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                            <title><![CDATA[ Latest from Tv Technology in Photoplus-expo ]]></title>
                <link>https://www.tvtechnology.com/tag/photoplus-expo</link>
        <description><![CDATA[ All the latest photoplus-expo content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Thu, 10 Oct 2019 18:37:20 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Sigma fp to Begin Shipping on October 25, 2019 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/sigma-fp-pricing</link>
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                            <![CDATA[ Pricing for the Sigma fp, the world’s smallest and lightest full-frame mirrorless digital camera, will start at $1,899 USD ]]>
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                                                                        <pubDate>Thu, 10 Oct 2019 18:37:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ nick@zazilmediagroup.com ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>Ronkonkoma, NY - October 10, 2019 -</strong><a href="https://www.sigmaphoto.com/" data-original-url="http://www.sigmaphoto.com/">Sigma Corporation of America</a>, a leading camera, photography lens, cine lens, flash and accessories manufacturer, today announced that its all-new full-frame mirrorless digital camera, the <a href="https://www.sigmaphoto.com/cameras/mirrorless/sigma-fp">Sigma fp</a>, will begin shipping on October 25, 2019. The Sigma fp will retail for $1,899 USD for the camera body alone and $2,199 USD for the camera with the <a href="https://www.sigmaphoto.com/45mm-f2-8-dg-dn-c">Sigma 45mm F2.8 DG DN Contemporary</a> lens from authorized Sigma dealers.</p><p><strong>Sigma fp Key Features:</strong></p><p><strong><em>The World’s Smallest & Lightest Full-Frame Mirrorless Camera</em></strong></p><p>With dimensions of 112.6×69.9×45.3mm and body weight of 370g, the all-new Sigma fp is the world’s smallest and lightest full-frame mirrorless digital camera; it is equipped with a 24.6 megapixel Bayer full-frame sensor. Purpose-built with durability in mind, its dust and splash-proof body make it ideal for long hours in various shooting environments while the absence of a mechanical shutter removes the potential for noise and shutter shock while increasing reliability.</p><p><strong><em>Dual-Purpose with Support for 12-bit CinemaDNG</em></strong></p><p>The Sigma fp is capable of full-fledged video production, supporting 12-bit CinemaDNG external recording for RAW video data and 4K UHD/24fps recording. Alternating between still and cine shooting modes is possible with a simple flip of a switch. Each mode comes with a specially designed operation system and displays, making it possible to concentrate on shooting in each mode, stress-free.</p><p><strong><em>Native L-Mount</em></strong></p><p>The Sigma fp uses the L-mount, characterized by a short flange focal length, large diameter, and superior durability. In addition to the wide-ranging choices of Sigma lenses, other manufacturers' lenses can be used through the L-Mount Alliance with Leica Camera AG and Panasonic Corporation. With the Sigma Mount Converter MC-21, Sigma SA mount and Sigma Canon EF mount lenses can also be used.</p><p>Additional information can be found on the Sigma website: <a href="https://www.sigmaphoto.com/sigma-fp">https://www.sigmaphoto.com/sigma-fp</a></p><p><strong>See the Sigma fp at PhotoPlus 2019</strong></p><p>In addition to Sigma’s full lens lineup, attendees to the 2019 PhotoPlus Expo in New York City can see the all new Sigma fp full-frame mirrorless digital camera in Sigma booth #837.</p><p>Additionally, members of the press who are interested in scheduling a briefing with Sigma at the show can contact Nick Govoni (<a href="mailto:nick@zazilmediagroup.com">nick@zazilmediagroup.com</a>).</p><p><strong>About SIGMA Corporation</strong></p><p>Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.</p><p>In 2012, the company introduced the SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Nikon, Olympus, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, SIGMA entered into the world of cinematography lens production. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, the cine lenses meet the needs of advanced 6k and 8k cinema production.