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                    <title><![CDATA[ Latest from Tv Technology in Nielsen ]]></title>
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        <description><![CDATA[ All the latest nielsen content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 27 Apr 2026 20:10:13 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Nielsen Introduces ‘Predictive Sales Lift’ Tool ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nielsen-introduces-predictive-sales-lift</link>
                                                                            <description>
                            <![CDATA[ Feature gives advertisers and agencies better insights into media campaign outcomes ]]>
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                                                                        <pubDate>Mon, 27 Apr 2026 20:10:13 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Apr 2026 21:06:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
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                                                            <title><![CDATA[ Locality Deploys Nielsen’s Media Data Engine ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/locality-deploys-nielsens-media-data-engine</link>
                                                                            <description>
                            <![CDATA[ It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in local markets ]]>
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                                                                        <pubDate>Wed, 15 Apr 2026 16:03:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
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                                                            <title><![CDATA[ Winter Olympics, Super Bowl Power NBCU-Versant to 13.1% of February TV Viewing ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/winter-olympics-super-bowl-power-nbcu-versant-to-13-1-percent-of-february-tv-viewing</link>
                                                                            <description>
                            <![CDATA[ Winter Olympics, Super Bowl Power NBCU-Versant to 13.1% of February TV Viewing ]]>
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                                                                        <pubDate>Wed, 15 Apr 2026 01:01:09 +0000</pubDate>                                                                                                                                <updated>Wed, 15 Apr 2026 01:01:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Z7bvJSUzeRygvgwVQeMvR-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[couple watching TV]]></media:description>                                                            <media:text><![CDATA[couple watching TV]]></media:text>
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                                                            <title><![CDATA[ TelevisaUnivision Signs New Nielsen Media Intelligence Deal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/televisaunivision-signs-new-nielsen-media-intelligence-deal</link>
                                                                            <description>
                            <![CDATA[ The multi-year agreement covers all of its streaming, national and local TV and radio properties ]]>
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                                                                        <pubDate>Thu, 02 Apr 2026 16:45:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JbatSn7PMNckYuxSFkwn6C-1280-80.jpg">
                                                            <media:credit><![CDATA[TelevisaUnivision]]></media:credit>
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                                                            <title><![CDATA[ A+E Global Media Signs New Agreement With Nielsen  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/a-e-global-media-signs-new-agreement-with-nielsen</link>
                                                                            <description>
                            <![CDATA[ The multiyear deal covers covers audience measurement and media intelligence and includes new services ]]>
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                                                                        <pubDate>Mon, 16 Mar 2026 16:41:58 +0000</pubDate>                                                                                                                                <updated>Tue, 17 Mar 2026 14:16:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
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                                                            <title><![CDATA[ CIMM, 4As Study Finds `Confidence Lags Behind Capability’ in Audience Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/cimm-4as-study-finds-confidence-lags-behind-capability-in-audience-measurement</link>
                                                                            <description>
                            <![CDATA[ Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement ]]>
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                                                                        <pubDate>Fri, 06 Mar 2026 19:23:11 +0000</pubDate>                                                                                                                                <updated>Fri, 06 Mar 2026 19:26:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/ByDFH4mRk69hUzJV7wBRgE-1280-80.png">
                                                            <media:credit><![CDATA[CIMM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Woman looking like she has a headache while studying data charts ]]></media:description>                                                            <media:text><![CDATA[Woman looking like she has a headache while studying data charts ]]></media:text>
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                                                            <title><![CDATA[ MRC Raises Concerns About Nielsen National Big Data + Panel Television Service ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/mrc-raises-concerns-about-nielsen-national-big-data-panel-television-service</link>
                                                                            <description>
                            <![CDATA[ The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation ]]>
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                                                                        <pubDate>Fri, 06 Mar 2026 19:03:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Insights]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[family watching TV]]></media:description>                                                            <media:text><![CDATA[family watching TV]]></media:text>
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                                                            <title><![CDATA[ Duke Tops Nielsen's List of Most Watched Men's College Basketball Teams ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/duke-tops-nielsens-list-of-most-watched-mens-college-basketball-teams</link>
