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                            <title><![CDATA[ Latest from Tv Technology in Nielsen ]]></title>
                <link>https://www.tvtechnology.com/tag/nielsen</link>
        <description><![CDATA[ All the latest nielsen content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 09 Jun 2026 13:00:00 +0000</lastBuildDate>
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                                <item>
                                                            <title><![CDATA[ Nielsen: North American Soccer Fans Jump to More Than 136 Million ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/nielsen-north-american-soccer-fans-jump-to-more-than-136-million</link>
                                                                            <description>
                            <![CDATA[ The US has the fourth largest soccer fanbase in the world with 62.5 million fans, according to a new Nielsen study ]]>
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                                                                        <pubDate>Tue, 09 Jun 2026 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[GLASGOW, SCOTLAND - NOVEMBER 18: Fans of Scotland celebrate with USA flags after qualifying for the FIFA World Cup USA 2026  (Photo by Robbie Jay Barratt - AMA/Getty Images)]]></media:description>                                                            <media:text><![CDATA[GLASGOW, SCOTLAND - NOVEMBER 18: Fans of Scotland celebrate with USA flags after qualifying for the FIFA World Cup USA 2026  (Photo by Robbie Jay Barratt - AMA/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[GLASGOW, SCOTLAND - NOVEMBER 18: Fans of Scotland celebrate with USA flags after qualifying for the FIFA World Cup USA 2026  (Photo by Robbie Jay Barratt - AMA/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ Nielsen Adds New Audience Data Partnerships ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nielsen-announces-new-integrations-for-improved-measurement</link>
                                                                            <description>
                            <![CDATA[ Integrations with Mediaocean, MRI-Simmons and S&P Global Mobility will improve campaign performance and measurement ]]>
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                                                                        <pubDate>Thu, 04 Jun 2026 22:20:04 +0000</pubDate>                                                                                                                                <updated>Fri, 05 Jun 2026 14:32:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Partnerships]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
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                                                            <title><![CDATA[ Nielsen: Thunder Rolls as NBA’s Most-Watched Team ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/oklahoma-city-thunder-tops-nielsen-ranking-of-most-viewed-nba-teams</link>
                                                                            <description>
                            <![CDATA[ Oklahoma City averages 1.8 million viewers per regular-season telecast, with LeBron James reigning as viewership king among players ]]>
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                                                                        <pubDate>Wed, 03 Jun 2026 16:21:14 +0000</pubDate>                                                                                                                                <updated>Wed, 03 Jun 2026 18:13:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Luke Hales/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Most-watched player LeBron James of the Lakers drives against Alex Caruso of the most-watched Thunder in a second-round NBA Playoffs game.  ]]></media:description>                                                            <media:text><![CDATA[LeBron James #23 of the Los Angeles Lakers dribbles against Alex Caruso #9 of the Oklahoma City Thunder during the fourth quarter in Game Four of the Second Round of the NBA Western Conference Playoffs at Crypto.com Arena on May 11, 2026 in Los Angeles, California (Photo by Luke Hales/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[LeBron James #23 of the Los Angeles Lakers dribbles against Alex Caruso #9 of the Oklahoma City Thunder during the fourth quarter in Game Four of the Second Round of the NBA Western Conference Playoffs at Crypto.com Arena on May 11, 2026 in Los Angeles, California (Photo by Luke Hales/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ New Nielsen Report Shows How Asian and Asian-American Content Has Gone Mainstream ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/new-nielsen-report-shows-how-asian-and-asian-american-content-has-gone-mainstream</link>
                                                                            <description>
                            <![CDATA[ `K-Pop Demon Hunters' delivered 20.5 billion minutes of viewing as the  #1 streamed movie of 2025 among Hispanic, Asian, Black, and White viewers Nielsen reported ]]>
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                                                                        <pubDate>Fri, 08 May 2026 19:53:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Ampere]]></media:description>                                                            <media:text><![CDATA[Ampere]]></media:text>
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                                                            <title><![CDATA[ Nielsen: Co-Viewing Pilot Delivers +4% Average Increase in Total Viewers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/nielsen-co-viewing-pilot-delivers-4-percent-average-increase-in-total-viewers</link>
                                                                            <description>
                            <![CDATA[ Increases seen across February events including the Super Bowl, Womter Olympics, NBA All-Star Game and Daytona 500 ]]>
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                                                                        <pubDate>Tue, 05 May 2026 13:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 05 May 2026 15:30:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[NPAW]]></media:credit>