</p><p>Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the all new native L-mount Sigma fp full-frame mirrorless digital camera announced in July 2019. The introduction of the fp along with the availability of 14 award-winning SIGMA Global Vision lenses in native L-Mount format demonstrates SIGMA’s continued commitment to the creative community through expanded product offerings. With the fp and these lenses, even more shooters can now leverage SIGMA’s renowned optical formula to achieve their creative vision with ease.</p><p>For information about SIGMA, please visit <a href="https://www.sigmaphoto.com/" data-original-url="http://www.sigmaphoto.com/">www.sigmaphoto.com</a> or follow the company on <a href="https://blog.sigmaphoto.com/">SIGMA Blog</a>, <a href="https://twitter.com/Sigma_Photo">Twitter</a>, <a href="https://instagram.com/sigmaphoto" data-original-url="http://instagram.com/sigmaphoto">Instagram</a> and <a href="https://www.facebook.com/SigmaCorporationofAmerica" data-original-url="http://www.facebook.com/SigmaCorporationofAmerica">Facebook</a>.</p>
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                                                            <title><![CDATA[ More Accolades for Sigma 14-24mm F2.8 Art and 70mm F2.8 Macro Art Coming Into Focus This Holiday Season ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/sigma-holiday-awards</link>
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                            <![CDATA[ Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, is thrilled to announce its latest Art lenses – the ultra-wide-angle landscape stunner 14-24mm F2.8 and the macro master 70mm F2.8 – have been honored with four prestigious awards this fall. ]]>
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                                                                        <pubDate>Wed, 05 Dec 2018 16:08:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ nick@zazilmediagroup.com ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>Ronkonkoma, NY – December 5, 2018 –</strong><a href="https://www.sigmaphoto.com/" data-original-url="http://www.sigmaphoto.com/">Sigma Corporation of America</a>, a leading still photo and cinema lens, camera, flash and accessory manufacturer, is thrilled to announce its latest Art lenses – the ultra-wide-angle landscape stunner 14-24mm F2.8 and the macro master 70mm F2.8 – have been honored with four prestigious awards this fall. At the 2018 Photo Plus Expo, the Lucie Technical Awards named the <a href="https://www.sigmaphoto.com/14-24mm-f2-8-dg-hsm-a">Sigma 14-24mm F2.8 DG HSM Art</a> this year’s Best Wide Angle Zoom Lens and the <a href="https://www.sigmaphoto.com/70mm-f2-8-dg-macro-a">Sigma 70mm F2.8 DG Macro Art</a> this year’s Best Special Purpose Lens. <em>Digital Photo</em> also included both lenses in its 2018 Editors’ Choice Awards as the best photographic gear of the year.</p><p><em>“The Sigma family is excited to see our latest Art lenses receive well-deserved recognition from the industry. Our company strives to facilitate photographers’ artistic expression by crafting products that stand out with exceptional quality, tremendous value and push the envelope on innovation,”</em> said Mark Amir-Hamzeh, president, Sigma Corporation of America. <em>“We love seeing so much amazing content created by Sigma shooters and we feel proud that our gear enables them to unleash their creativity to the fullest.”</em></p><p><strong>About Sigma 14-24mm F2.8 DG HSM Art</strong></p><p>Designed for 50-megapixel plus cameras, the 14-24mm F2.8 DG HSM Art achieves the legendary Art lens sharpness with three FLD glass elements, three SLD glass elements, and three aspherical lens elements, including one 80mm high precision molded glass aspherical element. With near zero distortion (less than 1%) and minimal transverse chromatic aberration, flare and ghosting, the Sigma 14-24mm offers constant F2.8 brightness throughout the zoom range and delivers optimal image quality at every focal length and shooting distance. The high-speed, high-accuracy autofocus allows photographers to capture incredible, in-the-moment images that set a new standard in the era of outstanding high-resolution. Outdoor shooters will appreciate the dust- and splash-proof construction with special sealing at the mount connection, manual focus ring, zoom ring and cover connection. With the growing popularity in multi-camera VR videography, a new Front Conversion Service is available to convert to a round hood for these specialized applications. It is available in Nikon, Canon and Sigma camera mounts for $1,299.00.