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                    <title><![CDATA[ Latest from Tv Technology in Microsoft ]]></title>
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        <description><![CDATA[ All the latest microsoft content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Fri, 17 Apr 2026 14:01:21 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Microsoft Previews 2026 NAB Show Trends, Plans ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/events/microsoft-previews-2026-nab-show-trends-plans</link>
                                                                            <description>
                            <![CDATA[ Simon Crownshaw, Worldwide Media and Entertainment Director at Microsoft, discussed the company’s plans for the NAB Show and how he thinks the company’s role in M&E is evolving ]]>
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                                                                        <pubDate>Fri, 17 Apr 2026 14:01:21 +0000</pubDate>                                                                                                                                <updated>Fri, 17 Apr 2026 14:07:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Events]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Cloud]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[IP &amp; Networking]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/86Zce8hKnK36v9ijmrTv2Q-1280-80.png">
                                                            <media:credit><![CDATA[Microsoft]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NAB]]></media:description>                                                            <media:text><![CDATA[NAB]]></media:text>
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                                                            <title><![CDATA[ 2025 NAB Show: Microsoft Shares Its Sports AI Playbook ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/features/2025-nab-show-microsoft-shares-its-sports-ai-playbook</link>
                                                                            <description>
                            <![CDATA[ NAB Show activation highlights game-changing tech advances ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 09 Apr 2025 19:52:17 +0000</pubDate>                                                                                                                                <updated>Wed, 09 Apr 2025 21:27:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/C8ziVQo46a7fuKT6gjgjub-1280-80.jpg">
                                                            <media:credit><![CDATA[© NAB]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Ryan Milroy of UIC Digital, left, and Kalem Fletcher of UIC Centric at an NAB Show booth demo. ]]></media:description>                                                            <media:text><![CDATA[Ryan Milroy of UIC Digital, left, and Kalem Fletcher of UIC Centric at an NAB Show booth demo. ]]></media:text>
                                <media:title type="plain"><![CDATA[Ryan Milroy of UIC Digital, left, and Kalem Fletcher of UIC Centric at an NAB Show booth demo. ]]></media:title>
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                                                            <title><![CDATA[ NextGen TV: FCC Drops Reconsideration of DTS Rules ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nextgen-tv-fcc-drops-reconsideration-of-dts-rules</link>
                                                                            <description>
                            <![CDATA[ The FCC acted after Microsoft withdrew its petition for reconsideration of the Commission’s 2021 DTS order that was designed to help the rollout of NextGen TV and data services ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 09 Aug 2024 19:01:12 +0000</pubDate>                                                                                                                                <updated>Fri, 09 Aug 2024 19:04:08 +0000</updated>
                                                                                                                                            <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/edLTDtZnC7N8yrV9vAMexf-1280-80.png">
                                                            <media:credit><![CDATA[FCC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FCC seal]]></media:description>                                                            <media:text><![CDATA[FCC seal]]></media:text>
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                                                            <title><![CDATA[ Sky News UK Among Global Broadcasters Hit by IT Outage ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/sky-news-uk-among-global-broadcasters-hit-by-it-outage</link>
                                                                            <description>
                            <![CDATA[ The issue is thought to have originated from cybersecurity company CrowdStrike when a flawed update was rolled out globally, shutting companies out of access to computers ]]>
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                                                                        <pubDate>Fri, 19 Jul 2024 15:01:52 +0000</pubDate>                                                                                                                                <updated>Fri, 19 Jul 2024 16:07:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Security]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                <author><![CDATA[ jenny.priestley@futurenet.com (Jenny Priestley) ]]></author>                    <dc:creator><![CDATA[ Jenny Priestley ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kYWmzHS6XAscAp53sZ3dWg-1280-80.jpg">
                                                            <media:credit><![CDATA[Sky News]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[In London Sky News, which is owned by Comcast, was among the global broadcasters taken off air for several hours by a global Microsoft outage.]]></media:description>                                                            <media:text><![CDATA[Sky News]]></media:text>
                                <media:title type="plain"><![CDATA[Sky News]]></media:title>
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                                                            <title><![CDATA[ NAB Show: swXtch.io to Highlight Cloud Transformation Use Cases ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/swxtchio-to-highlight-cloud-transformation-use-cases</link>
                                                                            <description>
                            <![CDATA[ The company will be involved with Microsoft, Evertz and Tag Video Systems in demos showing cloud transformation use cases for broadcasters ]]>
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                                                                        <pubDate>Fri, 14 Apr 2023 01:02:21 +0000</pubDate>                                                                                                                                <updated>Fri, 14 Apr 2023 01:59:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Q6kYruqEd4TYFsrFKfTxik-1280-80.jpg">