                                                                            <description>
                            <![CDATA[ South Carolina and Iowa rank number 1 and 2 among the most watched women's college teams ]]>
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                                                                        <pubDate>Tue, 03 Mar 2026 20:08:45 +0000</pubDate>                                                                                                                                <updated>Tue, 03 Mar 2026 20:09:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/ANmkTRHR7wKzD23Jpms5Fi-1280-80.png">
                                                            <media:credit><![CDATA[NPAW]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[three young men watching basketball ]]></media:description>                                                            <media:text><![CDATA[three young men watching basketball ]]></media:text>
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                                                            <title><![CDATA[ Nielsen Introduces 200+ New Advanced Audience Segments ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/nielsen-introduces-200-new-advanced-audience-segments</link>
                                                                            <description>
                            <![CDATA[ The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising ]]>
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                                                                        <pubDate>Fri, 27 Feb 2026 18:24:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
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                                                            <title><![CDATA[ Disney Gains But YouTube Continues to Dominate Screentime ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/youtube-accounts-for-12-5-percent-of-january-tv-viewing</link>
                                                                            <description>
                            <![CDATA[ YouTube accounted for 12.5% of all TV viewing in January followed by Disney (11.9%) and Netflix (8.8%) ]]>
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                                                                        <pubDate>Wed, 25 Feb 2026 16:48:13 +0000</pubDate>                                                                                                                                <updated>Wed, 25 Feb 2026 17:20:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tNrFTrLJFFjoFjnUus4nC9-1280-80.jpg">
                                                            <media:credit><![CDATA[Disney]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Disney captured the largest month-over-month gain in Nielsen’s January 2026 Media Distributor Gauge report that measures the share of TV viewing of content from the largest media companies. ]]></media:description>                                                            <media:text><![CDATA[The Walt Disney Company]]></media:text>
                                <media:title type="plain"><![CDATA[The Walt Disney Company]]></media:title>
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                                                            <title><![CDATA[ Super Bowl Ratings Error: Revised Nielsen Data Shows 125.6 Million Viewers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/super-bowl-ratings-error-revised-nielsen-data-shows-125-6-million-viewers</link>
                                                                            <description>
                            <![CDATA[ The revision added 700,000 viewers to the total released on Feb. 10 ]]>
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                                                                        <pubDate>Thu, 19 Feb 2026 18:40:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/74KksXonPHk994cn7snHye-1280-80.jpg">
                                                            <media:credit><![CDATA[NFL]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NFL]]></media:description>                                                            <media:text><![CDATA[NFL]]></media:text>
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                                                            <title><![CDATA[ TV Viewing Hits 12-Month High  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/january-tv-viewing-hits-12-month-high</link>
                                                                            <description>
                            <![CDATA[ Cable surged 9% in January on strength of college football playoffs and news, while NFL delivered top 15 broadcast telecasts ]]>
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                                                                        <pubDate>Tue, 17 Feb 2026 16:28:10 +0000</pubDate>                                                                                                                                <updated>Tue, 17 Feb 2026 18:47:24 +0000</updated>
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                                                    <category><![CDATA[Broadcast]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6HiDszkyokokBvLhnWR9Eo-1280-80.jpg">
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                                                            <title><![CDATA[ Football, Younger Viewers Boost Ad-Supported TV Viewing in Q4 to Highest Level in 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/football-younger-viewers-boost-ad-supported-tv-viewing-to-2025-high</link>
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                            <![CDATA[ In Q4 2025, streaming comprised the majority of ad supported TV (45.6%), followed by broadcast (29.6%) and cable (24.8%), Nielsen said ]]>
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                                                                        <pubDate>Wed, 04 Feb 2026 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ Nielsen To Launch Co-Viewing Pilot Program Beginning With Super Bowl ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nielsen-to-launch-co-viewing-pilot-program-beginning-with-super-bowl</link>
                                                                            <description>
                            <![CDATA[ Project will use Nielsen’s proprietary wearable measurement devices ]]>
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                                                                        <pubDate>Tue, 03 Feb 2026 14:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 04 Feb 2026 14:08:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/74KksXonPHk994cn7snHye-1280-80.jpg">
                                                            <media:credit><![CDATA[NFL]]></media:credit>
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                                                            <title><![CDATA[ Survey: Two-Thirds of Black Consumers Pay More Attention to Culturally Relevant Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/survey-two-thirds-of-black-consumers-pay-more-attention-to-culturally-relevant-ads</link>