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                                                            <title><![CDATA[ Nielsen Introduces ‘Predictive Sales Lift’ Tool ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nielsen-introduces-predictive-sales-lift</link>
                                                                            <description>
                            <![CDATA[ Feature gives advertisers and agencies better insights into media campaign outcomes ]]>
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                                                                        <pubDate>Mon, 27 Apr 2026 20:10:13 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Apr 2026 21:06:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <title><![CDATA[ Locality Deploys Nielsen’s Media Data Engine ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/locality-deploys-nielsens-media-data-engine</link>
                                                                            <description>
                            <![CDATA[ It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in local markets ]]>
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                                                                        <pubDate>Wed, 15 Apr 2026 16:03:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <title><![CDATA[ Winter Olympics, Super Bowl Power NBCU-Versant to 13.1% of February TV Viewing ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/winter-olympics-super-bowl-power-nbcu-versant-to-13-1-percent-of-february-tv-viewing</link>
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                            <![CDATA[ Winter Olympics, Super Bowl Power NBCU-Versant to 13.1% of February TV Viewing ]]>
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                                                                        <pubDate>Wed, 15 Apr 2026 01:01:09 +0000</pubDate>                                                                                                                                <updated>Wed, 15 Apr 2026 01:01:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[couple watching TV]]></media:description>                                                            <media:text><![CDATA[couple watching TV]]></media:text>
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                                                            <title><![CDATA[ TelevisaUnivision Signs New Nielsen Media Intelligence Deal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/televisaunivision-signs-new-nielsen-media-intelligence-deal</link>
                                                                            <description>
                            <![CDATA[ The multi-year agreement covers all of its streaming, national and local TV and radio properties ]]>
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                                                                        <pubDate>Thu, 02 Apr 2026 16:45:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[TelevisaUnivision]]></media:credit>
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                                                            <title><![CDATA[ A+E Global Media Signs New Agreement With Nielsen  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/a-e-global-media-signs-new-agreement-with-nielsen</link>
                                                                            <description>
                            <![CDATA[ The multiyear deal covers covers audience measurement and media intelligence and includes new services ]]>
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                                                                        <pubDate>Mon, 16 Mar 2026 16:41:58 +0000</pubDate>                                                                                                                                <updated>Tue, 17 Mar 2026 14:16:07 +0000</updated>
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                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <title><![CDATA[ CIMM, 4As Study Finds `Confidence Lags Behind Capability’ in Audience Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/cimm-4as-study-finds-confidence-lags-behind-capability-in-audience-measurement</link>
                                                                            <description>
                            <![CDATA[ Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement ]]>
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                                                                        <pubDate>Fri, 06 Mar 2026 19:23:11 +0000</pubDate>                                                                                                                                <updated>Fri, 06 Mar 2026 19:26:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[CIMM]]></media:credit>
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                                                            <title><![CDATA[ MRC Raises Concerns About Nielsen National Big Data + Panel Television Service ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/mrc-raises-concerns-about-nielsen-national-big-data-panel-television-service</link>
                                                                            <description>
                            <![CDATA[ The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation ]]>
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                                                                        <pubDate>Fri, 06 Mar 2026 19:03:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <title><![CDATA[ Duke Tops Nielsen's List of Most Watched Men's College Basketball Teams ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/duke-tops-nielsens-list-of-most-watched-mens-college-basketball-teams</link>
                                                                            <description>
                            <![CDATA[ South Carolina and Iowa rank number 1 and 2 among the most watched women's college teams ]]>
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                                                                        <pubDate>Tue, 03 Mar 2026 20:08:45 +0000</pubDate>                                                                                                                                <updated>Tue, 03 Mar 2026 20:09:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[NPAW]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[three young men watching basketball ]]></media:description>                                                            <media:text><![CDATA[three young men watching basketball ]]></media:text>
