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                            <title><![CDATA[ Latest from Tv Technology in Linear-tv ]]></title>
                <link>https://www.tvtechnology.com/tag/linear-tv</link>
        <description><![CDATA[ All the latest linear-tv content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Thu, 12 Mar 2026 13:14:17 +0000</lastBuildDate>
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                                                            <title><![CDATA[ BIScience Adds Linear TV to its AdClarity Analysis Platform ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/biscience-adds-linear-tv-to-its-adclarity-analysis-platform</link>
                                                                            <description>
                            <![CDATA[ Company says says customers can now track more than $174 billion in U.S. digital ad spend and $51 billion in U.S. linear TV spend from a single cross-media view ]]>
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                                                                        <pubDate>Thu, 12 Mar 2026 13:14:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/Hdkbq4ApYy9ZLDqk9LS3R6-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Adclarity]]></media:description>                                                            <media:text><![CDATA[Adclarity]]></media:text>
                                <media:title type="plain"><![CDATA[Adclarity]]></media:title>
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                                                            <title><![CDATA[ TVB: Linear TV Still King ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/tvb-linear-tv-still-king</link>
                                                                            <description>
                            <![CDATA[ TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association ]]>
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                                                                        <pubDate>Fri, 27 Feb 2026 13:41:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Esv75WNz66Bmvr6FviojnG-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Woman watching TV news]]></media:description>                                                            <media:text><![CDATA[Woman watching TV news]]></media:text>
                                <media:title type="plain"><![CDATA[Woman watching TV news]]></media:title>
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                                                            <title><![CDATA[ New Survey: Viewers Say Streaming Is “First Stop” for Watching TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/new-survey-viewers-increasing-say-streaming-is-first-stop-for-watching-tv</link>
                                                                            <description>
                            <![CDATA[ For the first time in five years of surveys, nearly half (46%) of all viewers say a top five streaming app is the first place they go when they start watching TV versus 38% who start by tuning into live cable or broadcast TV ]]>
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                                                                        <pubDate>Mon, 16 Sep 2024 19:19:37 +0000</pubDate>                                                                                                                                <updated>Mon, 16 Sep 2024 22:30:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg">
                                                            <media:credit><![CDATA[NBCU Local]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote and streaming content on a TV]]></media:description>                                                            <media:text><![CDATA[remote and streaming content on a TV]]></media:text>
                                <media:title type="plain"><![CDATA[remote and streaming content on a TV]]></media:title>
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                                                            <title><![CDATA[ Study: OTT Viewing Hits Record Highs; Linear Viewing Slumps to Lowest Levels Since Pre-Pandemic ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-ott-viewing-hits-record-highs-linear-viewing-slumps-to-lowest-levels-since-pre-pandemic</link>
                                                                            <description>
                            <![CDATA[ OTT viewing grew by 40% in first half of 2024; less than half of U.S. households now watch linear TV each day, according to Samba TV ]]>
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                                                                        <pubDate>Fri, 09 Aug 2024 19:51:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg">
                                                            <media:credit><![CDATA[NBCU Local]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote and streaming content on a TV]]></media:description>                                                            <media:text><![CDATA[remote and streaming content on a TV]]></media:text>
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                                                            <title><![CDATA[ NPAW: VOD, Linear TV Viewing Increased in 2023 for First Time in Two Years ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/npaw-vod-linear-tv-viewing-increased-in-2023-for-first-time-in-two-years</link>
                                                                            <description>
                            <![CDATA[ ‘Quality of Experience’ also up by double digits ]]>
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                                                                        <pubDate>Wed, 14 Feb 2024 13:55:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-1280-80.jpg">
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                                                            <title><![CDATA[ Linear TV Continues its Decline ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/linear-tv-continues-its-decline</link>
                                                                            <description>
                            <![CDATA[ "The traditional TV advertising playbook no longer applies" ]]>
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                                                                        <pubDate>Thu, 08 Feb 2024 14:01:38 +0000</pubDate>                                                                                                                                <updated>Thu, 08 Feb 2024 23:24:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ NBA 2022-23 Season Scored 100M Unique Viewers in India ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/nba-2022-23-season-scored-100m-unique-viewers-in-india</link>
                                                                            <description>
                            <![CDATA[ The season attracted a record number of unique viewers across linear TV, social media and digital platforms, the NBA reported ]]>
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                                                                        <pubDate>Mon, 25 Sep 2023 18:02:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/Hws2SU93bDyydz9pk9czBn-1280-80.png">
                                                            <media:credit><![CDATA[Mike Ehrmann/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Lebron James]]></media:description>                                                            <media:text><![CDATA[Lebron James]]></media:text>
                                <media:title type="plain"><![CDATA[Lebron James]]></media:title>