                                                                            <description>
                            <![CDATA[ The majority of those surveyed prefer to buy brands who advertise in content that reflect their culture, Nielsen reports ]]>
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                                                                        <pubDate>Tue, 20 Jan 2026 23:41:43 +0000</pubDate>                                                                                                                                <updated>Wed, 21 Jan 2026 15:12:27 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Z7bvJSUzeRygvgwVQeMvR-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[couple watching TV]]></media:description>                                                            <media:text><![CDATA[couple watching TV]]></media:text>
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                                                            <title><![CDATA[ Nielsen: Streaming Shatters Multiple Records in December 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nielsen-streaming-shatters-multiple-records-in-december-2025</link>
                                                                            <description>
                            <![CDATA[ Accounts for 47.5% of TV Viewing as more than 55 billion minutes are streamed on Christmas day ]]>
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                                                                        <pubDate>Tue, 20 Jan 2026 16:52:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
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                                                    <category><![CDATA[Streaming]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/xWWAsDcrJcnNtgA3ZzfRHA-1280-80.png">
                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Netflix&#039;s Christmas Day coverage of the Lions-Vikings set streaming records.]]></media:description>                                                            <media:text><![CDATA[Netflix&#039;s Christmas Day coverage of the Lions-Vikings set streaming records.]]></media:text>
                                <media:title type="plain"><![CDATA[Netflix&#039;s Christmas Day coverage of the Lions-Vikings set streaming records.]]></media:title>
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                                                            <title><![CDATA[ Nielsen, Roku Expand Measurement Partnership ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/nielsen-roku-expand-measurement-partnership</link>
                                                                            <description>
                            <![CDATA[ The agreement integrates Roku data into Nielsen measurement ]]>
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                                                                        <pubDate>Mon, 22 Dec 2025 18:09:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Business]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ALCexPeTX7BeUoc9yf4ewB-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku and Nielsen logos on a purple background]]></media:description>                                                            <media:text><![CDATA[Roku and Nielsen logos on a purple background]]></media:text>
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                                                            <title><![CDATA[ NFL Boosts Broadcast, Streaming Viewing Share in November ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nfl-boosts-broadcast-streaming-viewing-share-in-november</link>
                                                                            <description>
                            <![CDATA[ Live Sports drove  broadcast to its best share of TV since last November, while simultaneously fueling double-digit growth for streamers like Peacock and Paramount+ ]]>
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                                                                        <pubDate>Tue, 16 Dec 2025 17:27:14 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Dec 2025 17:27:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
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                                                    <category><![CDATA[Trends]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6HiDszkyokokBvLhnWR9Eo-1280-80.jpg">
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                                                            <title><![CDATA[ Football Shifts TV Viewing Towards Ad Supported Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/football-shifts-tv-viewing-towards-ad-supported-services</link>
                                                                            <description>
                            <![CDATA[ In Q3, streaming comprised the majority of ad supported TV viewing (46.4%), followed by cable (27.2%) and broadcast (26.4%), per Nielsen. ]]>
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                                                                        <pubDate>Tue, 09 Dec 2025 14:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:35:03 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mvqrxVD3a74yqCqbqDnyr9-1280-80.jpg">
                                                            <media:credit><![CDATA[Horowitz Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Shot of a football in front of a TV]]></media:description>                                                            <media:text><![CDATA[Shot of a football in front of a TV]]></media:text>
                                <media:title type="plain"><![CDATA[Shot of a football in front of a TV]]></media:title>
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                                                            <title><![CDATA[ Nielsen Audience Segments Now Available in Amazon Ads Marketplace ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-audience-segments-now-available-in-amazon-ads-marketplace</link>
                                                                            <description>
                            <![CDATA[ The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon’s advertising environment ]]>
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                                                                        <pubDate>Mon, 08 Dec 2025 14:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:35:02 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
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                                                            <title><![CDATA[ Gracenote Launches New CTV Ad Platform ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/gracenote-launches-new-ctv-ad-platform</link>
                                                                            <description>
                            <![CDATA[ Gracenote Content Connect allows users to align ad campaigns and programming with rich content metadata ]]>
