WASHINGTON—The Corporation for Public Broadcasting (CPB) Dec. 20 named Maja Mrkoci Chief Content and Innovation Officer.

Mrkoci, who joined CPB in 2015 as VP for Content and Digital Media, will work with public media’s national organizations, local stations and independent content producers to advance a digital cultural transformation. She also will continue to lead CPB’s strategy for investing in programming for national public media audiences, CPB said.

Separately, CPB announced the same day that 17 public media stations have been named as round two participants in its Digital Culture Accelerator project.

WASHINGTON—Maja Mrkoci has a new role with the Corporation for Public Broadcasting, having received the title of senior vice president for Television Content and Innovation.

In her new role, Mrkoci will oversee the development and implementation of CPB’s strategy for investing in television and digital content and advancing digital innovation throughout the public media system. To do this, Mrkoci will work with PBS, public TV stations and independent production organizations to support to support innovative, diverse and creative programming and content for national public media audiences.

Mrkoci has been with CPB since 2015, serving as the vice president of Content and Digital Media; she also served as the vice president of Digital Innovation. Prior to joining CPB, Mrkoci worked at PBS and Discovery Communications.