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                            <title><![CDATA[ Latest from Tv Technology in Measurement ]]></title>
                <link>https://www.tvtechnology.com/tag/measurement</link>
        <description><![CDATA[ All the latest measurement content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 03 Feb 2026 14:00:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Nielsen To Launch Co-Viewing Pilot Program Beginning With Super Bowl ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nielsen-to-launch-co-viewing-pilot-program-beginning-with-super-bowl</link>
                                                                            <description>
                            <![CDATA[ Project will use Nielsen’s proprietary wearable measurement devices ]]>
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                                                                        <pubDate>Tue, 03 Feb 2026 14:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 04 Feb 2026 14:08:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/74KksXonPHk994cn7snHye-1280-80.jpg">
                                                            <media:credit><![CDATA[NFL]]></media:credit>
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                                                            <title><![CDATA[ IAB Launches Project Eidos To Modernize Ad, Marketing Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/iab-launches-project-eidos-to-modernize-ad-marketing-measurement</link>
                                                                            <description>
                            <![CDATA[ The multi-year project aims to replace today’s channel-by-channel measurement ]]>
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                                                                        <pubDate>Mon, 02 Feb 2026 18:47:04 +0000</pubDate>                                                                                                                                <updated>Mon, 02 Feb 2026 18:50:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nRa3CmXta9qY5fGzkhJi26-1280-80.jpg">
                                                            <media:credit><![CDATA[IAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well. ]]></media:description>                                                            <media:text><![CDATA[IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well. ]]></media:text>
                                <media:title type="plain"><![CDATA[IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well. ]]></media:title>
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                                                            <title><![CDATA[ MRC Issues Final Digital Advertising Auction Transparency Standards ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/mrc-issues-final-digital-advertising-auction-transparency-standards</link>
                                                                            <description>
                            <![CDATA[ The standards create a baseline for disclosure and reporting in terms of how an auction scores, sets prices, uses reserves, and changes over time ]]>
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                                                                        <pubDate>Thu, 29 Jan 2026 19:43:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CeQ7eMw4fqMYNy3U9CsQKo-1280-80.jpg">
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                                                            <title><![CDATA[ Lead-ing the Way Towards Perfect Production Quality ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/lead-ing-the-way-towards-perfect-production-quality</link>
                                                                            <description>
                            <![CDATA[ PRG relies on Leader Phabrix signal-measurement tech to deliver its live productions ]]>
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                                                                        <pubDate>Mon, 03 Nov 2025 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Case Studies]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ J.Bagtatlyan@prg.com (John Bagtatlyan) ]]></author>                    <dc:creator><![CDATA[ John Bagtatlyan ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zikfejxAf2dBjYN9myYyuc-1280-80.jpg">
                                                            <media:credit><![CDATA[PRG]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The PRG engineering team, which relies entirely on Leader signal measurement kits, with the author pictured third from the left. ]]></media:description>                                                            <media:text><![CDATA[The PRG engineering team, which relies entirely on Leader signal measurement kits, with the author pictured third from the left. ]]></media:text>
                                <media:title type="plain"><![CDATA[The PRG engineering team, which relies entirely on Leader signal measurement kits, with the author pictured third from the left. ]]></media:title>
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                                                            <title><![CDATA[ CIMM Launches Startup Program and Innovation Showcase ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cimm-launches-startup-program-and-innovation-showcase</link>
                                                                            <description>
                            <![CDATA[ The two initiatives are designed to spotlight new technologies and foster collaboration between emerging technology companies and established industry leaders ]]>
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                                                                        <pubDate>Wed, 17 Sep 2025 22:09:01 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Sep 2025 22:13:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/BWvax2pSp8mBLUqftizv7P-1280-80.jpg">
                                                            <media:credit><![CDATA[CIMM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[CIMM]]></media:description>                                                            <media:text><![CDATA[CIMM]]></media:text>
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                                                            <title><![CDATA[ IAB and MRC Release Attention Measurement Guidelines for Public Comment ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-and-mrc-release-attention-measurement-guidelines-for-public-comment</link>
                                                                            <description>
                            <![CDATA[ It is an important development in effort to create a unified framework for measuring and reporting attention to media ]]>
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                                                                        <pubDate>Mon, 12 May 2025 15:35:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nRa3CmXta9qY5fGzkhJi26-1280-80.jpg">