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                                                                        <pubDate>Fri, 05 Dec 2025 16:58:48 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:34:59 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/nFbbN3Wc8SCpiBhe37nCtJ-1280-80.png">
                                                            <media:credit><![CDATA[Gracenote]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Gracenote logo]]></media:description>                                                            <media:text><![CDATA[Gracenote logo]]></media:text>
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                                                            <title><![CDATA[ Traditional TV Players Gained Viewers in October: Nielsen Gauge ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/traditional-tv-players-gained-viewers-in-october-nielsen-gauge</link>
                                                                            <description>
                            <![CDATA[ NFL and college football, postseason MLB and fall broadcast-TV season contribute to the boost ]]>
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                                                                        <pubDate>Mon, 24 Nov 2025 18:13:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tYtPbmWWUoEzokTsggS67K-1280-80.jpg">
                                                            <media:credit><![CDATA[David J. Griffin/Icon Sportswire via Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Pro and college football coverage helped Disney achieve the largest audience share increase among media distributors in October, per Nielsen’s Media Distributor Gauge. ]]></media:description>                                                            <media:text><![CDATA[ATLANTA, GA - OCTOBER 13: An ESPN camera operator preps for the Monday night NFL football game between the Buffalo Bills and the Atlanta Falcons on October 13, 2025 at Mercedes-Benz Stadium in Atlanta, Georgia.  (Photo by David J. Griffin/Icon Sportswire via Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[ATLANTA, GA - OCTOBER 13: An ESPN camera operator preps for the Monday night NFL football game between the Buffalo Bills and the Atlanta Falcons on October 13, 2025 at Mercedes-Benz Stadium in Atlanta, Georgia.  (Photo by David J. Griffin/Icon Sportswire via Getty Images)]]></media:title>
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                                                            <title><![CDATA[ NFL’s Popularity Advances TV Seasonal Viewership Growth ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nfls-popularity-advances-tv-seasonal-viewership-growth</link>
                                                                            <description>
                            <![CDATA[ Pro football drove a 4.3% increase in broadcast viewing in October ]]>
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                                                                        <pubDate>Tue, 18 Nov 2025 19:48:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/84JZRSh4TxcqG5QSkT4VKc-1280-80.jpg">
                                                            <media:credit><![CDATA[Mitchell Leff/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[NFL games sparked a viewership uptick across broadcast and streaming in October, according to Nielsen’s The Gauge. ]]></media:description>                                                            <media:text><![CDATA[PHILADELPHIA, PENNSYLVANIA - NOVEMBER 16: Kelee Ringo #7 of the Philadelphia Eagles tackles Kalif Raymond #11 of the Detroit Lions at Lincoln Financial Field on November 16, 2025 in Philadelphia, United States. (Photo by Mitchell Leff/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[PHILADELPHIA, PENNSYLVANIA - NOVEMBER 16: Kelee Ringo #7 of the Philadelphia Eagles tackles Kalif Raymond #11 of the Detroit Lions at Lincoln Financial Field on November 16, 2025 in Philadelphia, United States. (Photo by Mitchell Leff/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ Nielsen: Alabama Is Most-Watched College Football Team ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-alabama-is-most-watched-college-football-team</link>
                                                                            <description>
                            <![CDATA[ Through 10 weeks, overall college football viewing is up 4% from last year, according Nielsen ]]>
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                                                                        <pubDate>Fri, 07 Nov 2025 20:19:56 +0000</pubDate>                                                                                                                                <updated>Mon, 10 Nov 2025 15:46:25 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/txd5Pao9LbPLgGnRFWtZxG-1280-80.jpg">
                                                            <media:credit><![CDATA[Kevin C. Cox/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Alabama has been college football’s biggest draw through the first 10 weeks of the college football season, according to Nielsen. ]]></media:description>                                                            <media:text><![CDATA[TUSCALOOSA, ALABAMA - OCTOBER 18:  Ty Simpson #15 of the Alabama Crimson Tide reacts after passing for a touchdown against the Tennessee Volunteers during the second quarter at Bryant-Denny Stadium on October 18, 2025 in Tuscaloosa, Alabama. (Photo by Kevin C. Cox/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[TUSCALOOSA, ALABAMA - OCTOBER 18:  Ty Simpson #15 of the Alabama Crimson Tide reacts after passing for a touchdown against the Tennessee Volunteers during the second quarter at Bryant-Denny Stadium on October 18, 2025 in Tuscaloosa, Alabama. (Photo by Kevin C. Cox/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ Hybrid, AI Are Guiding the Measurement of TV Viewership ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hybrid-ai-are-guiding-the-measurement-of-tv-viewership</link>
                                                                            <description>
                            <![CDATA[ Who is watching what, and what are the best ways to reach them with commercials? ]]>
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                                                                        <pubDate>Mon, 03 Nov 2025 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ James Careless ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ckCe5RqLoNbxisXynbABBM-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv]]></media:description>                                                            <media:text><![CDATA[Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv]]></media:text>
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                                                            <title><![CDATA[ NFL Viewing Hits 15-Year High ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nfl-viewing-hits-15-year-highs</link>
                                                                            <description>
                            <![CDATA[ League reports the most average viewers per game since 2010 ]]>
