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                            <title><![CDATA[ Latest from Tv Technology in Insights ]]></title>
                <link>https://www.tvtechnology.com/insights</link>
        <description><![CDATA[ All the latest insights content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Mon, 15 Jun 2026 22:37:12 +0000</lastBuildDate>
                            <language>en</language>
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                                                            <title><![CDATA[ FIFA World Cup Delivers Record Ratings on Fox ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/fifa-world-cup-delivers-record-ratings-on-fox</link>
                                                                            <description>
                            <![CDATA[ U.S. versus Paraguay was by far the most watched English-language telecast of a FIFA World Cup match in the history of American TV ]]>
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                                                                        <pubDate>Mon, 15 Jun 2026 22:37:12 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Jun 2026 23:16:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[ John Dorton/USSF/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[LOS ANGELES, CALIFORNIA - JUNE 12: Folarin Balogun #20 of the United States celebrates with teammates after scoring the team&amp;apos;s third goal during the FIFA World Cup 2026 Group D match between USA and Paraguay at Los Angeles Stadium on June 12, 2026 in Los Angeles, California. (Photo by John Dorton/USSF/Getty Images)]]></media:description>                                                            <media:text><![CDATA[LOS ANGELES, CALIFORNIA - JUNE 12: Folarin Balogun #20 of the United States celebrates with teammates after scoring the team&amp;apos;s third goal during the FIFA World Cup 2026 Group D match between USA and Paraguay at Los Angeles Stadium on June 12, 2026 in Los Angeles, California. (Photo by John Dorton/USSF/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[LOS ANGELES, CALIFORNIA - JUNE 12: Folarin Balogun #20 of the United States celebrates with teammates after scoring the team&amp;apos;s third goal during the FIFA World Cup 2026 Group D match between USA and Paraguay at Los Angeles Stadium on June 12, 2026 in Los Angeles, California. (Photo by John Dorton/USSF/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ Harris Poll: Half of Americans Plan to Watch at Least One World Cup Match ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/harris-poll-half-of-american-plan-to-watch-at-lease-one-world-cup-match</link>
                                                                            <description>
                            <![CDATA[ One in four say they have only recently become more interested in soccer, with millennials, Hispanic Americans, and hybrid workers driving the surge in interest. ]]>
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                                                                        <pubDate>Fri, 12 Jun 2026 20:21:18 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Jun 2026 14:03:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Carl Recine/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[MEXICO CITY, MEXICO - JUNE 11: Julian Quinones #16 of Mexico celebrates with teammates after scoring the team&amp;apos;s first goal during the FIFA World Cup 2026 Group A match between Mexico and South Africa at Mexico City Stadium on June 11, 2026 in Mexico City, Mexico. (Photo by Carl Recine/Getty Images)]]></media:description>                                                            <media:text><![CDATA[MEXICO CITY, MEXICO - JUNE 11: Julian Quinones #16 of Mexico celebrates with teammates after scoring the team&amp;apos;s first goal during the FIFA World Cup 2026 Group A match between Mexico and South Africa at Mexico City Stadium on June 11, 2026 in Mexico City, Mexico. (Photo by Carl Recine/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[MEXICO CITY, MEXICO - JUNE 11: Julian Quinones #16 of Mexico celebrates with teammates after scoring the team&amp;apos;s first goal during the FIFA World Cup 2026 Group A match between Mexico and South Africa at Mexico City Stadium on June 11, 2026 in Mexico City, Mexico. (Photo by Carl Recine/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ A Stroke Of Luck ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/a-stroke-of-luck</link>
                                                                            <description>
                            <![CDATA[ Sometimes what might look like one of the worst things in life can turn out to be a blessing ]]>
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                                                                        <pubDate>Thu, 11 Jun 2026 17:29:01 +0000</pubDate>                                                                                                                                <updated>Thu, 11 Jun 2026 17:30:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Getty]]></media:description>                                                            <media:text><![CDATA[Getty]]></media:text>
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                                                            <title><![CDATA[ Cato: Broadcasters’ Public Interest Obligations Are Outdated and Need to Be Revised ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/regulatory-legal/cato-broadcasters-public-interest-obligations-are-outdated-and-need-to-be-revised</link>
                                                                            <description>
                            <![CDATA[ ‘The FCC does not need to micromanage spectrum, and it certainly does not need to use spectrum licenses as a lever for editorial control’ ]]>
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                                                                        <pubDate>Tue, 09 Jun 2026 14:49:43 +0000</pubDate>                                                                                                                                <updated>Wed, 10 Jun 2026 15:45:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[FCC.gov]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FCC meeting room lobby]]></media:description>                                                            <media:text><![CDATA[FCC meeting room lobby]]></media:text>
                                <media:title type="plain"><![CDATA[FCC meeting room lobby]]></media:title>
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                                                            <title><![CDATA[ How CTV Home Screens Will Shape World Cup Discovery ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/how-ctv-home-screens-will-shape-world-cup-discovery</link>
                                                                            <description>
                            <![CDATA[ The 2026 tournament is shaping up to be a major test of the modern streaming experience ]]>
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                                                                        <pubDate>Tue, 09 Jun 2026 13:34:58 +0000</pubDate>                                                                                                                                <updated>Tue, 09 Jun 2026 13:35:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Events]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Production]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Francesca Pezzoli ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/iazs9JPvtQUMmZgBgsedNC.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Julian Finney/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[LUSAIL CITY, QATAR - DECEMBER 18: Lionel Messi of Argentina during the FIFA World Cup Qatar 2022 Final match between Argentina and France. (Photo by Julian Finney/Getty Images)]]></media:description>                                                            <media:text><![CDATA[LUSAIL CITY, QATAR - DECEMBER 18: Lionel Messi of Argentina during the FIFA World Cup Qatar 2022 Final match between Argentina and France. (Photo by Julian Finney/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[LUSAIL CITY, QATAR - DECEMBER 18: Lionel Messi of Argentina during the FIFA World Cup Qatar 2022 Final match between Argentina and France. (Photo by Julian Finney/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ Nielsen: North American Soccer Fans Jump to More Than 136 Million ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/nielsen-north-american-soccer-fans-jump-to-more-than-136-million</link>