                                                            <media:credit><![CDATA[IAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well. ]]></media:description>                                                            <media:text><![CDATA[IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well. ]]></media:text>
                                <media:title type="plain"><![CDATA[IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well. ]]></media:title>
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                                                            <title><![CDATA[ IAB: Ad Buyers Boost Digital Video Spending But Complain About Inadequate Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-ad-buyers-boost-spending-but-complain-about-inadequate-measurement</link>
                                                                            <description>
                            <![CDATA[ 89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report ]]>
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                                                                        <pubDate>Wed, 17 Jul 2024 18:23:52 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Jul 2024 18:25:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
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                                                            <title><![CDATA[ JIC Certifies Comscore and VideoAmp Ahead of 2025 Upfronts ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/jic-certifies-comscore-and-videoamp-ahead-of-2025-upfronts</link>
                                                                            <description>
                            <![CDATA[ U.S. Joint Industry Committee, which is backed by major media companies and agencies, issued the certification of their currencies following an extensive evaluation of their cross-platform solutions ]]>
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                                                                        <pubDate>Thu, 04 Apr 2024 19:28:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ CIMM Lays Out 2024 Priorities for Improved Media Research ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cimm-lays-out-2024-priorities-for-improved-media-research</link>
                                                                            <description>
                            <![CDATA[ Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data ]]>
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                                                                        <pubDate>Fri, 29 Mar 2024 17:03:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cxVtFSUeZjpqtk5GbLY2zR-1280-80.jpg">
                                                            <media:credit><![CDATA[CIMM]]></media:credit>
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                                                            <title><![CDATA[ IAB: Digital Industry Moves Aggressively to `Privacy-by-Design’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-digital-industry-moves-aggressively-to-privacy-by-design</link>
                                                                            <description>
                            <![CDATA[ IAB’s Annual State of Data Report reveals the digital ecosystem is making major adjustments as it moves towards a privacy-by-design architecture ]]>
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                                                                        <pubDate>Thu, 14 Mar 2024 16:25:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oR9zPkiJtWkz5wuvCgB2Vb-1280-80.jpg">
                                                            <media:credit><![CDATA[IAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB]]></media:description>                                                            <media:text><![CDATA[IAB]]></media:text>
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                                                            <title><![CDATA[ Inscape Develops Smart TV Tuner Technology to Provide Big Data to Local TV Stations ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/inscape-develops-smart-tv-tuner-technology-to-provide-big-data-to-local-tv-stations</link>
                                                                            <description>
                            <![CDATA[ Comscore and VideoAmp will integrate the data into their measurement tools ]]>
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                                                                        <pubDate>Mon, 08 Jan 2024 18:52:11 +0000</pubDate>                                                                                                                                <updated>Mon, 08 Jan 2024 20:49:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/gemFTsFLHb9CEbrf3zuq6j-1280-80.png">
                                                            <media:credit><![CDATA[Inscape]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Inscape]]></media:description>                                                            <media:text><![CDATA[Inscape]]></media:text>
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                                                            <title><![CDATA[ DoubleVerify’s 2024 Predictions: CTV Ad Trends Include Increased Open Measurement Adoption ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/doubleverifys-2024-predictions-ctv-ad-trends-include-increased-open-measurement-adoption</link>
                                                                            <description>
                            <![CDATA[ Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends ]]>
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                                                                        <pubDate>Tue, 02 Jan 2024 19:26:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/cRWzNwZjoBw7iGGrk7UNv-1280-80.png">
                                                            <media:credit><![CDATA[DoubleVerify]]></media:credit>
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                                                            <title><![CDATA[ Camelot Inks Measurement Deal with iSpot.TV  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/camelot-inks-measurement-deal-with-ispottv</link>
                                                                            <description>
                            <![CDATA[ Camelot’s clients will have access to iSpots measurement and emerging currency tools as Camelot’s preferred video measurement platform ]]>
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                                                                        <pubDate>Thu, 10 Aug 2023 18:11:36 +0000</pubDate>                                                                                                                                <updated>Tue, 15 Aug 2023 16:45:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/e4PH4cJSyF6kWRLQYK6Rd9-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[iSpot.tv]]></media:description>                                                            <media:text><![CDATA[iSpot.tv]]></media:text>
