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                    <title><![CDATA[ Latest from Tv Technology in Local-advertising ]]></title>
                <link>https://www.tvtechnology.com/tag/local-advertising</link>
        <description><![CDATA[ All the latest local-advertising content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Thu, 09 Apr 2026 08:05:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ BIA Increases 2026 Local Ad Forecast to $184.5 Billion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/bia-increases-2026-local-ad-forecast-to-usd184-5-billion</link>
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                            <![CDATA[ Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising ]]>
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                                                                        <pubDate>Thu, 09 Apr 2026 08:05:00 +0000</pubDate>                                                                                                                                <updated>Thu, 09 Apr 2026 14:00:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                            <title><![CDATA[ Prime Video Launches Location-Based Interactive Video Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/prime-video-launches-location-based-interactive-video-ads</link>
                                                                            <description>
                            <![CDATA[ Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets ]]>
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                                                                        <pubDate>Mon, 10 Nov 2025 20:55:10 +0000</pubDate>                                                                                                                                <updated>Mon, 10 Nov 2025 23:58:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WZES8xtqRGMdNoK5QiWK6D-1280-80.jpg">
                                                            <media:credit><![CDATA[Nikolas Kokovlis/NurPhoto via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Prime Video application appears on a smartphone screen in this photo illustration in Athens, Greece, on October 14, 2025. (Photo Illustration by Nikolas Kokovlis/NurPhoto via Getty Images)]]></media:description>                                                            <media:text><![CDATA[The Prime Video application appears on a smartphone screen in this photo illustration in Athens, Greece, on October 14, 2025. (Photo Illustration by Nikolas Kokovlis/NurPhoto via Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[The Prime Video application appears on a smartphone screen in this photo illustration in Athens, Greece, on October 14, 2025. (Photo Illustration by Nikolas Kokovlis/NurPhoto via Getty Images)]]></media:title>
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                                                            <title><![CDATA[ CBS Owned Stations Rolling Out Waymark’s AI Video Advertising Technology ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cbs-owned-stations-rolling-out-waymarks-ai-video-advertising-technology</link>
                                                                            <description>
                            <![CDATA[ As part of the expanded partnership, the stations will let advertisers use the AI-powered ad creation solution ]]>
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                                                                        <pubDate>Wed, 26 Feb 2025 17:46:13 +0000</pubDate>                                                                                                                                <updated>Wed, 26 Feb 2025 23:28:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/n97jqx7pnAEJ6jHCxiGXH9-1280-80.png">
                                                            <media:credit><![CDATA[Waymark]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Waymark AI video ads]]></media:description>                                                            <media:text><![CDATA[Waymark AI video ads]]></media:text>
                                <media:title type="plain"><![CDATA[Waymark AI video ads]]></media:title>
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                                                            <title><![CDATA[ Gray Media Renews Comscore Measurement Deal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/gray-media-renews-comscore-measurement-deal</link>
                                                                            <description>
                            <![CDATA[ Under expanded muitiyear pact, station group will roll out Comscore’s cross-platform measurement system in 2025 ]]>
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                                                                        <pubDate>Fri, 20 Dec 2024 19:44:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/qKaFLzXTxCUmCCVrw2RhTB-1280-80.png">
                                                            <media:credit><![CDATA[Comscore]]></media:credit>
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                                                            <title><![CDATA[ Viamedia To Handle Ad Sales for 4 More Service Providers  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/viamedia-to-handle-ad-sales-for-4-more-service-providers</link>
                                                                            <description>
                            <![CDATA[ Will take on selling duties for SVEC, MTCO, Cunningham Telephone & Cable and Hart Telephone ]]>
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                                                                        <pubDate>Thu, 14 Nov 2024 20:21:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SAH9fa7HwJWa8GcgxbKx4f-1280-80.jpg">
                                                            <media:credit><![CDATA[Viamedia]]></media:credit>
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                                                            <title><![CDATA[ Spectrum Reach Becomes a Local Reseller for Amazon Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/spectrum-reach-becomes-a-local-reseller-for-amazon-ads</link>
                                                                            <description>
                            <![CDATA[ The partnership will give small local business advertisers access to broader inventory and greater scale, allowing them to reach virtually every household in a region ]]>
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                                                                        <pubDate>Wed, 18 Sep 2024 18:41:57 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                            <title><![CDATA[ BIA: Local Ad Revenue to Hit $171B in 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-local-ad-revenue-to-hit-dollar171b-in-2025</link>
                                                                            <description>
