NEW YORK—Primeview USA has announced it has hired Nickolay Akhmetshin to serve as the lead technician in the U.S. for the Primeview Broadcast Team. Akhmetshin will work on the technical support side of broadcast applications. He will report to the company’s CTO.

Prior to joining Primeview, Akhmetshin was the technical director, on-air scheduler and production coordinator for RTN-WMNB, a subsidiary of RMG, Russia’s language television services provider in the U.S.

Primeview is a provider of display technologies.

NEW YORK—Advanced display systems provider Primeview has announced that it has added manufacturer representative firm EDA Pro AV to its U.S. sales force team.

EDA Pro AV is based in the Southeast and represents manufacturers in the video and audio visual industries. The company was founded by Mark Adams in 1997. EDA helps with distribution as well as offering sales and marketing support, including deal training, technical training and end user demonstrations.

EDA will rep Primeview in the South Central and South East regions, covering Texas, Oklahoma, Louisiana, Arkansas, Mississippi, Tennessee, Alabama, Georgia, North Carolina, South Carolina and Florida.