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                                                                        <pubDate>Thu, 09 Oct 2025 21:02:10 +0000</pubDate>                                                                                                                                <updated>Fri, 10 Oct 2025 15:36:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/beKE3PW3cUSwsXDi6aWKDf-1280-80.jpg">
                                                            <media:credit><![CDATA[Jamie Squire/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Travis Kelce of the Chiefs stiff-arms Cooper DeJean of the Eagles in the their Sept. 14 matchup. The Week 2 telecast on Fox was the NFL season’s highest-rated game to date. ]]></media:description>                                                            <media:text><![CDATA[KANSAS CITY, MISSOURI - SEPTEMBER 14: Travis Kelce #87 of the Kansas City Chiefs stiff arms Cooper DeJean #33 of the Philadelphia Eagles during the third quarter in the game at Arrowhead Stadium on September 14, 2025 in Kansas City, Missouri. (Photo by Jamie Squire/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[KANSAS CITY, MISSOURI - SEPTEMBER 14: Travis Kelce #87 of the Kansas City Chiefs stiff arms Cooper DeJean #33 of the Philadelphia Eagles during the third quarter in the game at Arrowhead Stadium on September 14, 2025 in Kansas City, Missouri. (Photo by Jamie Squire/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ Nielsen Unveils Redesigned Weekly TV Ranking Reports ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-unveils-redesigned-weekly-tv-ranking-reports</link>
                                                                            <description>
                            <![CDATA[ Company, which has also launched two new reports, is including Big Data Plus Panel metrics ]]>
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                                                                        <pubDate>Thu, 02 Oct 2025 15:56:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
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                                                            <title><![CDATA[ Warner Bros. Discovery Signs New Deal with Nielsen ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/warner-bros-discovery-signs-new-deal-with-nielsen</link>
                                                                            <description>
                            <![CDATA[ The multi-year measurement and analytics agreement covers all of WBD’s streaming and linear platforms ]]>
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                                                                        <pubDate>Wed, 17 Sep 2025 21:50:25 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Sep 2025 21:50:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3V7ZAbGtKLiaZmrrYHLsWk-1280-80.jpg">
                                                            <media:credit><![CDATA[Warner Bros. Discovery]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Warner Bros. Discovery]]></media:description>                                                            <media:text><![CDATA[Warner Bros. Discovery]]></media:text>
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                                                            <title><![CDATA[ Nielsen: Football, Back-to-School Trends Boost Traditional TV Viewing in August  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-football-back-to-school-trends-boost-traditional-tv-viewing-in-april</link>
                                                                            <description>
                            <![CDATA[ Both broadcast and cable increased their share of total TV viewing as broadcast notched its largest viewing share since May ]]>
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                                                                        <pubDate>Tue, 16 Sep 2025 17:12:22 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Sep 2025 18:25:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/V5jvxtBN5NiNmJaiW7SuR6-1280-80.jpg">
                                                            <media:credit><![CDATA[Sharp]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sharp Roku TV]]></media:description>                                                            <media:text><![CDATA[Sharp Roku TV]]></media:text>
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                                                            <title><![CDATA[ Nielsen: Hispanic Consumers ‘Leading the Way’ in Consuming Streaming Content ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-hispanic-consumers-leading-the-way-in-consuming-streaming-content</link>
                                                                            <description>
                            <![CDATA[ Demo spends much more time with streaming services than the general population, according to a new study ]]>
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                                                                        <pubDate>Thu, 11 Sep 2025 16:25:37 +0000</pubDate>                                                                                                                                <updated>Thu, 11 Sep 2025 20:37:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/m4mZMHGJuSHM4WWWZY3KTV-1280-80.jpg">
                                                            <media:credit><![CDATA[iStockPhoto.com]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Latinx/Hispanic family]]></media:description>                                                            <media:text><![CDATA[Latinx/Hispanic family]]></media:text>
                                <media:title type="plain"><![CDATA[Latinx/Hispanic family]]></media:title>
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                                                            <title><![CDATA[ Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/streaming-on-roku-surpasses-broadcast-viewership-in-the-u-s-for-third-consecutive-month</link>
                                                                            <description>
                            <![CDATA[ Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV ]]>
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                                                                        <pubDate>Wed, 03 Sep 2025 13:18:19 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KAKHnYcAhU9HcqyEF5MxvQ-1280-80.jpeg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku]]></media:description>                                                            <media:text><![CDATA[Roku]]></media:text>
                                <media:title type="plain"><![CDATA[Roku]]></media:title>
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                                                            <title><![CDATA[ Nielsen and WPP Media Ink New Audience Measurement Deal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-and-wpp-media-ink-new-audience-measurement-deal</link>
                                                                            <description>
