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                    <title><![CDATA[ Latest from Tv Technology in Lenses ]]></title>
                <link>https://www.tvtechnology.com/tag/lenses</link>
        <description><![CDATA[ All the latest lenses content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Thu, 30 Apr 2026 21:56:30 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ ARRI Introduces Compact New cforce MAX Lens Motor ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/production/arri-introduces-compact-new-cforce-max-lens-motor</link>
                                                                            <description>
                            <![CDATA[ New cforce MAX is faster, smaller, and lighter than the cforce plus motor it replaces ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 30 Apr 2026 21:56:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rCw3GWQmdEYW5UNboBdqnJ-1280-80.jpg">
                                                            <media:credit><![CDATA[ARRI]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ARRI cforce MAX]]></media:description>                                                            <media:text><![CDATA[ARRI cforce MAX]]></media:text>
                                <media:title type="plain"><![CDATA[ARRI cforce MAX]]></media:title>
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                                                            <title><![CDATA[ Fujifilm Announces Four New Broadcast Zoom Lenses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/production/fujifilm-announces-four-new-broadcast-zoom-lenses</link>
                                                                            <description>
                            <![CDATA[ The Fujinon UA22x4.8BERD 4K broadcast zoom lens will be available in April; the other three are in development for 2026 and 2027 ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 19 Mar 2026 22:55:16 +0000</pubDate>                                                                                                                                <updated>Thu, 19 Mar 2026 23:18:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Y7EqoVCHyGJZoh2hNbskq3-1280-80.jpg">
                                                            <media:credit><![CDATA[Fujifilm]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Fujifilm&#039;s Fujinon UA22x4.8BERD broadcast zoom lens.]]></media:description>                                                            <media:text><![CDATA[Fujifilm&#039;s Fujinon UA22x4.8BERD broadcast zoom lens]]></media:text>
                                <media:title type="plain"><![CDATA[Fujifilm&#039;s Fujinon UA22x4.8BERD broadcast zoom lens]]></media:title>
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                                                            <title><![CDATA[ Canon Supplies NBC Sports With 98% Of Lenses Used for Super Bowl LX Coverage ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/production/sports-production/canon-supplies-nbc-sports-with-98-percent-of-lenses-used-for-super-bowl-lx-coverage</link>
                                                                            <description>
                            <![CDATA[ Canon Professional Services was also present at the game for its 30th to lend a helping hand ]]>
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                                                                        <pubDate>Fri, 13 Feb 2026 16:38:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Live Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/74KksXonPHk994cn7snHye-1280-80.jpg">
                                                            <media:credit><![CDATA[NFL]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NFL]]></media:description>                                                            <media:text><![CDATA[NFL]]></media:text>
                                <media:title type="plain"><![CDATA[NFL]]></media:title>
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                                <item>
                                                            <title><![CDATA[ Zeiss Introduces Aatma Prime Lenses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/production/zeiss-introduces-aatma-prime-lenses</link>
                                                                            <description>
                            <![CDATA[ The set of lenses combines modern optical design with nostalgic image characteristics ]]>
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                                                                        <pubDate>Tue, 10 Feb 2026 16:46:22 +0000</pubDate>                                                                                                                                <updated>Tue, 10 Feb 2026 17:01:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Scripted Production]]></category>
                                                    <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CWfPPkpnC5i3cEgJvxeqSg-1280-80.jpg">
                                                            <media:credit><![CDATA[Zeiss]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[New Zeiss Aatma lenses]]></media:description>                                                            <media:text><![CDATA[New Zeiss Aatma lenses]]></media:text>
                                <media:title type="plain"><![CDATA[New Zeiss Aatma lenses]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Texas A&M Athletics Ups Its Game With Cameras From Grass Valley ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/texas-a-and-m-athletics-ups-its-game-with-cameras-from-grass-valley</link>
                                                                            <description>
                            <![CDATA[ SEC member’s busy in-house production team looks for 1080p resolution, signal-routing flexibility ]]>
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                                                                        <pubDate>Mon, 04 Aug 2025 10:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                <author><![CDATA[ jkerr@athletics.tamu.edu (Jonathan Kerr) ]]></author>                    <dc:creator><![CDATA[ Jonathan Kerr ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/K9RK4HQPLCsWhdM7hKguyA-1280-80.jpg">
                                                            <media:credit><![CDATA[12th Man Productions]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[We acquired 10 LDX 135s and four LDX 150s from Grass Valley to help us expand and improve our production capabilities.   ]]></media:description>                                                            <media:text><![CDATA[We acquired 10 LDX 135s and four LDX 150s from Grass Valley to help us expand and improve our production capabilities. ]]></media:text>
                                <media:title type="plain"><![CDATA[We acquired 10 LDX 135s and four LDX 150s from Grass Valley to help us expand and improve our production capabilities. ]]></media:title>
                                                    </media:content>
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                                <item>
