BOSTON—Public Media Management (PMM) today announced the addition of Christian Siebeneck as VP, Technology & Innovation, bringing seasoned public media technology leadership to support the growth of PMM's Cloud and Classic Joint Master Control services across the public television system.

Siebeneck joins PMM with an extensive background in public media technology, most recently serving as Chief Technology Officer at Twin Cities Public Television (TPT) in St. Paul, MN, and prior to that as Chief Technologist at Ideastream Public Media in Cleveland, OH. He has also served as an advisor on PBS's Enterprise Technology Committee. His experience spans broadcast infrastructure modernization, cloud solutions, operations, and enterprise technology strategy directly aligned with the services PMM delivers to member stations.

“Christian brings exactly the kind of real-world public media experience that resonates with station leaders,” said Marc Hand, CEO of Public Media Management. “His understanding of the challenges stations face, from aging infrastructure to tightening budgets, makes him a natural advocate for what PMM delivers in support of local public stations.”

In his new role as VP, Technology & Innovation, Siebeneck will work directly with public television stations to advance adoption of PMM Cloud and PMM Classic, represent PMM at the NAB Show and the PBS Annual Meeting, and contribute to the ongoing development of PMM's Network Operations Center capabilities and technology roadmap.

“I’m excited to join PMM as VP of Technology & Innovation, where I can strengthen the cloud services that power public media while driving innovation that supports the vital work of stations across the country,” said Siebeneck.

Public Media Management (PMM) provides managed master control services to public television stations through its Network Operations Center at GBH Boston.

BOSTON—Public Media Management (PMM) today launched PMM Cloud, its new managed cloud master-control solution that draws on over 10 years of experience operating its PMM Classic hybrid master control service through the Network Operations Center (NOC) at GBH Boston.

“Public media stations are navigating increasing financial pressure alongside aging broadcast infrastructure,” GBH Chief Operating Officer Shane Miner said. “Being part of the testing process has excited us about the solid technical solutions PMM is preparing to offer stations.”

PMM Cloud is a comprehensive managed service that integrates with essential broadcast operational areas, including scheduling, optimization, broadcast traffic and reliable linear channel playback with local live capabilities.

Built on technologies widely used by major commercial broadcast organizations, PMM Cloud brings enterprise-grade reliability, performance and scalability to public media—tailored to the operational, financial, and mission-driven needs of public television stations, PMM said.

The PMM Cloud solution emerged from extensive conversations at the 2025 NAB Show and a subsequent RFP process. In Q4 2025, PMM evaluated three vendor solutions and conducted proofs of concept with three existing PMM client stations.

Ultimately, PMM selected a single, best-fit platform. The result is a rigorously tested, production-ready solution tailored to the operational realities of public media, PMM said.

PMM Cloud offers simplified engineering and maintenance. It does so by consolidating technologies onto a resilient, managed platform. The system reduces on-premises hardware to a rack unit appliance that provides bidirectional connectivity for linear channel playout.

It also provides operational simplicity supporting seamless hands-off-the-wheel operation for routine programming while enabling local staff to make last-minute changes or take control and go live with local content or running live, local events, PMM said.

In addition to support traditional linear broadcasting, PMM Cloud enables modern digital features, including:

• Digital streaming management.
• Video on demand.
• Monetization opportunities (unique to PMM’s cloud-based Joint Master Control [JMC] solution).
• Readiness for future technologies, like ATSC 3.0.

State-of-the-art graphics and branding capabilities that enable stations to deliver a polished, modern on-air presentation while maintaining local identity and editorial control.

The PMM Cloud-based JMC is priced at $4,000 per month for core services and $575 per month for passthrough services with branding. A single piece of hardware is provided for free as part of the solution, PMM said.“Our new solution enables us to deliver a cloud-first, modernized master control solution—leveraging the same proven technologies used by leading commercial broadcasters, while tailoring them specifically for public media stations—to lower operating costs and create new opportunities for local impact,” Public Media Management CEO Marc Hand said.

More information is available on the PMM website.

BOSTON and DENVER—Media Management, the ownership group of Public Media Management (PMM), the cloud-based content distribution and master control solution for public television stations, has announced a new partnership with Twin Cities PBS (TPT).

Media Management is providing TPT with a cloud-hybrid solution that puts technology at the station while leveraging an expansive library of managed content and robust master control services, it said.

