The French advertising giant Publicis Groupe has entered into an agreement to acquire San Francisco-based  LiveRamp, a global data collaboration platform, for $2.167 billion in an all-cash transaction, based on an acquisition price of $38.50 per share.

LiveRamp, which has over 1,300 employees, offers a data collaboration network for AI-powered marketing that enables companies to unify, manage, and activate data across the digital ecosystem. 

Currently, it connects over 25,000 publisher domains and 500+ technology and data partners across 14 markets, and enables thousands of brands, retailers, media platforms, and data providers to collaborate and connect their data.

"LiveRamp joining Publicis Groupe is the latest demonstration of our commitment to investing in new talent and innovation, ahead of market shifts,” said Arthur Sadoun, Chairman and CEO of Publicis Groupe. “After acquiring Epsilon in 2019 in the name of personalization at scale and enabling​ our clients to take back control of their data from the walled gardens, by shifting from cookies to identity, once again we are looking ahead to what’s next. By building the future of data co-creation, we’re empowering our clients to generate new, exclusive and proprietary data, to build the smartest, most differentiated AI agents on top of the leading LLMs.”

This, he added, “will be valuable for our clients’ business growth” and create “a new addressable market for Publicis.”

“With LiveRamp, Publicis will become a leader in data co-creation, an important capability in the age of artificial intelligence and an enabler of agentic business transformation,” added Carla Serrano, Chief Strategy Officer, Publicis Groupe. “With this acquisition, for a total enterprise value of $2.2 billion, the Groupe furthers its investment in technology, data, and AI-services to unlock new opportunities for the agentic era. In doing so it will  expand its addressable market, allowing it to raise its 2027-2028 objectives on net revenue and headline EPS growth at constant currency.”

The purchase price represents a 29.8% premium to LiveRamp’s closing share price on May 15th, 2026, the last trading day prior to the announcement of the agreement. The transaction has been unanimously approved by the Board of Directors of both Publicis Groupe and LiveRamp.

Following the acquisition, LiveRamp will continue to be led by CEO Scott Howe, who will report directly to Publicis Groupe CEO Arthur Sadoun. LiveRamp will continue to operate as a neutral, interoperable platform.

The transaction is expected to close before year-end 2026, subject to regulatory approvals, approval by LiveRamp's shareholders and other closing conditions.

NEW YORK—Fox Advertising announced a number of improvements and upgrades to OneFox, its media platform that unifies inventory and audiences across linear, streaming and digital into a media buying experience powered by AdRise.

The improvements bring together offline and digital identity along with verticalized audience attributes spanning categories that include demographics, lifestyle, hobbies and purchase intent. Those new features, Fox said, will make its inventory more valuable to advertisers.

More specifically, Fox is expanding its OneFox platform to include data integrations with TransUnion and Experian. This will augment Fox's first-party data with TransUnion, Experian and LiveRamp's capabilities so that advertisers can target custom segments and reach the right audiences, Fox reported.

Through this integration, Fox said it will create audience segments and layer on key attributes, providing a more holistic look at a desired audience. By harmonizing once disparate data points into one unified audience view, OneFox will deliver a seamless, signal-based platform for brands to reach their most valuable consumers across Fox Entertainment, Fox Sports, Fox News Media and Tubi, Fox Advertising reported.

"Fox's converged media platform was purposefully built to unify our portfolio," said Stephano Kim, chief strategy and operations officer, Fox Advertising. "By layering in Fox's first-party data backed by insights and audience attributes from Experian, TransUnion and LiveRamp, we will deepen the platform's precision and performance, turning data and insights into intelligence that drives audience activation and creates opportunities for businesses and consumers alike."

Other key features and developments include:

• Matching audiences at scale.
• Unlocking smarter creative decisioning, informed by contextual signals and delivering greater resonance.
• Enabling audience activation across linear and streaming with unified reach and frequency controls.
• Creating audience segments that are based on key attributes, giving advertisers expansive access to their desired audience.

"We're excited to help power OneFox with Experian's product suite," said Chris Feo, chief business officer, Experian. "By integrating data from our identity graph and audience attributes, Fox can merge offline and digital signals into a single view, uncover high-value segments, and help advertisers reach them across every Fox screen—from primetime and Fox Sports to Tubi—while seeing results faster, all within one seamless workflow."

"TransUnion has been a trusted partner of Fox and Tubi for years, and we're excited to deepen that relationship across the broader Fox ecosystem," added Julie Clark, senior vice president of media and entertainment, TransUnion. "With our long-standing expertise in identity, we've been at the forefront of enabling meaningful connections between audiences and content. This expanded partnership reinforces TransUnion's critical role in powering data-driven television and delivering the precision and scale that today's media landscape demands."

