MediaBridge Capital Advisors, a leading boutique investment bank focused on the international media technology industry, has hired post industry veteran Leon Silverman as a Senior Strategic Advisor.

Ethan Jacks, Managing Partner of MediaBridge, remarked: “We are honored to have Leon join our firm as a Senior Strategic Advisor. He is a universally respected leader in the entertainment technology industry. His career experience and perspective will complement and add much to our team. We are excited to have him join”.

Silverman helped launch the pioneering post production company Laser Pacific, which was acquired by Eastman Kodak, where he additionally held senior executive roles. Silverman built and operated Disney’s on lot creative services infrastructure and team as General Manager of Disney’s Digital Studio, and served as a senior executive at Netflix, where he led global creative technology and operations teams.

He helped found the highly successful Hollywood Professional Association (HPA) and serves many industry organizations including Executive Committee leadership roles in Production and Technology and Science and Technology branches and peer groups at the Academy of Motion Picture Arts and Sciences and The Television Academy. Through his consultancy, Strategic Perspective, he advises a number of industry technology and media services organizations, and also serves MovieLabs, the joint venture technology laboratory, owned by the major studios, as a key advisor to its 2030 Vision initiative.

Leon commented: “I am excited to be joining MediaBridge at this pivotal time in the media and entertainment industry. There is tremendous opportunity in the industry today that can be enabled and enhanced through M&A and investment strategy. I look forward to working together with this focused team to provide support, guidance and the resources that will help create our industry’s future media supply chain.”

BURBANK, Calif.—One of the founders and former president of the Hollywood Professional Association Leon Silverman has been selected by the HPA to lead its Industry Recovery Task Force, the organization has announced.

The IRTF is working on the sustainable resumption of the production and post-production industry service sector amid the current COVID-19 pandemic. This will include a series of virtual town hall events that share the latest health and safety, technical and creative best practices and encourage global community dialogue, per HPA.

Silverman, who continues to serve on the board of the HPA, has had a career that included leadership roles at Netflix, The Walt Disney Studios, Kodak and LaserPacific.

“We are at a pivotal moment at an important and challenging time in our industry,” Silverman said. “While the pandemic forces us to evolve the way we work to effectively create and deliver content, we also have a real opportunity to not just get back to work, but to move our industry forward. This task force will mobilize experts, artists and technological visionaries from a range of disciplines to thoughtfully collaborate on industry evolution and innovation.”

The first virtual town hall will take place in July, with Hollywood Reporter Tech Editor Carolyn Giardina serving as the moderator. A panel of medical experts, scientists, political leaders, post-production artists and members of guilds will take part in the town hall. Also, video case studies will offer a behind-the-scenes look at how facilities and companies are adjusting to the challenges of the pandemic. The specific schedule and list of speakers will be announced soon.

Subsequent town halls will be held over the following months and deal with subjects as the pandemic evolves.

For more information, visit www.hpaonline.com. 

INDIAN WELLS, CALIF.—People are watching YouTube videos on TV, the Super Bowl online, and movies where you’d never guess—in theaters. Day No. 2 of the HPA Tech Retreat was an overview of what’s new, what’s old and what��s new again in the way of media content creation and distribution.

“All our money is going to recliner seating, because the ROI is great. It’s the best thing that’s been invented in my career,” said Neil Campbell of Landmark Cinemas Canada, the second largest theater chain in that country with 333 screens.

Campbell talked about being in an industry that’s been “going out of business forever,” yet domestic box office actually increased 2 percent last year and slightly fewer tickets than in 2015, in part because theaters are installing recliners. That, and there were new releases all 12 months of the year, Campbell said. “People will come out for a good movie.”

Reserved seating is another boost for the picture-show people. Folks can attend in larger groups and be assured of sitting together. Adult beverages are another plus. Theaters increasingly are serving alcohol. Other factors—advanced audio, for example; Landmark’s minimum is 7.1 Then there’s product.

$LEEPER$
“I need a new film every Friday; two new films every Friday,” Campbell said. “No one can guarantee quality, but if you have enough quantity, quality’s going to be in there.”

The resurgence is also due in part to the butterfly effect of digital cinema technology. No more delivery of films in cans. Theaters can now offer live content. Campbell called the Metropolitan Opera Live in HD cinemacasts “the biggest chunk of gold we’ve found out there.”

With regard to 3D, Campbell said it “has to earn it’s weekly hole, because the 2D will outperform again and again.” He raved about virtual reality content, but said it was too “labor intensive right now for what we’re doing.” He said the best venue for it appears to be a booth.

And finally—customer service—is bringing folks into theaters. At Landmark concession stands across Canada, staff members are instructed to swap out the Milk Duds for Dots in the No. 2 combo if that’s what a customer wants. Another aspect of customer service is knowing what will get them to plunk down $8.65 for a ticket. In the case of seniors, the fastest growing theater demo, “Straight Outta Compton.”