</p><p><strong>About Sigma 70mm F2.8 DG MACRO Art</strong></p><p>As the first Macro lens to join the Sigma Art line, the 70mm F2.8 DG MACRO Art prioritizes optical performance at every focus distance. Crafted with an extended, floating, two-group focus mechanism to minimize aberration, it produces optimal resolution and clarity. Featuring a new coreless DC motor, the lens is equipped with extremely smooth autofocus performance. Additionally, it integrates a focus-by-wire system for comfortable and precise focusing. It ships in Canon, Sigma and Sony E camera mounts for $569.00.</p><p><strong>About Sigma Corporation</strong></p><p>Craftsmanship. Precision. Dedication. Since 1961, Sigma has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning cine and camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.</p><p>In 2012, the company introduced the Sigma Global Vision with three distinct lens lines: Art, Contemporary and Sport. Designed for industry camera mount systems including Canon, Nikon, Olympus, Pentax, Sony and Sigma, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, Sigma entered into the world of cinematography lens production. Embodying the core optical DNA that has defined the Sigma benchmark of excellence, the cine lenses meet the needs of advanced 6k and 8k cinema production.</p><p>Sigma continues its tradition of imaging excellence with the mirrorless sd Quattro, sd Quattro H and the compact dp Quattro camera line. Leveraging the ultra-high resolution Foveon sensor, the Sigma Quattro cameras are designed to produce the highest quality image with every shot.</p><p>For information about Sigma, please visit <a href="https://www.sigmaphoto.com/" data-original-url="http://www.sigmaphoto.com/">www.sigmaphoto.com</a> or follow the company on <a href="https://blog.sigmaphoto.com/">Sigma Blog</a>, <a href="https://twitter.com/Sigma_Photo">Twitter</a>, <a href="https://instagram.com/sigmaphoto" data-original-url="http://instagram.com/sigmaphoto">Instagram</a> and <a href="https://www.facebook.com/SigmaCorporationofAmerica" data-original-url="http://www.facebook.com/SigmaCorporationofAmerica">Facebook</a>.</p><p>####</p>
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                                                            <title><![CDATA[ Sigma Ships Three New Global Vision Lenses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/sigma-56-40-105mm</link>
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                            <![CDATA[ Sigma 105mm F1.4 Art in Sony E-Mount, Sigma 56mm F1.4 Contemporary and Sigma 40mm F1.4 Art are available this November ]]>
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                                                                        <pubDate>Mon, 05 Nov 2018 15:04:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ nick@zazilmediagroup.com ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>Ronkonkoma, NY – November 2, 2018 –</strong> Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, today announced pricing and availability of two brand new lenses announced at Photokina – <a href="https://www.sigmaphoto.com/56mm-f1-4-dc-dn-c">Sigma 56mm F1.4 DC DN Contemporary</a> ($479 USD) and <a href="https://www.sigmaphoto.com/40mm-f14-dg-hsm-a">Sigma 40mm F1.4 DG HSM Art</a> ($1399 USD). In addition, Sigma is now shipping the Sony E-mount version of its “Bokeh Master” – <a href="https://www.sigmaphoto.com/105mm-f1-4-dg-hsm-a">Sigma 105 F1.4 DG HSM Art</a> ($1599 USD).</p><p><strong>Key Features and Benefits</strong></p><p><em>Sigma 56mm F1.4 DC DN Contemporary</em></p><p>This brand new Sigma 56mm F1.4 DC DN Contemporary lens completes the Sigma large-aperture series of portable wide-angle, standard and telephoto prime lenses in Micro Four Thirds and Sony E mounts, including Sigma 16mm F1.4 DC DN Contemporary and 30mm F1.4 DC DN Contemporary. Featuring compact design, light weight and outstanding image quality offered in Sigma’s Contemporary line, this latest lens stuns with a beautiful bokeh effect and the amount of brightness expected from F1.4 lenses even in the mid-telephoto range for cropped sensor cameras. In addition, this lens is characterized by smooth and quiet autofocus ideal for video shooting. Compatible with the Sony E mount Fast Hybrid AF, it also achieves precise AF tracking. By using the face recognition or eye AF functions of the camera, focus will continuously be on the face or the eye even if the subject moves during the shoot.