                                                                            <description>
                            <![CDATA[ The US has the fourth largest soccer fanbase in the world with 62.5 million fans, according to a new Nielsen study ]]>
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                                                                        <pubDate>Tue, 09 Jun 2026 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[GLASGOW, SCOTLAND - NOVEMBER 18: Fans of Scotland celebrate with USA flags after qualifying for the FIFA World Cup USA 2026  (Photo by Robbie Jay Barratt - AMA/Getty Images)]]></media:description>                                                            <media:text><![CDATA[GLASGOW, SCOTLAND - NOVEMBER 18: Fans of Scotland celebrate with USA flags after qualifying for the FIFA World Cup USA 2026  (Photo by Robbie Jay Barratt - AMA/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[GLASGOW, SCOTLAND - NOVEMBER 18: Fans of Scotland celebrate with USA flags after qualifying for the FIFA World Cup USA 2026  (Photo by Robbie Jay Barratt - AMA/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ Survey: Just 13% of U.S. Viewers ‘Typically’ Plan to Watch World Cup ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/survey-only-13-percent-of-u-s-viewers-typically-plan-to-watch-fifa-world-cup-2026</link>
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                            <![CDATA[ This is much lower than markets like the U.K., where nearly half of viewers say they ‘typically’ plan to watch, according to S&P Global Market Intelligence ]]>
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                                                                        <pubDate>Mon, 08 Jun 2026 19:49:23 +0000</pubDate>                                                                                                                                <updated>Mon, 08 Jun 2026 20:25:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[U.S. fans]]></media:description>                                                            <media:text><![CDATA[U.S. fans]]></media:text>
                                <media:title type="plain"><![CDATA[U.S. fans]]></media:title>
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                                                            <title><![CDATA[ TiVo: TV Viewing Hits Post-Pandemic Peak ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/trends/tivo-tv-viewing-hits-post-pandemic-peak</link>
                                                                            <description>
                            <![CDATA[ While sports is the overwhelming favorite, viewers are turning more to locally-produced programming, according to the TiVo Video Trends Report ]]>
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                                                                        <pubDate>Thu, 04 Jun 2026 13:03:29 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Jun 2026 14:11:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Analysis]]></category>
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                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[family watching TV]]></media:description>                                                            <media:text><![CDATA[family watching TV]]></media:text>
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                                                            <title><![CDATA[ Programming at Scale: Why Channel and Platform Operations Are Reaching a Breaking Point ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/programming-at-scale-why-channel-and-platform-operations-are-reaching-a-breaking-point</link>
                                                                            <description>
                            <![CDATA[ Operational complexity has expanded dramatically, yet many of the workflows supporting programming and scheduling still reflect assumptions from a much simpler broadcasting environment ]]>
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                                                                        <pubDate>Wed, 03 Jun 2026 19:15:25 +0000</pubDate>                                                                                                                                <updated>Wed, 03 Jun 2026 19:16:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Tim Goff ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/9bEuAsgDMk5tKVqEAkY7fa.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Mediagenix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Mediagenix]]></media:description>                                                            <media:text><![CDATA[Mediagenix]]></media:text>
                                <media:title type="plain"><![CDATA[Mediagenix]]></media:title>
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                                                            <title><![CDATA[ Comscore’s New AI Intelligence Report Shows Massive Growth for Claude ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/comscores-new-ai-intelligence-report-shows-massive-growth-for-claude</link>
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                            <![CDATA[ ChatGPT retains top spot in Q1, but Claude emerges as a fast-rising challenger, and women overindex on mobile AI assistant usage ]]>
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                                                                        <pubDate>Tue, 02 Jun 2026 23:22:10 +0000</pubDate>                                                                                                                                <updated>Wed, 03 Jun 2026 15:06:00 +0000</updated>
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                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Trends]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Illustration photo showing the Claude logo displayed on a smartphone and the Anthropic logo on a computer screen, highlighting the growing competition among major artificial intelligence companies and the rapid evolution of AI technologies, in Tunis,Tunisia on May 24,2026. (Photo by Imen Ben Youssef / Hans Lucas via AFP)]]></media:description>                                                            <media:text><![CDATA[Illustration photo showing the Claude logo displayed on a smartphone and the Anthropic logo on a computer screen, highlighting the growing competition among major artificial intelligence companies and the rapid evolution of AI technologies, in Tunis,Tunisia on May 24,2026. (Photo by Imen Ben Youssef / Hans Lucas via AFP)]]></media:text>
                                <media:title type="plain"><![CDATA[Illustration photo showing the Claude logo displayed on a smartphone and the Anthropic logo on a computer screen, highlighting the growing competition among major artificial intelligence companies and the rapid evolution of AI technologies, in Tunis,Tunisia on May 24,2026. (Photo by Imen Ben Youssef / Hans Lucas via AFP)]]></media:title>
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                                                            <title><![CDATA[ Study: Record Revenue Expected for FIFA World Cup 2026 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-record-revenue-expected-for-fifa-world-cup-2026</link>