COLOR ME CONTRASTY
Disney’s Leon Silverman also addressed the changes in the theater industry, driven in part by competition from home cinema. Silverman said 3D is making a bit of a comeback with the use of laser projectors, which amp up the brightness. He talked about the necessity of having consistent production metrics for things like high dynamic range, perhaps measured in “Jobloves,” a nod to last year’s Tech Retreat presentation by George Joblove, who suggested scaling HDR from a gray point.

Same with color versioning, Silverman said.

“We need to have more predictable color pipelines in Hollywood, like the ACES effort,” and more consistent color across a variety of displays, he said, referring to the Academy Color Encoding System launched in 2015.

NEW TRICKS
In an afternoon panel discussion on new content models, Renard Jenkins of PBS said 4Kis the new tote bag. He said the network is now shooting most of its content in 4Kand developing a delivery spec for contributors, to offer it to donors as a “thank you” gift, of sorts.

“PBS has ‘Passport,’” which offers earlier debut times, for example, he said. “Right now, we can’t send 4K over the air, but we can send it via streaming and offer it to ‘Passport’ donors. It’s sort of the new version of us giving you that mug, or that tote bag.

Albert Lai of online video hoster Brightcove said there is still market uncertainty about 4K.

“In the last 18 to 24 months, 4K’s been something folks want to talk about, but no one’s demanded it. Right now, it’s just added cost with no assurance of ROI,” he said. Add that to potential technical problems—Will it cause buffering issues? Will it cause problems with devices? Will it delivery quality of experience?

“Not just 4K, but higher frame rate, wider color gamut.
How can you deliver those in a cost-effective manner?
Our intent is to deliver content for our customers in a cost-effective way,” he said.

4K: OK BUT NOT EZ
Curt Marvis of QYOU said 4K comprised is the third most requested content genre on his company’s platform. QYOU “curates the best of YouTube,” licenses the content from he creators, and packages it in a “variety of forms,” he said. That includes a 24/7 network called “Q-You,” as well as TBD, a network QYOU launched with Sinclair Broadcast that went live last week.

“The No. 1 genre we get asked for is sports programming, then kids, then 4K,” he said, and 4K’s no cake walk to deliver.

“After you receive that content in 4K, that’s where it breaks down for us,” he said. “To keep it natively in 4K, the problems that come up with shipping and editing—without moving it in a moving van on a hard drive.

“I’d almost say it’s like a marketing thing. There’s this quest for 4K. I’m not sure what’s driving up, but the distribution system doesn’t seem to be set up yet.”

SUPER DDOS ME
Adventures in distribution are something Devin Poole of Fox Sports knows a thing or two about. He and his team were responsible for the most-streamed live event ever—Super Bowl LI.

The streaming Super Bowl audience is on the rise, he noted, growing 350,000 for NBC in 2012, to 1.4 million for CBS in 2016, and 1.72 million for Fox earlier this month. Along with the sunshine, there’s going to be a few distributed denial of service attacks sometimes.

For the 2014 Super Bowl, for example, more than 10 percent of traffic was related to DDOS attacks, from multiple sources with multiple targets, Poole said. Fox Sports added a third content delivery network this year just in case, to provide additional fallback and to better handle scale.

That didn’t prevent a seven-minute outage due to an encoder software bug. Something involving convergence of PTS rollover and manual ad logging. Poole said 2 million-plus playback requests were handled on resumption. Imagine all those people clicking “refresh” on their browsers, he said.

Overall, however, the failure rate in digital ad insertion was less than one percent, and over all buffering was right around 1 percent.

LOS ANGELES – The Hollywood Post Alliance has announced that post production executive Leon Silverman will be presented with the organization’s HPA Lifetime Achievement Award. The HPA Board of Directors, with the help of a select committee, present the Lifetime Achievement Award to an individual who has brought significant changes to the field of post-production.

Leon Silverman

Silverman began his career in post-production in the late 1970s and worked for post-production companies like Compact Video, LaserPacific Media, served as vice president of entertainment imaging and director of strategic business development for Eastman Kodak, and for Walt Disney Studios as its general manager of Digital Studio.

In 2002, Silverman was part of a group of people that helped found the HPA and has served as its president since its inception. He has also served two terms as Governor of the Hollywood Region of the Society of Motion Picture and Television Engineers; he currently serves as Governor at Large. In addition, he is an associate member of the American Society of Cinematographers, an affiliate member of the American Cinema Editors and was recently invited to become a member of the Academy of Motion Picture Arts and Sciences.

“I am humbled and honored to receive this recognition from the HPA, the organization that is so close to my heart, and from the community that has helped define my career,” said Silverman.

Silverman will receive his award at the HPA Awards gala, set to take place on Nov. 12 at the Skirball Center in Los Angeles.