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                                                            <title><![CDATA[ Nielsen Renews Measurement Deal with Comcast ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-renews-measurement-deal-with-comcast</link>
                                                                            <description>
                            <![CDATA[ The new multi-year deal for access to Comcast’s return path data expands Nielsen’s national and local audience measurement capabilities ]]>
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                                                                        <pubDate>Thu, 20 Jul 2023 15:39:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fRSxQXYPGafGrDn7dvM633-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
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                                                            <title><![CDATA[ WBNX-TV Selects Comscore for Local Market Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/wbnx-tv-selects-comscore-for-local-market-measurement</link>
                                                                            <description>
                            <![CDATA[ The station will use Comscore as its television currency in the Cleveland market ]]>
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                                                                        <pubDate>Tue, 16 May 2023 18:13:35 +0000</pubDate>                                                                                                                                <updated>Tue, 16 May 2023 18:13:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NjHQMtthEqQyi2rmbHjy5g-1280-80.jpg">
                                                            <media:credit><![CDATA[Comscore]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Comscore]]></media:description>                                                            <media:text><![CDATA[Comscore]]></media:text>
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                                                            <title><![CDATA[ Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/samba-tv-partners-with-epsilon-to-enhance-tv-viewership-capabilities</link>
                                                                            <description>
                            <![CDATA[ Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights ]]>
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                                                                        <pubDate>Fri, 21 Apr 2023 17:35:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TMA54qYvnrtcRHv3GyaRy6-1280-80.jpg">
                                                            <media:credit><![CDATA[Samba TV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samba TV]]></media:description>                                                            <media:text><![CDATA[Samba TV]]></media:text>
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                                                            <title><![CDATA[ Hallmark Media Taps EDO for Outcomes Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hallmark-media-taps-edo-for-outcomes-measurement</link>
                                                                            <description>
                            <![CDATA[ The deal with EDO include outcome-based measurement on how ads generate consumer interest in products ]]>
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                                                                        <pubDate>Wed, 15 Mar 2023 16:13:38 +0000</pubDate>                                                                                                                                <updated>Wed, 15 Mar 2023 16:13:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/XNHgYfsgnJRr4iFtg8kMNb-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[EDO logo]]></media:description>                                                            <media:text><![CDATA[EDO logo]]></media:text>
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                                                            <title><![CDATA[ The CW Taps iSpot to Measure LIV Golf League Coverage ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/the-cw-taps-ispot-to-measure-liv-golf-league-coverage</link>
                                                                            <description>
                            <![CDATA[ iSpot will  provide its complete suite of solutions and persons-level measurement to accurately count viewers of the LIV Golf Tournament ]]>
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                                                                        <pubDate>Wed, 08 Mar 2023 20:10:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/p828vsZT3yrTW77xexiJkS-1280-80.jpg">
                                                            <media:credit><![CDATA[LIV ]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[LIV]]></media:description>                                                            <media:text><![CDATA[LIV]]></media:text>
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                                                            <title><![CDATA[ The Coalition for Innovative Media Measurement Adds 26 New Members ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/the-coalition-for-innovative-media-measurement-adds-26-new-members</link>
                                                                            <description>
                            <![CDATA[ Growth is a sign of a major push by media companies to improve existing measurement capabilities; new CIMM members include DIRECTV Advertising, FreeWheel, Nielsen, Scripps, Samba TV, WWE and more ]]>
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                                                                        <pubDate>Tue, 24 Jan 2023 17:04:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ihedZiJidUZFqQaCznrrg7-1280-80.jpg">
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                                                            <title><![CDATA[ IAB Tech Lab Unveils 2023 Priorities  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-unveils-2023-priorities</link>
                                                                            <description>
                            <![CDATA[ These include consumer privacy, addressability, advanced TV, ad supply chain, and cross-media measurement ]]>
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                                                                        <pubDate>Tue, 17 Jan 2023 19:56:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/LJVoPZhxLWJDYSpWGfhmFZ-1280-80.png">
                                                            <media:credit><![CDATA[IAB Tech Lab]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB Tech Lab]]></media:description>                                                            <media:text><![CDATA[IAB Tech Lab]]></media:text>
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                                                            <title><![CDATA[ Nielsen to Launch Nielsen One Ads on Jan. 11 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-to-launch-nielsen-one-ads-on-jan-11</link>
