NEW YORK—NYC Television Week has announced its expanded series of speakers and panels as it preps for three days of insight, knowledge and thought leadership covering every aspect of the TV industry, with a special focus on Hispanic TV and video media.

Among the speakers added to the panels and keynotes at this must-attend conference are executives from such news-making media giants as Google, Comcast, Univision, Starz, Viacom, Pluto TV, Omnicom, Sinclair Broadcasting, a4 Media, Condista, Telemundo and many more. Providing expert analysis and insight into industry trends and developments will be a diverse lineup of speakers from both well-established players as well as disruptive start-ups. In addition, the event offers networking opportunities designed to help further attendees professional development and a series of celebratory events that point the spotlight of recognition and acclaim at accomplished and up-and-coming talents.

Presented by Future plc, parent of the leading TV business news outlets Broadcasting & Cable and Multichannel News, the three-day conference takes place at the Westin Times Square in midtown Manhattan. This year marks the first that NYC Television Week has transitioned to a multi-track format that will address changes and developments in the rapidly-evolving media landscape. The conference will feature content addressing advanced advertising, streaming TV and TV data. In addition, the Hispanic TV Summit, now in its 17th year and produced by Schramm Marketing Group, is a featured element of NYC Television Week’s content offering, present its attendees with a comprehensive overview of current trends and best practices in Hispanic broadcasting, cable and streaming.

NYC Television Week will also feature a number of special commemorative events, including the 29th annual Broadcasting & CableHall of Fame induction ceremony and the second annual NYC TV Week 40 Under 40 reception.

While centered at the Westin Times Square, NYC Television Week events will in the heart of Manhattan, starting on Monday, Oct. 28, and concluding on Wednesday, Oct. 30. For a complete description of all events, panels, keynotes and special presentations—and to register—visit www.nyctvweek.com today. 

NEW YORK--Television audience measurement is evolving beyond the Nielsen panel and age-and-gender breakdowns of who’s watching what, partly by Nielsen’s own advances, partly by what other measurement firms have contributed and partly by what newer delivery mechanisms like over-the-top providers have learned.

An update on that evolution came during a panel session at the TV Data Summit, part of NYC Television Week, on Wednesday.

Julie DeTraglia, VP and head of ad sales research at Hulu, said Hulu’s insights into its subscribers’ viewing has become “first-party” data that Hulu uses in ad sales and also offers up for sale to marketers trying to reach those consumers. Hulu also works with Nielsen, Comscore and other measurement sources to get more information to advertisers about the effectiveness of their ads in terms of reaching sales goals.

[Read: Complete Coverage of NYC TV Week]

“We need to be able to measure those outcomes in a much more real-time way, and that’s really what we’re working towards right now and it will be there very soon,” DeTraglia said.

Hulu does a lot of TV ad buying — perhaps you have seen the new “we’re about to ruin TV for you” ads — and DeTraglia said it’s overly complex as a media buyer to “tie it all together and really understand what the success is.”

James McNamara, senior VP of client strategy at Nielsen, said Nielsen is working toward a “fusion” approach blending Nielsen’s home-audience panels with data from outside sources such as cable and satellite set-top devices, smart TV sets and Hulu viewers.

[Read: Complete Coverage of the TV Data Summit]

“Nielsen’s no long only the age and gender” provider, he said, as his work with clients includes finding “the richest, most premium data sets to help them drive the business."

The Nielsen Catalina Solutions business, tapping into millions of brand loyalty cards, and a new relationship with J.D. Power tying auto sales back to advertising are part of that effort.

“It’s those types of audiences that are driving the bottom line for clients,” McNamara said.

Representatives of measurement vendors VideoAmp, TVision Insights and iSpot.TValso were on the panel.

NYC TV Week continues Thursday with Advanced Advertising and Next TV Summit, both at the Westin New York at Times Square.

NEW YORK--The Next TV Summit will be presented on Thursday, Nov. 1, at the Westin New York as the closing event for Future’s NYC Television Week. Multichannel News asked Joe Schramm, president of Schramm Marketing Group, and the producer of the Next TV Summit, what attendees can expect at this year’s event.

MCN: What’s the focus of this year’s Next TV Summit?

Joe Schramm: The Next TV Summit is about planning for what the business of TV and video will become by 2021. The industry is disrupted, and is more competitive and requires strategic decisions for what’s ahead. So, our theme is, “mapping for the future of TV & video.” We take a holistic view of the fresh growth opportunities throughout the industry where individuals and companies can successfully compete for customers, viewers and advertisers. There’s been more change in the industry in the last three years than the 30 years I’ve been here — I’ve never seen as much change as there is currently. It’s hard to keep up. In one single day, an attendee at the Next TV Summit can get a good understanding of how these changes affect their professional success in the next three years.

