<![CDATA[ Latest from Tv Technology in Parks-associates ]]> https://www.tvtechnology.com/tag/parks-associates Tue, 14 Apr 2026 19:49:49 +0000 en <![CDATA[ Top Reason for Subscribing to Pay TV Is Live News and TV, Survey Finds ]]> https://www.tvtechnology.com/business/top-reason-for-subscribing-to-pay-tv-is-live-news-and-tv-survey-finds 94GNpUUQW57ioxBMohVpRZ Tue, 14 Apr 2026 19:49:49 +0000 Tue, 14 Apr 2026 19:50:14 +0000 <![CDATA[ Study: Top Reason for Cancelling Streaming Service Is Programming ]]> https://www.tvtechnology.com/platform/streaming/study-top-reason-for-cancelling-streaming-service-is-programming JjLyJDbrAoAiWta6Er5x3J Tue, 27 Jan 2026 17:35:56 +0000 <![CDATA[ Parks: Smart TVs Are Primary Streaming Device in U.S. Homes ]]> https://www.tvtechnology.com/platform/streaming/parks-smart-tv-is-primary-streaming-device-in-u-s LrPWC6L6TRGzDbGnc2vGWN Tue, 06 Jan 2026 19:14:39 +0000 Tue, 06 Jan 2026 23:51:11 +0000 <![CDATA[ Study: U.S. Pay TV, Video Revenue to Total $190.7B in 2030 ]]> https://www.tvtechnology.com/insights/study-total-u-s-subscription-tv-and-video-revenue-to-hit-usd190-7-billion-in-20230 DrVe6SE4yvaHsQ4bnVQ9q Tue, 16 Dec 2025 19:45:59 +0000 Tue, 16 Dec 2025 22:14:44 +0000 <![CDATA[ Study: 38% of U.S. Internet Homes Subscribe to a Sports-Specific Streaming Service ]]> https://www.tvtechnology.com/news/study-38-percent-of-u-s-internet-homes-subscribe-to-a-sports-specific-streaming-service sSfLskvRhiZBhavcySw3cP Tue, 11 Nov 2025 21:16:07 +0000 Tue, 11 Nov 2025 21:17:24 +0000 <![CDATA[ Streaming Subscriptions Reach 91% of U.S. Internet Households ]]> https://www.tvtechnology.com/news/streaming-subscriptions-reach-91-percent-of-us-internet-households jsc2SvARPawcmudVqDgsPT Tue, 04 Nov 2025 19:44:19 +0000 Tue, 04 Nov 2025 21:54:59 +0000 <![CDATA[ Study: 45% of U.S. Internet Households Now Watch FAST Services ]]> https://www.tvtechnology.com/news/study-45-percent-of-u-s-internet-households-now-watch-fast-streaming-services jTkjs5hzamy4y5sp4vV7vf Wed, 15 Oct 2025 17:48:13 +0000 Wed, 15 Oct 2025 20:25:11 +0000 <![CDATA[ Parks: Social Video Now Accounts for 20% of TV Viewing ]]> https://www.tvtechnology.com/news/parks-social-video-now-accounts-for-20-percent-of-tv-viewing cvJXWSwN6gSRbw67cHnqF3 Tue, 19 Aug 2025 16:31:25 +0000 Tue, 19 Aug 2025 17:58:00 +0000 <![CDATA[ Study: 33% of US Internet Households Subscribe to a Direct-to-Consumer Sports Streaming Service ]]> https://www.tvtechnology.com/news/study-33-percent-of-us-internet-households-subscribe-to-a-direct-to-consumer-sports-streaming-service oo6yc8TM9EHGHJEZ3PjqhQ Fri, 25 Jul 2025 16:11:02 +0000 <![CDATA[ Survey Shows Sports Fans Paying $88 Per Month on Streaming ]]> https://www.tvtechnology.com/news/survey-shows-sports-fans-paying-usd88-per-month-on-streaming okZsaCkEcXfUjTieg3C2QM Tue, 22 Jul 2025 12:43:15 +0000 <![CDATA[ Parks: U.S. Ad-Supported SVOD Subscriptions to Top 278M by 2029 ]]> https://www.tvtechnology.com/news/parks-u-s-ad-supported-svod-subscriptions-to-top-278m-by-2029 VkTXbaJwVA5ffMeTsvnNaB Wed, 14 May 2025 15:00:47 +0000 <![CDATA[ Parks: Nearly Half of all U.S. Internet Households are Now ‘Cord-Cutters’ ]]> https://www.tvtechnology.com/news/parks-nearly-half-of-all-u-s-internet-households-are-now-cord-cutters