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                            <title><![CDATA[ Latest from Tv Technology in Mediahub-australia ]]></title>
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        <description><![CDATA[ All the latest mediahub-australia content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 30 Oct 2023 18:57:38 +0000</lastBuildDate>
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                                                            <title><![CDATA[ MediaHub Australia and Ateme Build New Headend for WIN TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mediahub-australia-and-ateme-build-new-headend-for-win-tv</link>
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                            <![CDATA[ MediaHub partnered with Ateme to provide a solution that included using Ateme Titan Live and Ateme Titan Mux software ]]>
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                                                                        <pubDate>Mon, 30 Oct 2023 18:57:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:source>
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                                <p><strong>SYDNEY</strong>—MediaHub Australia and Ateme have announced that they’ve completed work on a new headend for WIN TV.</p><p>The project came about when WIN TV decided to replace its broadcast compression system, which had reached its useable lifespan. The older system required an excessive amount of compute power to function and didn’t support the latest features needed for WIN’s broadcast over the next few years.</p><p>For the upgrade, WIN TV turned to long-term technology partner MediaHub Australia for a new solution, explained MediaHub Australia chief digital and information officer Simon Scott explained. </p><p>“WIN were seeking a full outsource of their headend and looking for a ‘headend-as-a -service’ offering,” he said. “Their requirements were substantial, for 158 channels of compression encoding, Statmux, and Muxing from SMPTE 2022-6 IP source playout streams. They also wanted a fully redundant system included that has the backup system hosted in another datacenter.”</p><p>MediaHub partnered with Ateme to provide a solution that met all of WIN’s requirements. This included using Ateme Titan Live and Ateme Titan Mux software running on Commercial Off The Shelf (COTS) compute servers.</p><p>“We have been using Ateme’s technology for a number of years, as the foundation for the Imparja channel and SCA VAST News systems and have seen them come on leaps and bounds to meet the needs of the largest broadcasters in Australia,” said MediaHub CEO Alan Sweeney. “Ateme and MediaHub work extremely well together as both organizations continue to push the latest technologies to allow our clients to meet changing consumer demands.”</p><p>In addition to the Ateme Titan Live and Ateme Titan Mux software running on COTS equipment, the solution MediaHub provided for the new WIN TV headend includes using MediaHub’s FibreHub services for inter-datacenter connectivity of over 200 Gbps, to connect both the main and backup system across the two datacenters.</p><p>In addition, Nvidia, Dell, EVS Nureon’s, Worldcast Kybio, Packetlight, Meinberg, Birddog, Barrowa, AppearTV, Actus and TAGVS products were used in the project and Ateme’s local team were involved in the custom design and implementation of the solution.</p><p>Full SI services were provided by Magna Systems for the physical deployment across the two sites.</p><p>“The WIN network transitioned onto its new Ateme headend and we have been very impressed with the ease with which we have been able to change transmission formats,” WIN TV’s general manager of television operations Stevan Djokic said, “The industry is pushing hard to move to full MPEG4 with a mix of HD and SD and more focus on having as many channels as possible in HD. So far, we are very happy with the picture output and look forward to pushing boundaries further in order to give regional Australia even higher quality pictures by using our new MediaHub Ateme headend to its full capabilities.”</p><p>Ateme’s software underpins the overall headend solution, providing an industry leading compression system with amazing picture quality to deliver the best services for WIN and ultimately the viewer at home.</p><p>Ground-breaking technology such as AI-assisted encoding and Statmux assists in getting the highest quality in the final encode. In addition, Ateme’s flexible licensing model allows WIN to pick and choose the codecs and formats they want as required, which further assists in the migration of SD services across to HD. </p><p>“MediaHub and WIN had a number of key performance requirements for the new headend system, including low power usage, and reduced equipment footprint, both of which Ateme’s solution met and exceeded,” Scott added.</p><p>Djokic also explained that the new system allowed them “to switch seamlessly between main and backup compression systems across datacentres at multiple levels such as input, encode and mux with no impact to air, which has drastically simplified testing and maintenance.”