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                            <title><![CDATA[ Latest from Tv Technology in Netflix-post-technology-alliance ]]></title>
                <link>https://www.tvtechnology.com/tag/netflix-post-technology-alliance</link>
        <description><![CDATA[ All the latest netflix-post-technology-alliance content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 10 Apr 2023 17:21:40 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Netflix-Approved Cameras a Useful Buying Guide for Production ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/netflix-approved-cameras-a-useful-buying-guide-for-production</link>
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                            <![CDATA[ Cameras that meet these specs should be considered a top choice for most productions ]]>
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                                                                        <pubDate>Mon, 10 Apr 2023 17:21:40 +0000</pubDate>                                                                                                                                <updated>Mon, 10 Apr 2023 17:22:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Frank Beacham ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/Ps8gAZW89unz9GBfPJGgR4.jpeg ]]></dc:source>
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                                                                                                                                                                        <media:description><![CDATA[Song Hye-kyo as Moon Dong-eun in the Netflix series “The Glory,” which was shot on the ARRI Alexa Mini LF.]]></media:description>                                                            <media:text><![CDATA[Netflix]]></media:text>
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                                <p>Today, there are myriad digital cinema cameras available in the marketplace. Netflix, the largest of the video streaming services, has created a useful guide for which of these cameras are recommended for use on their scripted programming. </p><p>If a camera meets these specifications, it is not only approved for use on Netflix productions but should be considered a top choice for purchase by most production companies.</p><p><strong>Rigid Standards<br></strong>Netflix collaborates extensively with the creative community, camera manufacturers and globally recognized experts to approve cameras that support its production workflows. Approved cameras are evaluated to meet image capture benchmarks for dynamic range, color accuracy, detail rendition, signal to noise ratio, resolution and key workflow requirements, the streaming media company says.</p><p>In addition to the camera program, in 2018 the company <a href="https://www.tvtechnology.com/news/netflix-announces-post-technology-alliance">launched</a> the Netflix Post Technology Alliance and introduced a logo program that will help creators identify that their original programming meets Netflix technical and delivery specifications. Netflix said “manufacturers of products bearing this logo are closely partnered with Netflix. They have early access to the Netflix technical roadmap and collaborate with Netflix on technical support, training and updates.”</p><figure class="van-image-figure pull-right inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:600px;"><p class="vanilla-image-block" style="padding-top:69.50%;"><img id="oZSJ3UTzGhpb6Fd37qPEqF" name="TVT484.frank.APRIL_Frank_logo.png" alt="Netflix" src="https://cdn.mos.cms.futurecdn.net/oZSJ3UTzGhpb6Fd37qPEqF.png" mos="" align="right" fullscreen="" width="600" height="417" attribution="" endorsement="" class="pull-right"></p></div></div><figcaption itemprop="caption description" class="pull-right inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Netflix)</span></figcaption></figure><p>Netflix said it doesn’t expect all products in the media production process to have the logo and the alliance is not designed to endorse or force creatives to use certain tools. “As an artist, you should use the tools that make sense for your production, are best suited to your workflows, and serve your creative interests,” Netflix said. “With that in mind, this logo is an identifier to quickly tell you a product has been vetted for delivery to Netflix, and that the company who makes the product is committed to ongoing support and innovation.”</p><figure class="van-image-figure pull-right inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="E7bgiPFELanSV9gWYZkHic" name="TVT484.frank.PanasonicAUEVA1VariCam.jpeg" alt="Panasonic" src="https://cdn.mos.cms.futurecdn.net/E7bgiPFELanSV9gWYZkHic.jpeg" mos="" align="right" fullscreen="" width="800" height="800" attribution="" endorsement="" class="pull-right"></p></div></div><figcaption itemprop="caption description" class="pull-right inline-layout"><span class="caption-text">Panasonic AU-EVA1 VariCam </span><span class="credit" itemprop="copyrightHolder">(Image credit: :Panasonic)</span></figcaption></figure><p>Netflix requires that 90% of a program’s final total runtime be captured on approved cameras using the following basic capture requirements. </p><p>The company expects a camera with a true UHD 4K sensor with a minimum of 3,840 photosites across and a capture format (RAW or an intra-frame compressed codec); 16-bit linear or 10-bit log processing; and capture transfer function (e.g., S-Log3, Canon Log 2).