<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
        <atom:link href="https://www.tvtechnology.com/feeds/tag/kantar" rel="self" type="application/rss+xml" />
                    <title><![CDATA[ Latest from Tv Technology in Kantar ]]></title>
                <link>https://www.tvtechnology.com/tag/kantar</link>
        <description><![CDATA[ All the latest kantar content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Wed, 01 May 2024 20:14:09 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ Study: Streaming Market Is Saturated But Subscriptions Continue to Grow ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/study-streaming-market-hits-saturation-but-subscriptions-continue-to-grow</link>
                                                                            <description>
                            <![CDATA[ `Subscription stacking’ and ads are the path to growth in a saturated U.S. streaming market, Kantar reports ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">kafSMaLKcW69E6QSrNcXAh</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 01 May 2024 20:14:09 +0000</pubDate>                                                                                                                                <updated>Wed, 01 May 2024 20:28:21 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg">
                                                            <media:credit><![CDATA[NBCU Local]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[remote and streaming content on a TV]]></media:description>                                                            <media:text><![CDATA[remote and streaming content on a TV]]></media:text>
                                <media:title type="plain"><![CDATA[remote and streaming content on a TV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/QE7HBnBPSpUFzfvX9CsaYh-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Kantar: U.S. Streaming Market Nears Saturation ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/kantar-us-streaming-market-nears-saturation</link>
                                                                            <description>
                            <![CDATA[ 95% of U.S. homes had at least one VOD service in Dec. 2023, according to Kantar ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">2tgUyeMehwrAiTUwATMdN5</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/uL6KUZYmDuW6DESC8pwWx9-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 25 Jan 2024 17:21:10 +0000</pubDate>                                                                                                                                <updated>Thu, 25 Jan 2024 21:02:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uL6KUZYmDuW6DESC8pwWx9-1280-80.jpg">
                                                            <media:credit><![CDATA[Samsung TV Plus]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samsung TV Plus]]></media:description>                                                            <media:text><![CDATA[Samsung TV Plus]]></media:text>
                                <media:title type="plain"><![CDATA[Samsung TV Plus]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/uL6KUZYmDuW6DESC8pwWx9-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ MediaRadar Acquires Kantar Group’s Vivvix ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/mediaradar-acquires-kantar-groups-vivvix</link>
                                                                            <description>
                            <![CDATA[ The acquisition of Kantar’s North American Advertising Intelligence unit, Vivvix, positions MediaRadar as a major provider of advertising data and insights ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">6WPkpQ6b7vZy7W4Aaempmk</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/gvN4avWqGDamHDvau3TVYb-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 02 Nov 2023 16:08:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mergers &amp; Acquisitions]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/gvN4avWqGDamHDvau3TVYb-1280-80.jpg">
                                                            <media:credit><![CDATA[MediaRadar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[MediaRadar logo]]></media:description>                                                            <media:text><![CDATA[MediaRadar logo]]></media:text>
                                <media:title type="plain"><![CDATA[MediaRadar logo]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/gvN4avWqGDamHDvau3TVYb-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Amazon, Peacock Lead in New U.S. Streaming Signups ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/amazon-peacock-lead-in-new-us-streaming-signups</link>
                                                                            <description>
                            <![CDATA[ Peacock accounted for 10% of new streaming signups in Q4, 2021 while Netflix’s penetration dropped below the two thirds mark, according to Kantar ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">VqQXBJAbKnMySMtCLQdUYW</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 27 Jan 2022 18:18:21 +0000</pubDate>                                                                                                                                <updated>Thu, 27 Jan 2022 18:19:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg">
                                                            <media:credit><![CDATA[Kantar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kantar]]></media:description>                                                            <media:text><![CDATA[Kantar]]></media:text>
                                <media:title type="plain"><![CDATA[Kantar]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ U.S. Streaming Growth Stalls in Q3 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/us-streaming-growth-stalls-in-q3</link>
                                                                            <description>
                            <![CDATA[ New data from Kantar shows that the big streaming battle is now over sub retention, a fight that will heat up in Q4 as competition grows ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">KFFe2QjxEMRt6RZ4chAK5M</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/saxsbT42KLJNuhfGpqHxte-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Fri, 12 Nov 2021 18:08:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/saxsbT42KLJNuhfGpqHxte-1280-80.png">
                                                            <media:credit><![CDATA[Momentive]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Momentive]]></media:description>                                                            <media:text><![CDATA[Momentive]]></media:text>
                                <media:title type="plain"><![CDATA[Momentive]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/saxsbT42KLJNuhfGpqHxte-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ HBO Max Nets Most Subscribers in Q1 2021, Per Kantar ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hbo-max-nets-most-subscribers-in-q1-2021-per-kantar</link>
                                                                            <description>
                            <![CDATA[ Paramount+ earns 11.8% share of new subscribers as it enters the market ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">w5zt2McUr6VT27hY3n5tvK</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/yivPCKMmHcy2fVtxctpGgk-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 16 Apr 2021 19:10:50 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yivPCKMmHcy2fVtxctpGgk-1280-80.jpg">
                                                            <media:credit><![CDATA[Warner Media]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Zack Snyder&#039;s Justice League]]></media:description>                                                            <media:text><![CDATA[Zack Snyder&#039;s Justice League]]></media:text>
                                <media:title type="plain"><![CDATA[Zack Snyder&#039;s Justice League]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/yivPCKMmHcy2fVtxctpGgk-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ HBO Max Garners Most New Streaming Subs in Q4, Kantar Reports ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/hbo-max-garners-most-new-streaming-subs-in-q4-kantar-reports</link>
                                                                            <description>
                            <![CDATA[ Disney+ had the best 2020, however ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">w5wVxCnPXiP8KKokqfMTdE</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/g93RTSFhnjHwJ7tiZPM74T-1280-80.jpeg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 19 Jan 2021 15:38:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/g93RTSFhnjHwJ7tiZPM74T-1280-80.jpeg">
                                                            <media:credit><![CDATA[WarnerMedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Wonder Woman 1984]]></media:description>                                                            <media:text><![CDATA[Wonder Woman 1984]]></media:text>
                                <media:title type="plain"><![CDATA[Wonder Woman 1984]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/g93RTSFhnjHwJ7tiZPM74T-1280-80.jpeg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Kantar: Rise of Streamers, 5G to create ‘Digital Paradox’ in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/kantar-rise-of-streamers-5g-to-create-digital-paradox-in-2020</link>
                                                                            <description>
                            <![CDATA[ The number of options for consumers will create problems, says data insights company. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">dDQcUoBdjWozuXtT96TkDt</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/GxRHhcCnsnVjzn5eyHL3ee-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 04 Dec 2019 14:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GxRHhcCnsnVjzn5eyHL3ee-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/GxRHhcCnsnVjzn5eyHL3ee-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ TiVo Expands Offerings of TV Viewership Data Product ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/tivo-expands-offerings-of-tv-viewership-data-product</link>
                                                                            <description>
                            <![CDATA[ Now incorporating Kantar ad occurrences and Drawbridge’s Identity Graph. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">4Vb6R1A7AuZKBjoRDAey4o</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/zbLnytmjBnMKfJ9j3nbKQL-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 21 May 2019 15:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zbLnytmjBnMKfJ9j3nbKQL-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/zbLnytmjBnMKfJ9j3nbKQL-1280-80.jpg" />
                                                                                        </item>
            </channel>
</rss>