LAezbvxuRdTzZHtdVP4auA Tue, 04 Feb 2025 14:06:13 +0000 Tue, 04 Feb 2025 15:11:15 +0000 <![CDATA[ Prime Video Remains Top U.S. Streamer for Third Consecutive Year ]]> https://www.tvtechnology.com/news/prime-video-remains-top-u-s-streamer-for-third-consecutive-year Guu3qTHZMSqfgf7fcYH9QH Tue, 12 Nov 2024 15:00:00 +0000 <![CDATA[ Study: 3 Tech Giants Dominate Streaming Platform Market ]]> https://www.tvtechnology.com/news/study-3-tech-giants-dominate-streaming-platform-market swV2u55rXT2WcnJ255TBQS Thu, 07 Nov 2024 18:41:26 +0000 <![CDATA[ Parks: Most Consumers Now Opt for Ad-Supported Streaming Tiers ]]> https://www.tvtechnology.com/news/parks-most-consumers-now-opt-for-ad-supported-streaming-tiers 6kKxyou6kCFWNnohBGJcyT Tue, 22 Oct 2024 17:35:51 +0000 Tue, 22 Oct 2024 17:37:32 +0000 <![CDATA[ Research: Half of CTV Users See the Benefits of Staying in the Same Product Ecosystem ]]> https://www.tvtechnology.com/news/research-half-of-ctv-users-see-the-benefits-of-staying-in-the-same-product-ecosystem Mciw9cyeMxDBtZnGZKsYKB Thu, 17 Oct 2024 16:58:45 +0000 <![CDATA[ Study: Smart Video Devices to Generate $2.4 Billion in Standalone Services By 2027 ]]> https://www.tvtechnology.com/news/study-smart-video-devices-to-generate-dollar24-billion-in-standalone-services-by-2027 SCgyuLbMX9FP9GdzEJ3Yei Tue, 24 Sep 2024 18:48:14 +0000 <![CDATA[ Survey: U.S. Consumers Are More Likely to Watch FAST Channels than Pay TV Services ]]> https://www.tvtechnology.com/news/survey-us-consumers-are-more-likely-to-watch-fast-channels-than-pay-tv-services PdSCdNTz9hdb5SvAPjPPcj Wed, 14 Aug 2024 17:38:10 +0000 Wed, 14 Aug 2024 17:40:47 +0000 <![CDATA[ Study: Roku Is the Most Popular Brand of Streaming Players in the U.S. ]]> https://www.tvtechnology.com/news/study-roku-is-the-most-popular-brand-of-streaming-players j4E2ZSwooqTyodtSseVWV6 Thu, 01 Aug 2024 16:51:01 +0000 <![CDATA[ Space X's Starlink Has 1.3M U.S. Residential Broadband Subs ]]> https://www.tvtechnology.com/news/space-xs-starlink-has-13m-us-residential-broadband-subs MiPqC8VEv65EW7jBSzGKvX Tue, 09 Jul 2024 16:41:52 +0000 Tue, 09 Jul 2024 16:45:05 +0000 <![CDATA[ Are Viewers Cutting Back on Streaming? ]]> https://www.tvtechnology.com/news/are-viewers-cutting-back-on-streaming khNZ5TNAhoXuoNUcQXmoDB Tue, 25 Jun 2024 13:52:48 +0000 <![CDATA[ Parks: Prime Video Has Lowest Churn Rate ]]> https://www.tvtechnology.com/news/parks-prime-video-has-lowest-churn-rate AufWHhKvRDWBZTwmivDGLY Thu, 30 May 2024 13:08:13 +0000 Thu, 30 May 2024 16:29:43 +0000 <![CDATA[ Video Viewing Rises Significantly in U.S. Internet Households ]]> https://www.tvtechnology.com/news/video-viewing-rises-significantly-in-us-internet-households grSHZRYx3fhwpcDWMxsvFH Tue, 16 Apr 2024 00:25:55 +0000 Tue, 16 Apr 2024 01:33:34 +0000 <![CDATA[ Parks Reports High Churn Levels, Falling Customer Satisfaction with Streamers ]]> https://www.tvtechnology.com/news/parks-reports-high-churn-levels-falling-customer-satisfaction-with-streamers pMjxcNupQULm9e9WFkqgYK Tue, 12 Mar 2024 16:50:23 +0000 <![CDATA[ Parks: Nearly Half of Pay-TV Subscribers Want to Use Their TVs for Smart Home Control and Security ]]> https://www.tvtechnology.com/news/parks-nearly-half-of-pay-tv-subscribers-want-to-use-their-tvs-for-smart-home-control-and-security w6jMBDEATP7dqdANvUsdHi Tue, 06 Feb 2024 14:27:44 +0000 <![CDATA[ Report: Nearly Half of Streaming Video Industry Executives Lack the Right Data to Make Good Business Decisions ]]> https://www.tvtechnology.com/news/report-nearly-half-of-streaming-video-industry-executives-lack-the-right-data-to-make-good-business-decisions pS2JoPXvvvKrmSJPLzW93f Wed, 31 Jan 2024 14:55:47 +0000 <![CDATA[ Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low ]]> https://www.tvtechnology.com/news/antenna-use-climbs-among-internet-homes-but-nextgen-tv-awareness-remains-low LT85Qx53avZ6xSH9smB5PM Wed, 17 Jan 2024 16:55:13 +0000 Wed, 17 Jan 2024 16:55:17 +0000 <![CDATA[ CES2024: Smartphone Ownership Surpasses TV Ownership in U.S. for the First Time ]]> https://www.tvtechnology.com/news/ces2024-smartphone-ownership-surpasses-tv-ownership-for-the-first-time Zafnvbegq93YGgEsxMVMKa Thu, 11 Jan 2024 17:54:42 +0000 Thu, 11 Jan 2024 17:55:10 +0000 <![CDATA[ Parks: Just 5% of U.S. Internet Households Have Only a Pay-TV Service ]]> https://www.tvtechnology.com/news/parks-only-5-of-us-internet-households-have-only-a-pay-tv-service AD4RjVqJvfGeY4riaBSgNo Thu, 04 Jan 2024 16:44:30 +0000 Thu, 04 Jan 2024 16:44:47 +0000 <![CDATA[ ATSC 3.0 Offers Way ‘To Pump New Life’ Into OTA TV, Says Parks Associates Analyst ]]> https://www.tvtechnology.com/news/atsc-30-offers-way-to-pump-new-live-into-ota-tv-says-parks-associates-analyst YyfcpwTcGofKnwqJysszM6 Thu, 07 Dec 2023 16:33:52 +0000 Thu, 07 Dec 2023 20:30:57 +0000 <![CDATA[ Streaming Stickiness: Netflix and Prime Video Have Longest Subscription Durations ]]> https://www.tvtechnology.com/news/streaming-stickiness-netflix-and-prime-video-have-longest-subscription-durations TPcY9heA8jod7LrjzMmAeP Mon, 13 Nov 2023 19:50:20 +0000 Mon, 13 Nov 2023 19:50:52 +0000 <![CDATA[ Prime Video Is #1 in New Ranking of Top 10 Subscription Video Services ]]> https://www.tvtechnology.com/news/prime-video-is-1-in-new-ranking-of-top-10-subscription-video-services jKgCko5xaxYjeAC8ddERLf Tue, 31 Oct 2023 17:25:57 +0000 <![CDATA[ Study: Consumers Could Save $366 Per Year by Switching to Ad-Based Streaming Tiers ]]> https://www.tvtechnology.com/news/study-consumers-could-save-dollar366-per-year-by-switching-to-ad-based-streaming-tiers oi2TZYGPx7qWN8Z3gX2xra Thu, 26 Oct 2023 19:16:37 +0000 <![CDATA[ Parks: Household Spending on Streaming Subscriptions Slumps ]]> https://www.tvtechnology.com/news/parks-household-spending-on-streaming-subscriptions-slumps 7GYSay9dLmnwwzBH6hVyoj Mon, 18 Sep 2023 15:52:43 +0000 <![CDATA[ Parks Survey: Annual Streaming Churn Rate Hits 47% ]]> https://www.tvtechnology.com/news/parks-survey-annual-streaming-churn-rate-hits-47 Z8YBXiQeKSBrsb7hKXZHwM Wed, 23 Aug 2023 16:18:19 +0000 Wed, 23 Aug 2023 16:18:59 +0000 <![CDATA[ Parks: Streaming Video Churn Rate Holds Steady at 47% ]]> https://www.tvtechnology.com/news/parks-streaming-video-churn-rate-holds-steady-at-47 FyNAp4z5v9gTkAKqrpv3kR Thu, 01 Jun 2023 15:44:47 +0000 Thu, 01 Jun 2023 15:46:18 +0000 <![CDATA[ Cumulative U.S. Streaming Piracy Losses to Top $113B in 2027 ]]> https://www.tvtechnology.com/news/cumulative-us-streaming-piracy-losses-to-top-dollar113b-in-2027 