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                    <title><![CDATA[ Latest from Tv Technology in Political-ads ]]></title>
                <link>https://www.tvtechnology.com/tag/political-ads</link>
        <description><![CDATA[ All the latest political-ads content from the Tv Technology team ]]></description>
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                                                            <title><![CDATA[ DirecTV Launches New CTV Political Ad Platform ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/directv-launches-new-ctv-political-ad-platform</link>
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                            <![CDATA[ The DirecTV Elect platform uses AI to improve the effectiveness of CTV campaigns ]]>
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                                                                        <pubDate>Tue, 11 Nov 2025 21:39:32 +0000</pubDate>                                                                                                                                <updated>Tue, 11 Nov 2025 21:41:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5zo9Pmh7epXurQQ3hjNxj-1280-80.jpeg">
                                                            <media:credit><![CDATA[DirecTV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Election]]></media:description>                                                            <media:text><![CDATA[Election]]></media:text>
                                <media:title type="plain"><![CDATA[Election]]></media:title>
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                                                            <title><![CDATA[ Nexstar Media Names Samantha Osborne Reynolds VP of Political Sales  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nexstar-media-names-samantha-osborne-reynolds-vp-of-political-sales</link>
                                                                            <description>
                            <![CDATA[ She will be responsible for building and managing the company’s newly created national  political sales division ]]>
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                                                                        <pubDate>Fri, 21 Feb 2025 17:34:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/SNwEzqB4wFhkpeio2aRxPZ-1280-80.png">
                                                            <media:credit><![CDATA[Nexstar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nexstar]]></media:description>                                                            <media:text><![CDATA[Nexstar]]></media:text>
                                <media:title type="plain"><![CDATA[Nexstar]]></media:title>
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                                                            <title><![CDATA[ Presidential Campaigns Spent $1.8 Billion on Swing-State Ads Since March 5 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/presidential-campaigns-spent-usd1-8-billion-on-swing-state-ads-since-march-5</link>
                                                                            <description>
                            <![CDATA[ $2.6 billion overall was spent on the race for the White House between Super Tuesday and Nov. 5, AdImpact says ]]>
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                                                                        <pubDate>Tue, 05 Nov 2024 20:38:57 +0000</pubDate>                                                                                                                                <updated>Wed, 06 Nov 2024 15:06:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yCCZ4H4puzazecfAbcceLe-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Some $2.6 billion has been spent on political ads overall during the 2024 race for the White House. ]]></media:description>                                                            <media:text><![CDATA[White House]]></media:text>
                                <media:title type="plain"><![CDATA[White House]]></media:title>
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                                                            <title><![CDATA[ OOH and CTV: The Winning Ticket for More Efficient and Effective Political Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/ooh-and-ctv-the-winning-ticket-for-more-efficient-and-effective-political-advertising</link>
                                                                            <description>
                            <![CDATA[ As the political advertising landscape evolves, combining DOOH and CTV presents a powerful strategy to maximize reach, engagement, trust, and votes ]]>
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                                                                        <pubDate>Tue, 01 Oct 2024 12:30:25 +0000</pubDate>                                                                                                                                <updated>Tue, 01 Oct 2024 13:36:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Anna Bager ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/v9ReYyt8cwncsNrNHMnAZP-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[political advertising]]></media:description>                                                            <media:text><![CDATA[political advertising]]></media:text>
                                <media:title type="plain"><![CDATA[political advertising]]></media:title>
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                                                            <title><![CDATA[ FCC Takes First Step in Effort to Require Disclosure of AI-Generated Content In Political Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fcc-takes-first-step-in-effort-to-require-disclosure-of-ai-generated-content-in-political-ads</link>
                                                                            <description>
                            <![CDATA[ Disclosure requirements would ensure consumers are fully informed when AI-generated content is used in political ads on TV and radio; Commissioner Carr blasted the idea as “a recipe for chaos” ]]>