</p><p>Bit depth must be 10-bits or greater; data rate (a minimum 240Mbps at 24FPS); scene-referred color space (S.Gamut3, ALEXA Wide Gamut, REDWideGamut etc.); and a camera system capable of jamming timecode to an external source with the code written into metadata.</p><figure class="van-image-figure pull-right inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:600px;"><p class="vanilla-image-block" style="padding-top:87.17%;"><img id="zXUHChLVUXCcGXxLv4pEgA" name="Sony FX6.png" alt="Sony" src="https://cdn.mos.cms.futurecdn.net/zXUHChLVUXCcGXxLv4pEgA.png" mos="" align="right" fullscreen="" width="600" height="523" attribution="" endorsement="" class="pull-right"></p></div></div><figcaption itemprop="caption description" class="pull-right inline-layout"><span class="caption-text">Sony FX6 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Sony)</span></figcaption></figure><p>Netflix also requires daily black balancing of the camera’s sensor; avoidance of spanned clips (i.e., single takes spread out on multiple cards); extra resolution for anamorphic imaging and use of aspect ratios less than or equal to 2:1.</p><p><strong>Not Set in Stone<br></strong>This list of basic Netflix requirements isn’t absolute. Not all cameras that meet these basic capture requirements are approved. However, these requirements are Netflix’s minimum specifications necessary for a camera system to be considered for approval. Other attributes taken into account include dynamic range, form factor, stability and workflow compatibility.</p><p>Netflix does allow limited use of non-approved cameras in certain situations. But the producer has to check with Netflix first about use of non-approved cameras on a production slated to be aired on the network. Nothing is set in stone and camera specs for nonfiction documentary content are more flexible.</p><p>The list of Netflix-approved cameras, especially for non-technical production executives, has proven to offer a useful guideline for the purchase of digital cinema cameras. Since camera models change so frequently, so does Netflix’s list. The latest posted update of added Netflix-approved cameras was Dec. 12, 2022 (it was updated last week with the addition of the Canon EOS R5 C).</p><figure class="van-image-figure pull-right inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="wvDfuRTh7zbkyLb8QqMq3X" name="netflix (1).jpg" alt="Canon" src="https://cdn.mos.cms.futurecdn.net/wvDfuRTh7zbkyLb8QqMq3X.jpg" mos="" align="right" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="pull-right"></p></div></div><figcaption itemprop="caption description" class="pull-right inline-layout"><span class="caption-text">Canon EOS R5 C </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><p>Netflix emphasizes that its rules are not frozen, but general. Sometimes capabilities can be added to cameras with third party accessories. Some non-approved cameras might be required on a production for a special type of shot. Netflix says it is open to considering all possibilities.</p><p><strong>Avoid Overkill<br></strong>Camera buyers, however, can be assured that Netflix-approved cameras have been vetted thoroughly and the list is an excellent path to finding the best cameras to purchase or rent for a production. No filmmaker wants to do a production and later find their gear does not meet the minimum standards of a streaming service.</p><p>Even if a camera model is not on the Netflix-approved list, it can still be a good purchase decision for a specific application. Remember, the Netflix list is for shooting scripted dramatic shows for streaming. Not every producer is doing such critical production work. Often the capabilities required on a Netflix production are not needed.</p><p>For example, when shooting news, documentaries or YouTube productions, a Netflix-approved camera is overkill. Action cameras, like GoPros, don’t meet Netflix standards but may be used for special shots on Netflix productions. There are many camera choices for varying applications. Creative videographers should never be confined to a single list of cameras.</p><p>This list represents the top end of available digital cinema production cameras. All meet Netflix’s approved standards for shooting scripted television. Each is part of an extensive system of accessories. And these models also represent the most expensive video cameras on the market today. </p><p><br></p><p><strong>Netflix-approved Cameras</strong></p><p><strong>ARRI </strong>ALEXA<strong> </strong>Basic, Mini LF and 35</p><p><strong>Blackmagic Design</strong> URSA Mini Pro</p><p><strong>Canon</strong> EOS C300 Mark II, EOS C500 Mark II; EOS C700, EOS C70 and EOS R5 C</p><p><strong>Panasonic</strong> AU-EVA1; VariCam LT 4K S35; Lumix BGH1; Lumix, BS1H; Varicam 35; Lumix S1H Mirrorless and AK-UC4000 studio camera</p><p><strong>RED</strong> Digital DSMC2 with Gemini 5K S35 sensor; DSMC2 with Helium 8K S35 sensor; DSMC2 with Monstro 8K VV sensor; DSCC2 with Dragon-X sensor; Komodo 6K; RED Ranger with Helium 8K S35 sensor; RED Ranger with Monstro 8K VV sensor; RED Ranger with Gemini SK S5 sensor and V-Raptor 8K VV DSMC3</p><p><strong>Sony</strong> Venice 6K; FX6; PXW-FX9 XDCAM 6K; Venice 2; PXW-Z450 4K UHD; PXW-Z750 4K; FX3 and FR7 Cinema PTZ camera</p><p><br></p>
