Broadcasting are among the industries hit hardest by the increasing use of artificial intelligence, according to a new report from Wiingy.

The research firm, a worldwide provider of professional tutoring services, ran a test based on three years of post-ChatGPT data—search trends, keyword volumes, government wages, employment records—and compared them to predictions made by Oxford (2017) and WEF (2025) about the potential of task automation and future hiring.

The Oxford Future of Employment study (2017) ran 702 U.S. occupations through a machine learning model that looked at the tasks each job involves and calculated an automation probability from 0% to 99%. Meanwhile, WEF's Future of Jobs report (2025) asked 1,000-plus employers across 55 countries what they expect to hire more of—and less of—by 2030.

The two studies broadly agreed that physical, hands-on, interpersonal, and creative-performance skills are hard for AI to replace, while text processing, data handling, and routine digital tasks are very easy for AI to replace.

To arrive at these numbers, Wiingy used Google Trends to track how much people searched for each of 29 defined skills every month from January 2020 to March 2026—covering more than two years before ChatGPT launched and more than three years after. The researcher wanted to know whether search demand for a skill would go up or down once AI tools became mainstream with the launch of ChatGPT in late 2022.

Job numbers are U.S. only for radio and TV.

“The number we use to measure this is called the Temporal Resilience Score (TRS). It is simply the average search interest after ChatGPT divided by the average search interest before ChatGPT,” the researcher said.

Predictably, the professions expected to be the most AI-proof for the foreseeable future were labor-intensive, hands-on work like yoga and fitness at +21% and massage therapy at +11.3%, along with artistic professions such as professional dancers and musicians.

But when it came to jobs that included text processing, data handling and routine digital tasks, the outlook was more negative.

Topping the list was broadcasting, which, based on Wiingy's research, saw 36.2% job loss between May 2022 and May 2024 and real wages down 19.5% during the same period.

“This is the largest real wage decline of any occupation in the study,” Wiingy said. “AI content tools are visibly restructuring media employment at both the wage and headcount level simultaneously.”

Following, but far behind in comparison, were data entry with 14% of jobs eliminated between 2022 and 2024 and copywriting at 11.5% and web design at 11%.

But it wasn’t all bad news for media production. Wiingy noted that AI is not killing video editing jobs, just changing it. While some roles are shrinking, the report suggests a "barbell effect" for technical creative skills like video editing. Despite AI tools like Runway or Sora, search demand for learning video editing remains high, the researcher said.

“Someone learning video editing in 2025 is not competing with Runway or Sora,” the researcher said. “They are learning to direct AI video tools, understand what good editing looks like, and supervise AI output. The skill is changing, not disappearing. Search demand persists because the human oversight role persists.”

The full report is available here.

LONDON—As part of its work to help overcome the lack of diversity in the tech sector, Rise has announced an international Rise Job Board for the media tech industry. 

Rise, an award-winning advocacy group for gender diversity in the media technology sector, has partnered with MOOV, a leading virtual studio, sport and events graphics company that is sponsoring the effort.  

The Rise Job Board is designed to encourage more diverse applications for engineering, technical, operations, sales, business and marketing roles across the sector. It will provide a library of international job postings and will also develop tools for CV and interview advice for women seeking more opportunities within the media tech industry. 

The Rise Job Board is open to all companies within the media technology industry, providing recruiters a centralized hub for listing job vacancies with a reach to a pool of growing female talent within our sector. Employers can advertise job vacancies individually on a regular basis at a small fee of £99.00 (or equivalent) for a six week posting.  

Mike Phillipson, MOOV’s COO explained that “supporting the new Rise Job Board is an extension of MOOV’s drive to help balance the gender gap that exists in the broadcast technology sector. We hope the new Job Board will become a thriving and genuinely useful space for women to seek out new roles in broadcast technology.”

Carrie Wootten, managing director of Rise added that “I am delighted that we have launched the Rise Job Board sponsored by MOOV. Rise has been inundated with requests to share job roles to our network over the last few years as companies try to reach more diverse candidates. This new section of the Rise website will provide a streamlined approach for both recruiters and potential applicants and I hope will also lead to more transparency around where there are job opportunities and further career pathways for women. I would like to say a huge thank you to MOOV for supporting this development in Rise and the initiatives it delivers - we would not have been able to do this without their support.”