                                                            <title><![CDATA[ Kokusai Denki 4K Cameras Help Lynx Productions Bring Events to Life ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/kokusai-denki-4k-cameras-help-lynx-productions-bring-events-to-life</link>
                                                                            <description>
                            <![CDATA[ From Mardi Gras to Jazzfest, New Orleans-based firm relies on SK-UHD-7000 4K cameras for color-accurate, broadcast-quality capture ]]>
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                                                                        <pubDate>Mon, 04 Aug 2025 10:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 21 Aug 2025 17:08:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                <author><![CDATA[ george@thetomatoes.net (George Ortolano) ]]></author>                    <dc:creator><![CDATA[ George Ortolano ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eZidyiSeUYxonEJR9ZzGnE-1280-80.jpg">
                                                            <media:credit><![CDATA[Skyler Manley]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[We use Kokusai Denki SK-UHD-7000 4K/UHD cameras for events like the New Orleans Jazz and Heritage Festival and Mardi Gras, where we capture and live-stream 29 parades over eight days.]]></media:description>                                                            <media:text><![CDATA[We use Kokusai Denki SK-UHD-7000 4K/UHD cameras for events like the New Orleans Jazz and Heritage Festival and Mardi Gras, where we capture and live-stream 29 parades over eight days.]]></media:text>
                                <media:title type="plain"><![CDATA[We use Kokusai Denki SK-UHD-7000 4K/UHD cameras for events like the New Orleans Jazz and Heritage Festival and Mardi Gras, where we capture and live-stream 29 parades over eight days.]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Sony’s HXC-FZ90 Cameras Are a Grand Slam for the Reno Aces ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/sonys-hxc-fz90-cameras-are-a-grand-slam-for-the-reno-aces</link>
                                                                            <description>
                            <![CDATA[ Versatile, durable cameras check all the boxes for minor league team’s multifeed gameday production ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 04 Aug 2025 10:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                <author><![CDATA[ sam.f@renoaces.com (Sam Farnsworth) ]]></author>                    <dc:creator><![CDATA[ Sam Farnsworth ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/McX8BxQQ6chrQTmDuzZ7Pn-1280-80.jpg">
                                                            <media:credit><![CDATA[Sony]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[We selected four of Sony’s HXC-FZ90 camera system chains, with the compatible CCUs, that are used in center field and at home plate, first base and third base.   ]]></media:description>                                                            <media:text><![CDATA[Sam Farnsworth of the Reno Aces with Sony gear.]]></media:text>
                                <media:title type="plain"><![CDATA[Sam Farnsworth of the Reno Aces with Sony gear.]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Capturing Korn’s 30th Anniversary Concert With Blackmagic Camera ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/capturing-korns-30th-anniversary-concert-with-blackmagic-camera</link>
                                                                            <description>
                            <![CDATA[ App helped the band turn its audience into a film crew to document milestone performance ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 04 Aug 2025 10:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                <author><![CDATA[ seb@sebastienpaquet.net (Sébastien Paquet) ]]></author>                    <dc:creator><![CDATA[ Sébastien Paquet ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/R7fxhrwnFQbpfnwZ4PhJ8c-1280-80.jpg">
                                                            <media:credit><![CDATA[Sébastian Paquet]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The concert video combined footage I shot on the Blackmagic Pocket Cinema Camera 6K Pro with content from the film crew and video created by 200 fans using the Blackmagic Camera app.  ]]></media:description>                                                            <media:text><![CDATA[Korn concert shot on Blackmagic Design cameras and apps]]></media:text>
                                <media:title type="plain"><![CDATA[Korn concert shot on Blackmagic Design cameras and apps]]></media:title>
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                                                            <title><![CDATA[ Sigma Launches Aizu Prime Line of Cinema Lenses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/sigma-launches-aizu-prime-line-of-cinema-lenses</link>
                                                                            <description>
                            <![CDATA[ Company bills it as the first lineup of large-format cinema lenses to offer an aperture value of T1.3 across all focal lengths ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 06 Jun 2025 19:27:46 +0000</pubDate>                                                                                                                                <updated>Fri, 06 Jun 2025 21:27:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6S7TneYVctFzSRQqScsHFZ-1280-80.jpg">
                                                            <media:credit><![CDATA[Sigma]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Sigma’s new cine lenses]]></media:description>                                                            <media:text><![CDATA[Sigma&#039;s new cine lenses]]></media:text>
                                <media:title type="plain"><![CDATA[Sigma&#039;s new cine lenses]]></media:title>
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                                                            <title><![CDATA[ How Bright Is My Studio? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinion/how-bright-is-my-studio</link>
                                                                            <description>
                            <![CDATA[ A method for choosing the right light level ]]>
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                                                                        <pubDate>Tue, 03 Dec 2024 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ TVLightingguy@hotmail.com (Bruce Aleksander) ]]></author>                    <dc:creator><![CDATA[ Bruce Aleksander ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/gssMzCwhB3CnoRGyYh6Ek8-1280-80.jpg">
                                                            <media:credit><![CDATA[Bruce Aleksander]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Tools of the trade: A light meter, laser pointer, pen, scissors, mirror and notes.]]></media:description>                                                            <media:text><![CDATA[Tools of the trade: A light meter, laser pointer, pen, scissors, mirror and notes]]></media:text>
                                <media:title type="plain"><![CDATA[Tools of the trade: A light meter, laser pointer, pen, scissors, mirror and notes]]></media:title>