                                                                            <description>
                            <![CDATA[ The tournament is expected to generate $9 billion in revenue, including record payments for media rights according to S&P Global Market Intelligence ]]>
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                                                                        <pubDate>Tue, 02 Jun 2026 23:20:41 +0000</pubDate>                                                                                                                                <updated>Wed, 03 Jun 2026 20:53:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[trophies]]></media:description>                                                            <media:text><![CDATA[trophies]]></media:text>
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                                                            <title><![CDATA[ Broadcasters Reveal What Makes C-Band Alternatives Right for Them ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/broadcasters-reveal-what-makes-c-band-alternatives-right-for-them</link>
                                                                            <description>
                            <![CDATA[ Outage tolerance, redundancy models and expense structures are scrutinized ]]>
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                                                                        <pubDate>Mon, 01 Jun 2026 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Satellite]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/fioQsUoHKYn3b835FzG7nP.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[Phil Kurz]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[During an NAB Show breakfast event, representatives from Fox, ABC and CBS discussed the challenge of finding alternatives to C-band. ]]></media:description>                                                            <media:text><![CDATA[During an NAB Show breakfast event, representatives from Fox, ABC and CBS discussed the challenge of finding alternatives to C-band. ]]></media:text>
                                <media:title type="plain"><![CDATA[During an NAB Show breakfast event, representatives from Fox, ABC and CBS discussed the challenge of finding alternatives to C-band. ]]></media:title>
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                                                            <title><![CDATA[ Big Lift Brings Dielectric Antennas to the Top of Chicago’s Willis Tower ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/case-studies/big-lift-brings-dielectric-antennas-to-the-top-of-chicagos-willis-tower</link>
                                                                            <description>
                            <![CDATA[ Replacing the triple-stack UHF antenna serving three stations required coordination and planning ]]>
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                                                                        <pubDate>Mon, 01 Jun 2026 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Case Studies]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                <author><![CDATA[ jvogel@installationservices.com (Jim Vogel) ]]></author>                    <dc:creator><![CDATA[ Jim Vogel ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/e6N9huLMFSZib64iEn3sh4-1280-80.jpg">
                                                            <media:credit><![CDATA[Installation Services]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Lifting the new Dielectric Antennas into place involved closing more than a dozen city streets and was one of the project’s most demanding aspects. ]]></media:description>                                                            <media:text><![CDATA[Lifting the new Dielectric Antennas into place involved closing more than a dozen city streets and was one of the project’s most demanding aspects. ]]></media:text>
                                <media:title type="plain"><![CDATA[Lifting the new Dielectric Antennas into place involved closing more than a dozen city streets and was one of the project’s most demanding aspects. ]]></media:title>
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                                                            <title><![CDATA[ Haivision Delivers Live Remote Rugby Coverage From Dubai to Manchester ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/case-studies/haivision-delivers-live-remote-rugby-coverage-from-dubai-to-manchester</link>
                                                                            <description>
                            <![CDATA[ Haivision Delivers Live Remote Rugby Coverage From Dubai to Manchester ]]>
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                                                                        <pubDate>Mon, 01 Jun 2026 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Case Studies]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                <author><![CDATA[ colin@bcombes.com (Colin McKevitt) ]]></author>                    <dc:creator><![CDATA[ Colin McKevitt ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZwYnNSve3T7w8hRJtZYthh-1280-80.jpg">
                                                            <media:credit><![CDATA[Badger &amp; Combes]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Havision’s contribution and workflow solutions were used to produce and stream hundreds of matches during the Dubai Rugby Sevens.]]></media:description>                                                            <media:text><![CDATA[Havision’s contribution and workflow solutions were used to produce and stream hundreds of matches during the Dubai Rugby Sevens.]]></media:text>
                                <media:title type="plain"><![CDATA[Havision’s contribution and workflow solutions were used to produce and stream hundreds of matches during the Dubai Rugby Sevens.]]></media:title>
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                                                            <title><![CDATA[ Agentic AI and the Future of the Byline ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/agentic-ai-and-the-future-of-the-byline</link>
                                                                            <description>
                            <![CDATA[ How technology could transform the journalist’s role—a thought experiment ]]>
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                                                                        <pubDate>Mon, 01 Jun 2026 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ usmediamatrix@deloitte.com (John Footen) ]]></author>                    <dc:creator><![CDATA[ John Footen ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/bjheggMrfkD7gmW9jHVXgj.jpg ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies]]></media:description>                                                            <media:text><![CDATA[Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies]]></media:text>
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                                                            <title><![CDATA[ ATSC 3.0 at NAB Show Focused on Brazil, Low-Cost Receivers  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/atsc-3-0-at-nab-show-focused-on-brazil-low-cost-receivers</link>
                                                                            <description>
                            <![CDATA[ While the industry awaits a 1.0 shutoff date, buzz revolved around Brazil’s TV 3.0 spec, BPS and affordable consumer devices ]]>