</p><p><em>Sigma 40mm F1.4 DG HSM Art</em></p><p>The brand new 40mm F1.4 DG HSM Art is Sigma’s first lens developed originally to live up to the sought-after angle of view and performance standard for a benchmark cine lens. This lens effectively arranges three FLD (“F” Low Dispersion) glass elements and three SLD (Special Low Dispersion) glass elements to correct axial chromatic aberration and magnification chromatic aberration. Designed for exceptional sharpness at maximum aperture, this lens excels at available light photography. With less than 1% distortion and near non-existent sagittal coma flare, this lens demonstrates consistent optical results featuring both 8K-compatible resolution and a beautiful bokeh. It is available for Sigma, Nikon, Canon and Sony E mount camera systems.</p><p><em>Sigma 105mm F1.4 DG HSM Art in Sony E-Mount</em></p><p>A proven “Bokeh Master,” the Sigma 105mm F1.4 DG HSM Art is the ninth lens in the Sigma F1.4 line-up designed for full-frame cameras. To combine outstanding wide-aperture, mid-telephoto performance with F1.4 brightness at maximum aperture, this lens incorporates 17 optical elements in 12 groups, including three FLD glass elements, two SLD glass elements and one aspherical lens element. This optical setup minimizes axial chromatic aberration to deliver ultra-high resolution along with ample peripheral light volume, which minimizes vignetting. As a result, the area in focus is extremely sharp, while the out-of-focus area features a beautiful bokeh effect with highly natural colors, making this a desired lens for portrait photography. The optical design also minimizes sagittal coma flare, making it an excellent choice for capturing starry skies.</p><p><strong>About Sigma Corporation</strong></p><p>Craftsmanship. Precision. Dedication. Since 1961, Sigma has been devoted the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.</p><p>In 2012, the company introduced the Sigma Global Vision with three distinct lens lines: Art, Contemporary and Sport. Designed for industry camera mount systems including Canon, Nikon, Olympus, Pentax, Sony and Sigma, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, Sigma entered into the world of cinematography lens production. Embodying the core optical DNA that has defined the Sigma benchmark of excellence, the cine lenses meet the needs of advanced 6k and 8k cinema production.</p><p>Sigma continues its tradition of imaging excellence with the mirrorless sd Quattro, sd Quattro H and the compact dp Quattro camera line. Leveraging the ultra-high resolution Foveon sensor, the Sigma Quattro cameras are designed to produce the highest quality image with every shot.</p><p>For information about Sigma, please visit <a href="https://www.sigmaphoto.com/" data-original-url="http://www.sigmaphoto.com/">www.sigmaphoto.com</a> or follow the company on <a href="https://blog.sigmaphoto.com/">Sigma Blog</a>, <a href="https://twitter.com/Sigma_Photo">Twitter</a>, <a href="https://instagram.com/sigmaphoto" data-original-url="http://instagram.com/sigmaphoto">Instagram</a> and <a href="https://www.facebook.com/SigmaCorporationofAmerica" data-original-url="http://www.facebook.com/SigmaCorporationofAmerica">Facebook</a>.</p><p>####</p>
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                                                            <title><![CDATA[ Sigma Ships Its “Safari & Sidelines” Lens Master ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/sigma-60-600mm</link>
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                            <![CDATA[ Sigma 60-600mm F4.5-6.3 DG OS HSM Sports is available today for $1999 USD in Sigma, Canon and Nikon camera mounts ]]>
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                                                                        <pubDate>Thu, 01 Nov 2018 14:00:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ nick@zazilmediagroup.com ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>Ronkonkoma, NY –</strong><strong>November 1, 2018 –</strong> The worlds’ first 10x optical zoom telephoto lens with a tele end of 600mm, <a href="https://www.sigmaphoto.com/60-600mm-f45-63-dg-os-hsm-s">Sigma 60-600mm F4.5-6.3 DG OS HSM Sports</a>, is now available through the authorized Sigma dealer network. Making its debut at Photokina 2018, this absolute all-rounder is a great one-lens solution for nature & wildlife, sports & action, and creative photography.