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                                                            <title><![CDATA[ Zeiss Releases CinCraft Scenario 2.1 Camera Tracking System ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/zeiss-releases-cincraft-scenario-2-1-camera-tracking-system</link>
                                                                            <description>
                            <![CDATA[ The software updates feature full manual calibration for any spherical prime or zoom lens ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 07 Nov 2024 21:12:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xDhB4Z7rEiAbSvAR83Tr8F-1280-80.jpg">
                                                            <media:credit><![CDATA[Zeiss]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ZEISS CinCraft Scenario Release lens calibration]]></media:description>                                                            <media:text><![CDATA[ZEISS CinCraft Scenario Release lens calibration]]></media:text>
                                <media:title type="plain"><![CDATA[ZEISS CinCraft Scenario Release lens calibration]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/xDhB4Z7rEiAbSvAR83Tr8F-1280-80.jpg" />
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                                                            <title><![CDATA[ ARRI Unveils Ensō Prime Lens Series ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/arri-unveils-enso-prime-lens-series</link>
                                                                            <description>
                            <![CDATA[ Series delivers a smooth, balanced look featuring German precision engineering with Japanese optics ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 15 Oct 2024 15:46:46 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5BPJSxcfBeoWceKvpQr5FR-1280-80.jpg">
                                                            <media:credit><![CDATA[ARRI]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[ARRI’s Ensō Prime lenses]]></media:description>                                                            <media:text><![CDATA[ARRI’s Ensō Prime lenses]]></media:text>
                                <media:title type="plain"><![CDATA[ARRI’s Ensō Prime lenses]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Canon Announces New EOS C400 6K Full-Frame RF Mount Cinema Camera ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/canon-announces-new-eos-c400-6k-full-frame-rf-mount-cinema-camera</link>
                                                                            <description>
                            <![CDATA[ It also unveiled a new RF-Mount CINE-SERVO Lens and announced firmware updates with enhanced features for Cinema EOS Cameras and Pro Camcorders ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 05 Jun 2024 19:48:10 +0000</pubDate>                                                                                                                                <updated>Wed, 05 Jun 2024 22:16:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/a63W9yn2B4Ke2uuqX4TduJ-1280-80.jpg">
                                                            <media:credit><![CDATA[Canon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon EOS C400 6K Full-Frame RF Mount Cinema Camera]]></media:description>                                                            <media:text><![CDATA[Canon EOS C400 6K Full-Frame RF Mount Cinema Camera]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS C400 6K Full-Frame RF Mount Cinema Camera]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ SMPTE Committee Conducts `Circle of Confusion’ Test ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/smpte-committee-conducts-circle-of-confusion-test</link>
                                                                            <description>
                            <![CDATA[ Members of its Rapid Industry Solutions, On-Set Virtual Production (RIS-OSVP) initiative recently orchestrated a camera and lens measurement study ]]>
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                                                                        <pubDate>Fri, 31 May 2024 16:18:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Wp9YZBEBXRLCvYX6M4ru3C-1280-80.jpg">
                                                            <media:credit><![CDATA[Left to Right: Valentin P. Alt, AC/DIT; Danna Kinsky, Camera Assistant; Snehal Patel, Director/Producer at FearlessProductions.tv and Committee Leader for the Camera and Lens Metadata Committee; Dave Stump, ASC BVK; Rob Hummel, Photographer; Phil Holland, Cinematographer/Image Scientist; and Joe di Gennaro, Stage.]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Left to Right: Valentin P. Alt, AC/DIT; Danna Kinsky, Camera Assistant; Snehal Patel, Director/Producer at FearlessProductions.tv and Committee Leader for the Camera and Lens Metadata Committee; Dave Stump, ASC BVK; Rob Hummel, Photographer; Phil Holland, Cinematographer/Image Scientist; and Joe di Gennaro, Stage.]]></media:description>                                                            <media:text><![CDATA[Left to Right: Valentin P. Alt, AC/DIT; Danna Kinsky, Camera Assistant; Snehal Patel, Director/Producer at FearlessProductions.tv and Committee Leader for the Camera and Lens Metadata Committee; Dave Stump, ASC BVK; Rob Hummel, Photographer; Phil Holland, Cinematographer/Image Scientist; and Joe di Gennaro, Stage.]]></media:text>
                                <media:title type="plain"><![CDATA[Left to Right: Valentin P. Alt, AC/DIT; Danna Kinsky, Camera Assistant; Snehal Patel, Director/Producer at FearlessProductions.tv and Committee Leader for the Camera and Lens Metadata Committee; Dave Stump, ASC BVK; Rob Hummel, Photographer; Phil Holland, Cinematographer/Image Scientist; and Joe di Gennaro, Stage.]]></media:title>
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                                                            <title><![CDATA[ Cinematic: Blurring the Lines Between Live Sports and Hollywood  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/cinematic-blurring-the-lines-between-live-sports-and-hollywood</link>
                                                                            <description>
                            <![CDATA[ Demand continues to grow for the 'cinema look' on the field and in the venue ]]>
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                                                                        <pubDate>Tue, 10 Oct 2023 13:21:11 +0000</pubDate>                                                                                                                                <updated>Tue, 10 Oct 2023 14:36:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Craig Johnston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/524uCuQJh6XsK78RMpGqsT-1280-80.jpg">
                                                            <media:credit><![CDATA[Photographer: Noriko Hayashi/Bloomberg via Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Simone Biles of Team United States poses for a television cameraman after she won the bronze medal on the balance beam at the Tokyo 2020 Olympic Games at the Ariake Gymnastics Centre in Tokyo, Japan, on Tuesday, Aug. 3, 2021. Biles returned to competition after she previously withdrew from the individual all-around final competition and the women&#039;s gymnastics team final to focus on her mental health. ]]></media:description>                                                            <media:text><![CDATA[Olympics]]></media:text>