                            <![CDATA[ With 52% of overall spend, digital local ads in 2025 will surpass traditional advertising for the first time ]]>
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                                                                        <pubDate>Wed, 07 Aug 2024 08:00:29 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                            <title><![CDATA[ Study: Local TV Advertising to Grow 5.9% in 2024 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-local-tv-advertising-to-grow-59-in-2024</link>
                                                                            <description>
                            <![CDATA[ But Borrell Associates expects it to fall in 2025 to below what it was in 2020 ]]>
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                                                                        <pubDate>Mon, 10 Jun 2024 16:16:25 +0000</pubDate>                                                                                                                                <updated>Mon, 10 Jun 2024 16:31:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
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                                                            <title><![CDATA[ AI-Generated Ads Produce $27M in Revenue for Charter's Spectrum Reach ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/charter-sees-a-big-payoff-from-ai-generated-ads</link>
                                                                            <description>
                            <![CDATA[ Charter’s Spectrum Reach used Waymark's AI tools to produce nearly 7,000 rendered commercial projects ]]>
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                                                                        <pubDate>Fri, 07 Jun 2024 18:44:23 +0000</pubDate>                                                                                                                                <updated>Fri, 07 Jun 2024 20:23:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/GUQrZAJhTFiXN8QezgnqyE-1280-80.png">
                                                            <media:credit><![CDATA[NAB Daily]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NAB Daily image of AI]]></media:description>                                                            <media:text><![CDATA[NAB Daily image of AI]]></media:text>
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                                                            <title><![CDATA[ How Local Ad Sellers Can Meet Shifting Advertiser Demand ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/how-local-ad-sellers-can-meet-shifting-advertiser-demand</link>
                                                                            <description>
                            <![CDATA[ The rise of CTV has brought a new level of control, transparency and reporting to TV ]]>
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                                                                        <pubDate>Tue, 23 Jan 2024 18:15:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ben Tatta ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
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                                                            <title><![CDATA[ Fox Television Stations Partner with Waymark on Generative AI Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fox-television-stations-partner-with-waymark-on-generative-ai-ads</link>
                                                                            <description>
                            <![CDATA[ All of Fox’s owned stations will try to expand their potential client base by providing advertisers with Waymark’s AI-created ads ]]>
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                                                                        <pubDate>Thu, 28 Sep 2023 17:25:33 +0000</pubDate>                                                                                                                                <updated>Thu, 28 Sep 2023 18:11:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/A89qDFQSheec7vTBDNJc4d-1280-80.jpg">
                                                            <media:credit><![CDATA[Laurent T / Shutterstock]]></media:credit>
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                                                            <title><![CDATA[ BIA Lowers 2023 U.S. Local Advertising Estimate to $161.7 Billion ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-lowers-2023-us-local-advertising-estimate-to-dollar1617-billion</link>
                                                                            <description>
                            <![CDATA[ Broadcast TV OTA will see a slight 0.2% growth while TV digital will grow by 4.9 percent if political advertising is excluded ]]>
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                                                                        <pubDate>Wed, 28 Jun 2023 08:00:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                            <title><![CDATA[ Gray Television Stations to Use Generative Ai-Video to Create Local Ads ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/gray-television-stations-to-use-generative-ai-video-to-create-local-ads</link>
                                                                            <description>
                            <![CDATA[ Waymark’s AI solution will be used by Gray’s stations to help local companies create video ads in minutes ]]>
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                                                                        <pubDate>Thu, 04 May 2023 17:24:40 +0000</pubDate>                                                                                                                                <updated>Thu, 04 May 2023 17:25:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Postproduction]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Paww39XZRuFR7EncgLJRTK-1280-80.jpg">
                                                            <media:credit><![CDATA[Andrzej Wojcicki/Getty Images]]></media:credit>
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                                                            <title><![CDATA[ Viamedia Expands Sales Partnerships ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/viamedia-expands-sales-partnerships</link>
                                                                            <description>
                            <![CDATA[ Viamedia expanded its advertising sales representation with 11 new service providers in 2022 ]]>
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                                                                        <pubDate>Fri, 17 Feb 2023 20:53:16 +0000</pubDate>                                                                                                                                <updated>Tue, 21 Feb 2023 15:24:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/X7GcguSDgyHgL6Hs8kH5rc-1280-80.jpeg">
