LOS ANGELES—CBS LA has concluded a new multi-year agreement with the Los Angeles Rams that will make it the NFL team’s official hometown television partner in the Southern California market and provide it with exclusive rights to air preseason games and other programming.

More specifically, the agreement brings exclusive local broadcasts of Rams preseason games to CBS LA, along with a slate of weekly year-round programming, including a coaches show featuring head coach Sean McVay and original Rams content available exclusively across CBS LA platforms.

In addition to game coverage and weekly shows, the partnership also establishes a joint year-round collaboration focused on community initiatives serving Southern California.

“With nearly 90 hours of news and sports programming every week, CBS LA is uniquely positioned to deliver more Rams coverage than any other media outlet in the market,” said Tim Wieland, regional president and general manager of CBS LA and CBS Colorado. “This partnership is about serving fans, celebrating Los Angeles and extending our shared commitment to the community. We’re proud to once again be the Home of the Rams.”

The agreement marks a return for the Rams to CBS LA.

“CBS LA partnered with us in 2016 when we returned to Los Angeles and helped reintroduce our organization to this city,” said Los Angeles Rams president Kevin Demoff. “We are thrilled to once again team up with CBS LA to bring fans closer to Rams football through our preseason games and exclusive content year-round. This partnership will enable us to deepen our connection with Angelenos through CBS’ dynamic programming as well as shared efforts that will make an impact on the community we all call home.”

STAMFORD, Conn.—Sunday’s Los Angeles Rams-Chicago Bears thriller delivered NBC Sports’ most-watched NFL Divisional Playoff audience on record, with an average of 45.4 million viewers across NBC, Peacock, NBC Sports Digital platforms and NFL Digital platforms, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics.

Viewing peaked at 52.6 million in the game’s final minutes between 9:45 and 10 pm ET as the Rams defeated the Bears 20-17 in overtime.

Rams-Bears (45.4 million viewers) is NBC Sports’ most watched NFL Divisional Playoff on record, since Nielsen’s launched the People Meter in 1988 – covering a total of 34 games. NBC’s previous most-watched Divisional Playoff (41.1 million viewers) came in Jan. 1994 as Joe Montana threw three second-half TD passes to lead the Kansas City Chiefs to a 28-20 victory over fellow Hall of Fame QB Warren Moon and the Houston Oilers.

Led by Peacock, NBC Sports Digital delivered its largest NFL simulstream audience ever (excluding Super Bowls) with an Average Minute Audience of 5.3 million viewers across Peacock, NBCSports.com, the NBC Sports app, and NFL Digital properties.

Chicago led all markets with a massive 34.7/66 local rating while the game averaged 16.3/55 in Los Angeles – up 15% from the 14.2/57 for the Rams-Eagles NFC Divisional Playoff last season on NBC.

INGLEWOOD, Calif.—Los Angeles Rams owner E. Stanley Kroenke has announced plans to develop a massive state-of-the-art movie studio and production facility called Hollywood Park Studios. The facility, which is being developed as part of the 300-acre mixed-use destination in Inglewood, Calif., will initially be used to host the International Broadcast Center during the 2028 Olympics in L.A.

As the host site of the International Broadcast Center (IBC) for the 2028 Olympic and Paralympic Games (LA28), Hollywood Park Studios will house hundreds of media rights holders from around the world who have acquired the exclusive rights to distribute the coverage of the Games.

During the games, the IBC will offer broadcasters space for offices, studios and control rooms, as well as other services, that will be used to deliver broadcast and digital coverage of the event. Following the Games in 2028, HPS will be available for use for studio production and operations.

Construction on the facility is slated to start in late May.

"The vision for Hollywood Park has always been to build a city within a city combining media, entertainment and technology that will transform the greater Los Angeles area," said Kroenke. "We are thrilled to expand the role we will play in the 2028 Olympic and Paralympic Games by hosting the International Broadcast Center and the global media outlets who will call it home during that summer. Beyond 2028, Hollywood Park Studios will be open to welcome a new industry to our live, work, play destination and bring a little bit of Hollywood to Hollywood Park."