                                                            <media:credit><![CDATA[swXtch.io]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[swXtch.io]]></media:description>                                                            <media:text><![CDATA[swXtch.io]]></media:text>
                                <media:title type="plain"><![CDATA[swXtch.io]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ FTC Sues to Block Microsoft Corp.’s $68B Acquisition of Activision Blizzard ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ftc-sues-to-block-microsoft-corps-dollar68b-acquisition-of-activision-blizzard</link>
                                                                            <description>
                            <![CDATA[ The deal would have made the make of the Xbox console the third largest video game publisher in the world ]]>
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                                                                        <pubDate>Thu, 08 Dec 2022 21:27:29 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/22ucp7nCtKu59XSgL3kuVc-1280-80.jpg">
                                                            <media:credit><![CDATA[Activision Blizzard]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Activision Blizzard]]></media:description>                                                            <media:text><![CDATA[Activision Blizzard]]></media:text>
                                <media:title type="plain"><![CDATA[Activision Blizzard]]></media:title>
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                                                            <title><![CDATA[ Netflix Taps Microsoft for Upcoming Ad-Supported Streaming Service ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/netflix-taps-microsoft-for-upcoming-ad-supported-streaming-service</link>
                                                                            <description>
                            <![CDATA[ Microsoft has been named Netflix’s technology and sales partner to help power the streamer’s first ad-supported subscription offering ]]>
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                                                                        <pubDate>Wed, 13 Jul 2022 21:16:14 +0000</pubDate>                                                                                                                                <updated>Thu, 14 Jul 2022 12:22:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WmgHs5bNkpisCZS5W7F8NU-1280-80.jpg">
                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Netflix]]></media:description>                                                            <media:text><![CDATA[Netflix]]></media:text>
                                <media:title type="plain"><![CDATA[Netflix]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Low Latency Distribution: What Does It Mean to Video Streamers? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/low-latency-distribution-what-does-it-mean-to-video-streamers</link>
                                                                            <description>
                            <![CDATA[ Depending on the value of the video content, latency takes on varying degrees of importance ]]>
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                                                                        <pubDate>Thu, 30 Jun 2022 13:00:51 +0000</pubDate>                                                                                                                                <updated>Thu, 30 Jun 2022 13:31:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Frank Beacham ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bRZA8bbrsZEGkGmenWuhof-1280-80.jpeg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Latency]]></media:description>                                                            <media:text><![CDATA[Latency]]></media:text>
                                <media:title type="plain"><![CDATA[Latency]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Tablet Sales Dropped 25% in Q4 2021 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tablet-sales-dropped-25-in-q4-2021</link>
                                                                            <description>
                            <![CDATA[ Supply constraints pushed tablet shipments down in Q4 but they declined only 3% for all of 2021 according to Strategy Analytics ]]>
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                                                                        <pubDate>Fri, 28 Jan 2022 21:14:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/x2kRWaNpWaB7aZiQSa2gaA-1280-80.jpg">
                                                            <media:credit><![CDATA[Apple]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Apple]]></media:description>                                                            <media:text><![CDATA[Apple]]></media:text>
                                <media:title type="plain"><![CDATA[Apple]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Microsoft to Acquire Activision Blizzard in a $68.7B Deal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/microsoft-to-acquire-activision-blizzard-in-a-dollar687b-deal</link>
                                                                            <description>
                            <![CDATA[ Dealmaking in the gaming sector continues to heat up in an acquisition that will make Microsoft the world’s third largest player in the gaming industry ]]>
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                                                                        <pubDate>Tue, 18 Jan 2022 18:50:00 +0000</pubDate>                                                                                                                                <updated>Tue, 18 Jan 2022 18:52:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9UAAPZg9rTZTnQgqWW4Rvk-1280-80.jpg">
                                                            <media:credit><![CDATA[Microsoft]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Microsoft]]></media:description>                                                            <media:text><![CDATA[Microsoft]]></media:text>
                                <media:title type="plain"><![CDATA[Microsoft]]></media:title>
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                                                            <title><![CDATA[ AT&T Sells Xandr Programmatic Advertising Unit to Microsoft ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/atandt-sells-xandr-programmatic-advertising-unit-to-microsoft</link>
                                                                            <description>
                            <![CDATA[ Microsoft says deal  'accelerates the delivery of its digital advertising and retail media solution' ]]>
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                                                                        <pubDate>Tue, 21 Dec 2021 15:20:25 +0000</pubDate>                                                                                                                                <updated>Tue, 21 Dec 2021 17:06:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/YBtouGF6GRRE7SVjTzCWQM-1280-80.png">
                                                            <media:credit><![CDATA[Microsoft]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Xandr]]></media:description>                                                            <media:text><![CDATA[Xandr]]></media:text>
