LAS VEGAS—LG Electronics has unveiled its lineup of 2023 TV models, headlined by enhanced OLED TV models that will be featured here when the 2023 CES Show opens Jan. 5. 

The new OLED models feature self-lit picture quality, powerful image processing technologies and an enhanced webOS platform with more smart features and services. Missing from the press announcement of new models was mention of support for ATSC 3.0 or NextGen TV.

LG’s self-lit OLED technology has made it possible for the company to offer remarkable television form factors, including the rollable LG Signature OLED R and the bendable LG OLED Flex. New this year to its lineup of OLED TVs are the upgraded Z3, G3 and C3 OLED evo series. The models offers higher brightness and color accuracy in addition to clarity and detail made possible by OLED evo technology and its new α9 AI Processor Gen6, the company said.

The processor relies on the company’s most sophisticated AI-assisted Deep Learning tech to ensure high-quality images and sound. AI Picture Pro offers improved upscaling and enhanced dynamic tone mapping. It also offers picture processing that detects and refines important images, such as faces, to give them a more lifelike HDR quality, it said.

The processor leverages AI to enable delivery of virtual 9.1.2 surround sound from the TV’s built-in speaker system, LG said.

This year’s edition of the OLED evo G3 series offers LG’s Brightness Booster Max technology, offering new light control architecture and light-boosting algorithms to increase brightness by up to 70%. Brightness is mapped and controlled on a pixel-by-pixel basis, it said.

The 2023 G3 OLED evo models also offer an aesthetic upgrade with the introduction of the ultra-seamless One Wall Design, which leaves no gap when wall-mounted, it said.

The company’s latest version of webOS has a redesigned user interface offering a variety of personalization options. The Quick Cards feature gives users easy access to the content and service they use most. The company is further enhancing personalization with AI Concierge, which offers each user a curated list of content choices based on past usage and searches. It also provides a selection of trending content to browse, it said.

The new OLED models are also HDMI 2.1a-compliant and are certified by HDMI for the recently announced Quick Media Switching VRR (QMS-VRR), which eliminates the momentary black screen that can occur when switching between content being played from different source devices that are connected via a TV’s HDMI 2.1a-compliant ports, it said.

More information is available on the company’s website.

The current cost of living crisis is having some unexpected effects. While the price of so many essential goods keeps ratcheting up month after month, we're actually seeing some of the most aggressive price drops on certain premium TVs in years, thanks to something of a perfect storm. And that's news for those who still have the money for them, but want to spend cautiously.

In particular, it's the price drops on the latest-gen LG C2, Samsung S95B and LG G2 TVs that really surprised me. These sets all use cutting-edge panels, yet their cost is falling faster than in previous years.

The perfect combination of factors to cause this is: people are less interested in buying premium products now that their household costs are spiking; people are also less interested in buying new TVs because so many of us bought them in the last two years, and now would rather spend money on being out and about; and Samsung launched its first QD-OLED TV, to compete with the best OLED TVs from LG, and would like you to pay attention to it please.

When you combine all these things, you've got two different companies battling each other for for money, in a market that isn't as hot for these products as it used to be. It's a recipe for prices to fall faster than usual, and that's exactly what we're seeing.

Where Do Things Go From Here?
The Samsung vs. LG part of it is the most interesting. Samsung's first 4K OLED TV, the S95B, is an incredible TV that launched at a high price, right in line with the also high-end LG G2. LG has dropped the price of the G2 by around 20% in the months since its launch, and so Samsung has followed suit by dropping the S95B by around 20% just weeks after its launch.

These have put price pressure on the LG C2, which is the more affordable option, but still contains a brighter new-generation screen than its predecessor, the LG C1, has. The more advanced TVs were dangerously close in price to the LG C2, so that's dropped in price too, to keep it competitive.

The really nice knock-on effect of this is that the 42-inch LG C2 OLED TV – which is under much less price pressure because it has no direct rivals on the market at the same price – has dropped to a very reasonable price much quicker than we expected.

And it's not going to end here, of course – these TVs have only just come out, so they're going to be competing for your money for another 12 months most likely, yet they're already shedding hundreds off their price.

The price battle among high-end OLED TVs is obviously great news for anyone who wants to buy one, and it'll keep getting hotter – Samsung has both production plans and new research that could make QD-OLED cheaper to manufacture.

