Watched Men's College Basketball Teams ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/duke-tops-nielsens-list-of-most-watched-mens-college-basketball-teams</link>
                                                                            <description>
                            <![CDATA[ South Carolina and Iowa rank number 1 and 2 among the most watched women's college teams ]]>
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                                                                        <pubDate>Tue, 03 Mar 2026 20:08:45 +0000</pubDate>                                                                                                                                <updated>Tue, 03 Mar 2026 20:09:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[NPAW]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[three young men watching basketball ]]></media:description>                                                            <media:text><![CDATA[three young men watching basketball ]]></media:text>
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                                                            <title><![CDATA[ Study: 20% of Internet Users Now Watch Video Podcasts on Social Media ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/study-20-percent-of-internet-users-now-watch-video-podcasts-on-social-media</link>
                                                                            <description>
                            <![CDATA[ As video podcasts go mainstream, YouTube has emerged as the most popular outlet according to Ampere Analysis ]]>
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                                                                        <pubDate>Tue, 03 Mar 2026 19:35:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube icon]]></media:description>                                                            <media:text><![CDATA[YouTube icon]]></media:text>
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                                                            <title><![CDATA[ Survey: 70% of CTV Advertisers Plan to Boost Spending in 2026 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/survey-70-percent-of-ctv-advertisers-plan-to-boost-spending-in-2026</link>
                                                                            <description>
                            <![CDATA[ They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions ]]>
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                                                                        <pubDate>Mon, 02 Mar 2026 17:39:31 +0000</pubDate>                                                                                                                                <updated>Mon, 02 Mar 2026 18:08:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
                                <media:title type="plain"><![CDATA[Money]]></media:title>
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                                                            <title><![CDATA[ Nielsen Introduces 200+ New Advanced Audience Segments ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/nielsen-introduces-200-new-advanced-audience-segments</link>
                                                                            <description>
                            <![CDATA[ The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising ]]>
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                                                                        <pubDate>Fri, 27 Feb 2026 18:24:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
                                <media:title type="plain"><![CDATA[Nielsen]]></media:title>
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                                                            <title><![CDATA[ TVB: Linear TV Still King ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/tvb-linear-tv-still-king</link>
                                                                            <description>
                            <![CDATA[ TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association ]]>
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                                                                        <pubDate>Fri, 27 Feb 2026 13:41:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Woman watching TV news]]></media:description>                                                            <media:text><![CDATA[Woman watching TV news]]></media:text>
                                <media:title type="plain"><![CDATA[Woman watching TV news]]></media:title>
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                                                            <title><![CDATA[ 32.6 Million Americans Watched Trump's 2026 State of the Union Address ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/regulatory-legal/32-6-million-americans-watch-trumps-2026-state-of-the-union-address</link>
                                                                            <description>
                            <![CDATA[ About 2 million of those were younger viewers aged 18 to 34 ]]>
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                                                                        <pubDate>Thu, 26 Feb 2026 23:45:59 +0000</pubDate>                                                                                                                                <updated>Thu, 26 Feb 2026 23:50:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[White House]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Donald Trump at SOTU 2026]]></media:description>                                                            <media:text><![CDATA[Donald Trump at SOTU 2026]]></media:text>
                                <media:title type="plain"><![CDATA[Donald Trump at SOTU 2026]]></media:title>
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                                                            <title><![CDATA[ Survey: 88% of Sports Execs Bullish on Industry’s Prospects ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/survey-88-percent-of-sports-execs-bullish-on-industrys-prospects</link>
                                                                            <description>
                            <![CDATA[ Optimism among executives was coupled by growing interest in sports, particularly among younger viewers, according to a new survey ]]>
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                                                                        <pubDate>Thu, 26 Feb 2026 18:49:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Dolby]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Young people watching sports]]></media:description>                                                            <media:text><![CDATA[Young people watching sports]]></media:text>
                                <media:title type="plain"><![CDATA[Young people watching sports]]></media:title>
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                                                            <title><![CDATA[ Samsung Taps Gracenote for AI-Powered Discovery ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/samsung-taps-gracenote-for-ai-powered-discovery</link>
                                                                            <description>
                            <![CDATA[ Its content metadata will power Samsung’s LLM-enabled improvements to entertainment search and discovery ]]>
