NOVATO, Calif.—In advance of its Pre-NAB 2026 Technology Event, April 17-18 at Flamingo Las Vegas, JB&A, a leading value-added distributor of broadcast, AV and IP workflow solutions, is previewing what attendees can expect from this year’s exhibitor line-up, including a headline workflow showcase from Barco.

Pre-NAB brings together leading technology partners and industry professionals for two days of hands-on demonstrations, technical insight, and meaningful conversations ahead of NAB Show.

JB&A has also announced the headline Pre-NAB Workflow Showcase, led by Barco Entertainment – Immersive Experiences and centered around its powerful SwiftAgent platform.

Taking place live on the Pre-NAB stage, the showcase will demonstrate a complete, real-world workflow built around SwiftAgent, integrated within a projector-heavy environment to reflect the demands of modern live production and immersive experiences. Attendees will have the opportunity to experience the workflow in action and gain deeper technical insight through dedicated demo sessions, hosted by Barco engineers throughout the event.

Exhibitor Highlights: Control and Live Production
This year’s show floor will feature a strong focus on control systems and live production workflows, with exhibitors including:

• Barco - showcasing Encore 3 screen management, alongside its headline SwiftAgent-powered Workflow Showcase on the Pre-NAB stage
• Elgato - demonstrating Stream Deck Studio control workflows and Wave audio tools for enhanced operator performance
• Bitfocus - presenting Buttons v1.6, with updates supporting more structured, enterprise-ready control environments
• LiveU - highlighting IP contribution and orchestration workflows, including LU900Q and Nexus for resilient live feeds
• Bluefish444 - featuring IngeSTore 2.0 multichannel recording for production and archive across formats and IP workflows
• PTZOptics - introducing Move SE and AI-driven PTZ solutions for simplified multi-camera production
• Bolin Technology - presenting PTZ workflows for broadcast and AV teams, alongside new product developments

Spotlight on the LED Wall Ecosystem
A key area of focus for 2026 is the continued rise of LED display deployments. At Pre-NAB, attendees can explore complete LED deployment workflows and gain practical insight into planning and implementing LED environments- from display to processing, mounting, and networking. Featured exhibitors include:

• INFiLED - LED wall solutions
• Matrox Video - processing and video infrastructure
• Peerless-AV - mounting systems
• NETGEAR - network foundation

PTZ and Motion Control in Focus
For teams building studios, live event kits, or hybrid environments across broadcast and corporate environments, PTZ cameras and motion control remain a key area of innovation. Attendees can connect with:

• Lumens - showcasing the VC-TR60A Dante AV-H and a 4K dual lens PTZ camera
• Mark Roberts Motion Control - demonstrating the Atlas Slider and Bullhead modular motion system

Find out more and register here.

NOVATO, Calif.—JB&A, a leading value-added distributor of broadcast, AV and IP workflow solutions, has announced its highly anticipated Pre-NAB Technology Event, April 17-18, at the Flamingo Las Vegas.

“Pre-NAB has become the ultimate curtain-raiser, offering attendees and exhibiting partners the chance to get ahead of the curve before the pace of NAB kicks in,” said Greg Burgess, executive vice president, JB&A. “With this event, we’re creating a hub for previewing the technologies, trends and product launches set to define this year’s main show. Now at a fresh new venue, we look forward to welcoming visitors in a few weeks’ time.”

JB&A has already confirmed a strong first wave of exhibitors, including: Ashly Audio, Backblaze, Barco, Bitfocus, Bolin Technology, CAD Audio, Christie, Elgato, ENCO Systems, INFiLED, LiveU, Lumens, Matrox Video, Mark Roberts Motion Control, NETGEAR, On-Stage, PTZOptics, Quantum, VITEC and Vizrt.

Designed to maximize time and value in a busy show week, the company says Pre-NAB provides a focused, exhibition space where attendees can expect to get hands-on with technologies spanning the full broadcast and AV ecosystem, including video walls and projection, PTZ cameras, live production and graphics, AV over IP networking, contribution and encoding, captioning and accessibility workflows, storage, robotics and more.

Nicholas Smith, vice president of marketing and technology, says this year marks the company’s 20th annual pre-NAB Show event.

“It's one of the most pivotal events we do every year—this sets up probably the next six months of business in understanding what the channels are asking for, what are their needs,” Smith said. “It's also where we debut new products to market, because we can get so many eyeballs on it in a short amount of time.”

Launched out of Burgess’s garage 25 years ago, JB&A grew quickly to where it now works with nearly 75 professional media production technology brands, encompassing about 6,000 dealers in North America, according to Smith.

“We focus heavily in the areas of broadcast, Pro AV, storage and asset management for the post production market,” he said, adding that “the majority of our technology is broadcast centric, or post production centric.”

Smith added that with more demand for broadcast-quality technology from corporations, the customer base is shifting.