</p><p><br/>Incorporating 25 elements in 19 groups, including three FLD (“F” Low Dispersion) and one SLD (Special Low Dispersion) glass elements, this lens boasts maximum correction of magnification chromatic aberration encountered in hyper-telephoto shooting, offering both high resolution and consistent edge-to-edge performance throughout the entire zoom range. Its intelligent OS featuring the latest algorithm delivers an image stabilization effect of four stops. In addition, when shooting at the focal length of 200mm, the Sigma 60-600mm F4.5-6.3 DG OS HSM Sports can also be used for telephoto macro photography, with a maximum magnification ratio of 1:3.3, thanks to its high rendering performance.</p><p>Thanks to the <a href="https://www.sigma-global.com/en/news/2018/09/26/1810/">new state-of-the-art facility located at the Sigma Aizu factory in Fukushima, Japan</a>, which is now fully operational and solely dedicated to the processing of magnesium alloy, this lens incorporates magnesium, a useful component that provides toughness and durability while being lightweight. Together with CFRP and TSC materials, magnesium in lens construction dramatically reduces weight, ensures durability and enhances portability, allowing for comfortable handling of the 10x zoom lens. Use of carbon fiber reinforced plastic, a light but strong material used in the interior and exterior fittings of aircrafts, enhances overall build of the lens. TSC (Thermally Stable Composite) offers thermal expansion characteristics similar to those of aluminum. Since parts made with TSC expand and contract less due to changes in temperature, they tend to perform better under extreme weather conditions and help maintain the performance of the lens. TSC also offers outstanding elasticity: compared to polycarbonate containing 20% glass, TSC offers approximately 70% higher elasticity; compared to polycarbonate containing 30% glass, it offers 25% higher elasticity.</p><p>The zooming mechanism has been engineered to make both smooth rotation and straight zoom<br/>possible. In addition, the dust- and splash-proof structure, a classic attribute of the Sigma Global Vision Sports line, ensures safe use even in the most challenging shooting conditions. Together with the water- and oil-repellent coating on the front element, this lens is a reliable and indispensable tool in any professional photographer’s kit.</p><p><br/>Versatile and robust, the Sigma 60-600 F4.5-6.3 DG OS HSM Sports is the perfect companion for someone going on a safari trip and needing an all-in-one lens to capture wildlife up close and from afar, as well as someone eager to take crisp, sharp images of an action-packed sports game without unwanted blurs or shakes. This lens is a true all-rounder that won’t disappoint photographers on the most challenging photo assignments.</p><p><strong>Other Features Include:</strong></p><p>· Using this lens with Sigma’s Teleconverters TC-1401 or TC-2001 produces an AF 84-840mm F6.3-9 hyper-telephoto zoom lens or an MF 120-1200mm F9-13 hyper-telephoto zoom lens respectively.</p><p>· Equipped with tripod socket</p><p>· Equipped with CFRP hood</p><p>· Equipped with focus limiter</p><p>· Manual Override (MO) capable of switching two full-time manual modes</p><p>· Zoom lock switch can be set to all marked focal lengths</p><p>· Compatible with Canon Lens Aberration Correction</p><p>· Nikon electromagnetic diaphragm mechanism included</p><p>· Compatible with Sigma Mount Converter MC-11 for Sony E camera systems</p><p>· Compatible with Sigma USB Dock for lens customization and firmware updates</p><p>· Available Mount Conversion Service</p><p>· Designed to minimize flare and ghosting</p><p>· Each lens is inspected with Sigma’s proprietary MTF measuring system A1</p><p>· Nine-blade rounded diaphragm</p><p>· High-precision, rugged brass bayonet mount</p><p><strong>About Sigma Corporation</strong></p><p>Craftsmanship. Precision. Dedication. Since 1961, Sigma has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning cine and camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.</p><p>In 2012, the company introduced the Sigma Global Vision with three distinct lens lines: Art, Contemporary and Sport. Designed for industry camera mount systems including Canon, Nikon, Olympus, Pentax, Sony and Sigma, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, Sigma entered into the world of cinematography lens production. Embodying the core optical DNA that has defined the Sigma benchmark of excellence, the cine lenses meet the needs of advanced 6k and 8k cinema production.