                                <media:title type="plain"><![CDATA[Olympics]]></media:title>
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                                                            <title><![CDATA[ Canon Unveils RF-Mount Cinema Prime Lenses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/canon-unveils-rf-mount-cinema-prime-lenses</link>
                                                                            <description>
                            <![CDATA[ The lenses are the first in Canon’s planned lineup of RF-mount video production equipment ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 12 Sep 2023 13:01:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6B2yhm3cNmYnyv64QfpRHY-1280-80.jpg">
                                                            <media:credit><![CDATA[Canon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon new cinematic lenses]]></media:description>                                                            <media:text><![CDATA[Canon new cinematic lenses]]></media:text>
                                <media:title type="plain"><![CDATA[Canon new cinematic lenses]]></media:title>
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                                                            <title><![CDATA[ ARRI Releases Software Update For Cforce Mini, Cforce Plus Lens Motors ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/arri-releases-software-update-for-cforce-mini-cforce-plus-lens-motors</link>
                                                                            <description>
                            <![CDATA[ The update makes both lens motors more responsive to user input ]]>
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                                                                        <pubDate>Thu, 03 Aug 2023 17:24:14 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FJxPQrgG7o2yg6Tej6NoVJ-1280-80.jpg">
                                                            <media:credit><![CDATA[ARRI]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ARRI cofrce mini, cforce plus]]></media:description>                                                            <media:text><![CDATA[ARRI cofrce mini, cforce plus]]></media:text>
                                <media:title type="plain"><![CDATA[ARRI cofrce mini, cforce plus]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Zeiss Buys Camera-Tracking Specialist Ncam Technologies ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/zeiss-buys-camera-tracking-specialist-ncam-technologies</link>
                                                                            <description>
                            <![CDATA[ Ncam tracking complements Zeiss’ lenses, including its Supreme Prime, Cine and CP.3 lenses ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 18 Jul 2023 18:56:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/miY2ywTkbuu4rDm7KEtHgZ-1280-80.jpg">
                                                            <media:credit><![CDATA[Zeiss]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Ncam Technologies and Zeiss]]></media:description>                                                            <media:text><![CDATA[Ncam Technologies and Zeiss]]></media:text>
                                <media:title type="plain"><![CDATA[Ncam Technologies and Zeiss]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Cooke Optics Partners with EZtrack  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cooke-optics-partners-with-eztrack</link>
                                                                            <description>
                            <![CDATA[ Their integrated system merges images from on-set cameras with high-quality computer generated (CG) elements in near real time ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 23 May 2023 18:08:07 +0000</pubDate>                                                                                                                                <updated>Tue, 23 May 2023 22:54:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Postproduction]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/J9p5hPkRS7mqPuApSCUisR-1280-80.jpg">
                                                            <media:credit><![CDATA[Cooke Optics]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cooke Optics and EZtrack system used on the Italian film “Comandante.”]]></media:description>                                                            <media:text><![CDATA[Cooke Optics and EZtrack system used on the Italian film “Comandante.”]]></media:text>
                                <media:title type="plain"><![CDATA[Cooke Optics and EZtrack system used on the Italian film “Comandante.”]]></media:title>
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                                                            <title><![CDATA[ Seven Network Selects Fujinon 4K Lenses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/seven-network-selects-fujinon-4k-lenses</link>
                                                                            <description>
                            <![CDATA[ The Australian broadcaster chose multiple Fujinon UA14x4.5BERD-S10, UA18x5.5BERD-S10 and UA23x7.6BERD-S10 4K lenses ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 17 May 2023 19:22:50 +0000</pubDate>                                                                                                                                <updated>Wed, 17 May 2023 22:28:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tZNYybEeFAFXhZKMz797fL-1280-80.jpg">
                                                            <media:credit><![CDATA[Fujinon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fujinon lenses in Seven Network Studio]]></media:description>                                                            <media:text><![CDATA[Fujinon lenses in Seven Network Studio]]></media:text>
                                <media:title type="plain"><![CDATA[Fujinon lenses in Seven Network Studio]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ FUJIFILM To Show Duvo 25-1000 Cinema-Broadcast Lens At 2023 NAB Show ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/fujifilm-to-show-duvo-25-1000-cinema-broadcast-lens-at-2023-nab-show</link>
                                                                            <description>
                            <![CDATA[ The lens offers a 40x zoom ratio and a telephoto focal length of 1000mm ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 23 Mar 2023 16:19:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zyA2Spcec5FUJffhgbDWR9-1280-80.jpg">
                                                            <media:credit><![CDATA[Fujinon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fujinon Duvo HZK25-1000mm F2.8-F5.0 PL Mount cinema box lens]]></media:description>                                                            <media:text><![CDATA[Fujinon Duvo HZK25-1000mm F2.8-F5.0 PL Mount cinema box lens]]></media:text>
