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                    <title><![CDATA[ Latest from Tv Technology in Mixed-reality ]]></title>
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        <description><![CDATA[ All the latest mixed-reality content from the Tv Technology team ]]></description>
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                                                            <title><![CDATA[ Hybrid Uses of Virtual Production Take Hold Industry-Wide ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hybrid-uses-of-virtual-production-take-hold-industry-wide</link>
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                            <![CDATA[ Resistance in professional production ranks is giving way to enthusiastic embrace ]]>
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                                                                        <pubDate>Fri, 07 Feb 2025 15:30:21 +0000</pubDate>                                                                                                                                <updated>Fri, 07 Feb 2025 18:53:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Virtual Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Fred Dawson ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/ZaxWCx6xxJ5N8svKRmLb5K-1280-80.png">
                                                            <media:credit><![CDATA[Magicbox]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Magicbox demonstrated its Superstudio during the 2024 NAB Show.]]></media:description>                                                            <media:text><![CDATA[Matchbox recently shot a commercial for the Polestar 2 EV in its Magicbox “SuperStudio,” using its advanced virtual production tools.  ]]></media:text>
                                <media:title type="plain"><![CDATA[Matchbox recently shot a commercial for the Polestar 2 EV in its Magicbox “SuperStudio,” using its advanced virtual production tools.  ]]></media:title>
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                                                            <title><![CDATA[ Global Virtual Reality Shipments Totaled Nearly 10 Million in 2024 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/global-virtual-reality-shipments-totalled-nearly-10-million-in-2024</link>
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                            <![CDATA[ Increase represents year-over-year jump of 8.8%, TrendForce reports ]]>
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                                                                        <pubDate>Thu, 19 Dec 2024 15:22:17 +0000</pubDate>                                                                                                                                <updated>Thu, 19 Dec 2024 15:37:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fSECQ3PFRGQbG9DyhYZDBh-1280-80.jpg">
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                                                            <title><![CDATA[ CNN Enters Mixed Reality World Via Magic Leap ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cnn-enters-mixed-reality-world-via-magic-leap</link>
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                            <![CDATA[ Viewers can interact with live TV, CNN shows, originals and films. ]]>
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                                                                        <pubDate>Fri, 01 Mar 2019 18:46:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Qxe2GZ8YcBpYitFB8tTDkL-1280-80.jpg">
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                                                            <title><![CDATA[ SMPTE2018: What Autonomous Vehicles Mean for the Future of Media and Entertainment ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/smpte2018-what-autonomous-vehicles-mean-for-the-future-of-media-and-entertainment</link>
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                            <![CDATA[ Deloitte's Richard Merchant on the myriad opportunities technologies like AI and mixed reality can provide for media companies to create new content and experiences. ]]>
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                                                                        <pubDate>Tue, 23 Oct 2018 15:24:19 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/U2xFUUSDSq8es4H26xtpDa-1280-80.jpg">
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