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                                                            <title><![CDATA[ Nielsen Introduces 200+ New Advanced Audience Segments ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/nielsen-introduces-200-new-advanced-audience-segments</link>
                                                                            <description>
                            <![CDATA[ The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising ]]>
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                                                                        <pubDate>Fri, 27 Feb 2026 18:24:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
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                                                            <title><![CDATA[ Disney Gains But YouTube Continues to Dominate Screentime ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/youtube-accounts-for-12-5-percent-of-january-tv-viewing</link>
                                                                            <description>
                            <![CDATA[ YouTube accounted for 12.5% of all TV viewing in January followed by Disney (11.9%) and Netflix (8.8%) ]]>
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                                                                        <pubDate>Wed, 25 Feb 2026 16:48:13 +0000</pubDate>                                                                                                                                <updated>Wed, 25 Feb 2026 17:20:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Disney]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Disney captured the largest month-over-month gain in Nielsen’s January 2026 Media Distributor Gauge report that measures the share of TV viewing of content from the largest media companies. ]]></media:description>                                                            <media:text><![CDATA[The Walt Disney Company]]></media:text>
                                <media:title type="plain"><![CDATA[The Walt Disney Company]]></media:title>
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                                                            <title><![CDATA[ Super Bowl Ratings Error: Revised Nielsen Data Shows 125.6 Million Viewers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/super-bowl-ratings-error-revised-nielsen-data-shows-125-6-million-viewers</link>
                                                                            <description>
                            <![CDATA[ The revision added 700,000 viewers to the total released on Feb. 10 ]]>
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                                                                        <pubDate>Thu, 19 Feb 2026 18:40:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[NFL]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NFL]]></media:description>                                                            <media:text><![CDATA[NFL]]></media:text>
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                                                            <title><![CDATA[ TV Viewing Hits 12-Month High  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/january-tv-viewing-hits-12-month-high</link>
                                                                            <description>
                            <![CDATA[ Cable surged 9% in January on strength of college football playoffs and news, while NFL delivered top 15 broadcast telecasts ]]>
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                                                                        <pubDate>Tue, 17 Feb 2026 16:28:10 +0000</pubDate>                                                                                                                                <updated>Tue, 17 Feb 2026 18:47:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <title><![CDATA[ Football, Younger Viewers Boost Ad-Supported TV Viewing in Q4 to Highest Level in 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/football-younger-viewers-boost-ad-supported-tv-viewing-to-2025-high</link>
                                                                            <description>
                            <![CDATA[ In Q4 2025, streaming comprised the majority of ad supported TV (45.6%), followed by broadcast (29.6%) and cable (24.8%), Nielsen said ]]>
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                                                                        <pubDate>Wed, 04 Feb 2026 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
                                <media:title type="plain"><![CDATA[Money]]></media:title>
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                                                            <title><![CDATA[ Nielsen To Launch Co-Viewing Pilot Program Beginning With Super Bowl ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nielsen-to-launch-co-viewing-pilot-program-beginning-with-super-bowl</link>
                                                                            <description>
                            <![CDATA[ Project will use Nielsen’s proprietary wearable measurement devices ]]>
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                                                                        <pubDate>Tue, 03 Feb 2026 14:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 04 Feb 2026 14:08:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[NFL]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NFL]]></media:description>                                                            <media:text><![CDATA[NFL]]></media:text>
                                <media:title type="plain"><![CDATA[NFL]]></media:title>
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                                                            <title><![CDATA[ Survey: Two-Thirds of Black Consumers Pay More Attention to Culturally Relevant Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/survey-two-thirds-of-black-consumers-pay-more-attention-to-culturally-relevant-ads</link>
                                                                            <description>
                            <![CDATA[ The majority of those surveyed prefer to buy brands who advertise in content that reflect their culture, Nielsen reports ]]>
