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                            <title><![CDATA[ Latest from Tv Technology in Ling-ling-sun ]]></title>
                <link>https://www.tvtechnology.com/tag/ling-ling-sun</link>
        <description><![CDATA[ All the latest ling-ling-sun content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Thu, 08 Jan 2026 19:47:10 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Layered Video Coding and Physical Layer Pipes: Engineering the Optimal Match for Next-Generation Broadcast Architecture ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/layered-video-coding-and-physical-layer-pipes-engineering-the-optimal-match-for-next-generation-broadcast-architecture</link>
                                                                            <description>
                            <![CDATA[ Broadcasters have a unique opportunity to satisfy consumers’ desire for the highest possible visual quality while continuing to uphold the public service mission of universal accessibility ]]>
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                                                                        <pubDate>Thu, 08 Jan 2026 19:47:10 +0000</pubDate>                                                                                                                                <updated>Thu, 08 Jan 2026 19:47:34 +0000</updated>
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                                                    <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Trends]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Ling Ling Sun ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RQaTSh7Pc5fdBA5GZoniqP-1280-80.jpg">
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                                                            <title><![CDATA[ Strategic Transformation: ATSC 3.0 as the Bridge Between Broadcasting and AI-Driven Media ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/strategic-transformation-atsc-3-0-as-the-bridge-between-broadcasting-and-ai-driven-media</link>
                                                                            <description>
                            <![CDATA[ Broadcasters possess assets that digital-native platforms lack ]]>
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                                                                        <pubDate>Thu, 10 Jul 2025 16:11:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ling Ling Sun ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PFdKhLCACXvonFoUCgSLib-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[AI]]></media:description>                                                            <media:text><![CDATA[AI]]></media:text>
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                                                            <title><![CDATA[ NextGen TV Virtual Channels Combine the 'BEST' of OTA, OTT ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nextgen-tv-virtual-channels-combine-the-best-of-ota-ott</link>
                                                                            <description>
                            <![CDATA[ Nebraska Public Media touts advantages of expanding and enhancing interactivity ]]>
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                                                                        <pubDate>Wed, 18 Jun 2025 13:09:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SWEr3EGSEmBBHvdRJranD4-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Nebraska Public Media demonstrated its virtual channel at the ATSC NextGen Broadcast meeting]]></media:description>                                                            <media:text><![CDATA[Virtual channel]]></media:text>
                                <media:title type="plain"><![CDATA[Virtual channel]]></media:title>
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                                                            <title><![CDATA[ Smartcasting: New Broadcast Media in the Digital Era ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/smartcasting-new-public-media-in-the-digital-era</link>
                                                                            <description>
                            <![CDATA[ Why broadcasters need to adopt a flexible, intelligent, digital-first framework ]]>
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                                                                        <pubDate>Mon, 12 May 2025 13:44:01 +0000</pubDate>                                                                                                                                <updated>Tue, 13 May 2025 17:51:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ling Ling Sun ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5So3DWpDT8PzSRxM3jLRLe-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Vortex]]></media:description>                                                            <media:text><![CDATA[Vortex]]></media:text>
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                                                            <title><![CDATA[ NextGen TV: A Brighter Future Beckons, But a Clear Sunset is Needed ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/nextgen-tv-a-brighter-future-beckons-but-a-clear-sunset-is-needed</link>
                                                                            <description>
                            <![CDATA[ The uncertainty surrounding ATSC 1.0's future discourages investment in NextGen TV content and technology ]]>
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                                                                        <pubDate>Thu, 20 Jun 2024 17:27:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ling Ling Sun ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DRXwy2uW2ynUixxfizWCW9-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Sutro]]></media:description>                                                            <media:text><![CDATA[Sutro]]></media:text>
                                <media:title type="plain"><![CDATA[Sutro]]></media:title>
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                                                            <title><![CDATA[ Amplifying the Message: The Right Medium Matters ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/amplifying-the-message-the-right-medium-matters</link>
                                                                            <description>
                            <![CDATA[ How can media organizations leverage the unique strengths of the medium to foster deeper understanding, promote enhanced engagement, and ultimately, a more informed and connected society? ]]>
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                                                                        <pubDate>Thu, 04 Apr 2024 14:00:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ling Ling Sun ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XufxiDLbFaHjzLfXttC9kQ-1280-80.jpeg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[press]]></media:description>                                                            <media:text><![CDATA[press]]></media:text>
