SYDNEY – Tuesday 19 November, 2019 – Amazon Web Services, Inc. (AWS), an Amazon.com company, today announced that Network 10, one of Australia’s largest television networks, has selected AWS Media Services to support its video transport structure for remote production in South Africa for its upcoming season of the reality TV series I’m a Celebrity… Get Me Out of Here, and to enhance the streaming delivery for live-streamed sports and Network 10 shows, including The Bachelor, Australian Survivor, and MasterChef Australia.

Network 10 is one of the first companies in Australia to use AWS Elemental MediaConnect, a cloud video transfer service, which provides secure and reliable delivery of live video content. The technology enabled Network 10 to transport video from Kruger National Park in South Africa to its Sydney-based production studio for I’m a Celebrity…Get Me Out of Here during the 2019 season, and will be used again in the upcoming seventh season.

Using a combination of AWS Elemental MediaConnect and AWS Advanced APN Technology Partner, Aspera’s High Speed Transfer Service, Network 10 reduced its production turn around window from overnight to less than two hours, and in some cases, only a few minutes.

This collaboration complements existing AWS Media Services used by Network 10, including AWS Elemental MediaLive and AWS Elemental MediaConvert. AWS Elemental MediaLive provides Network 10 with a streaming tool that encodes live video for play on any device, from broadcast television to internet-connected devices, such as smart phones and connected TVs. With AWS Elemental MediaConvert, Network 10 can process video files and clips to prepare on-demand content for distribution or archiving.

Network 10 has worked with AWS since 2015 and uses a suite of AWS services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Relational Database Service (RDS), Amazon Simple Storage Service (Amazon S3), Amazon Elasticsearch Service, Amazon Virtual Private Cloud (VPC), and Amazon ElastiCache to store and process on demand and archival footage.

Jason Tuendemann, Chief Information and Technology Officer at Network 10, said, “Network 10 has been delivering high-quality content to the Australian public for more than 50 years, with a constant lookout for tools that allow us to innovate and improve our offering for our viewers. By working with AWS, we have been able to speed up this process and deliver more content, and more importantly, richer content for production and advertisers. We are excited to be one of the first customers to use AWS Elemental MediaConnect in the Australian market, and to continue innovating with AWS tools and services.”

Adam Beavis, Commercial Director for AWS in Australia and New Zealand, said, “The Australian broadcasting industry is undergoing an incredible transformation using digital technology. Network 10 were charged with delivering a high-quality stream of live video content at a low cost – a task that AWS Elemental MediaConnect has made a reality. AWS is thrilled to continue to work with Network 10 to ensure it remains at the forefront of innovation.”

About Amazon Web Services

For 13 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 165 fully featured services for compute, storage, databases, networking, analytics, robotics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 69 Availability Zones (AZs) within 22 geographic regions, with announced plans for 13 more Availability Zones and four more AWS Regions in Indonesia, Italy, South Africa, and Spain. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.

OTTAWA—Australian broadcaster Network 10 is partnering with You.i TV to modernize the advertising and user experience on the network’s 10 Play broadcast video on demand (BVOD) app.

The partnership will see Network 10 standardize the 10 Play user experience across streaming platforms, including Telstra TV, connected TVs, streaming media devices, game consoles and mobile and tablet apps, You.i TV said.

The broadcaster and You.i TV, which specializes in tools to enable cross-platform app development, will also work together to enable new ad formats, such as passive, interactive and non-intrusive, on the 10 Play app that go beyond pre- and mid-roll ads.

“With a rebuilt 10 Play on the You.i Engine One platform, we will have the ability to control every pixel on screen, effectively monetizing the glass by creating new ad solutions that go beyond the standard pre- and mid-roll ads,” said Rod Prosser, Network 10 chief of sales.

“Think overlay bugs, non-disruptive ad formats while a program is paused and user interface integrations—this partnership will allow us to push the creative ad boundaries on 10 Play’s apps.”

Network 10 General Manager Liz Baldwin added that the partnership will transform “the audience experience for 10 Play on apps and connected devices.”

More information is available on the You.i TV website.