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                            <title><![CDATA[ Latest from Tv Technology in Measurement-services ]]></title>
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        <description><![CDATA[ All the latest measurement-services content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 08 Aug 2022 15:41:13 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Most Networks Have Increased Their Use of New Measurement Providers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/most-networks-have-increased-their-use-of-new-measurement-providers</link>
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                            <![CDATA[ 175 Advertisers worked with  TV publishers in the use or testing of new measurement solutions during the upfronts according to a VAB survey ]]>
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                                                                        <pubDate>Mon, 08 Aug 2022 15:41:13 +0000</pubDate>                                                                                                                                <updated>Mon, 08 Aug 2022 20:52:22 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
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                                                            <title><![CDATA[ Nielsen to be Acquired by Private Equity Group for $16B ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-to-be-acquired-by-private-equity-group-for-dollar16b</link>
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                            <![CDATA[ Consortium of investors previously had proposed $9B takeover ]]>
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                                                                        <pubDate>Tue, 29 Mar 2022 13:07:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
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                                                            <title><![CDATA[ Comscore Renews Local Measurement Deal with American Spirit Media ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/comscore-renews-local-measurement-deal-with-american-spirit-media</link>
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                            <![CDATA[ Comscore will supply Local currency services for the group’s eight television markets ]]>
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                                                                        <pubDate>Wed, 10 Nov 2021 17:58:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YS8Ancx6B5YHKkArE96BzB-1280-80.jpg">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
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                                                            <title><![CDATA[ VideoAmp Raises $275M in Funding at $1.4B Valuation ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/videoamp-raises-dollar275m-in-funding-at-dollar14b-valuation</link>
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                            <![CDATA[ The investments ​​will fully fund an accelerated roll-out of its measurement platform for use as a media currency ]]>
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                                                                        <pubDate>Thu, 21 Oct 2021 19:10:34 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
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                                                            <title><![CDATA[ Nielsen Relaunches Streaming Measurement Suite ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-relaunches-streaming-measurement-suite</link>
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                            <![CDATA[ The expanded Nielsen measurement suite now covers 100% of streaming minutes viewed on the TV screen, 75% of CTV media spend and 87% of total video digital spend across computer, mobile and connected TV ]]>
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                                                                        <pubDate>Thu, 07 Oct 2021 18:47:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
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                                                            <title><![CDATA[ ANA Partners with Comscore on Cross Media Measurement Pilot ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ana-partners-with-comscore-on-cross-media-measurement-pilot</link>
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                            <![CDATA[ Will conduct a pilot test to assess Virtual People ID ]]>
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                                                                        <pubDate>Thu, 24 Jun 2021 16:08:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[family watching TV]]></media:description>                                                            <media:text><![CDATA[family watching TV]]></media:text>
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                                                            <title><![CDATA[ Nexstar, Nielsen Agree to Measurement Services Deal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nexstar-nielsen-agree-to-measurement-services-deal</link>
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                            <![CDATA[ Nielsen to handle ratings for all Nexstar-affiliated stations. ]]>
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                                                                        <pubDate>Tue, 07 Jan 2020 17:39:27 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/SNwEzqB4wFhkpeio2aRxPZ-1280-80.png">
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