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                                                            <title><![CDATA[ Seven Sony Cameras join Netflix Post Technology Alliance ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/seven-sony-cameras-join-netflix-post-technology-alliance</link>
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                            <![CDATA[ Four digital motion picture cameras from Sony’s CineAlta range join the program. ]]>
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                                                                        <pubDate>Thu, 15 Nov 2018 14:00:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ann-Marie Corvin ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p>Seven of Sony’s flagship cameras have joined Netflix’s Post Technology Alliance, an initiative that seeks to meet the streamer’s technical and workflow requirements.</p><p>Four digital motion picture cameras from Sony’s CineAlta range join the program including the manufacturer’s next generation full frame motion picture camera system Venice, which director James Cameron is using to shoot the Avatar sequels.</p><p>Other CineAlta models to join the initiative, which launched in September, include the F55, the F65 and the PMW-F5.</p><p><strong>[Read: <a href="https://www.tvtechnology.com/news/netflix-announces-post-technology-alliance">Netflix Announces Post Technology Alliance Logo Program</a>]</strong></p><p>Sony’s Super 35mm professional camcorder FS7II and its live production camera HDC-4300 have also joined the program along with its 4K HDR shoulder camera, the PXW-Z450.</p><p>According to Netflix manufacturers of products bearing the Post Technology Alliance logo have early access to the SVoD’s technical roadmap and will be able to collaborate on technical support, training and updates.</p>
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                                                            <title><![CDATA[ Blackmagic Design Products Join Netflix Post Technology Alliance ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/bmd-netflix-alliance</link>
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                            <![CDATA[ Blackmagic Design today announced that it has joined the new Netflix Post Technology Alliance and that DaVinci Resolve, its professional editing, visual effects, motion graphics, color correction and audio post production software, was chosen for three of the alliance’s four technology categories. ]]>
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                                                                        <pubDate>Tue, 02 Oct 2018 16:59:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ nick@zazilmediagroup.com ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>Fremont, CA - October 02, 2018</strong> - Blackmagic Design today announced that it has joined the new Netflix Post Technology Alliance and that DaVinci Resolve, its professional editing, visual effects, motion graphics, color correction and audio post production software, was chosen for three of the alliance’s four technology categories: “Color Grading,” “Editorial” and “IMF & Media Encoding.” Blackmagic Design’s URSA Mini 4.6K and URSA Mini Pro were also chosen in the alliance’s “Camera” category.</p><p>The Post Technology Alliance is a program for manufacturers of products that generate or manage any kind of sound data, image data, or metadata from production through post. The alliance is aimed at bringing together industry leaders committed to work closely with Netflix to innovate production workflows and support creatives globally.</p><p>To earn the ability to use the Post Technology Alliance certified logo, products must comply with current Netflix delivery specifications, and commit to future technical innovation and timely problem resolution. By being chosen by Netflix for alliance categories, filmmakers are assured the products meet a very high mark of quality, service and support.</p><p>DaVinci Resolve is used by post professionals all over the world, and has already been used for a huge number of films and TV programs shown on Netflix, including a number of hit Netflix originals such as “Daredevil,” “She’s Gotta Have It” and ”The Ranch.”</p><p>“Professionals creating films and episodic shows for Netflix have to focus on creativity, quality and being able to launch globally in multiple formats. So having a post process that is efficient, easy to use and always improving is essential. We are honored Netflix sees that DaVinci Resolve brings that in each of the software categories of the Post Technology Alliance,” said Grant Petty, CEO, Blackmagic Design.</p><p>“At Netflix, empowering our creative partners is incredibly important, and the Post Technology Alliance will build a more seamless experience from production through post-production,” said Chris Fetner, director of post partnerships & integrations at Netflix. “Products that bear the logo are committed to better interoperability and faster innovation cycles, which will allow artists to focus their energy on what matters most—the storytelling.”