qKtaNHNwVtt4AwfZp4FVfe Fri, 21 Apr 2023 15:57:38 +0000 <![CDATA[ Nearly Nine in Ten U.S. Internet Homes Have a Streaming Video Subscription ]]> https://www.tvtechnology.com/news/nearly-nine-in-ten-us-internet-homes-have-a-streaming-video-subscription tYC5PW3wPnrXMUi7UfeXuK Tue, 28 Mar 2023 20:57:14 +0000 <![CDATA[ Parks: Roku-Branded TV Launch Highlights Accelerated Move to Smart TVs ]]> https://www.tvtechnology.com/news/parks-roku-branded-tv-launch-highlights-accelerated-move-to-smart-tvs uw7LSHpnSEUCnv8hjKcZhC Fri, 13 Jan 2023 14:33:26 +0000 Fri, 13 Jan 2023 14:46:31 +0000 <![CDATA[ Sports SVOD Subscriptions in the U.S. Alone Topped $13B in 2022 ]]> https://www.tvtechnology.com/news/sports-svod-subscriptions-in-the-us-alone-topped-dollar13b-in-2022 dYzk7wzyvxht6iyeds2VaZ Wed, 11 Jan 2023 15:07:43 +0000 Wed, 11 Jan 2023 21:34:50 +0000 <![CDATA[ Nearly Half of OTT Subs Hop Between Multiple Services Each Year ]]> https://www.tvtechnology.com/news/nearly-half-of-ott-subs-hop-between-multiple-services-each-year eaSXXdpiJT9e7ZQgmf4yNa Tue, 13 Dec 2022 17:54:34 +0000 <![CDATA[ Parks: Consumers Watch Video 6+ Hours a Week on Mobile Phones ]]> https://www.tvtechnology.com/news/parks-consumers-watch-6-hours-a-week-on-mobile-phones KoMe5yuvmmhQ6DcfNAiFGS Wed, 30 Nov 2022 17:07:55 +0000 Wed, 30 Nov 2022 17:11:23 +0000 <![CDATA[ Nearly a Quarter of Ad-Supported OTT Users “Often” Click on Ads ]]> https://www.tvtechnology.com/news/nearly-a-quarter-of-ad-supported-ott-users-often-click-on-ads yf4JWz9RYghHwkmHZAZQrV Mon, 14 Nov 2022 19:00:42 +0000 <![CDATA[ Two Thirds of Internet Homes Watch NFL Games ]]> https://www.tvtechnology.com/news/two-thirds-of-internet-homes-watch-nfl-games cFyoNikWUgBdcXPUmUcBPU Wed, 14 Sep 2022 15:49:53 +0000 Wed, 14 Sep 2022 15:52:22 +0000 <![CDATA[ Parks Associates Virtual Conference To Focus on Personalizing Viewer Experiences ]]> https://www.tvtechnology.com/news/parks-associates-virtual-conference-to-focus-on-personalizing-viewer-experiences WB6d548UcSyyrJjuRAJDCi Tue, 19 Jul 2022 16:41:03 +0000 <![CDATA[ 40M U.S. Internet Households Trialed, Subscribed To OTT Service In First Half Of 2021 ]]> https://www.tvtechnology.com/news/40m-us-internet-households-trialed-subscribed-to-ott-service-in-first-half-of-2021 LJkhhaHyx4UQiuuPr2qjL4 Fri, 15 Jul 2022 12:17:12 +0000 Fri, 15 Jul 2022 12:17:16 +0000 <![CDATA[ Stacking of OTT Services at Record Levels ]]> https://www.tvtechnology.com/news/stacking-of-ott-services-at-an-all-time-high UxDXNeXCaJf72nrEbbRV2e Tue, 12 Jul 2022 19:43:16 +0000 Tue, 12 Jul 2022 19:44:21 +0000 <![CDATA[ Pay TV Subs To Decline To 77M By 2024 ]]> https://www.tvtechnology.com/news/pay-tv-subs-to-decline-to-77m-by-2024 bxkGWm22ima2beZrRVkyKU Tue, 21 Jun 2022 19:32:49 +0000 Tue, 21 Jun 2022 19:33:16 +0000 <![CDATA[ Sports Dominates Live Streaming Viewing ]]> https://www.tvtechnology.com/news/sports-dominates-live-streaming-viewing QPJvwg3TJABm7pbEgvxZXg Mon, 09 May 2022 17:43:48 +0000 Mon, 09 May 2022 18:24:23 +0000 <![CDATA[ Amazon Prime Video in 45% of U.S. Internet Households ]]> https://www.tvtechnology.com/news/amazon-prime-video-in-45-of-us-internet-households fUCGoGFRzBrGLihLjHLUk8 Thu, 07 Apr 2022 16:30:31 +0000