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                            <title><![CDATA[ Latest from Tv Technology in Local-ad-revenue ]]></title>
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        <description><![CDATA[ All the latest local-ad-revenue content from the Tv Technology team ]]></description>
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                                                            <title><![CDATA[ BIA: Digital to Push Local Ad Revenue Up 6.1% in 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-digital-to-push-local-ad-revenue-up-6-1-percent-in-2025</link>
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                            <![CDATA[ “Local advertising is showing resilience, despite the ongoing changes in the economic landscape" ]]>
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                                                                        <pubDate>Thu, 06 Mar 2025 13:39:25 +0000</pubDate>                                                                                                                                <updated>Thu, 06 Mar 2025 13:39:43 +0000</updated>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-1280-80.jpg">
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                                                            <title><![CDATA[ Sinclair Predicts Slightly Lower-Than-Expected Local Media Revenue for Q4 2024 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/sinclair-predicts-slightly-lower-than-expected-local-media-revenue-for-q4-2024</link>
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                            <![CDATA[ Sinclair's preliminary Q4 Local Media segment revenue suggests a weaker ad market ]]>
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                                                                        <pubDate>Mon, 27 Jan 2025 19:32:57 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jan 2025 20:03:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/962dunQjVZpxJDSMZXQUgM-1280-80.jpeg">
                                                            <media:credit><![CDATA[WSJ]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sinclair]]></media:description>                                                            <media:text><![CDATA[Sinclair]]></media:text>
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                                                            <title><![CDATA[ BIA Expects 2023 Local Ad Revenue Growth to be Flat Amid Inflation, Lack of Political ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-expects-2023-local-ad-revenue-growth-to-be-flat-amid-inflation-lack-of-political</link>
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                            <![CDATA[ Research firm projects $165.7B, a year over year decline of 0.5% ]]>
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                                                                        <pubDate>Wed, 30 Nov 2022 14:00:05 +0000</pubDate>                                                                                                                                <updated>Wed, 30 Nov 2022 14:00:10 +0000</updated>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1280-80.jpg">
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                                                            <title><![CDATA[ BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bias-adjusted-2020-local-ad-revenue-forecast-slips-to-dollar1443b</link>
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                            <![CDATA[ Political advertising to be buffer for local cable and OTA stations ]]>
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                                                                        <pubDate>Mon, 27 Apr 2020 13:48:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5Jej3aXLQxCvP47JeQbFid-1280-80.jpg">
                                                            <media:credit><![CDATA[BIA]]></media:credit>
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                                                            <title><![CDATA[ BIA: Election Year to Boost Ad Revenue Along With OTT, Social Media ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bia-election-year-to-boost-ad-revenue-along-with-ott-social-media</link>
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                            <![CDATA[ BIA projects that local ad revenue in the U.S. for 2020 will surpass $161 billion. ]]>
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                                                                        <pubDate>Wed, 06 Nov 2019 19:01:50 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iXvmV42TkxaaW7L2EsZiWb-1280-80.jpg">
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