</p><p>WIN’s 158 Channels are ingested as SMPTE 2022-6 IP streams by Ateme Titan Live and compressed into the various renditions needed for each market as MPEG or h264. This is done using the latest Dell/AMD server technology where the system can encode over 60 channels in a single CPU server regardless of HD or SD. These compressed streams are then picked up by Ateme Titan Mux servers, that create the various MPTS for each market and these are then on passed to the rest of the equipment in the transmission path as MPTS IP Streams (2022-2) for delivery by the distribution network to the transmitters around Australia.</p><p>Since the system went live, WIN have migrated WIN GEM from SD to HD with quick and simple software configuration changes performed by MediaHub’s Digital Services Team. </p><p>“Ateme’s system provided the opportunity to leap WIN to the next generation of technology powered by AMD servers and Ateme’s unique software product line,” said Sweeney. “MediaHub ran the project and delivered the solution within a tight budget, despite the problematic IT supply chain issues of recent years. Critically, MediaHub also leveraged our close relationships with vendors such as Magna Systems, Dell, Nvidia and Ateme to be able to deliver the system before the required deadline. As a result, the new system is housed in just one single IT rack, which provides not only a footprint reduction, but also savings and efficiencies in power and cooling. Whilst improving the quality and flexibility we can offer WIN going forward. Ateme’s advanced technology and unparalleled solution also helps exceed MediaHub Australia’s internal sustainability targets and this in turn ultimately leads to lower costs for WIN TV.”</p>
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                                                            <title><![CDATA[ GV’s Morpheus Supports MediaHub Australia’s Automation Transition ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/gvs-morpheus-supports-mediahub-australias-automation-transition</link>
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                            <![CDATA[ Custom-designed workflows to help deliver highly adaptive services. ]]>
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                                                                        <pubDate>Mon, 16 Dec 2019 14:01:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alan Sweeney, CEO, MediaHub ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>INGLEBURN, AUSTRALIA—</strong>Media-Hub Australia is a leading broadcast services provider to Australian and international broadcast industries. Among the company’s current service offerings are media asset management, managed archive storage, VOD and transcoding services, audio description and closed caption insertion, connectivity, pass-through channel capabilities, 24/7 master control and NOC facilities, live television and radio streaming and in-house coding solutions.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="vum7tLHb37meeq33HRvnpk" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/vum7tLHb37meeq33HRvnpk.png" mos="https://cdn.mos.cms.futurecdn.net/vum7tLHb37meeq33HRvnpk.png" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>With consumers firmly taking charge of how and when they engage with content, broadcasters, media organizations and service providers need the agility to quickly respond to what audiences demand.</p><p>To ensure our operations are optimized to easily deliver highly adaptive services, we decided to deploy Grass Valley’s Morpheus Automation and server playout system. Grass Valley custom designed workflows to meet our unique needs and help as we transitioned to a bespoke business model.</p><p><strong>OUR KIND OF SYSTEM</strong></p><p>Grass Valley’s Morpheus Automation is a scalable playout automation solution for multichannel and multiscreen environments with support for everything from small, single-channel systems up to very large multichannel, without compromising reliability. Morpheus’ modular architecture allows us to build the perfect system based on the services and components we need for playout. Varied modes of redundancy allow any price point and functionality requirement to be met.</p><p>The Morpheus platform also has easy-to-use interfaces providing operators with access to complex functions, while a selection of plug-ins enhances system functionality. Thanks to Morpheus, we can easily integrate our playout automation into our total business infrastructure, including traffic, MAM, OTT delivery and more.</p><p>Grass Valley is strongly positioned to help our business meet any challenge the market throws at us. We have a close working relationship built over many years with them, so the Grass Valley team has a unique understanding of how our operation works and what our specific needs are.</p><p>At MediaHub, we pride ourselves in leading the way when it comes to broadcast services and we strive to stay cutting edge. Thanks to Grass Valley, we have cemented our position as market leaders with our radical new approach of per channel count model that keeps us and our customers one step ahead of the ever-shifting topography of the media industry.</p><p><em>Alan Sweeney is CEO of MediaHub Australia with more than 35 years experience as an executive, including 18 in media. For more information, visit</em><a href="https://www.mediahubaustralia.com.au" data-original-url="http://www.mediahubaustralia.com.au">www.mediahubaustralia.com.au</a>.</p><p><em>For more information on Grass Valley, visit</em><a href="https://www.grassvalley.com" data-original-url="http://www.grassvalley.com">www.grassvalley.com</a><em>.</em></p>
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