                            <![CDATA[ The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 06 Aug 2025 17:33:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
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                                                            <title><![CDATA[ Nielsen: Ad-Supported TV Grew to a 73.6% Share of All Viewing in Q2 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/viewing-of-ad-supported-services-grew-to-73-6-percent-of-tv-viewing-in-q2</link>
                                                                            <description>
                            <![CDATA[ Broadcast outlets saw a 26% share of ad-supported viewing, while ad-backed streamers tallied 45% ]]>
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                                                                        <pubDate>Tue, 29 Jul 2025 16:34:06 +0000</pubDate>                                                                                                                                <updated>Tue, 29 Jul 2025 18:47:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HGYXm8fFfPAtQ3iGTToBdP-1280-80.jpg">
                                                            <media:credit><![CDATA[Samsung Ads]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Man interacting with an interactive ad on a Samsung TV]]></media:description>                                                            <media:text><![CDATA[Man interacting with an interactive ad on a Samsung TV]]></media:text>
                                <media:title type="plain"><![CDATA[Man interacting with an interactive ad on a Samsung TV]]></media:title>
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                                                            <title><![CDATA[ Netflix Breaks Into Top 3 Media Distributors for the First Time ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/netflix-breaks-into-top-3-media-distributors-for-the-first-time</link>
                                                                            <description>
                            <![CDATA[ Nielsen ranks YouTube as No. 1 media distributor share of TV viewing, followed by Disney, Netflix and NBCUniversal ]]>
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                                                                        <pubDate>Tue, 22 Jul 2025 17:36:36 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Jul 2025 18:42:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7s9Px9a29BWNUgfwyRAVt-1280-80.jpg">
                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Amy Reinhard, Netflix’s president of advertising, is working to turn Netflix&#039;s growing audience share into more advertising revenue]]></media:description>                                                            <media:text><![CDATA[Amy Reinhard, Netflix’s president of advertising speaking at its upfront presentation.]]></media:text>
                                <media:title type="plain"><![CDATA[Amy Reinhard, Netflix’s president of advertising speaking at its upfront presentation.]]></media:title>
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                                                            <title><![CDATA[ Netflix Boosts Streaming to 46% of TV Viewing in June ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/netflix-boosts-streaming-to-46-percent-of-tv-viewing-in-june</link>
                                                                            <description>
                            <![CDATA[ Broadcast's share fell below 20% for the first time ever, according to Nielsen's The Gauge ]]>
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                                                                        <pubDate>Tue, 15 Jul 2025 17:13:03 +0000</pubDate>                                                                                                                                <updated>Tue, 15 Jul 2025 18:12:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/a5N3uDGijKad9oLMRJWvjA-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen Gracenote Inclusion Analytics]]></media:description>                                                            <media:text><![CDATA[Nielsen Gracenote Inclusion Analytics]]></media:text>
                                <media:title type="plain"><![CDATA[Nielsen Gracenote Inclusion Analytics]]></media:title>
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                                                            <title><![CDATA[ WBD, Fox Clinch Largest Gains in Nielsen’s May Rankings of Media Distributors ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/wbd-fox-clinch-largest-gains-in-nielsens-may-rankings-of-media-distributors</link>
                                                                            <description>
                            <![CDATA[ NBA, Tubi and NASCAR boosted the share of TV viewing held by Warner Bros. Discovery and Fox in May ]]>
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                                                                        <pubDate>Wed, 25 Jun 2025 15:53:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/3EJNRUqfnSo63NwHQbDjka-1280-80.png">
                                                            <media:credit><![CDATA[TNT]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NBA TNT]]></media:description>                                                            <media:text><![CDATA[NBA TNT]]></media:text>
                                <media:title type="plain"><![CDATA[NBA TNT]]></media:title>
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                                                            <title><![CDATA[ Nielsen: Streaming Reaches Historic TV Viewing Milestone ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-streaming-reaches-historic-tv-viewing-milestone</link>
                                                                            <description>
                            <![CDATA[ Streaming usage is up 71% since 2021 and streaming’s share of total TV viewing is now higher than broadcast and cable combined ]]>
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                                                                        <pubDate>Wed, 18 Jun 2025 00:25:59 +0000</pubDate>                                                                                                                                <updated>Wed, 18 Jun 2025 00:30:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HTNngHTcJYVGWGTXNVPS56-1280-80.jpg">
                                                            <media:credit><![CDATA[Ranker]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Streaming platforms]]></media:description>                                                            <media:text><![CDATA[Streaming platforms]]></media:text>
                                <media:title type="plain"><![CDATA[Streaming platforms]]></media:title>
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                                                            <title><![CDATA[ Nielsen Inks New Smart TV Data Deal With Vizio ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-inks-new-smart-tv-data-deal-with-vizio</link>
