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                            <title><![CDATA[ Latest from Tv Technology in Local-advertising-revenue ]]></title>
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        <description><![CDATA[ All the latest local-advertising-revenue content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Thu, 17 Nov 2022 19:58:02 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Local TV Ad Spend to Drop 18% Next Year as OTT Advertising Jumps ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/local-tv-ad-spend-to-drop-18-next-year-as-ott-advertising-jumps</link>
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                            <![CDATA[ Video OTT advertising is expected to grow 12.8% according to 2023 forecasts from Borrell Associates ]]>
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                                                                        <pubDate>Thu, 17 Nov 2022 19:58:02 +0000</pubDate>                                                                                                                                <updated>Fri, 18 Nov 2022 17:39:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/sNtEgpne6F9EezmB5uHeVM.png ]]></dc:description>
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                                                            <title><![CDATA[ 2022 Local Ad Forecast: Mobile Advertising Will Surpass Direct Mail ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/2022-local-ad-forecast-mobile-advertising-will-surpass-direct-mail</link>
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                            <![CDATA[ For the first time ever, mobile will surpass direct mail as the U.S. local ad market grows to $161.5B in 2022, the BIA is forecasting ]]>
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                                                                        <pubDate>Wed, 13 Oct 2021 19:38:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <title><![CDATA[ BIA Drops Local Ad Revenue Estimate to $140B ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-drops-local-ad-revenue-estimate-to-dollar140b</link>
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                            <![CDATA[ Estimate in April was $144.3 billion ]]>
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                                                                        <pubDate>Wed, 12 Aug 2020 15:57:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5Jej3aXLQxCvP47JeQbFid-1280-80.jpg">
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                                                            <title><![CDATA[ Report: Mobile and Online Video Key to Local Ad Growth ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-mobile-and-online-video-key-to-local-ad-growth</link>
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                            <![CDATA[ Local ad revenue is predicted to reach record highs by 2021 in large part due to the growth of local online and mobile video, as well as mobile and social advertising, according to the midyear update of BIA/Kelsey’s “U.S. Local Advertising Forecast 2017.” ]]>
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                                                                        <pubDate>Wed, 12 Jul 2017 08:58:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/6E7amjnGotnFFduQenz7s7-1280-80.png">
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