Las Vegas, NV – Electronics innovation will be on vibrant display in the Hong Kong Trade Development Council’s (HKTDC) 43rd annual Hong Kong Pavilion at CES, featuring 47 companies in bold and exciting exhibits that showcase why electronics is the number one export for the world city.

Strategically located in the heart of Asia, within a five-hour flight to half of the world's population, Hong Kong has long been a hotbed of entrepreneurship. The city boasts the fifth-fastest growing start-up ecosystem in the world and was the world's #1 IPO center in 2019. It's strong global financial hub, coupled with the city's supportive regulatory structures, low taxes, attract top investments to help fuel new and long-term development.

Today, more than 3,100 start-ups call Hong Kong home, a 21% increase from 2018. Co-organized with the Hong Kong Science and Technology Parks Corporation (HKSTP)

20 of these start-ups will be exhibiting in Eureka Park, including 6 winners from the Start-up Express – a development program launched by HKTDC to assist Hong Kong start-ups in building networks, marketing their business and enhancing brand awareness globally. There are also two winners from IPHatch Hong Kong – an open-innovation competition to bring business concepts to fruition by commercializing the intellectual property and technology portfolios from renowned multinational corporations.

As a key international sourcing hub, 27 Hong Kong innovators will also be featured in the Design and Source to supply the needs of global buyers who attend CES this week.

Exhibitors representing a broad spectrum of applications will be on display, including:

1. Artificial Intelligence: Jedies Advance Tech, Veztan

2. Wellness/Wellbeing: CYC Motor, Contact Beverage

3. Lifestyle: Knitwarm, Maxconcept

4. Wearables and Medical/Healthcare: Taison Digital, MedEXO, Incus

5. Eco/ Smart Home: AIRXED, Hi-Cooler, Epro

6. Smart City: RaSpect, , Affluent Growth & Innovation Tech

7. IoT & Sensors: R-Guardian, Prodigy, Meridian Innovation

8. Lighting: LiPhy, Rayson

9. Safety & Security: GL Technologies, KiLax

10. R&D: NAMI, Innoplay

11. AR/VR: PPK, Kazoo

12. 3D: PlusD,

13. E-commerce: LinkedMarts

14. Electro/Acoustic: Innovation Technology, Kan Tsang, Chiba, Shiba

15. Testing & Certification: ECTest, STC

As the world’s freest economy for the past 25 years, and ranked as the world’s third best and easiest place for business by the World Bank’s Doing Business Report 2020, Hong Kong presents an ideal opportunity and platform for companies seeking to enter the fast-growing Asian market. Electronics products are currently Hong Kong's biggest export, accounting for over 68% of Hong Kong's total exports in 2018 and supplying global demand for high-tech products including telecommunications equipment, semiconductors and computer items, etc.

For more about HKTDC, please visit www.hktdc.com and for registration details for CES, please visit www.ces.tech.

To learn more about the 47 Hong Kong companies exhibiting at CES, click here.

About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organizes international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. 

CHICAGO—WGN-TV produces many hours of live news every day, and its creative director, Jeff Wilson, asked me, Beth Fowler, to light their new BDI news set in Studio 2. My challenge was to create lighting and a lighting interface that would work for all their news shows, with different announcers’ hair and skin tones and different directors’ camera angles, without having dedicated lighting staff.

I like to give the announcers a fair amount of modeling with a hard key, with pleasantly soft but directional fill lights, which makes the ARRI Sky- Panel S120-C a perfect fill. It’s a lovely fixture—a big soft source which operators can instantly adjust when new announcers sit down between shows. With 14 SkyPanels in Studio 2, we’re getting the most soft, natural feel from we’ve ever had from LEDs, with a high CRI and the ability to match the spectrum of our other LED fixtures.

Grand Stage, a Chicago-based lighting distributor, designed and installed the power and DMX distribution, and was our fixture supplier. My wonderful programmer, Travis Shupe, gave me everything I needed in a touchscreen interface using the ETC Ion console. WGN staff stagehand Rick Nosek and his crew worked with us to hang and focus the new lighting.

I use Sky Panels in a lot of live broadcast applications: in daylight, on an ENG set, in a broadcast booth or a stadium, we can match the world perfectly, with a high CRI and a lovely soft source. I love living in the future!

STUDIO 1

I (Jim Sippel) was approached to do the lighting for WGN-TV’s Studio 1, with an eye to updating to future-proof the fixtures with LED technology. Studio 1 was a multipurpose studio for local programming, from news to music. My challenge was to design lighting that allows them to quickly change the studio in any format that’s needed. The first phase was to design the studio with new LED lighting to light the music act. That’s where the ARRI SkyPanel S120-Cs were used to help add a color base light to set the mood. In Phase 2, I added lighting for other kinds of programming.

The ARRI SkyPanel S120-C fixtures are also currently being used on the news set, giving a lot of coverage on a three-wall side. For news applications or any kind of base light application effect, the SkyPanel S120-C is larger but helps provide a softer light, because it’s spreading the light out over a larger service area. The S120-Cs also help supplement the S60-Cs on stands, and it’s very easy for me to dial the S120-C in to match the studio’s tungsten lighting. Because it’s a variable white, I can actually match it to the color temperature in the fixtures of the room, and not have to provide any external color correction to it. One of the things I like about the S120-Cs is that they can be utilized for everything from background elements, base light elements or color saturation elements for the band.

Now, the studio has a toolbox in which the S120-Cs provide maximum flexibility for all the programming done there. WGN brings me in occasionally to do lighting for special programming in this studio, and now I know I’ll have the versatility I need for any kind of programming.

Beth Fowler is an Emmy Award-winning freelance lighting director, having worked for ABC, NBC, CBS, ESPN and Fox. Jim Sippel is an Emmy Award-winning lighting designer and has been in the business for almost 30 years. He can be reached atjimsippel@gmail.com.

For more information, visitwww.arri.com/lightingor call 845-353-1400.