                                                                            <description>
                            <![CDATA[ Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage ]]>
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                                                                        <pubDate>Tue, 03 Jun 2025 20:57:12 +0000</pubDate>                                                                                                                                <updated>Wed, 04 Jun 2025 16:42:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/RbkBKRVHPDGZUhMqghNTcZ-1280-80.png">
                                                            <media:credit><![CDATA[Vizio]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vizio TV with streaming content]]></media:description>                                                            <media:text><![CDATA[Vizio TV with streaming content]]></media:text>
                                <media:title type="plain"><![CDATA[Vizio TV with streaming content]]></media:title>
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                                                            <title><![CDATA[ Nielsen: Most TV Viewing Is On Ad-Supported Services ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-most-tv-viewing-is-on-ad-supported-services</link>
                                                                            <description>
                            <![CDATA[ Nielsen’s new The Ad-Supported Gauge data find ad-supported streaming tops both broadcast and TV viewing ]]>
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                                                                        <pubDate>Fri, 02 May 2025 16:15:19 +0000</pubDate>                                                                                                                                <updated>Fri, 02 May 2025 16:44:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zXJ3phGLrUArCLYYYeuCKM-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen&#039;s The Gauge]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen’s new The Ad Supported Gauge]]></media:description>                                                            <media:text><![CDATA[Nielsen’s new The Ad Supported Gauge]]></media:text>
                                <media:title type="plain"><![CDATA[Nielsen’s new The Ad Supported Gauge]]></media:title>
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                                                            <title><![CDATA[ Nielsen: Asian Americans Stream More, Watch More Sports ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-asian-american-streaming-and-sports-viewing-spikes</link>
                                                                            <description>
                            <![CDATA[ Demographic spends 53% of TV time with streaming services, up from 45% last year ]]>
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                                                                        <pubDate>Tue, 29 Apr 2025 16:17:09 +0000</pubDate>                                                                                                                                <updated>Tue, 29 Apr 2025 16:27:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XuLsZn25LqwSQpMFT8fqZb-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Asian American family watching TV]]></media:description>                                                            <media:text><![CDATA[Asian American family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Asian American family watching TV]]></media:title>
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                                                            <title><![CDATA[ March Madness, Max Boost Warner Bros. Discovery’s TV Viewing Share ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/march-madness-max-boost-warner-bros-discoverys-viewing-share</link>
                                                                            <description>
                            <![CDATA[ WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media Distributor Gauge ]]>
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                                                                        <pubDate>Tue, 22 Apr 2025 17:55:35 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Apr 2025 18:55:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dH5m7SkyzeqV9QzGM4hryH-1280-80.jpg">
                                                            <media:credit><![CDATA[Fabio Lovino/HBO]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The performance of megahit ‘The White Lotus’ on Max helped Warner Bros. Discovery to a first-place finish in Nielsen’s ‘Media Distributor Gauge. ’]]></media:description>                                                            <media:text><![CDATA[‘The White Lotus&#039; on HBO and Max]]></media:text>
                                <media:title type="plain"><![CDATA[‘The White Lotus&#039; on HBO and Max]]></media:title>
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                                                            <title><![CDATA[ Graham Media Group Renews Nielsen Local TV Measurement Agreement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/graham-media-group-renews-nielsen-local-tv-measurement-agreement</link>
                                                                            <description>
                            <![CDATA[ Multi-year deal includes Local TV and OTT measurement for stations across the country ]]>
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                                                                        <pubDate>Wed, 12 Feb 2025 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
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                                                            <title><![CDATA[ Paramount, Nielsen Sign Multiyear Measurement and Analytics Deal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/paramount-and-nielsen-sign-multi-year-measurement-and-analytics-deal</link>
                                                                            <description>
                            <![CDATA[ The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV ]]>
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                                                                        <pubDate>Mon, 03 Feb 2025 19:22:08 +0000</pubDate>                                                                                                                                <updated>Mon, 03 Feb 2025 19:58:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eu23NpaCbBnp4yvYvqzxN6-1280-80.jpg">
                                                            <media:credit><![CDATA[Gabby Jones/Bloomberg via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Paramount Global signage in New York]]></media:description>                                                            <media:text><![CDATA[Paramount Global signage in New York]]></media:text>
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                                                            <title><![CDATA[ Cox Media Group Renews Measurement Pact With Nielsen ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cox-media-group-renews-nielsen-measurement-pact</link>
