<![CDATA[ Latest from Tv Technology in Local-tv-measurement ]]> https://www.tvtechnology.com/tag/local-tv-measurement Thu, 06 Nov 2025 19:29:45 +0000 en <![CDATA[ CIMM, TVB Study Examines Local TV Measurement Problems, Solutions ]]> https://www.tvtechnology.com/news/new-cimm-tvb-study-examines-local-tv-measurement-problems-and-solutions zykGbd9B9h34Ev4KLENaJc Thu, 06 Nov 2025 19:29:45 +0000 Thu, 06 Nov 2025 19:52:29 +0000 <![CDATA[ Paris Olympics Viewing up 77% Over Tokyo ]]> https://www.tvtechnology.com/news/paris-olympics-viewing-up-77-over-tokyo PL7FYbSff7tWNoDZrjWCqc Fri, 09 Aug 2024 16:18:04 +0000 <![CDATA[ Comscore Gets MRC Accreditation for National and Local TV HH Measurement ]]> https://www.tvtechnology.com/news/comscore-gets-mrc-accreditation-for-national-and-local-tv-hh-measurement hEwFZwhndg47s6wVtAeYHk Wed, 20 Mar 2024 18:39:52 +0000 <![CDATA[ Nielsen Inks Deal with Morgan Murphy Media for Local TV Measurement ]]> https://www.tvtechnology.com/news/nielsen-inks-deal-with-morgan-murphy-media-for-local-tv-measurement pWeqtKbzE43FTvQAYgLi4o Wed, 14 Feb 2024 18:30:59 +0000 Wed, 14 Feb 2024 18:31:26 +0000 <![CDATA[ Nielsen Improves Measurement of Local OTT Feeds ]]> https://www.tvtechnology.com/news/nielsen-improves-measurement-of-local-ott-feeds s9MdnyhdHnudwQCJiAyZsC Thu, 06 Apr 2023 18:26:39 +0000 <![CDATA[ Comscore Expands 48-hour TV Measurement Reporting ]]> https://www.tvtechnology.com/news/comscore-expands-48-hour-tv-measurement-reporting kRS8866i7aVuBUiuxEQQKd Tue, 28 Mar 2023 20:15:49 +0000 Tue, 28 Mar 2023 22:08:44 +0000 <![CDATA[ Dentsu to Use Comscore Data for Local TV Deals ]]> https://www.tvtechnology.com/news/dentsu-to-use-comscore-data-for-local-tv-deals JRLQaXaCHkzJwkcVMJ2NKL Thu, 22 Sep 2022 19:25:26 +0000 Thu, 22 Sep 2022 19:28:11 +0000 <![CDATA[ Horizon Media Testing Comscore's Local TV Measurement Data ]]> https://www.tvtechnology.com/news/horizon-media-testing-comscores-local-tv-measurement-data XmFiDJPmpBUBtfaEpLwkcT Fri, 24 Jun 2022 19:21:11 +0000 Fri, 24 Jun 2022 19:22:24 +0000 <![CDATA[ Whitehardt Signs Agreement With Nielsen for Local TV Measurement ]]> https://www.tvtechnology.com/news/whitehardt-signs-agreement-with-nielsen-for-local-tv-measurement X5yAnoFMzUFngMSVak4hZL Thu, 21 Oct 2021 10:01:53 +0000 <![CDATA[ Nielsen, Marquee Broadcasting Reach Multi-Year Local TV Measurement Deal ]]> https://www.tvtechnology.com/news/nielsen-marquee-broadcasting-reach-multi-year-local-tv-measurement-deal D8zaRLEjsHc6tcjwzoYb4F Tue, 09 Feb 2021 14:23:17 +0000 <![CDATA[ Comscore Sets Local TV Measurement Deal With CoxReps ]]> https://www.tvtechnology.com/news/comscore-sets-local-tv-measurement-deal-with-coxreps dzRENJfcvxBgysjdCzv9CP Wed, 15 Apr 2020 14:15:11 +0000 <![CDATA[ Nielsen Finishes TV Measurement Update in U.S. Markets ]]> https://www.tvtechnology.com/news/nielsen-finishes-tv-measurement-update-in-u-s-markets 2xUCwzCvXpa74aaTt1ez4C Thu, 03 Oct 2019 15:31:06 +0000