                                                            <media:credit><![CDATA[Viamedia]]></media:credit>
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                                                            <title><![CDATA[ NBCUniversal to Host Innovation Forum on the Future of Local Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nbcuniversal-to-host-innovation-forum-on-the-future-of-local-advertising</link>
                                                                            <description>
                            <![CDATA[ Local Innovation Forum: Philadelphia in Focus seeks to spur innovation in local advertising ]]>
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                                                                        <pubDate>Tue, 06 Dec 2022 20:09:57 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Stock]]></media:description>                                                            <media:text><![CDATA[Stock]]></media:text>
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                                                            <title><![CDATA[ Roku Launches New Program to Attract Ads from Small Businesses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/roku-launches-new-program-to-attract-ads-from-small-businesses</link>
                                                                            <description>
                            <![CDATA[ Camelot is the first agency to join the certified partner program that aims to boost streaming TV advertising by small and medium-sized businesses ]]>
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                                                                        <pubDate>Thu, 08 Sep 2022 18:12:15 +0000</pubDate>                                                                                                                                <updated>Thu, 08 Sep 2022 20:48:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KAKHnYcAhU9HcqyEF5MxvQ-1280-80.jpeg">
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                                                            <title><![CDATA[ BIA Lowers 2022 Local Ad Estimates ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-lowers-2022-local-ad-estimates</link>
                                                                            <description>
                            <![CDATA[ Headwinds from overseas conflicts, continuing supply chain issues and deep cuts in ad spending from large verticals like automotive prompted the reduced estimates ]]>
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                                                                        <pubDate>Thu, 16 Jun 2022 19:18:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/Gjk3xYkCR34Jvg5WY3R2K7-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[local advertising]]></media:description>                                                            <media:text><![CDATA[local advertising]]></media:text>
                                <media:title type="plain"><![CDATA[local advertising]]></media:title>
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                                                            <title><![CDATA[ Roku Announces New Shopify App for Small Businesses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/roku-announces-new-shopify-app-for-small-businesses</link>
                                                                            <description>
                            <![CDATA[ Roku App, which will create more competition for broadcasters, will help smaller firms launch and measure TV streaming ad campaigns ]]>
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                                                                        <pubDate>Tue, 21 Sep 2021 16:51:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zeReHDnkvrfZWM5XUXj3rD-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Roku]]></media:description>                                                            <media:text><![CDATA[Roku]]></media:text>
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                                                            <title><![CDATA[ OTT, CTV Will Help Fuel TV Advertising in 2021, BIA Projects ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ott-ctv-will-help-fuel-broadcast-advertising-in-2021-bia-projects</link>
                                                                            <description>
                            <![CDATA[ BIA describes OTT and CTV as “game changers” ]]>
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                                                                        <pubDate>Thu, 03 Dec 2020 12:55:42 +0000</pubDate>                                                                                                                                <updated>Thu, 03 Dec 2020 13:40:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
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                                                            <title><![CDATA[ Local Advertising Spending for September Sets Strata Record, FreeWheel Says ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/local-advertising-spending-for-september-sets-strata-record-freewheel-says</link>
                                                                            <description>
                            <![CDATA[ Points to a growth of local TV spend, FreeWheel claims ]]>
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                                                                        <pubDate>Wed, 14 Oct 2020 13:15:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZH5oH3zG8N66oo7M2632qP-1280-80.jpg">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
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                                                            <title><![CDATA[ OTT Local Ad Campaigns Grew 158% Between Q3 2018, 2019 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ott-local-ad-campaigns-grew-158-between-q3-2018-2019</link>
                                                                            <description>
                            <![CDATA[ Roku is the most common device campaigns are delivered on. ]]>
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                                                                        <pubDate>Fri, 22 Nov 2019 19:32:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                <item>
                                                            <title><![CDATA[ Campaigns to Shell Out $6.5B on Local Ads in 2020; 47% for TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/campaigns-to-shell-out-6-5b-on-local-ads-in-2020-47-for-tv</link>
                                                                            <description>
                            <![CDATA[ BIA says TV stations in Los Angeles, Phoenix and Philadelphia to receive more than $135 million. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 05 Aug 2019 13:18:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
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