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                                                                        <pubDate>Mon, 01 Jun 2026 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Doug Lung ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Nxdj8SBR4GjWpaZtzQbRu3.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[© NAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Crowds at the 2026 NAB Show in Las Vegas]]></media:description>                                                            <media:text><![CDATA[Crowds at the 2026 NAB Show in Las Vegas]]></media:text>
                                <media:title type="plain"><![CDATA[Crowds at the 2026 NAB Show in Las Vegas]]></media:title>
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                                                            <title><![CDATA[ Securing the Hybrid Cloud in the Age of AI ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/securing-the-hybrid-cloud-in-the-age-of-ai</link>
                                                                            <description>
                            <![CDATA[ Challenges grow as cloud environments become more complex ]]>
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                                                                        <pubDate>Mon, 01 Jun 2026 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Cloud]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                <author><![CDATA[ karl@ivideoserver.tv (Karl Paulsen) ]]></author>                    <dc:creator><![CDATA[ Karl Paulsen ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/3R2xuGTUy6q97vTscxAS5d.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Credit: mustafaU/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Digital Cloud Computing and Security system on abstract digital landscape. Big data safe. Cyber internet security and privacy concept]]></media:description>                                                            <media:text><![CDATA[Digital Cloud Computing and Security system on abstract digital landscape. Big data safe. Cyber internet security and privacy concept]]></media:text>
                                <media:title type="plain"><![CDATA[Digital Cloud Computing and Security system on abstract digital landscape. Big data safe. Cyber internet security and privacy concept]]></media:title>
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                                                            <title><![CDATA[ ITV Studios Deploys Cuez Live Production Platform ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/production/itv-studios-deploys-cuez-live-production-platform</link>
                                                                            <description>
                            <![CDATA[ Helps run three consecutive live shows from the same studio ]]>
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                                                                        <pubDate>Wed, 27 May 2026 23:31:02 +0000</pubDate>                                                                                                                                <updated>Thu, 28 May 2026 16:39:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Case Studies]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Cuez]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[ITV Studios’ production control gallery.]]></media:description>                                                            <media:text><![CDATA[ITV Studios production control gallery]]></media:text>
                                <media:title type="plain"><![CDATA[ITV Studios production control gallery]]></media:title>
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                                                            <title><![CDATA[ Study: Average Time Between Seasons for Original Streaming Series Doubles ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-average-time-between-seasons-for-original-streaming-series-doubles</link>
                                                                            <description>
                            <![CDATA[ Yet subscribers and viewers are remaining surprisingly loyal ]]>
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                                                                        <pubDate>Wed, 27 May 2026 22:42:01 +0000</pubDate>                                                                                                                                <updated>Thu, 28 May 2026 17:24:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Scripted Production]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Overall viewing of the Netflix series “Stranger Things” rose by 300% ahead of the show’s final season in second-half 2025. ]]></media:description>                                                            <media:text><![CDATA[Stranger Things]]></media:text>
                                <media:title type="plain"><![CDATA[Stranger Things]]></media:title>
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                                                            <title><![CDATA[ Eye-Catching Audio: TV Tech, Radio World Partner With TVBEurope on Visual Podcast ebook ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/trends/eye-catching-audio-tv-tech-radio-world-partner-with-tvbeurope-on-visual-podcast-ebook</link>
                                                                            <description>
                            <![CDATA[ Guide ebook explores how visual podcasts have been rising in popularity and the technology behind them, from cameras to microphones, lighting to visual effects ]]>
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                                                                        <pubDate>Wed, 27 May 2026 12:13:53 +0000</pubDate>                                                                                                                                <updated>Wed, 27 May 2026 13:40:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                <author><![CDATA[ jenny.priestley@futurenet.com (Jenny Priestley) ]]></author>                    <dc:creator><![CDATA[ Jenny Priestley ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/PEnRhUyUEqKtJfTxc34DbN.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TVBEurope Podcast eBook]]></media:description>                                                            <media:text><![CDATA[TVBEurope Podcast eBook]]></media:text>
                                <media:title type="plain"><![CDATA[TVBEurope Podcast eBook]]></media:title>
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                                                            <title><![CDATA[ New CIMM Paper Urges Industry to Rethink How Media Is Evaluated ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/new-cimm-paper-urges-industry-to-rethink-how-media-is-evaluated</link>
                                                                            <description>
                            <![CDATA[ Group launches an industry consultation to support adoption of quality-based media buying ]]>
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                                                                        <pubDate>Fri, 22 May 2026 17:49:09 +0000</pubDate>                                                                                                                                <updated>Fri, 22 May 2026 21:24:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[CIMM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[CIMM logo]]></media:description>                                                            <media:text><![CDATA[CIMM logo]]></media:text>
                                <media:title type="plain"><![CDATA[CIMM logo]]></media:title>
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                                                            <title><![CDATA[ Fuse Media Taps iSpot as Official Measurement Provider for Fast and CTV Inventory  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/fuse-media-taps-ispot-as-official-measurement-provider-for-fast-and-ctv-inventory</link>