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                                                            <title><![CDATA[ Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/samba-tv-partners-with-epsilon-to-enhance-tv-viewership-capabilities</link>
                                                                            <description>
                            <![CDATA[ Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights ]]>
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                                                                        <pubDate>Fri, 21 Apr 2023 17:35:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TMA54qYvnrtcRHv3GyaRy6-1280-80.jpg">
                                                            <media:credit><![CDATA[Samba TV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samba TV]]></media:description>                                                            <media:text><![CDATA[Samba TV]]></media:text>
                                <media:title type="plain"><![CDATA[Samba TV]]></media:title>
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                                                            <title><![CDATA[ Digital Video Viewing Time to Surpass TV Viewing in 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/digital-video-viewing-time-to-surpass-tv-viewing-in-2023</link>
                                                                            <description>
                            <![CDATA[ For the first time, U.S. adults will spend more time watching digital video than traditional linear TV, according a new Insider Intelligence forecast ]]>
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                                                                        <pubDate>Wed, 15 Feb 2023 18:48:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iStock]]></media:description>                                                            <media:text><![CDATA[iStock]]></media:text>
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                                                            <title><![CDATA[ Study: Families Shift Away from Linear TV for Kids & Family Content ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-families-shift-away-from-linear-tv-for-kids-and-family-content</link>
                                                                            <description>
                            <![CDATA[ New research from Future Today also finds 60% of kids who see ads talk to parents about them ]]>
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                                                                        <pubDate>Wed, 31 Aug 2022 17:25:22 +0000</pubDate>                                                                                                                                <updated>Wed, 31 Aug 2022 21:06:20 +0000</updated>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[family watching TV]]></media:description>                                                            <media:text><![CDATA[family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[family watching TV]]></media:title>
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                                                            <title><![CDATA[ Considerations When Launching a Startup Channel ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/considerations-when-launching-a-startup-channel</link>
                                                                            <description>
                            <![CDATA[ To attract viewers, linear startup channels need to deliver unique and polished shows with spot-on scheduling and channel management ]]>
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                                                                        <pubDate>Mon, 01 Aug 2022 13:28:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Craig Buckland ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/46iC3DFL4KSE3Wajh8UWxY-1280-80.jpeg">
                                                            <media:credit><![CDATA[BTS]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[BTS]]></media:description>                                                            <media:text><![CDATA[BTS]]></media:text>
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                                                            <title><![CDATA[ National Linear Addressable Demands Smarter Impression Decisioning ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/national-linear-addressable-demands-smarter-impression-decisioning</link>
                                                                            <description>
                            <![CDATA[ Precision targeting is only half of the equation ]]>
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                                                                        <pubDate>Mon, 25 Jul 2022 18:03:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Spencer Lambert ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-1280-80.jpg">
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                                                            <title><![CDATA[ SMI: Television Advertising Up 2% in May ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/smi-television-advertising-up-2-in-may</link>
                                                                            <description>
                            <![CDATA[ But linear TV spending in the first two months of Q2 2022 is down 10% from a year earlier ]]>
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                                                                        <pubDate>Mon, 27 Jun 2022 15:35:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-1280-80.jpg">
                                                            <media:credit><![CDATA[Stock]]></media:credit>
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                                                            <title><![CDATA[ The Next TV Currency? It’s Already Here ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/the-next-tv-currency-its-already-here</link>
                                                                            <description>
                            <![CDATA[ The advertising industry is putting more into measurement than ever before ]]>
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                                                                        <pubDate>Mon, 06 Jun 2022 18:21:07 +0000</pubDate>                                                                                                                                <updated>Mon, 06 Jun 2022 18:21:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Asaf Davidov ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bteh6oUgsLCMpfbBJMANBV-1280-80.jpeg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku]]></media:description>                                                            <media:text><![CDATA[Roku]]></media:text>
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                                                            <title><![CDATA[ 94% of TV Ads Reached Only 55% of Linear TV Audiences ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/94-of-tv-ads-reached-only-55-of-linear-tv-audiences</link>
                                                                            <description>
                            <![CDATA[ New Samba TV report suggests that advertisers are missing large groups of people with their current advertising strategies ]]>