                                <media:title type="plain"><![CDATA[Xandr]]></media:title>
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                                                            <title><![CDATA[ Microsoft Teams, NDI Now Offer Full Compatibility ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/microsoft-teams-ndi-now-offer-full-compatibility</link>
                                                                            <description>
                            <![CDATA[ NDI 5 unlocks new live video production and remote capabilities for Microsoft Teams ]]>
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                                                                        <pubDate>Thu, 07 Oct 2021 20:44:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/4DT2EWk5MqdiPmhcM2vEn6-1280-80.png">
                                                            <media:credit><![CDATA[NDI]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NDI]]></media:description>                                                            <media:text><![CDATA[NDI]]></media:text>
                                <media:title type="plain"><![CDATA[NDI]]></media:title>
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                                                            <title><![CDATA[ NextGen TV: APTS and NAB Oppose Microsoft’s Petition To Revise FCC’s DTS Rules ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nextgen-tv-apts-and-nab-oppose-microsofts-petition-to-revise-fccs-dts-rules</link>
                                                                            <description>
                            <![CDATA[ Dispute could have important implications for the rollout of ATSC 3.0 broadcasts and data services ]]>
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                                                                        <pubDate>Wed, 04 Aug 2021 17:00:17 +0000</pubDate>                                                                                                                                <updated>Wed, 04 Aug 2021 19:58:27 +0000</updated>
                                                                                                                                            <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/edLTDtZnC7N8yrV9vAMexf-1280-80.png">
                                                            <media:credit><![CDATA[FCC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FCC seal]]></media:description>                                                            <media:text><![CDATA[FCC seal]]></media:text>
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                                                            <title><![CDATA[ Microsoft to Provide Cloud Tech for CES 2021 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/microsoft-to-provide-cloud-tech-for-ces-2021</link>
                                                                            <description>
                            <![CDATA[ Microsoft platforms will serve as primary tools for all-digital event ]]>
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                                                                        <pubDate>Mon, 19 Oct 2020 19:08:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/w45icrcCESobqaNpg8cZL-1280-80.jpg">
                                                            <media:credit><![CDATA[CTA]]></media:credit>
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                                                            <title><![CDATA[ FCC Grants NAB White Spaces Adjacent-Channel Protections ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fcc-grants-nab-white-spaces-adjacent-channel-protections</link>
                                                                            <description>
                            <![CDATA[ Broadcasters score victory in white spaces debate with Microsoft ]]>
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                                                                        <pubDate>Thu, 08 Oct 2020 17:33:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ John Eggerton ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yr6piBHNg93kxDtJGxBDba-1280-80.jpg">
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                                                            <title><![CDATA[ Avid, Microsoft Ink Deal to Extend Cloud Collaboration Agreement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/avid-microsoft-ink-deal-to-extend-cloud-collaboration-agreement</link>
                                                                            <description>
                            <![CDATA[ The companies will continue to collaborate on cloud-based production workflows ]]>
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                                                                        <pubDate>Wed, 06 May 2020 11:30:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/boJbUfrk78USVo49YfjzsH-1280-80.jpg">
                                                            <media:credit><![CDATA[Avid]]></media:credit>
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                                                            <title><![CDATA[ NAB to FCC: Don’t Tinker With White Space Proposal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nab-to-fcc-dont-tinker-with-white-space-proposal</link>
                                                                            <description>
                            <![CDATA[ Organization collaborated with Microsoft on many components ]]>
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                                                                        <pubDate>Mon, 04 May 2020 19:58:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/BonVwUdEQ4aqZ7UWztAKZK-1280-80.jpg">
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                                                            <title><![CDATA[ Microsoft Objects to FCC’s DTS Revisions for ATSC 3.0 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/microsoft-objects-to-fccs-dts-revisions-for-atsc-3-0</link>
                                                                            <description>
                            <![CDATA[ Most broadcasters support the use of SFNs for the ATSC 3.0 rollout. ]]>
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                                                                        <pubDate>Fri, 15 Nov 2019 14:05:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2fEjWefhd5ugq8ndBqNBAg-1280-80.jpg">
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                                                            <title><![CDATA[ Microsoft Calls Second Channels for ATSC 3.0 Simulcasts ‘Unnecessary’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/atsc3/microsoft-calls-second-channels-for-atsc-3-0-simulcasts-unnecessary</link>
                                                                            <description>
                            <![CDATA[ Says broadcasters began transition process with belief they didn’t need additional spectrum. ]]>
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                                                                        <pubDate>Mon, 21 Oct 2019 18:00:26 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WnTx5amd6KvUysLgdZzHd5-1280-80.jpg">