NEW YORK—Nielsen has announced that LiveRamp is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE.

Mike Bregman, chief activation officer for Havas Media Network North America praised the integration by explaining that "LiveRamp and Nielsen's new integration allows Havas Media to holistically plan on, buy, activate and measure custom-built advanced audiences as part of our proprietary Converged product suite to better serve our clients. This integrated solution will enable us to leverage first- and third-party data and we're excited to introduce it across our portfolio."

The deal seamlessly connects first and third-party data sources to Nielsen via LiveRamp, which enables audiences to be planned and measured across platforms by leveraging Nielsen ONE Ads, Nielsen's planning suite, and Nielsen's Data Driven Linear solutions. 

It also means that clients can create and leverage advanced audiences across the Nielsen ecosystem for end-to-end planning and measurement across screens at both the household and person-based level.

"We've seen the industry demand grow across linear and digital for highly targeted audiences powered by big data," said Stefan Maris, chief partnerships officer, Nielsen. "Our integration with LiveRamp enables seamless connectivity of both first and third-party data to plan and measure advanced audiences at scale using Big Data + Panel."

LiveRamp's integration furthers Nielsen's interoperability within the marketplace, enhancing long standing integrations with publishers, platforms, data providers, and agency holding companies, Nielsen said. 

"Our integration with Nielsen delivers a more holistic and detailed understanding of audiences across screens that empowers both brands and agencies to improve activation, and publishers to enhance the value of their inventory," said Vihan Sharma, chief revenue officer, LiveRamp. "All parties gain access to deep insights that fuel a powerful flywheel around planning and measurement."

ATLANTA & LOS ANGELES—Allen Media Group (AMG) has announced that it has adopted LiveRamp's Authenticated Traffic Solution (ATS) across two of its streaming brands: The Weather Channel TV Streaming App and Local Now. 

The integration with the traffic solution means that marketers will be able to find and buy their audiences across The Weather Channel TV Streaming App’s and Local Now’s authenticated inventory and that every impression will be addressable and measurable while still preserving user privacy. 

"The industry is at a crossroads when it comes to privacy, and we're looking ahead so we can meet today's demands for privacy, but also anticipate where the market is going moving forward," said Byron Allen, founder/chairman/CEO of Allen Media Group. "Amidst industry and macroeconomic pressures, Allen Media Group's deployment of ATS provides a critical solution to make every impression addressable and measurable for marketers, while also maintaining industry-best standards for consumer privacy."

With the LiveRamp integration, The Weather Channel Streaming TV App and Local Now can offer authenticated inventory without relying on third-party identifiers such as mobile device IDs or IP addresses. 

LiveRamp's ATS enables this by providing authenticated first-party connectivity to enable data-driven, programmatic targeting on people-based inventory. By integrating ATS, marketers can now reach addressable audiences in a way that is privacy-safe and helps put individuals in control of their data with transparency and trusted value exchanges.

"Allen Media Group is ahead of the curve in understanding the importance consumers are placing on their privacy, and the shifting landscape of regulations and market trends that require our ecosystem to build stronger, more trustworthy relationships with consumers," said Scott Howe, CEO, LiveRamp. "Allen Media Group's implementation of ATS is a sustainable solution for all aspects of privacy, while creating value for marketers looking to reach these addressable audiences."

Inscape said it made a deal to provide LiveRamp with the viewing data it collects from nearly nine million smart TVs.

The big-screen TV viewing information will be incorporated into the other data LiveRamp uses to identify consumers based on their digital activities. That means that when advertisers run data-driven ad campaigns, they’ll be better able to target TV viewers, who will be getting more relevant messages.

[Read: TiVo Report Sees New TV Data Shaking Up Measurement]

“This is a very strategic integration that brings the speed, scale and transparency of Inscape’s smart TV viewing data to LiveRamp’s ecosystem platform partners, agencies and brands who leverage LiveRamp for identity resolution,” said Allison Metcalfe, general manager for TV at LiveRamp, part of Acxiom. “By tying viewership to LiveRamp’s IdentityLink ID, LiveRamp is making it possible for marketers to take a data-driven approach to better plan, target and measure their omnichannel marketing efforts.”

Inscape’s data is being used by a number of measurement and analytic companies that are finding new ways to look at TV audiences for networks, agencies and advertisers.

“As new advanced television efforts and initiatives evolve, having a strong identity link between device-level television viewing data and first and third-party data sets is imperative,” said Greg Hampton, VP of business development at Inscape. “LiveRamp is making it possible for marketers to plan future marketing initiatives based on real data and better understand the results of omnichannel campaigns.”