                                                                            <description>
                            <![CDATA[ Nielsen One is designed to provide unified measurement of ads across multiple screens ]]>
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                                                                        <pubDate>Wed, 04 Jan 2023 16:36:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/NhRUwj2adds6MZD3Dz4cpn-1280-80.png">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
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                                                            <title><![CDATA[ MRC Releases Final Version of Standards for Outcomes Measurement and Data Quality ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mrc-releases-final-version-of-standards-for-outcomes-measurement-and-data-quality</link>
                                                                            <description>
                            <![CDATA[ Adoption will result in greater consistency and quality in the measurement of how viewing of ads impacts business outcomes ]]>
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                                                                        <pubDate>Wed, 21 Sep 2022 16:07:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/StZnWQayjH55XwJYuKFXtU-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[family tv viewing]]></media:description>                                                            <media:text><![CDATA[family tv viewing]]></media:text>
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                                                            <title><![CDATA[ Fox TV Stations Taps Comscore for Advanced Audience Currency ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fox-tv-stations-taps-comscore-for-advanced-audience-currency</link>
                                                                            <description>
                            <![CDATA[ The station group will use Comscore as an alternative currency for local television buying ]]>
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                                                                        <pubDate>Mon, 12 Sep 2022 18:03:27 +0000</pubDate>                                                                                                                                <updated>Mon, 12 Sep 2022 18:04:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NjHQMtthEqQyi2rmbHjy5g-1280-80.jpg">
                                                            <media:credit><![CDATA[Comscore]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Comscore]]></media:description>                                                            <media:text><![CDATA[Comscore]]></media:text>
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                                                            <title><![CDATA[ Sinclair to Deploy Comscore Consumer Intelligence  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/sinclair-to-deploy-comscore-consumer-intelligence</link>
                                                                            <description>
                            <![CDATA[ Sinclair’s sales teams will be use Comscore’s local market TV currency integrated with shopper insights for cross-platform, consumer behavior-based sales ]]>
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                                                                        <pubDate>Thu, 04 Aug 2022 16:41:26 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NjHQMtthEqQyi2rmbHjy5g-1280-80.jpg">
                                                            <media:credit><![CDATA[Comscore]]></media:credit>
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                                                            <title><![CDATA[ FCC Proposes Changes in Local Market Data Used for Retrans Talks ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fcc-proposes-changes-in-local-market-data-used-for-retrans-talks</link>
                                                                            <description>
                            <![CDATA[ FCC wants to change the Nielsen data used in retransmission consent negotiations but one commissioner questioned their use of “unaccredited” Nielsen data ]]>
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                                                                        <pubDate>Thu, 14 Jul 2022 19:21:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/BoBEs2vAo7F7rdyCjbzo5R-1280-80.jpg">
                                                            <media:credit><![CDATA[CSPAN]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Commissioner Simington has called for an inquiry into the FCC&#039;s use of Nielsen data in its rules. ]]></media:description>                                                            <media:text><![CDATA[Nathan Simington]]></media:text>
                                <media:title type="plain"><![CDATA[Nathan Simington]]></media:title>
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                                                            <title><![CDATA[ iSpot Acquires Out-of-Home TV Measurement Provider Tunity ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ispot-acquires-out-of-home-tv-measurement-provider-tunity</link>
                                                                            <description>
                            <![CDATA[ iSpot’s third major acquisition in 14 months expands its offering to include out-of-home measurement ]]>
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                                                                        <pubDate>Wed, 02 Mar 2022 18:22:14 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/GzDFUcpW6ozEQRVrvFJ5SN-1280-80.png">
                                                            <media:credit><![CDATA[iSpot]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iSpot]]></media:description>                                                            <media:text><![CDATA[iSpot]]></media:text>
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                                                            <title><![CDATA[ NBCUniversal, iSpot.tv, Publicis to Conduct Measurement Pilot During Super Bowl & Olympics ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nbcuniversal-ispottv-publicis-to-conduct-measurement-pilot-during-super-bowl-and-olympics</link>
                                                                            <description>
                            <![CDATA[ NBCU has inked a major deal with iSpot.tv to support NBCUniversal’s audience verification initiatives for both ads and program ratings ]]>
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                                                                        <pubDate>Fri, 14 Jan 2022 21:01:46 +0000</pubDate>                                                                                                                                <updated>Fri, 14 Jan 2022 21:02:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
