NEW YORK—TAG Video Systems said today it is collaborating with Oracle Cloud Infrastructure (OCI), establishing OCI as a certified infrastructure platform for deploying the full TAG monitoring suite, and will feature the collaboration during the 2026 NAB Show, April 18-22, at the Las Vegas Convention Center.at any scale.

"Our goal is to empower users to deploy their workflows on any cloud platform they choose, seamlessly integrating into their specific cloud or hybrid environments," said Golan Simani, director of cloud and tech operations at TAG Video Systems. "By adding OCI support, we are reinforcing our commitment to staying ahead of the pace of change, continuously evolving to support the new infrastructures and technologies our customers need to succeed."

OCI offers a free egress tier and bandwidth pricing that represents a departure from standard hyperscaler rates. Combined with deterministic network performance and flexible compute built for always-on broadcast workloads, OCI is well-suited to being home to mission-critical monitoring at scale.

"OCI is purpose-built for the performance and cost requirements that media and entertainment organizations demand. Working together with TAG means broadcast teams can now get world-class monitoring and quality control without compromising on infrastructure economics,” said Kip Schauer, who is responsible for media partnerships at OCI Media Services.

TAG's Realtime Media Platform is now deployed and certified on OCI. Work is also underway to bring the full TAG product portfolio to the platform. Broadcasters working with OCI will be able to count on a fully supported, production-validated monitoring stack that integrates natively into their OCI-based workflows.

The TAG Realtime Media Platform on OCI offers:

• End-to-end IP-native signal visibility from ingest to playout on a cloud infrastructure designed for high-throughput media workloads.
• Scalable, flexible compute that adapts to the bursty, always-on nature of live broadcast without overprovisioning or cost surprises.
• A jointly supported deployment path, backed by TAG's integration expertise and OCI's enterprise infrastructure, for broadcasters migrating from legacy on-premises or alternative cloud environments.

See the joint TAG-OCI solution in NAB Show booth W2323.

More information is available on the TAG Video Systems and Oracle websites.

ENGLEWOOD, Co. & AUSTIN, Texas—Oracle has announced that it is working with Dish Media to make it easier for marketers to reach and engage with their desired target audiences on TV. 

As part of the effort, marketers can now send different ads to specific households through Dish TV and Sling TV using Oracle Advertising’s data sets.

The companies reported that a brand could use its first-party data along with third-party data sets from Oracle Audiences, powered by Oracle’s ID Graph, to deliver ads that are more timely and better targeted to a viewer’s interests. 

For example: a marketer at an automaker could advertise a minivan to a household with young children, and a coupe to a household with a single adult,  Marc Grabowski, GVP, Oracle Advertising explained in a blog post. 

“Today, cable and satellite services, streaming services and connected TVs (CTV) are changing the game and, in the process, helping to make television one of the most effective ways for marketers to engage with viewers,” Grabowsky wrote. “With these advanced television services, marketers can tap into valuable audience data insights for more targeted buying and accurate measurement.” 

The collaboration with Dish, he added, will further enhance their ability to reach targeted audiences. 

"Dish Media’s collaboration with Oracle Advertising allows marketers to buy from hundreds of audience segments available, with the flexibility to incorporate their own data set for precise activation on Dish TV and Sling TV,” explained Kemal Bokhari, general manager, Data and Analytics at Dish Media. “Dish Media has strong match rates with the industry leading Oracle ID Graph and we are pleased to offer expanded targeting solutions for our clients.” 

In addition to the collaboration with Dish Media, Oracle announced that it is also expanding its Oracle Audiences segments to include over 110 new CTV-specific segments that will help marketers reach and engage viewers based on OTT streaming viewership and CTV device ownership, noted Grabowski.  

“These new audience segments, which include viewing behaviors, demographics like age and marital status, and activities and interests, are available for activation across demand side platforms (DSPs) today,” he wrote.  

According to Grabowski, Oracle has more than 50,000 audience segments and its curated data assets span all verticals and data types, including purchase-based, online behavioral, demographic, and more. 

AUSTIN, Texas—The largest-ever connected television (CTV) ad fraud operation has been exposed by Oracle after involving 28.8 million U.S. households, 3,600 apps and 3,400 CTV devices.

Dubbed “StreamScam,” the fraud exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never delivered to households. It did so by spoofing more than 28.8 million valid household IP addresses.

The previous largest CTV ad fraud was “ICEBUCKET,” which involved 2 million household IP addresses, 300 app IDs and 1,000 CTV device IDs.

PLUS: OTT, CTV Will Help Fuel TV Advertising in 2021 BIA Projects

Server-Side Ad Insertion technology was the primary way StreamScam perpetrators conducted their fraud, according to Oracle. SSAI combines content and ads into a single video stream that can play with no delays on end-user devices. Oracle found that StreamScam perpetrators built a network of servers that sent ad impression events to Oracle Moat (which tallies ad impressions that are inserted into video streams by SSAI) and advertisers without actually sending ad and video content to users. They forged IP addresses in the measurement events to make it appear the ads had played in those environments even though they did not.

Moat was eventually able to identify the fake impressions and classify them as invalid.

“Where advertising dollars go, criminals will follow, and rapidly-growing channels like CTV are presenting new opportunities for fraud and ad theft,” said Mark Kopera, head of product for Oracle Moat.

As consumers shift from traditional linear broadcast to multidevice and on-demand viewing, advertising spending in CTV is growing. U.S. CTV ad spending is expected to total $8.11 billion in 2020, per eMarketer, and increase to $11.36 billion in 2021.

Oracle plans to hold an industry briefing with Trustworthy Accountability Group (TAG) available to TAG members on StreamScam in January.

REDWOOD SHORES, CALIF.—In a 162 game season, there is a lot of footage that needs to be stored. To do so, MLB Network has turned to Oracle and its DIVArchive and StorageTek SL8500 modular library system to collect and store content from its TV programming, game telecasts and replays.

StorageTek SL8500

The Oracle DIVArchive system is part of the MLB Network’s digital asset management system, dubbed the DIAMOND system, which includes a custom set of metadata tools to search, retrieve and create collections and lists of elements from its video footage. The DIVArchive helps the system select the footage to do a partial file restore from any game. MLB Network can also utilize DIVArchive tools like the DIVAProtect, as well as support the Archive Exchange Format.

MLB Network’s archive resides on Oracle’s StorageTek SL8500, with 3,000 slots that takes in about 50 TB of content and swaps out 400-500 cartridges daily.