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                                                                        <pubDate>Tue, 10 May 2022 15:40:25 +0000</pubDate>                                                                                                                                <updated>Wed, 11 May 2022 14:37:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uQUh95o7mT6kRNhunxVvtK-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[family watching TV]]></media:description>                                                            <media:text><![CDATA[family watching TV]]></media:text>
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                                                            <title><![CDATA[ Bleak Future For Linear TV Has Arrived, Analyst Finds ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/bleak-future-for-linear-tv-has-arrived-analyst-finds</link>
                                                                            <description>
                            <![CDATA[ Time spent on cable networks built on movies, syndicated TV and kids content has collapsed, Michael Nathanson says ]]>
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                                                                        <pubDate>Thu, 24 Mar 2022 15:03:46 +0000</pubDate>                                                                                                                                <updated>Thu, 24 Mar 2022 15:31:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DczvSiR6Q4R4rfkAuKrYYg-1280-80.jpg">
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                                                            <title><![CDATA[ Report: Linear TV Revenue Dips 6% to $94.7B, While OTT Rockets Up ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-linear-tv-revenue-dips-6-to-dollar947b-while-ott-rockets-up</link>
                                                                            <description>
                            <![CDATA[ OTT revenue was $29.6 billion in 2020 and could double by 2023 ]]>
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                                                                        <pubDate>Mon, 17 May 2021 20:07:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xSAD4hy4pERGNCd8rjeX5n-1280-80.jpg">
                                                            <media:credit><![CDATA[Hub Entertainment Research]]></media:credit>
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                                                            <title><![CDATA[ OTT Overtakes Linear TV on Global Stage, MiQ Reports ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ott-overtakes-linear-tv-on-global-stage-mig-reports</link>
                                                                            <description>
                            <![CDATA[ Practically all MiQ tracked households had an OTT service as of November 2020 ]]>
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                                                                        <pubDate>Thu, 15 Apr 2021 14:20:14 +0000</pubDate>                                                                                                                                <updated>Fri, 16 Apr 2021 16:29:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/CJrjLudyh2YumJ2JiuSDLE-1280-80.png">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Watching TV]]></media:description>                                                            <media:text><![CDATA[Watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Watching TV]]></media:title>
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                                                            <title><![CDATA[ Report: Linear TV Proving Reliable for CTV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/report-linear-tv-proving-reliable-for-ctv-advertising</link>
                                                                            <description>
                            <![CDATA[ Those investing in CTV ads are more comfortable doing so with traditional TV than OTT ]]>
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                                                                        <pubDate>Wed, 17 Feb 2021 13:45:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[money]]></media:description>                                                            <media:text><![CDATA[money]]></media:text>
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                                                            <title><![CDATA[ CES Panels Highlight Streaming’s Growing Pains ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ces-panels-highlight-streamings-growing-pains</link>
                                                                            <description>
                            <![CDATA[ Players see shakeout coming and cite need for better navigation, content discovery ]]>
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                                                                        <pubDate>Tue, 19 Jan 2021 20:10:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Gary Arlen ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/wivt7CsFKujwKNXZFbNvQ5-1280-80.jpg">
                                                            <media:credit><![CDATA[CES]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Scott Reich of Pluto TV (l.) and Andrew McCollum of Philo dove into “The Great Unbundling of Video” at a CES panel.]]></media:description>                                                            <media:text><![CDATA[Scott Reich Andrew McCollum]]></media:text>
                                <media:title type="plain"><![CDATA[Scott Reich Andrew McCollum]]></media:title>
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                                                            <title><![CDATA[ Sports, Politics Bring People Back to Linear TV, Samba TV Reports ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/sports-politics-bring-people-back-to-linear-tv-samba-tv-reports</link>
                                                                            <description>
                            <![CDATA[ Surge of linear TV viewing did not negatively impact CTV ]]>
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                                                                        <pubDate>Thu, 22 Oct 2020 17:53:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/93JyaEiVSgfqZove9hsunZ-1280-80.png">
                                                            <media:credit><![CDATA[Samba TV]]></media:credit>
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                                                            <title><![CDATA[ IAB: Linear TV Advertising Down 24% in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-linear-tv-advertising-down-24-in-2020</link>
                                                                            <description>
                            <![CDATA[ CTV and digital video on the rise, however ]]>
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                                                                        <pubDate>Fri, 04 Sep 2020 14:02:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock]]></media:credit>
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                                                            <title><![CDATA[ Linear TV Still Top Form of TV Viewership in 2019, Omdia Reports ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/linear-tv-still-top-form-of-tv-viewership-in-2019-omdia-reports</link>
                                                                            <description>
                            <![CDATA[ Just under two-thirds of U.S. viewing was through linear TV ]]>
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                                                                        <pubDate>Tue, 28 Jul 2020 15:07:14 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/CJrjLudyh2YumJ2JiuSDLE-1280-80.png">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