                                <media:title type="plain"><![CDATA[Fujinon Duvo HZK25-1000mm F2.8-F5.0 PL Mount cinema box lens]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Cooke Optics Adds to S8/i FF Lens Range ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cooke-optics-adds-to-s8i-ff-lens-range</link>
                                                                            <description>
                            <![CDATA[ Four new focal lengths for 18mm, 27mm, 35mm and 65mm lenses give cinematographers more flexibility ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 15 Mar 2023 18:05:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JUBpAfLVun7qUTTxyuqKog-1280-80.jpg">
                                                            <media:credit><![CDATA[Cooke Optics]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cooke Optics four new lenses]]></media:description>                                                            <media:text><![CDATA[Cooke Optics four new lenses]]></media:text>
                                <media:title type="plain"><![CDATA[Cooke Optics four new lenses]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ ARRI Launches Impression V Filters ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/arri-launches-impression-v-filters</link>
                                                                            <description>
                            <![CDATA[ The new ARRI filters offer a range of detuned looks with its Signature lenses ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 22 Feb 2023 17:57:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/WvnuRcAe3JBALZoV4Ta7y6-1280-80.png">
                                                            <media:credit><![CDATA[ARRI]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ARRI Impression V filter on lens]]></media:description>                                                            <media:text><![CDATA[ARRI Impression V filter on lens]]></media:text>
                                <media:title type="plain"><![CDATA[ARRI Impression V filter on lens]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Cooke Optics Launches New Varotal/i FF 19-40mm Lens ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cooke-optics-launches-new-19-40mm-lens</link>
                                                                            <description>
                            <![CDATA[ The Cooke wide zoom completes the Varotal/i FF zoom range, joining the 30-95mm medium and 85-215mm long zooms for the coverage needed in most productions ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 03 Nov 2022 19:28:58 +0000</pubDate>                                                                                                                                <updated>Thu, 03 Nov 2022 19:29:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oUaknBMgRgRf8BLYGXzE6H-1280-80.jpg">
                                                            <media:credit><![CDATA[Cooke Optics]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Varotal/i FF zoom range]]></media:description>                                                            <media:text><![CDATA[Varotal/i FF zoom range]]></media:text>
                                <media:title type="plain"><![CDATA[Varotal/i FF zoom range]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ The Role of Lenses in Shooting in HDR ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/the-role-of-lenses-in-shooting-in-hdr</link>
                                                                            <description>
                            <![CDATA[ Lensmakers respond to advances in imaging acquisition ]]>
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                                                                        <pubDate>Fri, 14 Oct 2022 18:35:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Craig Johnston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GJMKkZAdTExFZZ3XZwta2B-1280-80.jpg">
                                                            <media:credit><![CDATA[ARRI]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[ARRI Signature line of prime lenses]]></media:description>                                                            <media:text><![CDATA[ARRI]]></media:text>
                                <media:title type="plain"><![CDATA[ARRI]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/GJMKkZAdTExFZZ3XZwta2B-1280-80.jpg" />
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                                                            <title><![CDATA[ Canon Announces New Cinema, Broadcast Digital Imaging Products ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/canon-announces-new-cinema-broadcast-digital-imaging-products</link>
                                                                            <description>
                            <![CDATA[ The introductions include a new zoom, an expansion unit and a 4K UHD reference monitor ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 07 Sep 2022 15:57:07 +0000</pubDate>                                                                                                                                <updated>Wed, 07 Sep 2022 22:13:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fQdeGV5uLXjoaQkXARaCcP-1280-80.jpg">
                                                            <media:credit><![CDATA[Canon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon]]></media:description>                                                            <media:text><![CDATA[Canon]]></media:text>
                                <media:title type="plain"><![CDATA[Canon]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Tiffen Introduces New 39mm Filter Size ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tiffen-introduces-new-39mm-filter-size</link>
                                                                            <description>
                            <![CDATA[ The new 39mm round sizes will accommodate a growing number of lenses from Leica and Fujifilm ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 16 Aug 2022 17:08:43 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Aug 2022 17:09:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Bmrg8KiWQEsztsWZTfonuN-1280-80.jpg">
                                                            <media:credit><![CDATA[Tiffen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Tiffen]]></media:description>                                                            <media:text><![CDATA[Tiffen]]></media:text>
                                <media:title type="plain"><![CDATA[Tiffen]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Tiger to Auction Pro Gear from Red Star Pictures ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/tiger-to-auction-pro-gear-from-red-star-pictures</link>
                                                                            <description>
                            <![CDATA[ June 2 online sale of over 450 lots of surplus audio video gear features Canon, Panasonic and Sony cameras; Rokinon Xeen and Tokina lenses; and lighting from Arri ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 24 May 2022 19:23:08 +0000</pubDate>                                                                                                                                <updated>Tue, 24 May 2022 19:24:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NnHnSuyJ2G8zbwHK9Vd6eZ-1280-80.jpg">
