LOS ALTOS, Calif.—Didja, Inc. has announced that its live local broadcast TV streaming platform LocalBTV is now delivering programmatically-decisioned dynamic advertising insertion (DAI) and replacement (DAR) capabilities to its entire 21-market footprint of DMAs that reach over 30% of the country.

Utilizing a purpose-built adtech stack predicated on real-time, location-aware cloud-based decisioning, LocalBTV's proprietary Edge Video Platform enables participating broadcasters to not only augment the value of their traditional linear broadcast ad inventory, but also generate new revenue from a variety of digital ad demand sources, the company said. 

Station sales teams can enhance their clients' linear over-the-air ads in LocalBTV with in-market, geo-fenced creative versioning – or "re-sell" those avails outright as new inventory for digital-only advertisers. Broadcasters can also choose to tap into LocalBTV's exclusive ad sales rep firm partnerships and/or Magnite's SpotX programmatic sourcing platform for "hands-free" ad revenue generation.

"I'm very proud of how our world-class tech team is solving the very hard problem of integrating impressions-based digital ad insertion into traditional local broadcast TV ad breaks," said Jim Long, CEO of LocalBTV. "I believe we are the only company in the world doing this, and it shows the power of our patented Edge Video Platform as a compelling way to create more revenue for broadcasters."

LocalBTV is a legal virtual-over-the-air (vOTA) streaming "local broadcast bundle" platform – which seeks and secures explicit permission from local broadcast signal owners for inclusion in its unique authenticated geo-fenced "antenna TV without an antenna" service. 

The goal is to help expand in-market access to and viewership of live local broadcast over-the-air (OTA) television to include a variety of increasingly consumer-preferred digital devices – such as smartphones, tablets, laptops, and connected TVs.

LocalBTV also offers popular features like cloud-based DVR recording, intuitive program guidance/navigation, and "hyper-local" public, educational and governmental Community Video channels. 

"The utility of LocalBTV has enabled our broadcast stations to reach viewers in environments we intrinsically couldn't reach with pay TV alone," said Josh Castro, GM of the My Central Valley TV station group in Fresno, CA. "In addition to entertaining new audiences, the inclusion of DAI/DAR is a brand-new revenue stream for our stations. As broadcasters, we have never been able to monetize live, linear digital video avails – until now. I can't think of a more natural progression for the broadcast industry than this."

The LocalBTV platform currently powers signal delivery and targeted DAI/DAR to over 200 of the service's 700+ local broadcast TV channels, as well as nearly 100 "hyper-local" Community Video channels across its current 21-market footprint – with plans to reach over 50% of US DMAs by Q3 2022.

More information and the full lineup of available LocalBTV markets is available here: https://www.localbtv.com/.

LOS ALTOS, Calif.— Didja has announced that its live local broadcast TV platform LocalBTV is now operational in 21 US TV DMAs and that 15 new markets were added in 2021, making the service available in over 30% of U.S. homes. 

The LocalBTV platform currently powers 704 local broadcast TV channels, as well as 88 hyper-local Community  Video channels across its current 21 markets/DMAs.  

An additional 20 DMAs – extending LocalBTV’s availability to 50% of U.S. households -- are slated for launch in  the coming months and Didja it plans to make the service available in upwards of 100 markets by the end of 2022 

“We are pleased to be a meaningful factor in the resurgence of local broadcast TV viewing with our versatile  virtual-over-the-air platform,” said Jim Long, CEO of LocalBTV. “We see 2022 as a high-growth year for more  markets, more channels, more viewers, as well as new revenue and viewership for our local broadcaster  partners.” 

Didja bills LocalBTV as the first and only legal virtual-over-the-air (vOTA) streaming “local broadcast bundle” platform. 

It secures permission from local broadcast signal owners for inclusion in its unique “antenna TV  without an antenna” service, the company said, and expands access to local broadcast over-the-air (OTA) television to include a variety of increasingly consumer-preferred digital devices – such as smartphones, tablets, laptops, and  connected TVs. 

LocalBTV augments its vOTA streaming service with popular consumer features like  cloud-based DVR recording, intuitive program guidance/navigation, and cable TV/public access-like “hyper-local” Community Video channels.  

For broadcasters, the Local BTV platform adds significant new and measurable viewership, the company said. It helps generate  incremental revenue through mechanisms such as targeted digital ad insertion/replacement, in-app channel  promotion, and seamless linkage to premium up-sell offerings and outside commerce/ donation platforms.

In the future, the service also plans to offer enhanced NextGenTV (ATSC3.0) programming services. 

“As a local independent station, we’re constantly trying to reach as many viewers in as many ways as  possible [and] LocalBTV helps us with that,” said Lynn Londen, owner, KAZT in the Phoenix-Prescott DMA.  “LocalBTV allows our viewers to take us with them on-the-go. In some cases, PhoenixBTV reaches viewers in  areas with poor reception, giving them a way to watch us for the first time.” 

The LocalBTV app is available from the iTunes and Google Play mobile app stores; AppleTV, Amazon FireTV,  Roku, Android TV, LG, and soon Samsung and Vizio connected TV platforms; as well as via standard Internet  web browsers. 

For more information, please visit: www.localbtv.com/. 

MOUNTAIN VIEW, CALIF.—There’s no place like home, and Didja wants people to always have a little bit of home with them in the form of their local TV broadcasts. Didja has launched LocalBTV, a new app that provides access to antenna TV programming to viewers through a mobile device.

The San Francisco Bay area will be one of the first markets for LocalBTV with BayAreaBTV providing live local broadcast programming to 2.6 million households across 11 counties. BayAreaBTV will have 35-plus local channels, but will initially not include the major English-language broadcast networks. More channels are expected to be added every month. The BayAreaBTV app is available in the iTunes store and Google Play store under LocalBTV.

LocalBTV provides the ability to watch and channel surf live local TV, while also providing DVR capabilities and a channel guide for current and upcoming programming.

LocalBTV previously had a trial for PhoenixBTV for the greater Phoenix DMA. Los Angeles is expected to the next market to get the service. Didja has plans to expand LocalBTV service to 40 metro areas by 2020.

Local channels that partner with the LocalBTV app will be available to watch for free. The major broadcast networks are expected to be added for a monthly subscriber fee. DVR capabilities are offered for a 30-day free trial and then will be available for $4.95 a month.