MCN: What topics are you addressing at the summit?

JS: We mix giants of traditional TV with leaders in nontraditional and digital media, data and technology. We address revenues and financial requirements needed for successful launches of new services, as well as identify how to select content in an environment of multiplying platforms like over-the-top, mobile, smart TVs, TV-connected devices, VR, and AR. There’s a panel on the shifting landscape of content distribution, and there will be two super sessions, one on technology and OTT and the other focused on marketing and advertising. In addition, there will be keynote discussions with leading executives from Google, Nielsen and NCTA–The Internet and Television Association, as well as a duo of interviews with former cable TV CEOs who are now reinventing and adapting their careers by innovating new businesses ready for tomorrow’s TV and video environment.

MCN: What are some highlights that attendees can expect at the Next TV Summit?

JS: The whole agenda is exciting, but some of the highlights include NCTA president and CEO Michael Powell, who will share where cable is leveraging new opportunities. Jen Koester of Google will focus on distribution models and Andrew McCollum of Philo discusses the “affordable” option for consumer access to video. There’s a unique set of back-to-back fireside chats about innovation, adapting and reinventing one’s self, featuring John Hendricks, the founder of Discovery Channel, and Jon Klein, former CNN president. The closing features a presentation of recent viewership findings from Peter Katsingris of Nielsen.

MCN: Who should attend this summit?

JS: Anyone who intends to still be working in the TV and video industry in three years, including managers and senior executives as well as newcomers from traditional media, new digital media platforms, technology, advertising, audience research and measurement.I would especially encourage women and people of color who want to be part of this business in 2021.

The Next TV Summit will be held Nov. 1 at the Westin New York Hotel, 270 W. 43rd St at Eighth Avenue. Doors open at 8:30.

To register, click here.

NEW YORK- NYC Television Week, presented by Broadcasting & Cable and Multichannel Newsmagazines, announced today its 2018 preliminary speaker lineup, featuring top names and influencers to headline the industry's premier events covering the latest trends, technologies and insights impacting the television, OTT, and video markets.

Held Oct. 29-Nov. 1, NYC Television Week features five mega events including Advanced Advertising, TV Data Summit, Next TV Summit, NYC Television Week's 40 under 40 and the star-studded Broadcasting & Cable Hall of Fame.

"We have assembled an exceptional lineup of speakers and panelists who are proven experts in their field of business. Attendees will have many valuable opportunities to hear first-hand about the latest industry developments and how to navigate the immediate business challenges facing the television and video industries. The tremendous support that this event continues to receive emphasizes the importance of having an industry platform where leading executives and senior managers can come together to discuss lessons learned, new trends and technologies, and perspectives of where the future of the industry lies," said Mr. Charlie Weiss, Vice President, Group Publisher, Broadcasting & Cable and Multichannel News.

The preliminary speaker lineup includes such industry leaders as:

• Ian Ferreira, EVP, Programmatic – WideOrbit
• Lance Neuhauser, CEO - 4C Insights
• Julie Sterling, Director, Broadcast Partnerships - Google
• Jim Keller, VP, National Advertising, Hulu
• Mark Gorman, CEO - Matrix Solutions
• Jessica Hogue, SVP, Product Leadership – Nielsen
• Radha Subramanyam, Chief Research & Analytics Officer, CBS Television
• Natasha Hritzuk, VP, Consumer Innovation and Research – Turner Broadcasting System
• Nicolle Pangis, CEO – NCC Media
• Ross McCray, CEO – VideoAmp
• Michael Powell, President & CEO – NCTA – The Internet and Television Association
• Jennifer Koester, Lead Director of Telco and Video Distribution Partnerships – Google
• Andy McCollum, CEO – Philo
• John Hendricks, Founder & Chairman– CuriosityStream

A sampling of topics to be covered include how data insights can guide programming decisions, segmenting markets, profiling viewers and providing solutions to advertisers; in-depth looks at the latest digital advertising technologies and how to use them to succeed; OTT growth and business models; transformative TV technologies; video consumption trends (and the way to measure those trends); how to manage talent and content in the digital age; and much more.

For a detailed look at all of the NYC Television Week events, speakers, programs and registration information, visit www.nyctvweek.com.