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                                                                        <pubDate>Tue, 20 Jan 2026 23:41:43 +0000</pubDate>                                                                                                                                <updated>Wed, 21 Jan 2026 15:12:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[couple watching TV]]></media:description>                                                            <media:text><![CDATA[couple watching TV]]></media:text>
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                                                            <title><![CDATA[ Nielsen: Streaming Shatters Multiple Records in December 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nielsen-streaming-shatters-multiple-records-in-december-2025</link>
                                                                            <description>
                            <![CDATA[ Accounts for 47.5% of TV Viewing as more than 55 billion minutes are streamed on Christmas day ]]>
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                                                                        <pubDate>Tue, 20 Jan 2026 16:52:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Netflix&#039;s Christmas Day coverage of the Lions-Vikings set streaming records.]]></media:description>                                                            <media:text><![CDATA[Netflix&#039;s Christmas Day coverage of the Lions-Vikings set streaming records.]]></media:text>
                                <media:title type="plain"><![CDATA[Netflix&#039;s Christmas Day coverage of the Lions-Vikings set streaming records.]]></media:title>
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                                                            <title><![CDATA[ Nielsen, Roku Expand Measurement Partnership ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/nielsen-roku-expand-measurement-partnership</link>
                                                                            <description>
                            <![CDATA[ The agreement integrates Roku data into Nielsen measurement ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 22 Dec 2025 18:09:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku and Nielsen logos on a purple background]]></media:description>                                                            <media:text><![CDATA[Roku and Nielsen logos on a purple background]]></media:text>
                                <media:title type="plain"><![CDATA[Roku and Nielsen logos on a purple background]]></media:title>
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                                                            <title><![CDATA[ NFL Boosts Broadcast, Streaming Viewing Share in November ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nfl-boosts-broadcast-streaming-viewing-share-in-november</link>
                                                                            <description>
                            <![CDATA[ Live Sports drove  broadcast to its best share of TV since last November, while simultaneously fueling double-digit growth for streamers like Peacock and Paramount+ ]]>
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                                                                        <pubDate>Tue, 16 Dec 2025 17:27:14 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Dec 2025 17:27:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <title><![CDATA[ Football Shifts TV Viewing Towards Ad Supported Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/football-shifts-tv-viewing-towards-ad-supported-services</link>
                                                                            <description>
                            <![CDATA[ In Q3, streaming comprised the majority of ad supported TV viewing (46.4%), followed by cable (27.2%) and broadcast (26.4%), per Nielsen. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 09 Dec 2025 14:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:35:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Shot of a football in front of a TV]]></media:description>                                                            <media:text><![CDATA[Shot of a football in front of a TV]]></media:text>
                                <media:title type="plain"><![CDATA[Shot of a football in front of a TV]]></media:title>
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                                                            <title><![CDATA[ Nielsen Audience Segments Now Available in Amazon Ads Marketplace ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-audience-segments-now-available-in-amazon-ads-marketplace</link>
                                                                            <description>
                            <![CDATA[ The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon’s advertising environment ]]>
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                                                                        <pubDate>Mon, 08 Dec 2025 14:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:35:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <title><![CDATA[ Gracenote Launches New CTV Ad Platform ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/gracenote-launches-new-ctv-ad-platform</link>
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                            <![CDATA[ Gracenote Content Connect allows users to align ad campaigns and programming with rich content metadata ]]>
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                                                                        <pubDate>Fri, 05 Dec 2025 16:58:48 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:34:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <title><![CDATA[ Traditional TV Players Gained Viewers in October: Nielsen Gauge ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/traditional-tv-players-gained-viewers-in-october-nielsen-gauge</link>
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                            <![CDATA[ NFL and college football, postseason MLB and fall broadcast-TV season contribute to the boost ]]>