                                                                            <description>
                            <![CDATA[ The agreement also enables the Latino-owned media company to deliver at-scale outcomes-based campaign measurement for advertisers ]]>
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                                                                        <pubDate>Thu, 21 May 2026 19:23:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Fuse Media]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fuse Media logo in blue and black. ]]></media:description>                                                            <media:text><![CDATA[Fuse Media logo in blue and black. ]]></media:text>
                                <media:title type="plain"><![CDATA[Fuse Media logo in blue and black. ]]></media:title>
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                                                            <title><![CDATA[ All-IP Didn’t Simplify Broadcast — It Shifted the Complexity ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/all-ip-didnt-simplify-broadcast-it-shifted-the-complexity</link>
                                                                            <description>
                            <![CDATA[ Hybrid facilities blending IP-native and legacy gear might look simpler from afar, but they require a completely different mindset to manage day-to-day ]]>
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                                                                        <pubDate>Thu, 21 May 2026 19:03:32 +0000</pubDate>                                                                                                                                <updated>Thu, 21 May 2026 19:05:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[IP &amp; Networking]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brendan Cline ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/S68vsHPY5kSVjTBEgJZrQV.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[Beck TV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[2110]]></media:description>                                                            <media:text><![CDATA[2110]]></media:text>
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                                                            <title><![CDATA[ Study: Sports Content Is Fastest-Growing Portion of Top Global SVOD Catalogs  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/study-sports-content-is-fastest-growing-portion-of-top-global-svod-catalogs</link>
                                                                            <description>
                            <![CDATA[ HBO Max is home to the most sports programming among major streamers, according to Gracenote ]]>
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                                                                        <pubDate>Thu, 21 May 2026 18:11:44 +0000</pubDate>                                                                                                                                <updated>Thu, 21 May 2026 18:11:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[HBO Max]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[HBO Max]]></media:description>                                                            <media:text><![CDATA[HBO Max]]></media:text>
                                <media:title type="plain"><![CDATA[HBO Max]]></media:title>
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                                                            <title><![CDATA[ Study: AI Labeling Does Not Hurt Video Ad Performance ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-ai-labeling-does-not-hurt-video-ad-performance</link>
                                                                            <description>
                            <![CDATA[ MediaScience tested four AI labeling approaches as governments and platforms start to require disclosure ]]>
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                                                                        <pubDate>Thu, 21 May 2026 16:50:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Electric Sheep]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Electric Sheep AI video platform]]></media:description>                                                            <media:text><![CDATA[Electric Sheep AI video platform]]></media:text>
                                <media:title type="plain"><![CDATA[Electric Sheep AI video platform]]></media:title>
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                                                            <title><![CDATA[ Study: Nearly Half of U.S. Viewers Watch Video With Captions ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/study-nearly-half-of-americans-always-or-often-watch-video-with-captions</link>
                                                                            <description>
                            <![CDATA[ Survey results from U.S., U.K., France, Spain and Germany show captions have become a mainstream viewing behavior in every market ]]>
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                                                                        <pubDate>Thu, 21 May 2026 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 21 May 2026 15:19:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[WGBH, Public domain, via Wikimedia Commons]]></media:credit>
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                                                            <title><![CDATA[ Inside Ringling Bros. and Barnum & Bailey’s Immersive, Haivision-Powered Circus Experience ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/case-studies/inside-ringling-bros-and-barnum-and-baileys-immersive-haivision-powered-circus-experience</link>
                                                                            <description>
                            <![CDATA[ Haivion helps connects audiences directly to performers and involves them in the storytelling, enhancing engagement without disrupting the flow of the performance ]]>
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                                                                        <pubDate>Wed, 20 May 2026 15:37:32 +0000</pubDate>                                                                                                                                <updated>Wed, 20 May 2026 15:40:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Case Studies]]></category>
                                                    <category><![CDATA[Events]]></category>
                                                    <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brian Hanley ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/hKR2nkWtrCqzm7UGs6aiSZ-1280-80.jpg">
                                                            <media:credit><![CDATA[Feld Entertainment]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Haivision]]></media:description>                                                            <media:text><![CDATA[Haivision]]></media:text>
                                <media:title type="plain"><![CDATA[Haivision]]></media:title>
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                                                            <title><![CDATA[ Budgets Are Now the Top Consideration for Buying a Streaming Service ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/budgets-are-now-the-top-consideration-for-buying-a-streaming-service</link>
                                                                            <description>
                            <![CDATA[ Half of consumers "strongly agree" that budget is the main factor they consider when buying entertainment services ]]>