But the real wins could come for those who want a more budget-friendly LED TV, if you buy later in the year.

That's because there's an even more perfect storm forming around LED/LCD TVs. For a start, you've got the exact same demand issues mentioned above where people are buying fewer TVs, but this has already caused the price of LCD screens to drop when building TVs, which means TVs being built today cost less (in some ways) to create than when models were announced earlier in the year. That means they'll drop in price. So you've got a triple demand whammy there.

And then you've also got the downward price pressure being applied by the Samsung/LG OLED price battle towards less expensive TVs. The LG C2 price drop pushed it to the same price as the Samsung QN85B entry-level mini-LED TV, which means Samsung has dropped the price of the that TV.

That means the price of more affordable TVs will drop in turn, like dominos. LG already dropped the price of its well-specced QNED80 LED TV for Prime Day, and we also saw over Prime Day that Hisense had dropped the price of one of its brand new affordable QLED TVs by around 30%.

Basically, we're seeing TVs in June falling to prices that we would have more expected in October or November – which means they'll have fallen even further by then, which means that the Black Friday deals could be… very good.

Obviously, we're in turbulent times, and lots could happen between now and then to change things. But for those who will have the money to spend on one of the best TVs this year, you're going to be able to get a serious bargain, that much is certain.

This article originally appeared on TV Tech sister brand, TechRadar

BERLIN--LG Electronics will bring its 8K (7680 x 4320) OLED TV to IFA 2018 in Berlin, Aug.31-Sept.5 at the Berlin ExpoCenter City.

Previewed at the International CES in January, LG calls the 88-inch class 8K LG OLED TV the “world’s first OLED 8K TV set.” It uses more than 33 million self-emitting pixels to create its contrast ratio and true blacks produce its picture quality. LG Electronics expects OLED TV shipments to double in 2018 and to reach five million by 2022.

[READ: Is 8K Gaining Traction?]

Fellow Korean consumer electronics giant Samsung has already introduced the Q9S, an 85-inch 8K TV set, which is not OLED and uses the company’s proprietary AI to produce images in 8K.

"LG's first 8K OLED TV is the pinnacle of technological achievement and the next evolutionary step in display technology," said Brian Kwon, president of LG Home Entertainment Co. "4K OLED played a major role in reshaping the TV industry and LG is confident that 8K OLED will do the same."

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ENGLEWOOD CLIFFS, N.J.—In the era of binge watching, LG Electronics believes there is a difference between the regular TV viewers and what it is calling a “serious watcher.” LG has launched a social media campaign to reward these serious watchers, delivering OLED TVs with the help from some of the stars of Netflix Original series.

Working with prank director Jeff Tremaine, LG’s first delivery of an OLED TV was given to a fan of “Orange is the New Black” with the help of Yael Stone, who plays Lorna Morello on the show. A video of the delivery can be seen below.

“LG wanted to connect the love we all have for these shows to the way we watch them, and remind people they owe it to themselves and the show creators to view these shows the best way possible—turning the TV itself into a badge of honor,” said Stu Mair, executive creative director at FCB New York, which worked on the online campaign with LG.

LG has more social activations planned in the months ahead for the serious watchers to prove “just how serious they are,” per LG’s press release. More information can be found at www.seriouswatcher.com.

ENGLEWOOD CLIFFS, N.J.—LG Electronics has announced that it is reducing prices for its OLED TVs by 30-45 percent, including the flat EF9500 series and the curved EG9600 4K UHD OLED TVs. The company will also make Full HED OLED TVs available for less than $2,000.

Both the EF9500 flat OLED 4K UHD TV and EG9600 curved OLED 4K TV will be available for a net price of $2,999 in 55-inch models ($3,999 with $1,000 instant rebate through the end of 2015). The 65-inch models for both TVs will have a net price of $4,999 ($5,999 with $1,000 instant rebate through the end of 2015). The EF9500 series is HDR-capable for both streaming and external source devices. The EG9600 received a firmware update that enables customers to stream HDR content from current and future streaming content providers.

The 55EG9100 is LG’s full HD curved OLED TV, replacing the 55EC9300. The 55-inch 55EG9100 will be offered at a net price of $1,999 ($2,499 with instant $500 rebate starting Oct. 18). The 55EC9300 is still available at a new price of $1,799.

All LG TV are currently available nationwide.