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                                                                        <pubDate>Mon, 24 Nov 2025 18:13:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[David J. Griffin/Icon Sportswire via Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Pro and college football coverage helped Disney achieve the largest audience share increase among media distributors in October, per Nielsen’s Media Distributor Gauge. ]]></media:description>                                                            <media:text><![CDATA[ATLANTA, GA - OCTOBER 13: An ESPN camera operator preps for the Monday night NFL football game between the Buffalo Bills and the Atlanta Falcons on October 13, 2025 at Mercedes-Benz Stadium in Atlanta, Georgia.  (Photo by David J. Griffin/Icon Sportswire via Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[ATLANTA, GA - OCTOBER 13: An ESPN camera operator preps for the Monday night NFL football game between the Buffalo Bills and the Atlanta Falcons on October 13, 2025 at Mercedes-Benz Stadium in Atlanta, Georgia.  (Photo by David J. Griffin/Icon Sportswire via Getty Images)]]></media:title>
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                                                            <title><![CDATA[ NFL’s Popularity Advances TV Seasonal Viewership Growth ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nfls-popularity-advances-tv-seasonal-viewership-growth</link>
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                            <![CDATA[ Pro football drove a 4.3% increase in broadcast viewing in October ]]>
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                                                                        <pubDate>Tue, 18 Nov 2025 19:48:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[Mitchell Leff/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[NFL games sparked a viewership uptick across broadcast and streaming in October, according to Nielsen’s The Gauge. ]]></media:description>                                                            <media:text><![CDATA[PHILADELPHIA, PENNSYLVANIA - NOVEMBER 16: Kelee Ringo #7 of the Philadelphia Eagles tackles Kalif Raymond #11 of the Detroit Lions at Lincoln Financial Field on November 16, 2025 in Philadelphia, United States. (Photo by Mitchell Leff/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[PHILADELPHIA, PENNSYLVANIA - NOVEMBER 16: Kelee Ringo #7 of the Philadelphia Eagles tackles Kalif Raymond #11 of the Detroit Lions at Lincoln Financial Field on November 16, 2025 in Philadelphia, United States. (Photo by Mitchell Leff/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ Nielsen: Alabama Is Most-Watched College Football Team ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-alabama-is-most-watched-college-football-team</link>
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                            <![CDATA[ Through 10 weeks, overall college football viewing is up 4% from last year, according Nielsen ]]>
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                                                                        <pubDate>Fri, 07 Nov 2025 20:19:56 +0000</pubDate>                                                                                                                                <updated>Mon, 10 Nov 2025 15:46:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                                                                                                                                        <media:description><![CDATA[Alabama has been college football’s biggest draw through the first 10 weeks of the college football season, according to Nielsen. ]]></media:description>                                                            <media:text><![CDATA[TUSCALOOSA, ALABAMA - OCTOBER 18:  Ty Simpson #15 of the Alabama Crimson Tide reacts after passing for a touchdown against the Tennessee Volunteers during the second quarter at Bryant-Denny Stadium on October 18, 2025 in Tuscaloosa, Alabama. (Photo by Kevin C. Cox/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[TUSCALOOSA, ALABAMA - OCTOBER 18:  Ty Simpson #15 of the Alabama Crimson Tide reacts after passing for a touchdown against the Tennessee Volunteers during the second quarter at Bryant-Denny Stadium on October 18, 2025 in Tuscaloosa, Alabama. (Photo by Kevin C. Cox/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ Hybrid, AI Are Guiding the Measurement of TV Viewership ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hybrid-ai-are-guiding-the-measurement-of-tv-viewership</link>
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                            <![CDATA[ Who is watching what, and what are the best ways to reach them with commercials? ]]>
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                                                                        <pubDate>Mon, 03 Nov 2025 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ James Careless ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/bn83ZVLW852QhJFSyXeFs7.jpeg ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv]]></media:description>                                                            <media:text><![CDATA[Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv]]></media:text>
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                                                            <title><![CDATA[ NFL Viewing Hits 15-Year High ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nfl-viewing-hits-15-year-highs</link>
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                            <![CDATA[ League reports the most average viewers per game since 2010 ]]>
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                                                                        <pubDate>Thu, 09 Oct 2025 21:02:10 +0000</pubDate>                                                                                                                                <updated>Fri, 10 Oct 2025 15:36:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Jamie Squire/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Travis Kelce of the Chiefs stiff-arms Cooper DeJean of the Eagles in the their Sept. 14 matchup. The Week 2 telecast on Fox was the NFL season’s highest-rated game to date. ]]></media:description>                                                            <media:text><![CDATA[KANSAS CITY, MISSOURI - SEPTEMBER 14: Travis Kelce #87 of the Kansas City Chiefs stiff arms Cooper DeJean #33 of the Philadelphia Eagles during the third quarter in the game at Arrowhead Stadium on September 14, 2025 in Kansas City, Missouri. (Photo by Jamie Squire/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[KANSAS CITY, MISSOURI - SEPTEMBER 14: Travis Kelce #87 of the Kansas City Chiefs stiff arms Cooper DeJean #33 of the Philadelphia Eagles during the third quarter in the game at Arrowhead Stadium on September 14, 2025 in Kansas City, Missouri. (Photo by Jamie Squire/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ Nielsen Unveils Redesigned Weekly TV Ranking Reports ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-unveils-redesigned-weekly-tv-ranking-reports</link>