                                                            <media:credit><![CDATA[Stock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Stock]]></media:description>                                                            <media:text><![CDATA[Stock]]></media:text>
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                                                            <title><![CDATA[ Amazon, Apple, HBO Max Grow U.S. Streaming Shares in Q3 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/amazon-apple-hbo-max-grow-us-streaming-shares-in-q3</link>
                                                                            <description>
                            <![CDATA[ In Q3, 2021, Netflix lost market share while HBO Max had a strong quarter, according to new data from JustWatch ]]>
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                                                                        <pubDate>Mon, 01 Nov 2021 16:04:50 +0000</pubDate>                                                                                                                                <updated>Wed, 26 Jan 2022 17:12:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZUSm4zwzNQ9GQmizLbnqz3-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Woman watching TV]]></media:description>                                                            <media:text><![CDATA[Woman watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Woman watching TV]]></media:title>
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                                                            <title><![CDATA[ VideoAmp, ViacomCBS Launch TV Measurement Partnership ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/videoamp-viacomcbs-launch-tv-measurement-partnership</link>
                                                                            <description>
                            <![CDATA[ ViacomCBS will use VideoAmp as an alternative currency for linear TV planning and measurement ]]>
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                                                                        <pubDate>Tue, 28 Sep 2021 16:52:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1280-80.jpg">
                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
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                                                            <title><![CDATA[ Nielsen Announces "Impressions First Initiative" ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-announces-impressions-first-initiative</link>
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                            <![CDATA[ Nexstar, Hearst, Magna Global and others have backed the move to impression-based buying and selling in local markets and Nielsen’s January 2022 plan to add broadband only homes ]]>
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                                                                        <pubDate>Tue, 21 Sep 2021 16:08:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tF8WS2QAYXxp8nCADaWk7L-1280-80.jpg">
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                                                            <title><![CDATA[ ANA Backs the MRC and Insists Ad Industry Needs “More Robust” Measurement Ecosystem ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ana-backs-the-mrc-and-insists-ad-industry-needs-more-robust-measurement-ecosystem</link>
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                            <![CDATA[ The advertising group said “the most important measurement priority for marketers is a cross media measurement solution built to meet the principles of MRC accreditation” ]]>
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                                                                        <pubDate>Mon, 20 Sep 2021 17:42:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
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                                                            <title><![CDATA[ Nielsen Unveils Cookieless Measurement Strategy ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-unveils-cookieless-measurement-strategy</link>
                                                                            <description>
                            <![CDATA[ The new approach would overcome growing problems with using cookies to track consumer behavior ]]>
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                                                                        <pubDate>Tue, 27 Jul 2021 20:56:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZpA7PGi9FiPCRCkLAXw3Xf-1280-80.jpg">
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                                                            <title><![CDATA[ Netflix Reveals ‘Starters,’ ‘Watchers’ and ‘Completers’ Categories for Measuring Viewers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/netflix-reveals-starters-watchers-and-completers-categories-for-measuring-viewers</link>
                                                                            <description>
                            <![CDATA[ The curtain is pulled back a bit as to how the streaming services measures its content. ]]>
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                                                                        <pubDate>Wed, 23 Oct 2019 12:58:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/7omQuBesMAq7DFp6C5hGFS-1280-80.png">
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                                                            <title><![CDATA[ comScore Regroups in Wake of $281M Loss ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/comscore-regroups-in-wake-of-281m-loss</link>
                                                                            <description>
                            <![CDATA[ Media metrics company appoints industry veterans Bryan Weiner as CEO and Rob Norman to Board of Directors ]]>
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                                                                        <pubDate>Thu, 26 Apr 2018 20:05:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Claudia Kienzle ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HvC27g7XZCL4A3emj5PFFP-1280-80.jpg">
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                                                            <title><![CDATA[ Nielsen Ratings to Go All-Electronic ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nielsen-ratings-to-go-allelectronic</link>
                                                                            <description>
                            <![CDATA[ It’s the beginning of the end of the paper era at Nielsen, as it announced that by mid-2017 it will provide all electronic measurement for its local television ratings across all of its 210 designated market areas. ]]>
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                                                                        <pubDate>Thu, 15 Sep 2016 10:18:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XdVazVeMXNj2sVCVisv4dL-1280-80.jpg">
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