                                                                            <description>
                            <![CDATA[ Multiyear renewal covers TV and audio measurement services ]]>
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                                                                        <pubDate>Mon, 27 Jan 2025 18:05:37 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jan 2025 18:15:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LcyKh9GyQcGk7rcHKXAhej-1280-80.jpg">
                                                            <media:credit><![CDATA[Cox Media Group]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cox Media Group logo]]></media:description>                                                            <media:text><![CDATA[Cox Media Group logo]]></media:text>
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                                                            <title><![CDATA[ MRC Accredits Nielsen’s Big Data + Panel National TV Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mrc-accredits-nielsens-big-data-panel-national-tv-measurement</link>
                                                                            <description>
                            <![CDATA[ It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said. ]]>
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                                                                        <pubDate>Wed, 22 Jan 2025 17:55:29 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Jan 2025 17:58:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
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                                                            <title><![CDATA[ CES: Nielsen’s Gracenote Launches Metadata Solution to Simplify Sports-Content Discovery ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ces-nielsens-gracenote-launches-metadata-solution-to-simplify-sports-content-discovery</link>
                                                                            <description>
                            <![CDATA[ Gracenote On Sports offering provides streaming and linear video platforms with tools to boost sports viewing and engagement ]]>
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                                                                        <pubDate>Wed, 11 Dec 2024 17:24:23 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PrYhmbBsZAErq9S4yqds5J-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sports]]></media:description>                                                            <media:text><![CDATA[Sports]]></media:text>
                                <media:title type="plain"><![CDATA[Sports]]></media:title>
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                                                            <title><![CDATA[ Nielsen, TikTok Ink Measurement Pact ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-tiktok-ink-measurement-pact</link>
                                                                            <description>
                            <![CDATA[ For the first time, advertisers and agencies can directly compare social platform’s campaign performance to other publishers across all screens, via Nielsen One ]]>
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                                                                        <pubDate>Thu, 05 Dec 2024 17:18:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/USz7hDsnRNzE4s7pWhneW7-1280-80.png">
                                                            <media:credit><![CDATA[TikTok]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TikTok]]></media:description>                                                            <media:text><![CDATA[TikTok]]></media:text>
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                                                            <title><![CDATA[ Nielsen: Fox, Disney Gain Viewing Share in October  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-fox-disney-gain-viewing-share-in-october</link>
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                            <![CDATA[ Fox hit a company-high of 8.4% of total viewing; Disney held the top spot in the ranking of TV viewing by company ]]>
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                                                                        <pubDate>Mon, 25 Nov 2024 20:06:52 +0000</pubDate>                                                                                                                                <updated>Mon, 25 Nov 2024 20:07:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/U8v9a8AiZsUzdfUpQCieZ8-1280-80.jpg">
                                                            <media:credit><![CDATA[Alex Slitz/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Los Angeles Dodgers first baseman Freddie Freeman (c.) is interviewed by (from l.) Fox’s Kevin Burkhardt, Alex Rodriguez, David Ortiz and Derek Jeter following Game 2 of the World Series. ]]></media:description>                                                            <media:text><![CDATA[Fox postgame show following Game 2 of 2024 World Series]]></media:text>
                                <media:title type="plain"><![CDATA[Fox postgame show following Game 2 of 2024 World Series]]></media:title>
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                                                            <title><![CDATA[ American Spirit Media Selects Nielsen for Local TV Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/american-spirit-media-selects-nielsen-for-local-tv-measurement</link>
                                                                            <description>
                            <![CDATA[ Multi-year deal includes local TV ratings for all six markets and includes Nielsen’s Ad Intel ]]>
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                                                                        <pubDate>Mon, 18 Nov 2024 20:17:04 +0000</pubDate>                                                                                                                                <updated>Mon, 18 Nov 2024 20:49:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
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                                                            <title><![CDATA[ MRC Approves Incorporating First-Party Streaming Data Into Nielsen’s National Television Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mrc-approves-incorporating-first-party-streaming-data-into-nielsens-national-television-measurement</link>
                                                                            <description>
                            <![CDATA[ The Media Rating Council has also renewed accreditation for Nielsen’s National Panel Measurement ]]>
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                                                                        <pubDate>Fri, 01 Nov 2024 18:34:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
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