</p><p><strong>About DaVinci Resolve 15</strong></p><p>DaVinci Resolve 15 is a massive update that fully integrates visual effects and motion graphics, making it the world’s first solution to combine professional offline and online editing, color correction, audio post production, multi user collaboration and now visual effects together in one software tool. DaVinci Resolve 15 adds an entirely new Fusion page with over 250 tools for compositing, paint, particles, animated titles and more. In addition, DaVinci Resolve 15 includes a major update to Fairlight audio, along with over 300 new features and improvements that professional editors and colorists have asked for.</p><p>DaVinci Resolve 15 continues to revolutionize post production by combining 4 extremely high end applications as different pages in one single piece of software. The edit page has all of the tools professional editors need for both offline and online editing, the color page features the world’s most advanced color correction tools, the Fairlight audio page is designed specifically for audio post production, and the new Fusion page, with over 250 VFX, tools gives visual effects and motion graphics artists everything they need to create feature film quality effects and animations. All it takes is a single click to instantly move between editing, color, effects and audio.</p><p>This gives individual users unlimited creative flexibility because they can learn and explore different toolsets. It also enables collaboration so people with different talents can work together on the same project at the same time. DaVinci Resolve 15 Studio is the only system that lets editors, colorists, visual effects artists, and audio engineers all work in the same project at the same time.</p><p><strong>Press Photography</strong></p><p>Product photos of DaVinci Resolve and all other Blackmagic Design products are available at www.blackmagicdesign.com/media/images.</p><p><strong>About Blackmagic Design</strong></p><p>Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G‑SDI and 12G‑SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.</p>
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                                                            <title><![CDATA[ Netflix Announces Post Technology Alliance Logo Program ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/netflix-announces-post-technology-alliance</link>
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                            <![CDATA[ Logo program identifies production products meet Netflix standards ]]>
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                                                                        <pubDate>Fri, 14 Sep 2018 17:45:14 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:source>
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                                <p>In an effort to streamline production workflows for its original programming, Netflix this week announced the launch of the “Netflix Post Technology Alliance” and introduced a logo program that will help creators identify that their original programming meets Netflix technical and delivery specifications.</p><p>“The Netflix Post Technology Alliance will act as a conduit for Netflix to support creatives and technology partners on new feature sets for tools, so artists can spend their energy on what matters most--the storytelling,” the company announced in a blog.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="u4YMaznGYoHVcjr4LZBhKA" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/u4YMaznGYoHVcjr4LZBhKA.png" mos="https://cdn.mos.cms.futurecdn.net/u4YMaznGYoHVcjr4LZBhKA.png" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Referring to the logo program, it said “manufacturers of products bearing this logo are closely partnered with Netflix. They have early access to the Netflix technical roadmap and collaborate with Netflix on technical support, training and updates.”</p><p>The company added that it doesn’t expect all products in the media production process to have to bear the logo. “We don’t expect lenses to be included,” it said. “Lenses do generate metadata that’s useful in post, but since that metadata is incorporated into camera metadata, cameras themselves are the more suitable product for this logo.”</p><p>The first members of the alliance include industry leaders in four categories: cameras, creative editorial, color grading and IMF packaging, including products from Adobe, Arri, Blackmagic Design, Canon, Colorfront, Fraunhofer IIS, Filmlight, Marquise Technologies, MTI Film, Ownzones, Panasonic, Red Digital Cinema, Rohde & Schwarz and Sony. A complete list is available at <a href="https://pta.netflixstudios.com/">pta.netflixstudios.com</a>. It expects to add more products in these categories and expand the categories to include sound, dubbing and other post-production sectors.</p><p>“Any product that generates or manages any kind of sound data, image data, or metadata from production through post-production is a candidate for the Netflix Post Technology Alliance logo,” it said.</p><p><br/>Netflix added that the alliance is not designed to endorse or force creatives to use certain tools. “As an artist, you should use the tools that make sense for your production, are best suited to your workflows, and serve your creative interests,” Netflix said. “With that in mind, this logo is an identifier to quickly tell you a product has been vetted for delivery to Netflix, and that the company who makes the product is committed to ongoing support and innovation.”</p>
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