<![CDATA[ Latest from Tv Technology in Programmatic ]]> https://www.tvtechnology.com/tag/programmatic Thu, 22 Jan 2026 22:23:28 +0000 en <![CDATA[ Paramount+ Launches Programmatic Access to Marquee Live Sports ]]> https://www.tvtechnology.com/business/paramount-launches-programmatic-access-to-marquee-live-sports bSkJVqDHKMhsUBiX3tAowY Thu, 22 Jan 2026 22:23:28 +0000 <![CDATA[ IAB Tech Lab Releases Deals API ]]> https://www.tvtechnology.com/news/iab-tech-lab-releases-deals-api SdSANaQEBeeooxdrQvFMbk Fri, 05 Dec 2025 17:18:31 +0000 Mon, 15 Dec 2025 10:34:58 +0000 <![CDATA[ Comcast Advertising Unveils Programmatic Solution for Linear TV ]]> https://www.tvtechnology.com/news/comcast-advertising-unveils-programmatic-solution-for-linear-tv LCLm42LzTkDrKxhBCW7gkX Thu, 23 Oct 2025 18:39:51 +0000 <![CDATA[ Global Open Programmatic CTV Ad Spend Hit $3.2B in Q1 ]]> https://www.tvtechnology.com/news/global-open-programmatic-ctv-ad-spend-hit-dollar32b-in-q1 oQgykuWsvcuN75eCDyVCxY Mon, 12 Jun 2023 18:51:20 +0000 <![CDATA[ AT&T Sells Xandr Programmatic Advertising Unit to Microsoft ]]> https://www.tvtechnology.com/news/atandt-sells-xandr-programmatic-advertising-unit-to-microsoft f5AZdP3Qw8kmgHaoxiuKaR Tue, 21 Dec 2021 15:20:25 +0000 Tue, 21 Dec 2021 17:06:42 +0000 <![CDATA[ SpotX Partnering with Syncbak for Digital Ad Insertion ]]> https://www.tvtechnology.com/news/spotx-partnering-with-syncbak-for-digital-ad-insertion kqPNKoa2KwA3AwLXUpXoyb Thu, 25 Oct 2018 14:10:21 +0000 <![CDATA[ TVB, Pearl TV Initiate Programmatic TV Guidelines ]]> https://www.tvtechnology.com/news/tvb-pearl-tv-initiate-programmatic-tv-guidelines ejE9WYTRG8g8haNzqWyKM Wed, 06 Jan 2016 16:32:00 +0000 <![CDATA[ SintecMedia to Acquire Broadway Systems ]]> https://www.tvtechnology.com/news/sintecmedia-to-acquire-broadway-systems ijYotZ3uuVq7kMnULZj9nV Tue, 20 Oct 2015 13:40:00 +0000