                                                            <media:credit><![CDATA[Tiger Group]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Tiger Group]]></media:description>                                                            <media:text><![CDATA[Tiger Group]]></media:text>
                                <media:title type="plain"><![CDATA[Tiger Group]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Canon Announces New Flex Zoom Lens Series of EF Cinema Lenses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/canon-announces-new-flex-zoom-lens-series-of-ef-cinema-lenses</link>
                                                                            <description>
                            <![CDATA[ The first lenses in the series are the CN-E20-50mm T2.4 L F/FP wide-angle zoom lens and the CN-E45-135mm T2.4 L F/FP telephoto zoom lens ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 14 Apr 2022 19:20:48 +0000</pubDate>                                                                                                                                <updated>Fri, 15 Apr 2022 19:57:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/qzeaewLTAhfahP8RA2458d-1280-80.png">
                                                            <media:credit><![CDATA[Canon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon]]></media:description>                                                            <media:text><![CDATA[Canon]]></media:text>
                                <media:title type="plain"><![CDATA[Canon]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ The MCG Deploys New Fujinon UA 107 Lens for Live AFL Matches ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/the-mcg-deploys-new-fujinon-ua-107-lens-for-live-afl-matches</link>
                                                                            <description>
                            <![CDATA[ The new Fujinon UA 107 future-proofs the operation and provides a more engaging experience for big screen coverage for fans in the stadium ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 26 Nov 2021 16:54:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9NVbv574yBCQowrNuXZvf-1280-80.jpg">
                                                            <media:credit><![CDATA[Fujinon]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The MCG’s new Fujinon UA 107 in action at the ground.]]></media:description>                                                            <media:text><![CDATA[Fujinon]]></media:text>
                                <media:title type="plain"><![CDATA[Fujinon]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Cooke Adds to Its Full Frame Lens Lineup ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cooke-adds-to-its-full-frame-lens-lineup</link>
                                                                            <description>
                            <![CDATA[ Cook is launching two Varotal/i FF zoom lenses and the Panchro/i Classic FF range ]]>
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                                                                        <pubDate>Fri, 12 Nov 2021 20:46:21 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Nov 2021 16:58:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5ZkT7WKJfbAvnXTnqCMV9A-1280-80.jpg">
                                                            <media:credit><![CDATA[Cooke Optics]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cooke Optics]]></media:description>                                                            <media:text><![CDATA[Cooke Optics]]></media:text>
                                <media:title type="plain"><![CDATA[Cooke Optics]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ A New Look for Lenses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/a-new-look-for-lenses</link>
                                                                            <description>
                            <![CDATA[ Higher-res displays prompt vendors to clarify focus ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 29 Oct 2021 18:01:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kevin Hilton ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/AWkiCuQAFE4dkaes7qhD57-1280-80.jpeg">
                                                            <media:credit><![CDATA[ARRI]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[ARRI Signature Prime series lenses.]]></media:description>                                                            <media:text><![CDATA[ARRI]]></media:text>
                                <media:title type="plain"><![CDATA[ARRI]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Canon Introduces Lens Modification Kits ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/canon-introduces-lens-modification-kits</link>
                                                                            <description>
                            <![CDATA[ The kits add 0.8mm ring gearing for focus, zoom and iris to two CINE-SERVO lenses ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 26 Oct 2021 15:41:27 +0000</pubDate>                                                                                                                                <updated>Tue, 26 Oct 2021 15:41:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mBdqsebCCcwkZS36bvQMh8-1280-80.jpg">
                                                            <media:credit><![CDATA[Canon]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Canon CINE-SERVO 17-120mm lens]]></media:description>                                                            <media:text><![CDATA[Canon]]></media:text>
                                <media:title type="plain"><![CDATA[Canon]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Australian Rental House VA Adds Fujinon Premista Lenses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/australian-rental-house-va-adds-fujinon-premista-lenses</link>
                                                                            <description>
                            <![CDATA[ The lenses have already been used for two feature films and a TV commercial ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 15 Sep 2021 15:23:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mnyzba6PXAeZuCHwqyFjrQ-1280-80.jpg">
                                                            <media:credit><![CDATA[Fujinon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fujinon]]></media:description>                                                            <media:text><![CDATA[Fujinon]]></media:text>
                                <media:title type="plain"><![CDATA[Fujinon]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Canon Launches New 8K Lens and 4K UHD Camcorder ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/canon-launches-new-8k-lens-and-4k-uhd-camcorder</link>
                                                                            <description>
                            <![CDATA[ The new Canon XF605 4K UHD professional camcorder and the new 10×16 KAS S portable zoom lens will be available in October 2021 ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 18 Aug 2021 15:15:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/wWa9teZMhn46YA9g5dAes-1280-80.jpg">