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                                                            <title><![CDATA[ 2024 NAB Show Shines Spotlight on Broadcasters’ Road to the Future ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/2024-nab-show-shines-spotlight-on-broadcasters-road-to-the-future</link>
                                                                            <description>
                            <![CDATA[ Event launches its second century focusing on streaming, NextGen TV, advances in content creation ]]>
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                                                                        <pubDate>Tue, 05 Mar 2024 14:24:58 +0000</pubDate>                                                                                                                                <updated>Tue, 05 Mar 2024 14:25:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Fred Dawson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zL48tBZDeGovpT3NwRF9aH-1280-80.jpeg">
                                                            <media:credit><![CDATA[NAB]]></media:credit>
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                                                            <title><![CDATA[ Harnessing the Power of 5G Broadcast for Universal Content Accessibility ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/harnessing-the-power-of-5g-broadcast-for-universal-content-accessibility</link>
                                                                            <description>
                            <![CDATA[ 5G broadcast technology offers numerous advantages that greatly benefit broadcasters in achieving effective audience engagement ]]>
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                                                                        <pubDate>Wed, 05 Jul 2023 18:49:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ling Ling Sun ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3grPP48rTjiU6eVomyzmQd-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Future]]></media:description>                                                            <media:text><![CDATA[Future]]></media:text>
                                <media:title type="plain"><![CDATA[Future]]></media:title>
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                                                            <title><![CDATA[ Avoiding 'Amusing Ourselves to Death' with the Intelligences We Create ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/avoiding-amusing-ourselves-to-death-with-the-intelligences-we-create</link>
                                                                            <description>
                            <![CDATA[ While AI holds great promise for improving our lives and solving complex problems, it also poses significant risks and challenges that we must address ]]>
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                                                                        <pubDate>Wed, 24 May 2023 18:41:51 +0000</pubDate>                                                                                                                                <updated>Thu, 25 May 2023 13:29:21 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ling Ling Sun ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8rqYmuScyxTFKMjSh4GZxC-1280-80.jpeg">
                                                            <media:credit><![CDATA[AI]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[An AI-generated image of Narcissus]]></media:description>                                                            <media:text><![CDATA[An AI-generated image of Narcissus]]></media:text>
                                <media:title type="plain"><![CDATA[An AI-generated image of Narcissus]]></media:title>
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                                                            <title><![CDATA[ NAB Show Reflects Rapid Changes in How Technology, Content Intersect ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/nab-show-reflects-rapid-changes-in-how-technology-content-intersect</link>
                                                                            <description>
                            <![CDATA[ The NAB Show is a key event where new trends, ideas, products, and services are discussed and showcased, driving innovation in content creation and distribution ]]>
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                                                                        <pubDate>Wed, 22 Feb 2023 14:44:29 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Feb 2023 15:04:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ling Ling Sun ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NcV2MpyMUvVWgtUPwxDFW-1280-80.jpeg">
                                                            <media:credit><![CDATA[NAB Show]]></media:credit>
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                                                            <title><![CDATA[ Increasing Channel Bandwidth to Broadcast 8K ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/atsc3/increasing-channel-bandwidth-to-broadcast-8k</link>
                                                                            <description>
                            <![CDATA[ Using the VSON approach in an ATSC 3.0 environment. ]]>
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                                                                        <pubDate>Fri, 11 Oct 2019 18:59:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ling Ling Sun ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WnTx5amd6KvUysLgdZzHd5-1280-80.jpg">
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                                                            <title><![CDATA[ 5G and UHD 8K—A Developing Symbiosis ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/5g-and-uhd-8k-a-developing-symbiosis</link>
                                                                            <description>
                            <![CDATA[ Balancing the demands for higher resolution and more bandwidth ]]>
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                                                                        <pubDate>Thu, 15 Aug 2019 13:35:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ling Ling Sun ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XakGmLcPMyLx9tBEr63LUa-1280-80.jpg">
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                                                            <title><![CDATA[ VSON Manages Network Complexity ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/vson-manages-network-complexity</link>
                                                                            <description>
                            <![CDATA[ Introducing the “Viable System Of Networking” ]]>
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                                                                        <pubDate>Mon, 17 Jun 2019 20:07:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Ling Ling Sun ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cz7UPkSoVLuiUPieeLbfgG-1280-80.jpg">
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