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                                                                        <pubDate>Thu, 25 Jul 2024 18:57:49 +0000</pubDate>                                                                                                                                <updated>Thu, 25 Jul 2024 23:11:23 +0000</updated>
                                                                                                                                            <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WeaB8Gbw9nBt8iBj9vJkfG-1280-80.jpg">
                                                            <media:credit><![CDATA[FCC/YouTube]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FCC chair Jessica Rosenworcel]]></media:description>                                                            <media:text><![CDATA[FCC chair Jessica Rosenworcel]]></media:text>
                                <media:title type="plain"><![CDATA[FCC chair Jessica Rosenworcel]]></media:title>
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                                                            <title><![CDATA[ FCC’s Carr Opposes Effort to Require Disclosure of AI-Content in Political Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fccs-carr-opposes-effort-to-require-disclosure-of-ai-content-in-political-ads</link>
                                                                            <description>
                            <![CDATA[ Carr calls the effort “as misguided as it is unlawful” and said it would "do more harm than good" ]]>
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                                                                        <pubDate>Thu, 23 May 2024 18:11:12 +0000</pubDate>                                                                                                                                <updated>Thu, 23 May 2024 18:12:28 +0000</updated>
                                                                                                                                            <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pDRWAuXTac3aUPGrA8RmET-1280-80.jpg">
                                                            <media:credit><![CDATA[FCC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Brendan Carr]]></media:description>                                                            <media:text><![CDATA[Brendan Carr]]></media:text>
                                <media:title type="plain"><![CDATA[Brendan Carr]]></media:title>
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                                                            <title><![CDATA[ FCC Chair Rosenworcel Proposes FCC Require Disclosure of AI Content in Political Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fcc-proposes-requiring-disclosure-of-ai-content-in-political-ads</link>
                                                                            <description>
                            <![CDATA[ The proposed disclosure requirements would ensure consumers are told about AI technology being used in political ads ]]>
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                                                                        <pubDate>Wed, 22 May 2024 18:42:49 +0000</pubDate>                                                                                                                                <updated>Thu, 23 May 2024 17:07:37 +0000</updated>
                                                                                                                                            <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/A89qDFQSheec7vTBDNJc4d-1280-80.jpg">
                                                            <media:credit><![CDATA[Laurent T / Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Laurent T / Shutterstock]]></media:description>                                                            <media:text><![CDATA[Laurent T / Shutterstock]]></media:text>
                                <media:title type="plain"><![CDATA[Laurent T / Shutterstock]]></media:title>
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                                                            <title><![CDATA[ Sinclair Prebooks $77M in Political Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/sinclair-prebooks-dollar77m-in-political-ads</link>
                                                                            <description>
                            <![CDATA[ Advertising revenue rose by 4% in Q1 2024 but core advertising excluding political was down by 3% YoY ]]>
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                                                                        <pubDate>Thu, 09 May 2024 19:13:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/962dunQjVZpxJDSMZXQUgM-1280-80.jpeg">
                                                            <media:credit><![CDATA[WSJ]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sinclair]]></media:description>                                                            <media:text><![CDATA[Sinclair]]></media:text>
                                <media:title type="plain"><![CDATA[Sinclair]]></media:title>
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                                                            <title><![CDATA[ TV Ads Produced Biggest Bang for the Buck in Battleground States ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tv-ads-produced-biggest-bang-for-the-buck-in-battleground-states</link>
                                                                            <description>
                            <![CDATA[ The ads also helped boost voter turnout and TV local news was cited as the most trusted news source ]]>
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                                                                        <pubDate>Mon, 19 Dec 2022 18:37:57 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Dec 2022 00:19:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
                                <media:title type="plain"><![CDATA[Money]]></media:title>
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                                                            <title><![CDATA[ Study: Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-traditional-tv-still-delivers-the-biggest-political-ad-bang-for-the-buck</link>
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                            <![CDATA[ Effectv report suggests politicians spend 10-20% on streaming, the rest on traditional TV ]]>