The Rise’s Job Board can be accessed at www.risewib.com

WASHINGTON—The local commercial broadcast industry, both TV and radio, helps generate $1.17 trillion of Gross Domestic Product and 2.47 million jobs to the American economy through direct and stimulative effects, according to a new study from Woods & Poole Economics, supported by BIA Advisory Services.The broadcast industry’s impact is based on direct employment, ripple effects and as an advertising medium.

Direct employment from local commercial broadcasting, which includes jobs at local stations to advertising and programming, is estimated to be more than 318,000 across the country, with more than $53 billion annually in economic impact. Just on the TV side, that works out to more than 188,000 jobs and more than $31 billion in GDP.

One-third of those 318,000 jobs are tied to industries supporting broadcasters, like telecommunications, public utilities, manufacturing, transportation and retail trade.

The ripple effect from local broadcast is even wider, contributing more than $132 billion GDP and more than 794,000 jobs in other industries, per the report. “A job in local television and radio broadcast stations multiplies itself by helping create jobs in construction, farming, mining, state and local government and all other economic sectors,” said the study.

However, the largest impact of local broadcast is the role it plays as a forum for advertising. An estimated $988 billion in GDP and 1.36 million jobs come from local broadcast TV and radio as a result of its advertising.

In a statement regarding the Woods & Poole study, NAB President and CEO Gordon Smith said: “America’s local broadcast radio and TV stations play a unique role in every community across the country. They keep citizens informed with local news, viewers entertained with the most-watched programming and families safe with lifeline emergency information. But broadcasting plays a pivotal economic role as well, creating hundreds of thousands of well-paying jobs while helping hometown small businesses reach local consumers through advertising.”

The complete study from Woods & Poole can be found here.

Dynamic position for a Senior Systems Administrator responsible for managing and maintaining the local area network utilizing leading edge infrastructure, including Cisco Nexus, Cisco UCS, VMware, EMC VNXe & Isilon. Also supporting specialized on-air broadcast systems, News, and Sales production systems, as well as end user systems support. This is a hands-on position in a mid-sized news oriented broadcast television environment.

Job Responsibilities:

• Install / Maintain Cisco LAN/IT infrastructure
• VMware Virtual Environment Management/Support -key item
• Enterprise Backup Management
• Windows Server / Desktop OS understanding & proficiency
• Production Storage Systems Management
• Desktop, laptop, and workstation computer systems installation/management
• Provide technical support to users

Experience & Qualifications:

• In-depth experience with IP network connectivity & troubleshooting
• In-depth experience with virtual environments & systems backup/restore
• In-depth experience with current MS Windows server/desktop operating systems
• Active Directory management/support
• Experience with remote & mobile device support & connectivity
• Experience with Enterprise & web-based applications
• Advanced troubleshooting / analytical skills
• Minimum 7 years in advanced IT systems administration & management
• Management / Leadership skills
• Must be able to work under pressure in a fast-paced environment with constant deadlines
• Good interpersonal and communication skills, positive attitude, team player
• May be required to be “on-call” outside of normal working hours

Education:

• BS or BA in Computer Science, IS, IT or an equivalent combination of training and real-world work experience.

To Apply

Please visit careers.hearsttelevison.com to apply.

REQUIREMENTS: Operation, repair and maintenance of broadcast equipment to the component level. Experience in maintaining digital broadcast equipment, including video routers, and switchers, video servers, non-linear editing systems, automation systems, cameras, robotics ,digital audio consoles, network integration, microwave and satellite systems. Thorough knowledge of Windows/Mac/ and Linux based operating systems, TCP/IP networking. CAD experience a plus. SBE certification and FCC license preferred. 2-5 years of maintenance experience in television broadcast preferred. You are required to multi-task and perform all other duties as assigned. You need to be able to work varied hours and have the ability to work well with others. WHDH-TV is an Equal Opportunity Employer.

Please submit cover letter and resume to human_resources@whdh.com or mail to WHDH-TV, HR, 7 Bulfinch Pl, Boston, MA 02114 or fax to 617-248-0653.