</p><p>Sigma continues its tradition of imaging excellence with the mirrorless sd Quattro, sd Quattro H and the compact dp Quattro camera line. Leveraging the ultra-high resolution Foveon sensor, the Sigma Quattro cameras are designed to produce the highest quality image with every shot.</p><p>For information about Sigma, please visit <a href="https://www.sigmaphoto.com/" data-original-url="http://www.sigmaphoto.com/">www.sigmaphoto.com</a> or follow the company on <a href="https://blog.sigmaphoto.com/">Sigma Blog</a>, <a href="https://twitter.com/Sigma_Photo">Twitter</a>, <a href="https://instagram.com/sigmaphoto" data-original-url="http://instagram.com/sigmaphoto">Instagram</a> and <a href="https://www.facebook.com/SigmaCorporationofAmerica" data-original-url="http://www.facebook.com/SigmaCorporationofAmerica">Facebook</a>.</p><p>####</p>
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                                                            <title><![CDATA[ Sigma Captures PDN PhotoPlus Expo 2018 With Hot New Lens Lineup ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/sigma-ppe-2018</link>
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                            <![CDATA[ Making their debut in the US, Sigma spotlights its newest Global Vision lenses: 28mm F1.4 Art, 40mm F1.4 Art, 56mm F1.4 Contemporary, 70-200mm F2.8 Sports and 60-600mm F4.5-6.3 Sports; Sigma Pros to offer engaging presentations and interactive talks throughout the show ]]>
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                                                                        <pubDate>Tue, 16 Oct 2018 14:25:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ nick@zazilmediagroup.com ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>Ronkonkoma, NY – October 16, 2018 –</strong><a href="https://www.sigmaphoto.com/" data-original-url="http://www.sigmaphoto.com/">Sigma Corporation of America</a>, a leading still photo and cinema lens, camera, flash and accessory manufacturer, will showcase its expanded Sigma Global Vision lineup, which includes the following five groundbreaking lenses: <a href="https://www.sigmaphoto.com/28mm-f14-dg-hsm-a">Sigma 28mm F1.4 DG HSM Art</a>, <a href="https://www.sigmaphoto.com/40mm-f14-dg-hsm-a">Sigma 40mm F1.4 DG HSM Art</a> , <a href="https://www.sigmaphoto.com/56mm-f1-4-dc-dn-c">Sigma 56mm F1.4 DC DN Contemporary</a>, <a href="https://www.sigmaphoto.com/lenses/telephoto-lenses/70-200mm-f28-dg-os-hsm-s">Sigma 70-200mm F2.8 DG OS HSM Sports</a> and <a href="https://www.sigmaphoto.com/60-600mm-f45-63-dg-os-hsm-s">Sigma 60-600mm F4.5-6.3 DG OS HSM Sports</a>, at the upcoming PDN PhotoPlus Expo 2018 held at the Jacob Javits Convention Center in New York City from October 25-27, 2018 (booth 837). “<em>In terms of innovation, it’s been a landmark year for Sigma and we are excited to share with attendees these incredible new lens models,”</em> states Mark Amir-Hamzeh, president of Sigma Corporation of America. <em>“Each Sigma lens line is crafted with distinctive capabilities that facilitate the ultimate in artistic expression. Our Art lenses stand out with unsurpassed optical excellence, while the Sigma Sports lens line offers high customization and robust features for challenging shooting conditions. The versatile Contemporary lens family delivers superior performance in a compact and lightweight form factor. Our new Global Vision lens introductions reflect Sigma’s continuous innovation and we look forward with great anticipation to the extraordinary images Sigma photographers will capture.”</em></p><p>In addition to the new Sigma Global Vision lenses, the company will also showcase its innovative optics for the cinema shooters, including the latest additions to its full-frame lineup: <a href="https://www.sigmaphoto.com/28mm-t1-5">28mm T1.5 FF</a>, <a href="https://www.sigmaphoto.com/40mm-t1-5">40mm T1.5 FF</a> and <a href="https://www.sigmaphoto.com/105mm-t1-5">105mm T1.5 FF</a>, as well as its sought-after Art prime lenses now available for Sony E shooters.</p><p>The showcase will be amplified with educational presentations delivered by esteemed Sigma Pro photographers on the main stage.