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                    <title><![CDATA[ Latest from Tv Technology in Mediaradar ]]></title>
                <link>https://www.tvtechnology.com/tag/mediaradar</link>
        <description><![CDATA[ All the latest mediaradar content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Wed, 13 Dec 2023 15:15:20 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Advertisers Pull Back from Streaming Buys ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/advertisers-pull-back-from-streaming-buys</link>
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                            <![CDATA[ Advertisers’ investment in six top streamers is down 8% so far this year ]]>
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                                                                        <pubDate>Wed, 13 Dec 2023 15:15:20 +0000</pubDate>                                                                                                                                <updated>Wed, 13 Dec 2023 15:27:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ MediaRadar Acquires Kantar Group’s Vivvix ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mediaradar-acquires-kantar-groups-vivvix</link>
                                                                            <description>
                            <![CDATA[ The acquisition of Kantar’s North American Advertising Intelligence unit, Vivvix, positions MediaRadar as a major provider of advertising data and insights ]]>
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                                                                        <pubDate>Thu, 02 Nov 2023 16:08:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/gvN4avWqGDamHDvau3TVYb-1280-80.jpg">
                                                            <media:credit><![CDATA[MediaRadar]]></media:credit>
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                                                            <title><![CDATA[ MediaRadar: Writer’s Strike Cost TV $1.6 Billion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mediaradar-writers-strike-cost-film-and-tv-nearly-dollar2b</link>
                                                                            <description>
                            <![CDATA[ Primetime and late night TV lost an estimated $1B alone ]]>
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                                                                        <pubDate>Thu, 05 Oct 2023 18:06:51 +0000</pubDate>                                                                                                                                <updated>Fri, 06 Oct 2023 14:22:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qggXddftzrE6n5ziHf445N-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[strike]]></media:description>                                                            <media:text><![CDATA[strike]]></media:text>
                                <media:title type="plain"><![CDATA[strike]]></media:title>
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                                                            <title><![CDATA[ Ad Study Quantifies Potential Peril of Lengthy Strike ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ad-study-quantifies-potential-peril-of-lengthy-strike</link>
                                                                            <description>
                            <![CDATA[ A new study by MediaRadar suggests that the strike will reduce key revenue streams for broadcasters that were growing in the first half of 2023 before the strike ]]>
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                                                                        <pubDate>Mon, 31 Jul 2023 13:01:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fL9DWFAvrmkmAzVL9tVv2e-1280-80.jpg">
                                                            <media:credit><![CDATA[Mario Tama/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[strike]]></media:description>                                                            <media:text><![CDATA[strike]]></media:text>
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                                                            <title><![CDATA[ Licht’s Term at CNN Marked by Declining Ratings, Revenue ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/lichts-term-at-cnn-marked-by-declining-ratings-revenue</link>
                                                                            <description>
                            <![CDATA[ Networks' efforts to provide more 'bipartisan' approach to news marked by controversies ]]>
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                                                                        <pubDate>Fri, 09 Jun 2023 13:13:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/QD4bEpAwyLhLVdLwfnRLoh-1280-80.png">
                                                            <media:credit><![CDATA[CNN]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[CNN]]></media:description>                                                            <media:text><![CDATA[CNN]]></media:text>
                                <media:title type="plain"><![CDATA[CNN]]></media:title>
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                                                            <title><![CDATA[ MediaRadar: Digital Advertising Hit $68B in 2022, Surpassing TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/digital-advertising-hit-dollar68b-in-2022-surpassing-tv</link>
                                                                            <description>
                            <![CDATA[ Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar ]]>
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                                                                        <pubDate>Fri, 02 Jun 2023 15:49:11 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Jun 2023 15:49:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
                                                            <media:credit><![CDATA[ThinkStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
                                <media:title type="plain"><![CDATA[money]]></media:title>
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                                                            <title><![CDATA[ Media & Entertainment Ads Dominated Super Bowl Airtime  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/media-and-entertainment-ads-dominated-super-bowl-airtime</link>
                                                                            <description>
                            <![CDATA[ There were 20 minutes of ads for TV shows, games, and other entertainment properties during the big game, the most of any category according to MediaRadar ]]>
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                                                                        <pubDate>Fri, 17 Feb 2023 17:48:34 +0000</pubDate>                                                                                                                                <updated>Fri, 17 Feb 2023 21:06:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YUCxPYictxcEJp6sVX8WhH-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[victory celebration]]></media:description>                                                            <media:text><![CDATA[victory celebration]]></media:text>
                                <media:title type="plain"><![CDATA[victory celebration]]></media:title>
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                                                            <title><![CDATA[ Media & Entertainment Firms Are Top Ad Spenders in NFL Pre-Season ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/media-and-entertainment-firms-are-top-ad-spenders-in-nfl-pre-season</link>
                                                                            <description>
                            <![CDATA[ Auto, finance and tech companies were the next biggest spenders in ads during 2022 NFL pre-season games according to MediaRadar ]]>
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                                                                        <pubDate>Tue, 20 Sep 2022 19:14:12 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c4e35S37BQLrJdXMmeV9Re-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[NFL]]></media:description>                                                            <media:text><![CDATA[NFL]]></media:text>
                                <media:title type="plain"><![CDATA[NFL]]></media:title>
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                                                            <title><![CDATA[ Online Video Ad Spend Up 31% in Q1 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/online-video-ad-revenue-up-31-in-q1</link>
                                                                            <description>
                            <![CDATA[ MediaRadar survey suggests that YouTube captured $482M of the $5.5B spent on online video ads in Q1 2022 ]]>
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                                                                        <pubDate>Wed, 22 Jun 2022 17:22:35 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Jun 2022 17:24:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
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                                                            <title><![CDATA[ OTT Advertising Becoming ‘Safe Haven’ in Shifting Market ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ott-advertising-becoming-safe-haven-in-shifting-market</link>
                                                                            <description>
                            <![CDATA[ As the pandemic has changed viewing habits, advertising on OTT opens new avenues ]]>
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                                                                        <pubDate>Fri, 06 Nov 2020 16:15:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[OTT]]></media:description>                                                            <media:text><![CDATA[OTT]]></media:text>
                                <media:title type="plain"><![CDATA[OTT]]></media:title>
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                                                            <title><![CDATA[ MediaRadar: Quibi Could Not Overcome Streaming Competition Despite Ad Push ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mediaradar-quibi-could-not-overcome-streaming-competition-despite-ad-push</link>
                                                                            <description>
                            <![CDATA[ Major ad campaigns weren’t enough to put Quibi ahead of other streamers, mobile content providers ]]>
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                                                                        <pubDate>Thu, 22 Oct 2020 14:58:53 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mVGwdRgJ4EaUxvmb5E9i63-1280-80.jpg">
                                                            <media:credit><![CDATA[Quibi]]></media:credit>
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                                                            <title><![CDATA[ MediaRadar: TV Ads Getting Shorter, But Impact Remains ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mediaradar-tv-ads-getting-shorter-but-impact-remains</link>
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                            <![CDATA[ Report covering last year of TV advertising notes despite some shifts, TV remains key ad platform. ]]>
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                                                                        <pubDate>Thu, 23 May 2019 15:25:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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