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                                                            <title><![CDATA[ National TV Ad Market to See 13% Dip, Per MAGNA ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/national-tv-ad-market-to-see-13-dip-per-magna</link>
                                                                            <description>
                            <![CDATA[ Projects a rebound in 2021 ]]>
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                                                                        <pubDate>Mon, 15 Jun 2020 15:40:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ Local News, Linear TV See Resurgence During COVID-19, Says Survey ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/local-news-linear-tv-see-resurgence-during-covid-19-says-survey</link>
                                                                            <description>
                            <![CDATA[ A new SmithGeiger survey reveals 82% of U.S. news consumers are watching local TV news ]]>
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                                                                        <pubDate>Thu, 16 Apr 2020 15:35:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/x9KzkPi3mvV2hn3QaUK6Pi-1280-80.jpg">
                                                            <media:credit><![CDATA[WABC]]></media:credit>
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                                                            <title><![CDATA[ Ebiquity: Linear TV Ad Impact Seeing Steep Decline of Younger Viewers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/ebiquity-linear-tv-ad-impact-seeing-steep-decline-of-younger-viewers</link>
                                                                            <description>
                            <![CDATA[ Online seems to be the wave of the future, but its path is still uncertain. ]]>
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                                                                        <pubDate>Thu, 06 Feb 2020 14:18:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ntvuU8QZ8NMF2iXenTJN6M-1280-80.jpg">
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                                                            <title><![CDATA[ Google Fiber Stops Offering Linear TV, Partners With fuboTV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/google-fiber-stops-offering-linear-tv-partners-with-fubotv</link>
                                                                            <description>
                            <![CDATA[ Says that customers don’t need traditional TV. ]]>
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                                                                        <pubDate>Wed, 05 Feb 2020 20:24:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Tgmyxn6dD2Xff6SRbbMXs5-1280-80.jpg">
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                                                            <title><![CDATA[ Pixel Power boosts its software solutions business ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/the-wire-blog/pixel-power-boosts-its-software-solutions-business</link>
                                                                            <description>
                            <![CDATA[ Cambridge, 7 October 2019: Underlining the importance of its solutions business, Pixel Power has added two new product specialists to the team. Tanya Schurawel and Toria Farrell both come direct from broadcasters, and will use their unique insights to help customers develop optimised solutions for automated production, graphics and playout. ]]>
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                                                                        <pubDate>Mon, 07 Oct 2019 10:27:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ press@manormarketing.tv ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/JTmPGFYqjb5duh2KZTYzVB-1280-80.png">
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                                                                                                                                                                        <media:description><![CDATA[Tanya Schurawel &amp; Toria Farrell]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Linear TV Dominates Time Spent Watching Video: Nielsen ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/linear-tv-dominates-time-spent-watching-video-nielsen</link>
                                                                            <description>
                            <![CDATA[ Despite the industry’s focus on streaming and on-demand video, linear TV dominates Americans’ time spent viewing and is on the rise, according to a new report from Nielsen. ]]>
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                                                                        <pubDate>Wed, 01 Aug 2018 13:18:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ntvuU8QZ8NMF2iXenTJN6M-1280-80.jpg">
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                                                            <title><![CDATA[ ‘Consistent Experience’ Is Key To Combining OTT, Linear TV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/consistent-experience-is-key-to-combining-ott-linear-tv</link>
                                                                            <description>
                            <![CDATA[ Ensuring ‘broadcast-quality’ in a streaming world ]]>
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                                                                        <pubDate>Tue, 10 Jul 2018 19:38:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Gary Arlen ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XkTnYqDCCmNbReQjcs8RqB-1280-80.jpg">
                                                            <media:credit><![CDATA[Thinkstock/scyther5]]></media:credit>
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                                                            <title><![CDATA[ Making OTT Profitable for Linear Broadcasters ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/making-ott-profitable-for-linear-broadcasters</link>
                                                                            <description>
                            <![CDATA[ Distributing linear content over the internet is considerably more complex than OTT VOD or TVE distribution ]]>
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                                                                        <pubDate>Fri, 18 May 2018 18:14:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Roger Franklin, CEO, Crystal ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oDspewgVWpFRPk3zk3N29Y-1280-80.jpg">
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                                                            <title><![CDATA[ Bypassing the Broadcasters: TV in the Social Age ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/bypassing-the-broadcasters-tv-in-the-social-age</link>
                                                                            <description>
                            <![CDATA[ We are witnessing demographic shifts in the age of linear TV viewers, with millennials and younger consuming more content online, and increasingly mobile ]]>
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                                                                        <pubDate>Mon, 13 Mar 2017 11:43:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Niall Duffy, Renegade Thinking ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/88FsXyUChhpQ9HRJnCarHS-1280-80.jpg">
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