</p><p><strong>New Sigma Global Vision Lenses on Display at PhotoPlus Expo</strong></p><p>- <a href="https://www.sigmaphoto.com/28mm-f14-dg-hsm-a">Sigma 28mm F1.4 DG HSM Art</a> - The new Sigma wide-angle model stands out with its thoroughly corrected magnification chromatic aberration and sagittal coma flare, as well as completely minimized distortion thanks to its optical design. It is a great companion for creative, travel, landscape, event and family photography.</p><p>- <a href="https://www.sigmaphoto.com/40mm-f14-dg-hsm-a">Sigma 40mm F1.4 Art</a> - Sigma’s first lens developed originally to live up to the sought-after angle of view and performance standard for a benchmark cine lens. Designed for exceptional sharpness at maximum aperture, this lens excels at available light photography. With less than 1% distortion and near non-existent sagittal coma flare, this lens demonstrates consistent optical results featuring both 8K-compatible resolution and a beautiful bokeh. It is an ideal lens for capturing urban beauty, interiors and architecture.</p><p>- <a href="https://www.sigmaphoto.com/56mm-f1-4-dc-dn-c">Sigma 56mm F1.4 DC DN Contemporary</a> - Featuring compact design, light weight and outstanding image quality offered in Sigma’s Contemporary line, this lens stuns with a beautiful bokeh effect and the amount of brightness expected from F1.4 lenses even in the mid-telephoto range for cropped sensor cameras. In addition, this lens is characterized by smooth and quiet autofocus ideal for video shooting.</p><p>- <a href="https://www.sigmaphoto.com/lenses/telephoto-lenses/70-200mm-f28-dg-os-hsm-s">Sigma 70-200mm F2.8 DG OS HSM Sports</a> - One of the most anticipated lenses from the Sigma Global Vision line, it is the new flagship large-aperture telephoto zoom lens that meets the most stringent needs of professional photographers. Together with the Sigma 14-24mm F2.8 DG HSM Art and 24-70mm F2.8 DG HSM OS Art, it completes the lineup of three Sigma Global Vision F2.8 zoom lenses. Robust yet lightweight, the lens’ magnesium body ensures high mobility and its dust- and splash-proof structure together with the water- and oil-repellent coating on the front element ensure safe use even in the most challenging shooting conditions. It incorporates intelligent OS with an acceleration sensor and the latest algorithm capable of panning in all directions.</p><p>- <a href="https://www.sigmaphoto.com/60-600mm-f45-63-dg-os-hsm-s">Sigma 60-600mm F4.5-6.3 DG OS HSM Sports</a> - The world’s first 10x optical zoom telephoto lens with a tele end of 600mm offers excellent and consistent image quality achieved throughout the entire zoom range. Its intelligent OS featuring the latest algorithm delivers an image stabilization effect of 4 stops. When shooting at the focal length of 200mm, this lens can also be used for telephoto macro photography, with a maximum magnification ratio of 1:3.3, thanks to its high rendering performance. Its multi-material build, which incorporates magnesium among other components, ensures durability and enhances portability, allowing for comfortable handling of the 10x zoom lens.</p><p><strong>Get Your Gear Checked and Cleaned!</strong></p><p>To assist photographers attending the show, Sigma staff will be available at the inaugural Clean & Check station offering lens body and glass cleanings as well as comprehensive walk-throughs regarding the company’s proprietary USB Dock program. In particular, Sigma team will be offering detailed instructions on lens calibration and customization settings that can be accessed through the Sigma USB Dock.</p><p><strong>Seasoned Photographers Take the Stage</strong></p><p>The distinguished family of Sigma Pro photographers will once again take the center stage at the Sigma booth to spotlight their best work and tell engaging stories behind each visual masterpiece, including inspiration, tools, tips and techniques. Photographers of all levels are invited to attend Sigma Pros’ presentations to get inspired, learn the secrets behind the craft and running a successful photography business, as well as network with their peers and bring the photography community closer together.</p><p>This year’s speaker lineup includes outdoor sports and adventure travel photographer <a href="https://www.sigmaphoto.com/photographer/liam-doran/">Liam Doran</a>, aviation photo expert <a href="https://www.sigmaphoto.com/photographer/jim-koepnick/">Jim Koepnick</a>, renowned bird and travel photographer <a href="https://www.sigmaphoto.com/photographer/roman-kurywczak/">Roman Kurywczak</a>, award-winning wedding photographer <a href="https://www.sigmaphoto.com/photographer/michael-anthony/">Michael Anthony</a>, and accomplished portrait and commercial photographer <a href="https://www.sigmaphoto.com/photographer/judy-host/">Judy Host</a>, as well as Sigma technical representatives and a guest presentation by <a href="https://babaktafreshi.com/">Babak Tafreshi</a>, whose work has appeared in multiple National Geographic editions.