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                                                            <title><![CDATA[ Disney, Microsoft Team on Content Creation Via the Cloud ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/disney-microsoft-team-on-content-creation-via-the-cloud</link>
                                                                            <description>
                            <![CDATA[ Five-year innovation partnership will develop new ways to go from “scene to screen.” ]]>
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                                                                        <pubDate>Fri, 13 Sep 2019 17:43:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cloud]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FpHUn3Vc5LU7Bc7pgL2UoB-1280-80.jpg">
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                                                            <title><![CDATA[ NAB to Microsoft: Don’t Be Sad, Four Out of Five Ain’t Bad ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nab-to-microsoft-dont-be-sad-four-out-of-five-aint-bad</link>
                                                                            <description>
                            <![CDATA[ The association agrees with 80% of rule changes Microsoft seeks on TV white space operations. ]]>
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                                                                        <pubDate>Tue, 11 Jun 2019 13:29:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SpVFERnKHZEzHpES3jGtjS-1280-80.jpg">
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                                                            <title><![CDATA[ Verizon DMS Plans Global Streaming Platform Powered by Microsoft Azure ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/verizon-dms-plans-global-streaming-platform-powered-by-microsoft-azure</link>
                                                                            <description>
                            <![CDATA[ Azure will feature the full VDMS streaming service, along with platform’s traditional services. ]]>
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                                                                        <pubDate>Thu, 04 Apr 2019 13:26:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2yJe4mGYErqcsDpT8b4wxd-1280-80.jpg">
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                                                            <title><![CDATA[ Microsoft Ups Airband Deployment Target ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/microsoft-ups-airband-deployment-target</link>
                                                                            <description>
                            <![CDATA[ Says government should incentivize TV white spaces initiative. ]]>
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                                                                        <pubDate>Wed, 05 Dec 2018 19:29:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ John Eggerton ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ibbVJQ5LkKZ8NsMNd3P5M8-1280-80.jpg">
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                                                            <title><![CDATA[ Guidelines and Requirements for Next-Gen IP-based Intercom Systems ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/guidelines-and-requirements-for-next-gen-ip-based-intercom-systems</link>
                                                                            <description>
                            <![CDATA[ Intercom systems are used in fixed and mobile broadcasting, entertainment, houses of worship and other applications that require coordination of real-time production. ]]>
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                                                                        <pubDate>Fri, 11 May 2018 18:09:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Fredrik Borjesson and John Ball ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GmAA8W4pjRMuz3SVFb7zJT-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Microsoft Production Studios recently finished upgrading their Cisco Systems infrastructure to Cisco 9508 chassis. The new units are ready to handle just about any IP production thrown at them with their four 100 Gbps links bonded for a 400 Gbps throughput creating the redundancy between them. The remote switches around the facility are 10 Gbps bonded for 20 Gbps throughputs to these cores. MPS’s systems engineer,    ]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ The Value of Perseverance ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/the-value-of-perseverance</link>
                                                                            <description>
                            <![CDATA[ There surely will be blustery days ahead and this won’t be the only fight, but a successful 1.0-to-3.0 transition is too important to do otherwise. ]]>
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                                                                        <pubDate>Wed, 04 Apr 2018 19:16:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/AJcHzV4ib52R99noKKDKyB-1280-80.jpg">
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                                                            <title><![CDATA[ PFT Adds Microsoft Azure Cloud Tech to Clear Media ERP Suite ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/prime-focus-technologies-adds-microsoft-azure-cloud-tech-to-clear-media-erp-suite</link>
                                                                            <description>
                            <![CDATA[ Cloud system will now have access to Azure’s 42 global regions ]]>
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                                                                        <pubDate>Mon, 12 Mar 2018 18:19:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cloud]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5XqB5fYw9yVgrp7w5yvufa-1280-80.jpg">
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                                                            <title><![CDATA[ Microsoft Pushes for TV White Spaces ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/microsoft-pushes-for-tv-white-spaces</link>
                                                                            <description>
                            <![CDATA[ Computer companies, led by Microsoft, have formed the Connect Americans Now coalition and are seeking to access the so-called TV white spaces to close the rural digital divide. ]]>
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                                                                        <pubDate>Tue, 02 Jan 2018 13:39:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ Broadcasting &amp; Cable ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4fu2P4SfqRaHmp2S8uLcgj-1280-80.jpg">
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                                                            <title><![CDATA[ Microsoft’s White Space Redux ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/microsofts-white-space-redux</link>
                                                                            <description>
