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                    <title><![CDATA[ Latest from Tv Technology in Metrics ]]></title>
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                                                            <title><![CDATA[ The Future of TV Metrics ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/the-future-of-tv-metrics</link>
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                            <![CDATA[ Brands need to reconsider the metrics they use now to ensure they are understanding the effectiveness of digital TV advertising and it’s driving consumer action. ]]>
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                                                                        <pubDate>Fri, 07 Jul 2017 15:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Lindsey DiGiorgio ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Nr6PJ6FAA4rxG3htGsL3m8-1280-80.jpg">
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