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                                                                        <pubDate>Wed, 20 May 2026 00:09:54 +0000</pubDate>                                                                                                                                <updated>Wed, 20 May 2026 00:09:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Ranker]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Streaming platforms]]></media:description>                                                            <media:text><![CDATA[Streaming platforms]]></media:text>
                                <media:title type="plain"><![CDATA[Streaming platforms]]></media:title>
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                                                            <title><![CDATA[ Amazon, Netflix and Google to Capture Half of CTV Ad Market by 2030 ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/amazon-netflix-and-google-to-capture-half-of-ctv-ad-market-by-2030</link>
                                                                            <description>
                            <![CDATA[ Omdia is projecting that global CTV ad revenue will hit $81 billion by 2030 ]]>
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                                                                        <pubDate>Tue, 19 May 2026 18:17:58 +0000</pubDate>                                                                                                                                <updated>Tue, 19 May 2026 18:18:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Thomas Trutschel/Photothek via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[BERLIN, GERMANY - FEBRUARY 21: Symbol photo: The logos of the streaming services Amazon Prime Video, Netflix, amazon music and youtube can be seen on a television on February 21, 2020 in Berlin, Germany. (Photo by Thomas Trutschel/Photothek via Getty Images)]]></media:description>                                                            <media:text><![CDATA[BERLIN, GERMANY - FEBRUARY 21: Symbol photo: The logos of the streaming services Amazon Prime Video, Netflix, amazon music and youtube can be seen on a television on February 21, 2020 in Berlin, Germany. (Photo by Thomas Trutschel/Photothek via Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[BERLIN, GERMANY - FEBRUARY 21: Symbol photo: The logos of the streaming services Amazon Prime Video, Netflix, amazon music and youtube can be seen on a television on February 21, 2020 in Berlin, Germany. (Photo by Thomas Trutschel/Photothek via Getty Images)]]></media:title>
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                                                            <title><![CDATA[ The 5G Broadcast Pivot: Frank Copsidas on Why LPTV has the Real Roadmap ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/the-5g-broadcast-pivot-frank-copsidas-on-why-lptv-has-the-real-roadmap</link>
                                                                            <description>
                            <![CDATA[ A sympathetic response to Mark Aitken’s Op-Ed: it’s a shame they’re still fighting this battle ]]>
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                                                                        <pubDate>Mon, 18 May 2026 13:30:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ Frank Copsidas ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/MGWNMk8g5y33sshN7uEEr5.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[XGN]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[5G broadcast trials]]></media:description>                                                            <media:text><![CDATA[5G broadcast trials]]></media:text>
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                                                            <title><![CDATA[ Analysts: `Streaming Is Actually Lowering the Cost of Watching the NFL’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/analysts-streaming-is-actually-lowering-the-cost-of-watching-the-nfl</link>
                                                                            <description>
                            <![CDATA[ Data from LightShed Partners shows that fans can watch every NFL game, 272 in tidal, for under $600 with an antenna ]]>
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                                                                        <pubDate>Fri, 15 May 2026 18:35:24 +0000</pubDate>                                                                                                                                <updated>Fri, 15 May 2026 18:35:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Aaron M. Sprecher/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NEW ORLEANS, LOUISIANA -  DECEMBER 01: NFL Christmas Gameday signage advertising the NFL&amp;apos;s two Christmas Day marquee games streaming live on Netflix on December 01, 2024 in New Orleans, Louisiana. (Photo by Aaron M. Sprecher/Getty Images)]]></media:description>                                                            <media:text><![CDATA[NEW ORLEANS, LOUISIANA -  DECEMBER 01: NFL Christmas Gameday signage advertising the NFL&amp;apos;s two Christmas Day marquee games streaming live on Netflix on December 01, 2024 in New Orleans, Louisiana. (Photo by Aaron M. Sprecher/Getty Images)]]></media:text>
                                <media:title type="plain"><![CDATA[NEW ORLEANS, LOUISIANA -  DECEMBER 01: NFL Christmas Gameday signage advertising the NFL&amp;apos;s two Christmas Day marquee games streaming live on Netflix on December 01, 2024 in New Orleans, Louisiana. (Photo by Aaron M. Sprecher/Getty Images)]]></media:title>
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                                                            <title><![CDATA[ Why CTV Strategy Needs a Reset in an Agent-Driven Ecosystem ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/why-ctv-strategy-needs-a-reset-in-an-agent-driven-ecosystem</link>
                                                                            <description>
                            <![CDATA[ AI is reshaping every corner of digital advertising ]]>
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                                                                        <pubDate>Fri, 15 May 2026 17:20:38 +0000</pubDate>                                                                                                                                <updated>Fri, 15 May 2026 17:22:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Erwin Castellanos ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/amPpjBRgbqxbZemiAKGn49.jpg ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv]]></media:description>                                                            <media:text><![CDATA[Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv]]></media:text>
                                <media:title type="plain"><![CDATA[Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv]]></media:title>
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                                                            <title><![CDATA[ Enthusiasm for New Next-Gen Streaming Platform Takes Hold ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/enthusiasm-for-new-next-gen-streaming-platform-takes-hold</link>
                                                                            <description>
                            <![CDATA[ How will MOQ revolutionize streaming? ]]>
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                                                                        <pubDate>Fri, 15 May 2026 14:14:03 +0000</pubDate>                                                                                                                                <updated>Fri, 15 May 2026 14:24:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Standards]]></category>
                                                    <category><![CDATA[Cloud]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                                    <dc:creator><![CDATA[ Fred Dawson ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/m8Fhw4FdzVxJibkD7bXer3.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vortex]]></media:description>                                                            <media:text><![CDATA[Vortex]]></media:text>