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                                                                        <pubDate>Wed, 25 Feb 2026 19:50:14 +0000</pubDate>                                                                                                                                <updated>Wed, 25 Feb 2026 19:52:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Gracenote]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Gracenote logo]]></media:description>                                                            <media:text><![CDATA[Gracenote logo]]></media:text>
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                                                            <title><![CDATA[ Study: Premium Video Ads Outperform YouTube ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-premium-video-ads-outperform-youtube</link>
                                                                            <description>
                            <![CDATA[ Audience data across Disney+, Netflix, HBO Max, Paramount+, Prime Video and 16 other platforms found that premium video delivered stronger results according to the VAB ]]>
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                                                                        <pubDate>Tue, 24 Feb 2026 18:13:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Ranker]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Streaming platforms]]></media:description>                                                            <media:text><![CDATA[Streaming platforms]]></media:text>
                                <media:title type="plain"><![CDATA[Streaming platforms]]></media:title>
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                                                            <title><![CDATA[ Milan Cortina Winter Olympics U.S. Viewing Best Since 2014 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/winter-olympics-u-s-viewing-nearly-doubled</link>
                                                                            <description>
                            <![CDATA[ Average viewing of 23.5 million across NBC, Peacock, NBCU Digital Platforms and Versant’s USA Network and CNBC was up 96% over Beijing in 2022 ]]>
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                                                                        <pubDate>Tue, 24 Feb 2026 16:23:02 +0000</pubDate>                                                                                                                                <updated>Tue, 24 Feb 2026 16:29:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[IOC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Milano Cortina 2026 Olympics graphic with a snowy mountain]]></media:description>                                                            <media:text><![CDATA[Milano Cortina 2026 Olympics graphic with a snowy mountain]]></media:text>
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                                                            <title><![CDATA[ Study: Sports Programming on Major Streamers Up 52% YoY ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/sports-programming-on-major-streamers-up-52-percent-yoy</link>
                                                                            <description>
                            <![CDATA[ New Gracenote data also shows that news content on FAST channels up 58% as streaming catalogs continue rapid expansion ]]>
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                                                                        <pubDate>Thu, 19 Feb 2026 20:14:15 +0000</pubDate>                                                                                                                                <updated>Thu, 19 Feb 2026 20:42:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Paramount]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Following its acquisition of UFC broadcast rights from ESPN, Paramount+ now delivers more than twice the sports content of any SVOD platform, up 219% YoY.]]></media:description>                                                            <media:text><![CDATA[Paramount and UFC logos]]></media:text>
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                                                            <title><![CDATA[ NBA All-Star Game Averages 8.8 Million Viewers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nba-all-star-game-averages-8-8-million-viewers</link>
                                                                            <description>
                            <![CDATA[ Audiences across NBC, Peacock and Telemundo were the largest since 2011 ]]>
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                                                                        <pubDate>Tue, 17 Feb 2026 20:53:19 +0000</pubDate>                                                                                                                                <updated>Tue, 17 Feb 2026 20:54:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Remote Production]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[NBC Sports]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[All-star game]]></media:description>                                                            <media:text><![CDATA[All-star game]]></media:text>
                                <media:title type="plain"><![CDATA[All-star game]]></media:title>
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                                                            <title><![CDATA[ CIMM Details Research Plans for 2026 and New Board Appointments ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/cimm-details-research-plans-for-2026-and-new-board-appointments</link>
                                                                            <description>
                            <![CDATA[ Executives from Disney and OMD have joined the group’s Board ]]>
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                                                                        <pubDate>Thu, 12 Feb 2026 19:35:49 +0000</pubDate>                                                                                                                                <updated>Thu, 12 Feb 2026 20:32:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[CIMM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[CIMM]]></media:description>                                                            <media:text><![CDATA[CIMM]]></media:text>
                                <media:title type="plain"><![CDATA[CIMM]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/wKQEb4jv5vs68ciPS9frrg-1280-80.png" />
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                                <item>
                                                            <title><![CDATA[ Survey: Voters Say Broadcast Ownership Cap Is Unfair to Local Stations ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/regulatory-legal/survey-voters-say-broadcast-ownership-cap-is-unfair-to-local-stations</link>
                                                                            <description>
                            <![CDATA[ The NAB released survey data showing that 58% said the current ownership rules are `unfair’ and 38% are more likely to vote for lawmakers who want to eliminate them ]]>
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                                                                        <pubDate>Tue, 03 Feb 2026 17:58:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Legislation]]></category>
                                                    <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[NAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Capitol Building]]></media:description>                                                            <media:text><![CDATA[Capitol Building]]></media:text>
                                <media:title type="plain"><![CDATA[Capitol Building]]></media:title>
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