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                    <title><![CDATA[ Latest from Tv Technology in Mediascience ]]></title>
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        <description><![CDATA[ All the latest mediascience content from the Tv Technology team ]]></description>
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                                                            <title><![CDATA[ FreeWheel Launches the Viewer Experience Lab ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/freewheel-launches-the-viewer-experience-lab</link>
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                            <![CDATA[ It is working with MediaScience to offer research, reports and solutions to improve the viewer experience ]]>
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                                                                        <pubDate>Thu, 22 Jun 2023 15:47:44 +0000</pubDate>                                                                                                                                <updated>Thu, 22 Jun 2023 16:07:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rWqZRMkCybnXqH7chuoBpg-1280-80.jpg">
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                                                            <title><![CDATA[ TV Ads Strengthen Digital Ads, Study Finds ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tv-ads-strengthen-digital-ads-study-finds</link>
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                            <![CDATA[ A 15% lift in purchase intent occurs when ads air on TV and digital ]]>
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                                                                        <pubDate>Wed, 23 Sep 2020 18:20:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mDuJqdVmycb4aC6wGfEsyk-1280-80.jpg">
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                                                            <title><![CDATA[ Context, Creative Execution Key to Advertising During Pandemic ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/context-creative-execution-key-to-advertising-during-pandemic</link>
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                            <![CDATA[ MediaScience study finds that emotional appeal is a critical ingredient ]]>
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                                                                        <pubDate>Thu, 30 Apr 2020 13:28:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/LvdBZk5FvAfpB3nJ6Upqs8-1280-80.png">
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                                                            <title><![CDATA[ Comscore, MediaScience Team Up to Research Cross-Platform Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/comscore-mediascience-team-up-to-research-cross-platform-advertising</link>
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                            <![CDATA[ Together, the companies will conduct thought leadership studies aimed at revealing answers. ]]>
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                                                                        <pubDate>Thu, 27 Jun 2019 17:13:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/qKaFLzXTxCUmCCVrw2RhTB-1280-80.png">
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