NEW ROCHELLE, N.Y.—Disney+ is the shiny new toy for consumers and has seen a significant response in its first week, but some consumers are going old school, watching TV through over-the-air antennas.

This comes via a report from Horowtiz Research, “OTA: The New TV Growth Story 2019,” which finds that 29% of TV content viewers 18 years and older own an antenna, while one in four (24%) actively use an antenna to get TV content on at least one of their sets. For many, the move to antenna is actually a recent phenomenon, with 44% of antenna users saying they got their first antenna within the past three years.

Horowitz found in its report that many of the stigmas of antenna users (older, not tech-savvy, lower-income) don't completely pan out. Half of antennas users are under 50, with 24% of them being between 18 and 34. The average household income is actually higher than non-antenna users. And even with an antenna, they tend to be heavier TV viewers and are more likely to be streamers than non-antenna users; 87% of antenna users stream compared to 75% of non-antenna users.

One reason that could account for the rise in antenna usage is the cord-cutting trend. Horowitz found 39% of streamers that got an antenna said it was a key because they wanted to cancel their cable/satellite service; 28% said it was a reason, but not the key reason.

Still, 60% of antenna users still have a traditional pay-TV service. MVPD subscribers use antennas to get specific channels not available through their cable/satellite service, like local channels or those in the middle of a carriage dispute. Other reasons are as a backup in case of an outage, to avoid having a cable box and on TVs that may not be wired for cable.

“Free or low-priced TV is more readily available to consumers than ever before,” said Adriana Waterston, Horowitz’s senior vice president of insights and strategy. “The number of OTA channels is increasing. And new technologies like OTA DVRs, OTA integration into connected TV platforms and the rollout of Next Gen TV standards will only serve to increase consumer awareness and accelerate usage of over-the-air content in the viewing diets of American viewers.”

Horowitz Research’s website has the full “OTA: The New TV Growth Story 2019” report.

NEW YORK—A recent survey from research company Consumer Reports found that 77% of its respondents still subscribed to pay-TV services, but that most pay-TV providers received poor marks regarding their service. Based on a variety of factors, consumers are looking for alternative methods to access TV, which includes one in five consumers saying they are either very or extremely likely to cut the cord within the next year.

Complaints levied by respondents in the survey about their pay-TV service included things like unexpected fees and spiking rates after a promotional period ends. Of the people in the survey that had cut the cord on their pay-TV service in the last year, 62% cited rising rates as a reason. The respondents also gave every pay-TV provider the lowest rating for value.

However, even as consumers contemplate dropping their traditional pay-TV services, they are unlikely to get rid of cable-based services. Of respondents with cable-replacement streaming services like SlingTV or AT&T TV Now, 15% said that they were highly likely to drop them within the next year.

Retention rates for individual streaming services like Netflix are even better. Just 6% of consumers said they were likely to drop these types of services.

While streaming is a popular alternative to pay-TV, it isn’t the only one that consumers are exploring. CR found that 22% of its members use an antenna to get free over-the-air TV signals on one or more of the sets in their home.

Still, one of the big things that is keeping traditional pay-TV services alive is that they are often bundled with internet services for convenience and alleged savings. Two-thirds of respondents said they received a special promotion price when they signed up for a bundle service, and 44% said they continued to pay that special rate at the time of the survey.

If problems over price or other issues do arise though, consumers find benefits in haggling, be it reduced prices or in some cases getting access to premium channels like HBO or Showtime.

Consumer Reports conducted the survey with more than 108,000 responses. To find out more about the survey, click here.