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                            <![CDATA[ Company, which has also launched two new reports, is including Big Data Plus Panel metrics ]]>
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                                                                        <pubDate>Thu, 02 Oct 2025 15:56:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <title><![CDATA[ Warner Bros. Discovery Signs New Deal with Nielsen ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/warner-bros-discovery-signs-new-deal-with-nielsen</link>
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                            <![CDATA[ The multi-year measurement and analytics agreement covers all of WBD’s streaming and linear platforms ]]>
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                                                                        <pubDate>Wed, 17 Sep 2025 21:50:25 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Sep 2025 21:50:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Warner Bros. Discovery]]></media:credit>
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                                                            <title><![CDATA[ Nielsen: Football, Back-to-School Trends Boost Traditional TV Viewing in August  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-football-back-to-school-trends-boost-traditional-tv-viewing-in-april</link>
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                            <![CDATA[ Both broadcast and cable increased their share of total TV viewing as broadcast notched its largest viewing share since May ]]>
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                                                                        <pubDate>Tue, 16 Sep 2025 17:12:22 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Sep 2025 18:25:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Sharp]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sharp Roku TV]]></media:description>                                                            <media:text><![CDATA[Sharp Roku TV]]></media:text>
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                                                            <title><![CDATA[ Nielsen: Hispanic Consumers ‘Leading the Way’ in Consuming Streaming Content ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-hispanic-consumers-leading-the-way-in-consuming-streaming-content</link>
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                            <![CDATA[ Demo spends much more time with streaming services than the general population, according to a new study ]]>
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                                                                        <pubDate>Thu, 11 Sep 2025 16:25:37 +0000</pubDate>                                                                                                                                <updated>Thu, 11 Sep 2025 20:37:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Latinx/Hispanic family]]></media:description>                                                            <media:text><![CDATA[Latinx/Hispanic family]]></media:text>
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                                                            <title><![CDATA[ Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/streaming-on-roku-surpasses-broadcast-viewership-in-the-u-s-for-third-consecutive-month</link>
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                            <![CDATA[ Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV ]]>
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                                                                        <pubDate>Wed, 03 Sep 2025 13:18:19 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Roku]]></media:credit>
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                                                            <title><![CDATA[ Nielsen and WPP Media Ink New Audience Measurement Deal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-and-wpp-media-ink-new-audience-measurement-deal</link>
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                            <![CDATA[ The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE ]]>
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                                                                        <pubDate>Wed, 06 Aug 2025 17:33:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
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                                                            <title><![CDATA[ Nielsen: Ad-Supported TV Grew to a 73.6% Share of All Viewing in Q2 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/viewing-of-ad-supported-services-grew-to-73-6-percent-of-tv-viewing-in-q2</link>
                                                                            <description>
                            <![CDATA[ Broadcast outlets saw a 26% share of ad-supported viewing, while ad-backed streamers tallied 45% ]]>
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                                                                        <pubDate>Tue, 29 Jul 2025 16:34:06 +0000</pubDate>                                                                                                                                <updated>Tue, 29 Jul 2025 18:47:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Samsung Ads]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Man interacting with an interactive ad on a Samsung TV]]></media:description>                                                            <media:text><![CDATA[Man interacting with an interactive ad on a Samsung TV]]></media:text>
                                <media:title type="plain"><![CDATA[Man interacting with an interactive ad on a Samsung TV]]></media:title>
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                                                            <title><![CDATA[ Netflix Breaks Into Top 3 Media Distributors for the First Time ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/netflix-breaks-into-top-3-media-distributors-for-the-first-time</link>