“We're seeing a massive pivot towards Infocomm and ISE and the more ad-centric shows, just because all that technology is moving towards corporate America,” he said. “I would say 80% of our sales go to the non-traditional broadcast markets,” he said, adding that corporate America is “probably the largest user of [our] broadcast tech.”

Smith says they want the two day event—which usually draws 800-1,000 attendees—to provide a more informal and less hectic atmosphere usually found in the halls of the LVCC during the main event.

“We've got food and beer flowing throughout the day, so no matter what time of the day you come, you'll be able to put your feet up and get a drink to soften the blow and relax and spend quality time with the vendors,” he said. “When you hit this show there's never more than a few hundred people in the room, because they're flowing through the whole day.

“So you get quality time with vendors that you wouldn't necessarily get on the show floor, and if it helps them then prepare meetings for the rest of the week, that's our goal,” Smith added.

It’s not just exhibits that have attendees returning every year either, according to Smith.

“We always do something fun so this year we have race car simulators—we built a couple of F1 race cars that people can come in and take turns driving,” he said. “We'll be doing time trials throughout the day and every hour or so, we'll be giving away prizes to those who hold the top time trials.”

On Saturday, there will be several informational keynotes, covering hot topics like AI as well as a presentation from Dr. NDI, Smith added.

"We want to add a level of intelligence and thought provocation into the mix,” Smith added. “So there's a little bit of something for everybody.”

Megan Zeller, Senior Director of Business Development, Peerless-AV, said the event “is an incredibly valuable opportunity for us to get in front of our customers and their customers in a more focused setting. As AV and broadcast continue to converge and evolve at pace, having dedicated time with integrators and consultants ahead of the scale and noise of NAB is essential. This preview event offers a more personal, boutique experience that really sets the tone for the week ahead.”

Mike Cavanagh, President, Key Code Media, commented, “This is an amazing event! JB&A represents leading manufacturers across post-production, AV and broadcast. The Pre-NAB event brings integrators and clients together for direct access to top vendors, meaningful conversations, and hands-on technology. It’s the perfect mix of innovation, networking, and insight - all before the NAB Show.”

Registration is now open, with additional exhibitors to be announced in the coming weeks. Register for free here.

For further information and opening hours, visit the JB&A Pre-NAB event website. Keep up to date with the latest news on LinkedIn, X, Instagram, Facebook and via the JB&A YouTube channel.

Register for the NAB Show here.

SAN FRANCISCO—MRMC, a supplier of motion control, automation, broadcast robotics, volumetric and remote image-capture solutions, has added Tom Shelburne as key account manager, Americas, for the broadcast market.

Separately, the company said it will continue its push for growth in the Americas by signing audiovisual equipment supplier JB&A as its U.S. distribution partner.

Shelburne brings extensive industry experience to MRMC Broadcast, having held senior sales roles with such companies as Vu, Mo-Sys, Pixotope and Vizrt. In his new role, he’ll be tasked with developing MRMC’s presence with strategic broadcast customers in the Americas.

“Tom’s exceptional industry knowledge and understanding of the Americas region, together with his extensive technical expertise, make him a valuable addition to the MRMC global team,” MRMC Head of Broadcast Paddy Taylor said.

The deal with JB&A is meant to bring value and reach to MRMC’s robotic product line, which has seen significant expansion over the last 18 months, the company said. JB&A was acquired by DCC Technology, an FTSE 100 firm based in Ireland, in 2020 and joined the DCC-owned JAM Industry family of distributors in 2023.

“With over 20 years’ service in the creative industries, JB&A has the experience and drive to help us expand MRMC's U.S. customer base,” Taylor said. “These appointments demonstrate our strong commitment and ambition to continue to grow in this highly competitive market.”

Added JB&A VP, Technology and Marketing Nicholas Smith: “We are pumped to have MRMC as a part of the JB&A family. It has been at the forefront of auto-tracking technologies and building world-class robotics for the broadcast and pro AV industries. The team brings a world of knowledge and expertise to the industry as well as a massive complement of robotics to support our customers’ needs. As the PTZ market has matured in the last few years, MRMC is creating the most diverse catalog of PTZ enablement tools, giving customers new and unique viewpoints for their cameras.”

MRMC, which stands for Mark Roberts Motion Control, is owned by Nikon Group and provides robotic and software solutions used worldwide by film studios, sports broadcasters, football leagues and others, it said.

HUNTSVILLE, ALA. – Streaming, routing and AV integration developer PESA has announced that JB&A will serve as its master distributor for streaming solutions in North America.

Among the products JB&A will be handling the PESA XSTREAM multi-channel streaming appliances, PESA ACES, and PESA Live Services, which delivers multi-channel viewing experience for Android and iOS devices.

JB&A is a national distributor for the broadcast and IP/streaming markets headquartered in San Rafael, Calif., with offices in Chicago, Dallas, New York, Washington, D.C., Raleigh, N.C., and Folsom, Calif.