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                                                                        <pubDate>Tue, 01 Nov 2022 18:37:36 +0000</pubDate>                                                                                                                                <updated>Tue, 01 Nov 2022 20:01:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
                                <media:title type="plain"><![CDATA[Money]]></media:title>
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                                                            <title><![CDATA[ ‘Reaching the Right Person at the Right Time’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/reaching-the-right-person-at-the-right-time</link>
                                                                            <description>
                            <![CDATA[ New advertising solutions prioritize targeting, monetization and viewer engagement ]]>
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                                                                        <pubDate>Fri, 08 Jul 2022 16:58:13 +0000</pubDate>                                                                                                                                <updated>Mon, 11 Jul 2022 13:07:57 +0000</updated>
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                                                                                                <author><![CDATA[ sashworth@sbcglobal.net (Susan Ashworth) ]]></author>                    <dc:creator><![CDATA[ Susan Ashworth ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/brcwLP8NSaekhjDvWN579Z-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Advertising]]></media:description>                                                            <media:text><![CDATA[Advertising]]></media:text>
                                <media:title type="plain"><![CDATA[Advertising]]></media:title>
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                                                            <title><![CDATA[ FCC: Political Ads Lowest Unit Rates End on Election Day ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fcc-political-ads-lowest-unit-rates-end-on-election-day</link>
                                                                            <description>
                            <![CDATA[ Even if races are still undecided, FCC says broadcasters no longer obligated to give discounted rate ]]>
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                                                                        <pubDate>Tue, 03 Nov 2020 14:26:25 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/edLTDtZnC7N8yrV9vAMexf-1280-80.png">
                                                            <media:credit><![CDATA[FCC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FCC seal]]></media:description>                                                            <media:text><![CDATA[FCC seal]]></media:text>
                                <media:title type="plain"><![CDATA[FCC seal]]></media:title>
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                                                            <title><![CDATA[ CTV Ads Reach ‘Persuadable’ Votes, Magnite Finds ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ctv-ads-reach-persuadable-votes-magnite-finds</link>
                                                                            <description>
                            <![CDATA[ Majority of undecided voters have an ad-supported streaming TV service ]]>
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                                                                        <pubDate>Mon, 17 Aug 2020 15:29:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JnHzyHtqRy8GUJVuNWip38-1280-80.jpg">
                                                            <media:credit><![CDATA[Magnite]]></media:credit>
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                                                            <title><![CDATA[ NAB Says FCC Political Ad Orders are ‘Impracticable’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nab-says-fcc-political-ad-orders-are-impracticable</link>
                                                                            <description>
                            <![CDATA[ Issue surrounds broadcasters properly identifying political ads and the issues they cover ]]>
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                                                                        <pubDate>Fri, 14 Feb 2020 19:20:46 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/BonVwUdEQ4aqZ7UWztAKZK-1280-80.jpg">
                                                            <media:credit><![CDATA[NAB]]></media:credit>
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                                                            <title><![CDATA[ BIA: Election Year to Boost Ad Revenue Along With OTT, Social Media ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-election-year-to-boost-ad-revenue-along-with-ott-social-media</link>
                                                                            <description>
                            <![CDATA[ BIA projects that local ad revenue in the U.S. for 2020 will surpass $161 billion. ]]>
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                                                                        <pubDate>Wed, 06 Nov 2019 19:01:50 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iXvmV42TkxaaW7L2EsZiWb-1280-80.jpg">
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                                                            <title><![CDATA[ The Video Show: One Minute With Nate Kresge ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/the-video-show-one-minute-with-nate-kresge</link>
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                            <![CDATA[ GK Visual co-owner shares thoughts on political campaign videos. ]]>
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                                                                        <pubDate>Mon, 04 Nov 2019 16:41:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/fRbxSnzZkDbo9WhUA36WyZ-1280-80.png">
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