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                    <title><![CDATA[ Latest from Tv Technology in Operative-media ]]></title>
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        <description><![CDATA[ All the latest operative-media content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 06 Jan 2026 14:59:02 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Operative Announces New AOS Services Platform for Media Monetization   ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/infrastructure/cloud/operative-announces-new-aos-services-platform-for-media-monetization</link>
                                                                            <description>
                            <![CDATA[ New services platform transitions Operative's AOS architecture into modular, foundational services to better support AI-driven capabilities for enterprise media ]]>
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                                                                        <pubDate>Tue, 06 Jan 2026 14:59:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cloud]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/rF8CCpu4dhb5kZuJYXc3Xm-1280-80.png">
                                                            <media:credit><![CDATA[Operative]]></media:credit>
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                                                            <title><![CDATA[ Broadcasters See More Potential in Programmatic Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/broadcasters-see-more-potential-in-programmatic-advertising</link>
                                                                            <description>
                            <![CDATA[ ‘Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’ ]]>
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                                                                        <pubDate>Wed, 03 Dec 2025 18:11:11 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:35:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kevin Hilton ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/6iCpV6keFueQ46erjU5XpS-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Ad Tech]]></media:description>                                                            <media:text><![CDATA[Ad Tech]]></media:text>
                                <media:title type="plain"><![CDATA[Ad Tech]]></media:title>
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                                                            <title><![CDATA[ Operative Media Names Mike Napadano as CEO ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/operative-media-names-mike-napadano-as-ceo</link>
                                                                            <description>
                            <![CDATA[ Former Disney ABC Television CTO will lead ad-tech firm ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 30 Oct 2025 14:23:23 +0000</pubDate>                                                                                                                                <updated>Thu, 30 Oct 2025 14:24:40 +0000</updated>
                                                                                                                                            <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Demenchuk ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eZAJnPUw5inRw6eoiQKT5g-1280-80.jpg">
                                                            <media:credit><![CDATA[Operative Media]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Mike Napodano]]></media:description>                                                            <media:text><![CDATA[Operative Media CEO Mike Napodano]]></media:text>
                                <media:title type="plain"><![CDATA[Operative Media CEO Mike Napodano]]></media:title>
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                                                            <title><![CDATA[ Operative, Imagine Communications Partner on Unified Ad Tech Solution ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/operative-imagine-communications-partner-on-unified-ad-tech-solution</link>
                                                                            <description>
                            <![CDATA[ The companies will offer media companies a solution unifies and automates tv media sales and execution ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 25 Apr 2022 19:39:26 +0000</pubDate>                                                                                                                                <updated>Tue, 26 Apr 2022 16:06:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
                                                            <media:credit><![CDATA[Stock]]></media:credit>
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                                                            <title><![CDATA[ Sinclair Partners With Operative Media to Change How Media Is Transacted ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/sinclair-partners-with-operative-media-to-change-how-media-is-transacted</link>
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                            <![CDATA[ The move combines Sinclair’s broadcast and digital inventory to enable impression-based buys ]]>
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                                                                        <pubDate>Tue, 04 May 2021 13:00:16 +0000</pubDate>                                                                                                                                <updated>Tue, 04 May 2021 19:15:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/souK8uFvN2vWtQyHRzzGP3-1280-80.jpeg">
                                                            <media:credit><![CDATA[Sinclair]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sinclair Broadcast Group]]></media:description>                                                            <media:text><![CDATA[Sinclair Broadcast Group]]></media:text>
                                <media:title type="plain"><![CDATA[Sinclair Broadcast Group]]></media:title>
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                                                            <title><![CDATA[ SintecMedia Acquires Operative Media ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/sintecmedia-acquires-operative-media</link>
                                                                            <description>
                            <![CDATA[ Francisco Partners portfolio company SintecMedia has announced that it has acquired digital advertising business management provider Operative Media, Inc. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 29 Nov 2016 14:12:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/dopW7aTMzBqhKRbcfHaokg-1280-80.png">
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