                                                                            <description>
                            <![CDATA[ Nielsen ranks YouTube as No. 1 media distributor share of TV viewing, followed by Disney, Netflix and NBCUniversal ]]>
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                                                                        <pubDate>Tue, 22 Jul 2025 17:36:36 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Jul 2025 18:42:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Amy Reinhard, Netflix’s president of advertising, is working to turn Netflix&#039;s growing audience share into more advertising revenue]]></media:description>                                                            <media:text><![CDATA[Amy Reinhard, Netflix’s president of advertising speaking at its upfront presentation.]]></media:text>
                                <media:title type="plain"><![CDATA[Amy Reinhard, Netflix’s president of advertising speaking at its upfront presentation.]]></media:title>
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                                                            <title><![CDATA[ Netflix Boosts Streaming to 46% of TV Viewing in June ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/netflix-boosts-streaming-to-46-percent-of-tv-viewing-in-june</link>
                                                                            <description>
                            <![CDATA[ Broadcast's share fell below 20% for the first time ever, according to Nielsen's The Gauge ]]>
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                                                                        <pubDate>Tue, 15 Jul 2025 17:13:03 +0000</pubDate>                                                                                                                                <updated>Tue, 15 Jul 2025 18:12:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen Gracenote Inclusion Analytics]]></media:description>                                                            <media:text><![CDATA[Nielsen Gracenote Inclusion Analytics]]></media:text>
                                <media:title type="plain"><![CDATA[Nielsen Gracenote Inclusion Analytics]]></media:title>
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                                                            <title><![CDATA[ WBD, Fox Clinch Largest Gains in Nielsen’s May Rankings of Media Distributors ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/wbd-fox-clinch-largest-gains-in-nielsens-may-rankings-of-media-distributors</link>
                                                                            <description>
                            <![CDATA[ NBA, Tubi and NASCAR boosted the share of TV viewing held by Warner Bros. Discovery and Fox in May ]]>
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                                                                        <pubDate>Wed, 25 Jun 2025 15:53:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[TNT]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NBA TNT]]></media:description>                                                            <media:text><![CDATA[NBA TNT]]></media:text>
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                                                            <title><![CDATA[ Nielsen: Streaming Reaches Historic TV Viewing Milestone ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-streaming-reaches-historic-tv-viewing-milestone</link>
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                            <![CDATA[ Streaming usage is up 71% since 2021 and streaming’s share of total TV viewing is now higher than broadcast and cable combined ]]>
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                                                                        <pubDate>Wed, 18 Jun 2025 00:25:59 +0000</pubDate>                                                                                                                                <updated>Wed, 18 Jun 2025 00:30:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Ranker]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Streaming platforms]]></media:description>                                                            <media:text><![CDATA[Streaming platforms]]></media:text>
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                                                            <title><![CDATA[ Nielsen Inks New Smart TV Data Deal With Vizio ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-inks-new-smart-tv-data-deal-with-vizio</link>
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                            <![CDATA[ Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage ]]>
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                                                                        <pubDate>Tue, 03 Jun 2025 20:57:12 +0000</pubDate>                                                                                                                                <updated>Wed, 04 Jun 2025 16:42:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Vizio]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vizio TV with streaming content]]></media:description>                                                            <media:text><![CDATA[Vizio TV with streaming content]]></media:text>
                                <media:title type="plain"><![CDATA[Vizio TV with streaming content]]></media:title>
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                                                            <title><![CDATA[ Nielsen: Most TV Viewing Is On Ad-Supported Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-most-tv-viewing-is-on-ad-supported-services</link>
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                            <![CDATA[ Nielsen’s new The Ad-Supported Gauge data find ad-supported streaming tops both broadcast and TV viewing ]]>
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                                                                        <pubDate>Fri, 02 May 2025 16:15:19 +0000</pubDate>                                                                                                                                <updated>Fri, 02 May 2025 16:44:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Nielsen&#039;s The Gauge]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen’s new The Ad Supported Gauge]]></media:description>                                                            <media:text><![CDATA[Nielsen’s new The Ad Supported Gauge]]></media:text>