                                                            <media:credit><![CDATA[Canon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon]]></media:description>                                                            <media:text><![CDATA[Canon]]></media:text>
                                <media:title type="plain"><![CDATA[Canon]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Delivering Imagery on Virtual Productions With Fujinon Lenses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/delivering-imagery-on-virtual-productions-with-fujinon-lenses</link>
                                                                            <description>
                            <![CDATA[ With three lenses, the Premista series covers an enormous range of focal lengths ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 30 Jul 2021 20:21:54 +0000</pubDate>                                                                                                                                <updated>Fri, 30 Jul 2021 20:23:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mark James ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/28siz8nakVFmcgfGCNPxCM-1280-80.jpg">
                                                            <media:credit><![CDATA[Fujinon]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[On a recent virtual production project, the original plan was to use primes, but Mark James ended up shooting the entire project on the Premista 28-100]]></media:description>                                                            <media:text><![CDATA[Fujinon]]></media:text>
                                <media:title type="plain"><![CDATA[Fujinon]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Cooke Special Flare CoatingDelivers a Special Look for "Star Trek" ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cooke-special-flare-coating-delivers-a-special-look-for-star-trek</link>
                                                                            <description>
                            <![CDATA[ Cooke’s Special Flare coated lenses were used on both "Star Trek: Picard" and on "Star Trek: Discovery" season 4 ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 30 Jul 2021 18:27:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Philip Lanyon ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6CSw8wn9uTuvQ3wG33NNN5-1280-80.jpg">
                                                            <media:credit><![CDATA[Cooke Optics]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Philip Lanyon]]></media:description>                                                            <media:text><![CDATA[Cooke Optics]]></media:text>
                                <media:title type="plain"><![CDATA[Cooke Optics]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/6CSw8wn9uTuvQ3wG33NNN5-1280-80.jpg" />
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                                                            <title><![CDATA[ Fujifilm Rolls Out New Fujinon Lenses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/fujifilm-rolls-out-new-fujinon-lenses</link>
                                                                            <description>
                            <![CDATA[ Will launch a series of 17 Fujinon broadcast portable lenses featuring the S10 drive unit ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 21 Jun 2021 21:27:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/ckZ3CMtfAjEHTobXvVag6U-1280-80.png">
                                                            <media:credit><![CDATA[Fujifilm]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fujifilm]]></media:description>                                                            <media:text><![CDATA[Fujifilm]]></media:text>
                                <media:title type="plain"><![CDATA[Fujifilm]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Canon Lenses Capture Game Creek Video Inauguration Coverage ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/canon-lenses-capture-game-creek-video-inauguration-coverage</link>
                                                                            <description>
                            <![CDATA[ ABC, CBS and NBC used GCVs OB trucks to cover the event ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 11 Feb 2021 13:46:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/64rsWDzAsuiab93CUGoNFY-1280-80.jpg">
                                                            <media:credit><![CDATA[Game Creek Video]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Game Creek Video inauguration]]></media:description>                                                            <media:text><![CDATA[Game Creek Video inauguration]]></media:text>
                                <media:title type="plain"><![CDATA[Game Creek Video inauguration]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Lensmakers Focus on Focus, Lighter Weight ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/lensmakers-focus-on-focus-lighter-weight</link>
                                                                            <description>
                            <![CDATA[ More high-resolution content, lighter weight equipment guide tech development ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 06 Oct 2020 13:31:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Craig Johnston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VenakLvCAnhMmyfBCMMus4-1280-80.jpg">
                                                            <media:credit><![CDATA[Fujinon]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Last spring, Fujinon introduced the UA125x8, targeting 4K UHD long distance shooting.]]></media:description>                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/VenakLvCAnhMmyfBCMMus4-1280-80.jpg" />
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                                                            <title><![CDATA[ Fujinon UA Lenses Offer Dynamic Shooting for ENG Cams ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/fujinon-ua-lenses-offer-dynamic-shooting-for-eng-cams</link>
                                                                            <description>
                            <![CDATA[ Evolving production needs meant changing lenses, but not the Fujinon brand ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 17 Aug 2020 13:33:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Doug Jensen ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qfjVagti8XCX8H4SAUi6MZ-1280-80.jpg">
                                                            <media:credit><![CDATA[Doug Jensen]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Doug Jensen with his Sony PXW-Z750 and Fujinon UA24x7.8BERD]]></media:description>                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/qfjVagti8XCX8H4SAUi6MZ-1280-80.jpg" />
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                                                            <title><![CDATA[ NEP Adds Canon Field Box Zoom Lenses for 4K Broadcast Production ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/nep-adds-canon-field-box-zoom-lenses-for-4k-broadcast-production</link>
                                                                            <description>
                            <![CDATA[ The company is adding the UHD-DIGISUPER 111 and UHD-DIGISUPER 122 to its fleet ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 25 Jun 2020 17:14:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/WVbjX9tDQpx9Ue3FDk84e4-1280-80.png">