</p><p>For the full Sigma Pro presentation schedule days and times, please visit: <a href="https://blog.sigmaphoto.com/event/photo-plus-expo-2018/#presentations">https://blog.sigmaphoto.com/event/photo-plus-expo-2018/#presentations</a>.</p><p><strong>Sigma Giveaways at PPE 2018</strong></p><p>PhotoPlus Expo attendees are invited to stop by the Sigma booth and get their badges scanned for a chance to win <a href="https://www.sigmaphoto.com/85mm-f14-dg-hsm-a">Sigma 85mm F1.4 DG HSM Art</a> – the perfect portrait lens and <a href="https://www.dxomark.com/category/lens-reviews/">a new industry benchmark</a> with the highest test score from an independent organization DxOMark. Don’t miss your chance to walk away with the beautiful Sigma 85mm! Full details will be available at the front desk during the show.</p><p><strong>About Sigma Corporation</strong></p><p>Craftsmanship. Precision. Dedication. Since 1961, Sigma has been devoted the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.</p><p>In 2012, the company introduced the Sigma Global Vision with three distinct lens lines: Art, Contemporary and Sport. Designed for industry camera mount systems including Canon, Nikon, Olympus, Pentax, Sony and Sigma, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, Sigma entered into the world of cinematography lens production. Embodying the core optical DNA that has defined the Sigma benchmark of excellence, the cine lenses meet the needs of advanced 6k and 8k cinema production.</p><p>Sigma continues its tradition of imaging excellence with the mirrorless sd Quattro, sd Quattro H and the compact dp Quattro camera line. Leveraging the ultra-high resolution Foveon sensor, the Sigma Quattro cameras are designed to produce the highest quality image with every shot.</p><p>For information about Sigma, please visit <a href="https://www.sigmaphoto.com/" data-original-url="http://www.sigmaphoto.com/">www.sigmaphoto.com</a> or follow us on <a href="https://twitter.com/Sigma_Photo">Twitter</a>, <a href="https://instagram.com/sigmaphoto" data-original-url="http://instagram.com/sigmaphoto">Instagram</a>, <a href="https://www.facebook.com/SigmaCorporationofAmerica" data-original-url="http://www.facebook.com/SigmaCorporationofAmerica">Facebook</a> or <a href="https://blog.sigmaphoto.com/" data-original-url="http://blog.sigmaphoto.com/">Blog</a>.</p><p>####</p>
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                                                            <title><![CDATA[ Zylight to Highlight LED at PhotoPlus Expo ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/zylight-to-highlight-led-at-photoplus-expo</link>
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                            <![CDATA[ Zylight is going to be all about LED when it arrives at the upcoming PhotoPlus Expo in New York. ]]>
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                                                                        <pubDate>Tue, 18 Oct 2016 13:42:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>LOS ANGELES—</strong>Zylight is going to be all about LED when it arrives at the upcoming PhotoPlus Expo in New York. The lighting manufacturer will be on hand to showcase its own LED instruments, as well as LED products from Aladdin, of which Zylight is the American distributor.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="TsXx3haFKKCzj4W83HeiWe" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/TsXx3haFKKCzj4W83HeiWe.jpg" mos="https://cdn.mos.cms.futurecdn.net/TsXx3haFKKCzj4W83HeiWe.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p><em>Bi-Flex</em></p><p>Among Zylight’s LED products that it plans to showcase is the F8-200 LED Fresnel. A number of LED lights from Aladdin will also be on display, including the Bi-Flex family of LED panels, the A-Lite and Eye-Lite Bi dimmable lights. Zylight also plans to show its Newz on-camera light and IS3c panel light.</p><p>The PhotoPlus Expo is taking place at the Javits Center in New York from Oct. 20-22. Zylight will be located at booth 147.</p>
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