"As the media landscape continues to evolve, it's crucial for us to adopt cutting-edge solutions that ensure both reliability and flexibility in our operations," said Christian Siebeneck, chief technology officer at Twin Cities PBS. “By partnering with Media Management and using PMM's cloud-hybrid solution, we can operate similarly to our former in-house master control. This setup allows us to function without depending on dedicated circuits because the system is housed at TPT’s studios and in the cloud. This collaboration not only streamlines our processes, but also positions us to better serve our community with innovative and efficient broadcasting solutions."

“We are excited to work with TPT as a forward-thinking public station working to incorporate technology and operating platforms that improve and enhance services to their local communities,” said Marc Hand, CEO of Media Management. “PMM will provide cloud-hybrid solutions to content distribution and management tools that are essential to the future growth of TPT’s operation. Media Management offers the only cloud-hybrid master control solution for public stations and is developing a number of new initiatives to more fully incorporate new technologies essential for public stations in a fast-changing media and technology world.”

More information is available on the company’s website.

BOSTON & DENVER—Signal Infrastructure Group (“SIG”) has announced that they have purchased Sony Electronics Inc.’s interest in Public Media Management (“PMM”), the cloud-based content distribution and master control solution for public television stations. 

Public Media Venture Group (“PMVG”) retains its ongoing interest in the Company through its legacy investment in SIG. This transition to a public media focused partnership will bring added depth and capacity to Media Management and a renewed focus on growth and technology innovation for public television stations, the companies said. 

As part of the deal, Signal Infrastructure Group rebrands itself as Media Management. Under this new ownership group, Media Management plans to invest in the expansion and development of the Company, bringing current state-of-the-art technology and broadcast management, production, and distribution solutions to its client stations. In addition, Media Management seeks to extend the PMM solution in support of more stations in the public broadcasting system. 

Along with the rebrand, the company announced that Marc Hand will serve as CEO of Media Management. Hand is the founder of PMVG, a consortium of thirty-two leading public media entities that operate over 140 stations and reach over 250 million people. 

“In a time of rapid change in media, the consolidation of PMM will strengthen our capabilities and facilitate an environment of renewed attention on identifying and developing the most innovative technology to drive operating efficiencies at public stations,” explained John McCready, chairman of Media Management. “The rebranding of the platform as Media Management reinforces our purpose and mission to serve as a key partner in addressing the needs of public media stations in these evolving times. We are excited to have someone with Marc’s experience and connectivity to public media joining us as our CEO.” 

“I’m excited to assume an active leadership role in the management and development of Media Management as a platform that can bring a range of much needed technology to public stations – from Cloud based solutions to streaming and production tools that are essential to the future of public media,” added Hand. 

“Sony has been a key partner in the development of PMM and has brought a depth of technology, content and other innovations to its growth and operation. Sony will continue to provide support to Media Management, through multi-year service agreements,” said John Studdert, Interim President of PMM and Vice President, Imaging Solutions Sales, Sony Electronics.

The Network Operating Center (NOC) for Media Management will remain at GBH with the staff and leadership of Media Management continuing to provide the 24x7 support for its client stations.

BOSTON—WGBH’s Alison Godburn is getting a new title, as the former senior director of Media Access Group is expanding her role to become the managing director for MAG and Public Media Management Technical Sales. In addition, MAG will now join WGBH’s technology and production group, which is led by the station’s Chief Technology Officer, Stacey Decker.

Godburn will take on a more client-facing role with PMM, a WGBH partnership with Sony Electronics on a centralized media management and content distribution service designed to give public TV stations tools to engage with communities. She will continue to serve as the lead for MAG as well.

Godburn has led MAG’s Boston and Los Angeles offices for the last seven years, helping with the mission to provide accessible media services to viewers who are blind, deaf, hard of hearing or visually impaired. She previously held executive positions in marketing and management with Coldwell Banker, Fidelity, The Boston Group, Museum of Fine Arts Boston, Volunteer Lawyers for the Arts and the Arts and Business Council for Greater Boston.

“I’m delighted to bring my executive management and marketing experiences to this new role with PMM,” said Godburn. “I know that working together with public media leaders, we can use PMM’s powerful tools to create more vibrant stations. I look forward to building relationships with public media stations and helping them use PMM technology to streamline and strengthen their operations.”

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