HPS is part of Hollywood Park's master development plan, focusing on media, entertainment, and technology (MET), anchored by SoFi Stadium, YouTube Theater, and the NFL Media office building. All MET facilities, including HPS, have on campus access to retail stores, restaurants, and a hotel, the developer reported.

Hosting the IBC is the latest element of the 2028 Olympic and Paralympic Games which will take place at Hollywood Park. It was previously announced that SoFi Stadium will be converted into the largest Olympic Swimming venue in history during the Olympic Games and will host the Olympic Opening Ceremony together with the LA Memorial Coliseum, as well as the Opening Ceremony for L.A.'s first ever Paralympic Games in 2028.

"LA28 is proud to be the inaugural tenant of this new state-of-the-art studio in the heart of Inglewood, a key Venue City for the 2028 Games," said LA28 CEO Reynold Hoover. "The International Broadcast Center will serve as one of our first fully operational facilities for the Games, capturing every inspiring moment of the LA28 Games. We're excited to collaborate with our valued partners at Hollywood Park, the Olympic Broadcasting Services (OBS), International Olympic Committee (IOC), and International Paralympic Committee (IPC) to create a world-class broadcast hub that will showcase the best of Los Angeles to billions of viewers."

The first phase of Hollywood Park Studios will occupy 12 acres and will consist of five sound stages, each 18,000 square feet, two of which open to a single 36,000 square foot stage. In addition, HPS will have a three-story 80,000 square foot office building to support stage, production, and post-production activities. HPS will have a dedicated open base camp area, and a parking structure that can accommodate 1,100 cars. In addition, the ground level of the garage features a 20' high bay area to accommodate sixty trailers with power to support movie production activities. Finally, HPS will have mill facilities and will provide full equipment rental services, HPS reported.

The Hollywood Park campus provides for additional phased development of up to 20 build-to-suit stages and an additional 200,000 square feet of related office space with additional structured parking. The first phase and future development will be connected to the campus-wide fiber ring and power centers.

Global architecture and design firm Gensler spearheaded the design for HPS, Clayco will serve as the general contractor, and Pacific Edge as project manager, with financing arranged by Guggenheim Investments.

CBS’s coverage of Super Bowl LIII drew 100.7 million viewers across all platforms, down 2.6 percent from 103.4 million viewers last year.

According to Fast Total Audience Estimates from Nielsen, the New England Patriots’ low-scoring victory over the Los Angeles Rams was watched in all or part by 149 million people age 2 and up.

Streaming the Super Bowl set records. The average minute audience was 2.6 million viewers, up 31 percent from last year. The game was seen on 7.5 million unique devices, up 20% from last year, and viewers consumed more than 560 million total minutes of live game coverage, up 19 percent from last year.

CBS said Super Sunday delivered the biggest day even for new subscriptions to CBS All Access. Sign ups were up 84 percent, unique viewers rose 46 percent and there was a 76 percent increase in time spent on CBS All Access.

CBS said that for its owned stations in Los Angeles and Boston, this year’s game was the highest rated Super Bowl ever.

Following the game, CBS drew 22.22 million viewers for The World’s Best, best ever for CBS. The Late Show drew 5.52 million viewers, its third highest total ever.

The lower viewership was matched by estimates that CBS drew fewer ad dollars for the Super Bowl.

Kantar Media’s preliminary estimate for in-game ad revenue for Super Bowl LIII is $382 million, down 6 percent from $408 million in last year’s game The record was set in 2017, when the Super Bowl went into overtime and Fox rang up revenues of $419 million, according to Kantar.

Data and analytics company iSpot.TV estimates that advertisers spent $391 million on in-game spots on CBS during the Super Bowl.