Latest from Tv Technology in Rentrak

Honolulu Stations Add Rentrak Services

Michael Balderston — Fri, 08 Jan 2016 13:35:00 +0000

PORTLAND, ORE.—Rentrak has announced that it has signed an agreement with two KITV “Island News” TV stations in Honolulu to measure local market television ratings.

KITV-TV (ABC) and KITV-TV (MeTV) will use Rentrak’s daily demographic and household ratings. The stations will also use the company’s advanced demographics.

Rentrak is provider of consumer viewership information for the entertainment and marketing industries.

Rentrak Adds Two New Nextstar Stations

Michael Balderston — Thu, 10 Dec 2015 09:39:00 +0000

PORTLAND, ORE.—Two more stations in the Nextstar Broadcasting Group have signed a deal with Rentrak to provide audience measurement. KASW-Phoenix and KLAS-Las Vegas are the latest stations to join the Rentrak network.

Rentrak currently provides services to 78 Nextstar-owned or operated stations in 46 markets. In addition to Phoenix and Las Vegas, stations in Des Moines, Iowa, Bakersfield, Calif., Roanoke, Va., Waco, Texas, El Paso, Texas and Baton Rouge, La., are some of the markets that agreed to a deal with Rentrak in the last year.

Rentrak is a provider of consumer viewership information for the entertainment and marketing industries.

Waterman Taps Rentrak for Audience Measurement

Michael Balderston — Tue, 01 Dec 2015 10:22:00 +0000

PORTLAND, ORE.—Rentrak has announced it has signed a long-term TV measurement deal with Waterman Broadcasting, which is based in Fort Myers, Fla.

Waterman Broadcasting runs NBC affiliate WBBH-TV and ABC affiliate WZVN-TV. Both stations will now use Rentrak’s daily demographic and household ratings, as well as Rentrak’s political Advanced Demographics.

“Rentrak’s stable daily demographics and advanced political ratings give us the powerful tools we need to provide our advertisers with the best and most relevant audience information available every day of the year,” explained Steve Pontius, executive vice president and general manager at Waterman Broadcasting.

Rentrak is a provider of consumer measurement tools for both TV and film with its headquarters located in Portland, Ore.

Sinclair Broadcast Group Expands Agreement With Rentrak

Michael Balderston — Wed, 11 Nov 2015 13:53:00 +0000

PORTLAND, ORE.—Having provided audience measurement services for Sinclair Broadcast Group since 2009, Rentrak has announced it is expanding its relationship with the broadcaster for all stations and markets.

Expanding from the original seven stations in four markets, Rentrak will now provide audience measurement services, including Advanced Political and Automotive Demographic ratings, to include all of Sinclair’s 172 stations across 81 markets.

comScore and Rentrak to Merge

Deborah D McAdams — Tue, 29 Sep 2015 16:10:00 +0000

RESTON, VA. and PORTLAND, ORE.—comScore, Inc., and Rentrak Corp. announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.

Pursuant to the terms of the merger, which has been approved by the boards of directors of both companies, Rentrak will merge into a wholly owned subsidiary of comScore, and each share of Rentrak will be converted into the right to receive 1.15 shares of comScore. Upon completion of the merger, comScore shareholders are expected to own approximately 66.5 percent and Rentrak shareholders are expected to own approximately 33.5 percent of the combined company on a fully diluted basis.

comScore’s current CEO, Serge Matta, will lead the combined company as CEO. Dr. Magid Abraham will remain as the executive chairman of the board. Bill Livek, Rentrak’s current vice chairman and CEO, will serve as the company’s executive vice chairman and president. Mel Wesley will continue as the chief financial officer, and David Chemerow, Rentrak’s current chief operating officer and chief financial officer, will serve as a strategic advisor to the CEO, focused on the successful integration of the two companies. The new company will also draw upon the collective talent at both companies. The combined company’s board will consist of 12 directors; eight from comScore and four from Rentrak.

The companies said the combination will enable them to introduce more comprehensive and precise technology for measuring media consumption and advertising across platforms. comScore focuses on digital audience and advertising solutions, while Rentrak specializes in census-based worldwide movie and video-on-demand measurement.

comScore expects the transaction to be mildly dilutive to its Non-GAAP EPS in 2016, and accretive in 2017. The combined company is expected to have total synergies of at least $20 million in 2016 and at least $35 million in 2017. The company also anticipates a significant portion of the synergies to be revenue related which it expects to grow over time with an attractive contribution margin.

The transaction is subject to shareholder approval of both companies, along with customary regulatory closing conditions, and is expected to be completed by early 2016.

See more at The Wall Street Journal.