                                <media:title type="plain"><![CDATA[Vortex]]></media:title>
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                                                            <title><![CDATA[ Study: Data and Measurement Problems Reduce CTV Ad Budgets ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/study-ctvs-data-and-measurement-problems-reduce-ad-budgets</link>
                                                                            <description>
                            <![CDATA[ 86% of media planners would move more of their linear TV budgets to CTV if they had show-level targeting and reporting, according to Gracenote ]]>
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                                                                        <pubDate>Thu, 14 May 2026 20:13:06 +0000</pubDate>                                                                                                                                <updated>Thu, 14 May 2026 22:40:13 +0000</updated>
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                                                    <category><![CDATA[Analysis]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Money]]></media:description>                                                            <media:text><![CDATA[Money]]></media:text>
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                                                            <title><![CDATA[ Is This the Year for Agentic AI’s Breakout in Broadcast? ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/trends/is-this-the-year-for-agentic-ais-breakout-in-broadcast</link>
                                                                            <description>
                            <![CDATA[ While GenAI reacts to prompts or triggers to create content, agentic AI is intended to autonomously establish and control a function or situation ]]>
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                                                                        <pubDate>Thu, 14 May 2026 16:05:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Kevin Hilton ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6j7fCZPtUyMkWR5APKh9iG-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[agentic AI]]></media:description>                                                            <media:text><![CDATA[agentic AI]]></media:text>
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                                                            <title><![CDATA[ Why Reliability is the Ultimate Test for Post-C-Band Distribution ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/why-reliability-is-the-ultimate-test-for-post-c-band-distribution</link>
                                                                            <description>
                            <![CDATA[ Broadcasters and MVPDs do not want a replacement model that makes things more complex at the receive site or turns every new channel into an engineering nightmare ]]>
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                                                                        <pubDate>Thu, 14 May 2026 15:05:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
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                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[FCC]]></category>
                                                    <category><![CDATA[Production]]></category>
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                                                    <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ Malik Khan ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/boQSUkhnhJ4Xz5TDiGPYyU.jpeg ]]></dc:description>
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                                                            <media:credit><![CDATA[AVComm]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[C-band satellite]]></media:description>                                                            <media:text><![CDATA[C-band satellite]]></media:text>
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                                                            <title><![CDATA[ Op-Ed: Stop the False Choice—5G Broadcast Can Ride Inside ATSC 3.0, and We Can Deploy Now  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/op-ed-stop-the-false-choice-5g-broadcast-can-ride-inside-atsc-3-0-and-we-can-deploy-now</link>
                                                                            <description>
                            <![CDATA[ A practical path to mobile-era datacasting ]]>
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                                                                        <pubDate>Thu, 14 May 2026 13:57:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Business]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Mark Aitken ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/YUb5xDcJPJZarrt47Wd5Th.png ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[iphones]]></media:description>                                                            <media:text><![CDATA[iphones]]></media:text>
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                                                            <title><![CDATA[ Parks: Tubi, Roku Channel Are Top U.S. FAST Platforms ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/study-tubi-and-the-roku-channel-top-list-of-fast-channels</link>
                                                                            <description>
                            <![CDATA[ Fox’s Tubi platform leads the pack in monthly users, research firm finds ]]>
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                                                                        <pubDate>Wed, 13 May 2026 16:40:34 +0000</pubDate>                                                                                                                                <updated>Wed, 13 May 2026 17:04:36 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Tubi]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Tubi is the fastest-growing FAST platform, per Parks Associates. ]]></media:description>                                                            <media:text><![CDATA[Tubi device ecosystem]]></media:text>
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                                                            <title><![CDATA[ Study: Free Streaming Emerges as TV’s New Normal ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/study-free-streaming-emerges-as-tvs-new-normal</link>
                                                                            <description>
                            <![CDATA[ FAST users watch and spend nearly as much on streaming as non-users according to Hub Entertainment Research ]]>
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                                                                        <pubDate>Tue, 12 May 2026 18:01:37 +0000</pubDate>                                                                                                                                <updated>Wed, 13 May 2026 14:17:36 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Pixabay]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pixabay]]></media:description>                                                            <media:text><![CDATA[Pixabay]]></media:text>
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                                                            <title><![CDATA[ Report: Broadcast Employment Hard Hit by AI ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/trends/report-broadcast-employment-hard-hit-by-ai</link>
                                                                            <description>