                                                            <media:credit><![CDATA[Canon]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/WVbjX9tDQpx9Ue3FDk84e4-1280-80.png" />
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                                                            <title><![CDATA[ Cooke 5/i Lenses Bring Cinematic Look to HBO’s ‘Insecure’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/cooke-5i-lenses-bring-cinematic-look-to-hbos-insecure</link>
                                                                            <description>
                            <![CDATA[ Swapped out zoom lenses for two full kits of prime lenses ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 28 Apr 2020 18:53:46 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yezxJp3UpgcKTkFYRcRz4b-1280-80.jpg">
                                                            <media:credit><![CDATA[Ava Berkofsky]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Ava Berkofsky on the set of &quot;Insecure&quot;]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Canon Debuts New Cinema, Portable Lenses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/canon-debuts-new-cinema-portable-lenses</link>
                                                                            <description>
                            <![CDATA[ Canon’s Cineo-Servo 25-250mm and CJ18ex7.6B will be added to portfolio ]]>
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                                                                        <pubDate>Wed, 22 Apr 2020 15:17:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WGSSXtKedd2nQbFQDKUBmf-1280-80.jpg">
                                                            <media:credit><![CDATA[Canon]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[CJ18ex7.6B KASE S]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Fujinon Debuts Series of 4K, 8K Capable Lenses ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/products/fujinon-debuts-series-4k-8k-capable-lenses</link>
                                                                            <description>
                            <![CDATA[ Also announced the new ARIA and RBF features for 4K and 8K lenses ]]>
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                                                                        <pubDate>Fri, 17 Apr 2020 19:39:53 +0000</pubDate>                                                                                                                                <updated>Mon, 20 Apr 2020 13:15:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/sWCRhAhahctiP7m52XzDAV-1280-80.jpg">
                                                            <media:credit><![CDATA[Fujinon]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[UA125X8]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Camera, Lens Makers Focus on 4K, HDR ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/camera-lens-makers-focus-on-4k-hdr-at-2020-nab-show</link>
                                                                            <description>
                            <![CDATA[ Also watch out for mirrorless cameras ]]>
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                                                                        <pubDate>Tue, 10 Mar 2020 17:09:39 +0000</pubDate>                                                                                                                                <updated>Fri, 20 Mar 2020 20:18:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ned Soltz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fJPFrASLNvjcMS2tZCTdGg-1280-80.jpg">
                                                            <media:credit><![CDATA[Blackmagic]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Blackmagic will highlight its Pocket Cinema Camera 6K]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Lenses Respond to Higher Image Qualities ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/lenses-respond-to-higher-image-qualities</link>
                                                                            <description>
                            <![CDATA[ From 1080p to 4K, the glass is getting much more sophisticated. ]]>
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                                                                        <pubDate>Tue, 08 Oct 2019 13:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Craig Johnston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SsEwQQy2NxpJGjgV9YVVkB-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Canon’s new CJ15ex4.3B was used by NBC Sports at the NFL Season Opener early last month.]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Cooke Optics to Debut Two New Lenses at IBC 2019 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/cooke-optics-to-debut-two-new-lenses-at-ibc-2019</link>
                                                                            <description>
                            <![CDATA[ The new lenses include the S7/i Full Frame Plus and Anamorphic 135mm Full Frame Plus lenses. ]]>
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                                                                        <pubDate>Mon, 19 Aug 2019 19:37:46 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/N2JHDGoKWvMgT64cAi2xLd-1280-80.png">
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                                                            <title><![CDATA[ Fujinon Captures ‘Biggest And Baddest’ Wildlife Series ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/fujinon-captures-biggest-and-baddest-wildlife-series</link>
                                                                            <description>
                            <![CDATA[ Fujinon gear was put to the test in the wilderness for Discovery series. ]]>
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                                                                        <pubDate>Fri, 16 Aug 2019 17:18:50 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Peter Von Puttkamer ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ksUiQPSeRqeM6davcPAxkL-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Peter von Puttkamer tests the capabilities of Fujinon’s lenses by  using them in on-location nature shoots. (photo credit: Andy Dittrich)]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Fujifilm’s New Portable Zoom Lens with ‘World’s Highest Magnification’ Available in January ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/fujifilms-new-portable-zoom-lens-with-worlds-highest-magnification-available-in-january</link>
                                                                            <description>
                            <![CDATA[ After previewing the lens at the 2018 NAB Show, Fujifilm has announced that it will make its Fujinon UA46x9.5BERD” (UA46×9.5) lens available in January 2019. ]]>
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                                                                        <pubDate>Mon, 27 Aug 2018 18:48:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Tauren Dyson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/f25anEV3FNgmNxhMAe9hBY-1280-80.jpg">
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