                            <![CDATA[ Microsoft’s White Space Redux ]]>
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                                                                        <pubDate>Mon, 07 Aug 2017 13:59:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Gary Arlen ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oKXiwnRQMjFDFDGfD957ej-1280-80.jpg">
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                                                            <title><![CDATA[ ATBA: Microsoft Plan Would Destroy Community TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/atba-microsoft-plan-would-destroy-community-tv</link>
                                                                            <description>
                            <![CDATA[ The Advanced Television Broadcasting Alliance believes that Microsoft’s push for reversing channels in the broadcast band for unlicensed use for promoting rural broadband would “destroy” hundreds of LPTV and translator stations. ]]>
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                                                                        <pubDate>Tue, 18 Jul 2017 11:09:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ TV Technology Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iQihie5v3TMKH5yeWSdSej-1280-80.jpg">
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                                                            <title><![CDATA[ Microsoft Claims Rural White Spaces Plan Could Cost Less Than $12B ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/microsoft-claims-rural-white-spaces-plan-could-cost-less-than-12b</link>
                                                                            <description>
                            <![CDATA[ Microsoft President Brad Smith revealed the company’s “Rural Airband Initiative” that would use TV white space spectrum at a Media Institute luncheon on July 11. ]]>
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                                                                        <pubDate>Wed, 12 Jul 2017 10:34:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ TV Technology Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2Qwn2CGmZ8wptofp93CReD-1280-80.jpg">
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                                                            <title><![CDATA[ NAB Battles Microsoft's White Spaces Play ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nab-battles-microsofts-white-spaces-play</link>
                                                                            <description>
                            <![CDATA[ Microsoft is pushing the FCC to reserve a "white space" channel in every market in the repack of TV stations following the incentive auction, and broadcasters aren't happy. ]]>
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                                                                        <pubDate>Thu, 06 Jul 2017 13:26:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ John Eggerton ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/npNeAbBRyDSyPsoUmyKcp9-1280-80.jpg">
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                                                            <title><![CDATA[ Verizon Digital Media Services Integrates Microsoft Azure Storage ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/verizon-digital-media-services-integrates-microsoft-azure-storage</link>
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                            <![CDATA[ Verizon Digital Media Services announced that it is extending its relationship with Microsoft to make cloud-based storage from Microsoft Azure available to all Verizon Digital Media Services Edgecast Content Delivery Network users. ]]>
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                                                                        <pubDate>Tue, 18 Apr 2017 11:11:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ posted by Deborah D. McAdams ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/4oY2KypnNfpodxGezpDmoS-1280-80.png">
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                                                            <title><![CDATA[ NBC Olympics Goes With Microsoft Azure for the Cloud ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nbc-olympics-goes-with-microsoft-azure-for-the-cloud</link>
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                            <![CDATA[ Microsoft Azure has earned a spot at the Olympics, as NBC Olympics has announced it will utilize the system to provide cloud encoding and hosting with video workflows. ]]>
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                                                                        <pubDate>Tue, 02 Aug 2016 08:53:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TwYpTeJTkGLtnQF2oQHovk-1280-80.jpg">
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                                                            <title><![CDATA[ Microsoft Rises on the Cloud ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/microsoft-rises-on-the-cloud</link>
                                                                            <description>
                            <![CDATA[ Felix Richter of  Statista visualized the trajectory of Microsoft's cloud revenues, on track to hit more than $20 billion in fiscal 2017. ]]>
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                                                                        <pubDate>Thu, 21 Jul 2016 12:13:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ posted by Deborah D. McAdams ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iYQ6dagrV73233A5iPyM4L-1280-80.jpg">
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                                                            <title><![CDATA[ Microsoft Builds a Holodeck ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/microsoft-builds-a-holodeck</link>
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                            <![CDATA[ A team of Microsoft researchers are well on their way to creating a holodeck. ]]>
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                                                                        <pubDate>Tue, 29 Mar 2016 14:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Deborah D McAdams ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/DoxNqNawkguZBTtRNEkxTB-1280-80.png">
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                                                            <title><![CDATA[ Microsoft's VR Super Bowl Vision ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/microsofts-vr-super-bowl-vision</link>
                                                                            <description>
                            <![CDATA[ Microsoft served up a video vision of the future of football viewing via its virtual reality HoloLens space-age headgear. ]]>
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                                                                        <pubDate>Wed, 03 Feb 2016 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ posted by Deborah D. McAdams ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/ithddPLecyGCSCjePn986E-1280-80.png">
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