                                <media:title type="plain"><![CDATA[Nielsen’s new The Ad Supported Gauge]]></media:title>
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                                                            <title><![CDATA[ Nielsen: Asian Americans Stream More, Watch More Sports ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-asian-american-streaming-and-sports-viewing-spikes</link>
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                            <![CDATA[ Demographic spends 53% of TV time with streaming services, up from 45% last year ]]>
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                                                                        <pubDate>Tue, 29 Apr 2025 16:17:09 +0000</pubDate>                                                                                                                                <updated>Tue, 29 Apr 2025 16:27:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Asian American family watching TV]]></media:description>                                                            <media:text><![CDATA[Asian American family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Asian American family watching TV]]></media:title>
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                                                            <title><![CDATA[ March Madness, Max Boost Warner Bros. Discovery’s TV Viewing Share ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/march-madness-max-boost-warner-bros-discoverys-viewing-share</link>
                                                                            <description>
                            <![CDATA[ WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media Distributor Gauge ]]>
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                                                                        <pubDate>Tue, 22 Apr 2025 17:55:35 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Apr 2025 18:55:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Fabio Lovino/HBO]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The performance of megahit ‘The White Lotus’ on Max helped Warner Bros. Discovery to a first-place finish in Nielsen’s ‘Media Distributor Gauge. ’]]></media:description>                                                            <media:text><![CDATA[‘The White Lotus&#039; on HBO and Max]]></media:text>
                                <media:title type="plain"><![CDATA[‘The White Lotus&#039; on HBO and Max]]></media:title>
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                                                            <title><![CDATA[ Graham Media Group Renews Nielsen Local TV Measurement Agreement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/graham-media-group-renews-nielsen-local-tv-measurement-agreement</link>
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                            <![CDATA[ Multi-year deal includes Local TV and OTT measurement for stations across the country ]]>
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                                                                        <pubDate>Wed, 12 Feb 2025 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
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                                                            <title><![CDATA[ Paramount, Nielsen Sign Multiyear Measurement and Analytics Deal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/paramount-and-nielsen-sign-multi-year-measurement-and-analytics-deal</link>
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                            <![CDATA[ The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV ]]>
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                                                                        <pubDate>Mon, 03 Feb 2025 19:22:08 +0000</pubDate>                                                                                                                                <updated>Mon, 03 Feb 2025 19:58:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Gabby Jones/Bloomberg via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Paramount Global signage in New York]]></media:description>                                                            <media:text><![CDATA[Paramount Global signage in New York]]></media:text>
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                                                            <title><![CDATA[ Cox Media Group Renews Measurement Pact With Nielsen ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cox-media-group-renews-nielsen-measurement-pact</link>
                                                                            <description>
                            <![CDATA[ Multiyear renewal covers TV and audio measurement services ]]>
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                                                                        <pubDate>Mon, 27 Jan 2025 18:05:37 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jan 2025 18:15:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Cox Media Group]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cox Media Group logo]]></media:description>                                                            <media:text><![CDATA[Cox Media Group logo]]></media:text>
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                                                            <title><![CDATA[ MRC Accredits Nielsen’s Big Data + Panel National TV Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mrc-accredits-nielsens-big-data-panel-national-tv-measurement</link>
                                                                            <description>
                            <![CDATA[ It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said. ]]>
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                                                                        <pubDate>Wed, 22 Jan 2025 17:55:29 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Jan 2025 17:58:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
                                <media:title type="plain"><![CDATA[Nielsen]]></media:title>
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