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                            <title><![CDATA[ Latest from Tv Technology in Magic-leap ]]></title>
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        <description><![CDATA[ All the latest magic-leap content from the Tv Technology team ]]></description>
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                                                            <title><![CDATA[ CNN Enters Mixed Reality World Via Magic Leap ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cnn-enters-mixed-reality-world-via-magic-leap</link>
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                            <![CDATA[ Viewers can interact with live TV, CNN shows, originals and films. ]]>
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                                                                        <pubDate>Fri, 01 Mar 2019 18:46:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>ATLANTA—</strong>CNN is giving its viewers the opportunity to interact with the latest news in a new way. The network has launched an app on Magic Leap One, which provides an interactive, mixed reality experience.</p><p>The app allows for the viewing of live TV, CNN shows, CNN originals and CNN films, with interacting news and information available while they watch. There will also be exclusive reporting, data and live video feeds from around the world.</p><p>To access the CNN app, users will launch it through “Screens” within Magic Leap One and sign in with their TV service provider. The app can be navigated through gesture control.</p><p>The launch of the CNN app on Magic Leap adds to CNN’s previous efforts with Oculus Rift.</p>
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                                                            <title><![CDATA[ Magic Leap Teases Holotech ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/magic-leap-teases-holotech</link>
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                            <![CDATA[ Magic Leap is previewing its version of holographic technology in the form of interactive, virtual 3D “screens” that appear and dissolve on command, and in this case, morph into virtual bubbles that turn into bubblegum pink jellyfish. ]]>
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                                                                        <pubDate>Mon, 25 Apr 2016 14:16:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Deborah D McAdams ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="high" data-lazy-src="https://www.youtube-nocookie.com/embed/" allowfullscreen></iframe></div></div><p><strong>DANIA BEACH, FLA.</strong>—Magic Leap is previewing its version of holographic technology in the form of interactive, virtual 3D “screens” that appear and dissolve on command, and in this case, morph into virtual bubbles that turn into bubblegum pink jellyfish.<br/><br/>The company said its YouTube demo was, “Shot directly through Magic Leap technology on April 8, 2016 without use of special effects or compositing,“ and nothing more about the technology employed.<br/><br/>Magic Leap, described as the “world’s most secretive startup” by <em><a href="https://www.wired.com/2016/04/magic-leap-vr/" data-original-url="http://www.wired.com/2016/04/magic-leap-vr/">Wired</a></em>, earned a place as one of the top 10 breakthrough technologies of 2015 from <em><a href="https://www.technologyreview.com/s/534971/magic-leap/">MIT Technology Review</a></em>. Senior Editor of Mobile Rachel Metz tried out the technology. She said the company did not reveal details about it, but rather, “it’s safe to say Magic Leap has a tiny projector that shines light onto a transparent lens, which deflects the light onto the retina. That pattern of light blends in so well with the light you’re receiving from the real world that to your visual cortex, artificial objects are nearly indistinguishable from actual objects.”<br/><br/>Metz also dug out the company’s Jan. 15, 2015, <a href="https://www.faqs.org/patents/imgfull/20150016777_20" data-original-url="http://www.faqs.org/patents/imgfull/20150016777_20">patent</a> for a “planar waveguide apparatus with diffraction element(s) and system employing same,” with an illustration of eyewear that resembles Google Glass much more than the head-wrapping goggles most commonly employed for viewing virtual reality content.<br/><br/>What Magic Leap is showing isn’t actually virtual reality content, where the subject is immersed in an entirely different setting, but an augmented reality more in line with what the team of Microsoft researchers put together with “holoportation.” (<em>See “<a href="https://www.tvtechnology.com/news/microsoft-builds-a-holodeck" data-original-url="http://www.tvtechnology.com/news/0002/microsoft-builds-a-holodeck/278289">Microsoft Builds a Holodeck</a>,” March 29, 2016</em>.)</p>
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