                            <![CDATA[ Broadcasting led the list of professions that have seen a decline in jobs  over the past several years ]]>
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                                                                        <pubDate>Mon, 11 May 2026 12:52:41 +0000</pubDate>                                                                                                                                <updated>Mon, 11 May 2026 15:15:50 +0000</updated>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Avid]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[News]]></media:description>                                                            <media:text><![CDATA[News]]></media:text>
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                                                            <title><![CDATA[ New Nielsen Report Shows How Asian and Asian-American Content Has Gone Mainstream ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/new-nielsen-report-shows-how-asian-and-asian-american-content-has-gone-mainstream</link>
                                                                            <description>
                            <![CDATA[ `K-Pop Demon Hunters' delivered 20.5 billion minutes of viewing as the  #1 streamed movie of 2025 among Hispanic, Asian, Black, and White viewers Nielsen reported ]]>
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                                                                        <pubDate>Fri, 08 May 2026 19:53:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Analysis]]></category>
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                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Ampere]]></media:description>                                                            <media:text><![CDATA[Ampere]]></media:text>
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                                                            <title><![CDATA[ Celebrating a TV Legend: Sir David Attenborough ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/people/celebrating-a-tv-legend</link>
                                                                            <description>
                            <![CDATA[ TV Tech sister. brand TVBEurope celebrates the 100th birthday of the presenter and natural historian with a look back at his impact on television, both on and off screen ]]>
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                                                                        <pubDate>Fri, 08 May 2026 17:18:11 +0000</pubDate>                                                                                                                                <updated>Fri, 08 May 2026 19:35:40 +0000</updated>
                                                                                                                                            <category><![CDATA[People]]></category>
                                                    <category><![CDATA[Broadcast]]></category>
                                                    <category><![CDATA[Opinion]]></category>
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                                                                                                <author><![CDATA[ jenny.priestley@futurenet.com (Jenny Priestley) ]]></author>                    <dc:creator><![CDATA[ Jenny Priestley ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/PEnRhUyUEqKtJfTxc34DbN.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[BBC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[BBC]]></media:description>                                                            <media:text><![CDATA[BBC]]></media:text>
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                                                            <title><![CDATA[ Why Broadcasters are Rethinking Infrastructure One Practical Step at a Time ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/opinion/why-broadcasters-are-rethinking-infrastructure-one-practical-step-at-a-time</link>
                                                                            <description>
                            <![CDATA[ The reasons why software-defined infrastructure is getting so much attention now ]]>
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                                                                        <pubDate>Fri, 08 May 2026 12:56:48 +0000</pubDate>                                                                                                                                <updated>Fri, 08 May 2026 12:57:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Cloud]]></category>
                                                    <category><![CDATA[Live Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Todd Riggs ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/5epFbAkd3FpW6PKyA8GZBG.png ]]></dc:description>
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                                                            <media:credit><![CDATA[Ross Video]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Ross Video]]></media:description>                                                            <media:text><![CDATA[Ross Video]]></media:text>
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                                                            <title><![CDATA[ Report: Rise of Video Podcasts Prompts Hybrid Approach ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/trends/report-rise-of-video-podcasts-prompts-hybrid-approach</link>
                                                                            <description>
                            <![CDATA[ New Reuters Institute report shows the rapidly changing nature of news podcasts ]]>
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                                                                        <pubDate>Thu, 07 May 2026 17:31:53 +0000</pubDate>                                                                                                                                <updated>Fri, 08 May 2026 14:22:43 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eSaSAsVoPRWHfmTbVpVPFC-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Woman podcasting]]></media:description>                                                            <media:text><![CDATA[Woman podcasting]]></media:text>
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                                                            <title><![CDATA[ Convergence is Now ‘Established Reality,’ Says NAB 2026 Report ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/trends/convergence-is-now-established-reality-says-nab-2026-report</link>
                                                                            <description>
                            <![CDATA[ Post-show analysis from Futuresource Consulting finds line between broadcast and pro AV has dissolved, with corporate media professionals nearly doubling at this year's Las Vegas event ]]>
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                                                                        <pubDate>Thu, 07 May 2026 12:46:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Events]]></category>
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                                                                                                                    <dc:creator><![CDATA[ David Smith ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rrxdNqtmB598Revh66Pv5i-1280-80.jpg">
                                                            <media:credit><![CDATA[NAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Show floor crowd at 2026 NAB Show]]></media:description>                                                            <media:text><![CDATA[Show floor crowd at 2026 NAB Show]]></media:text>
                                <media:title type="plain"><![CDATA[Show floor crowd at 2026 NAB Show]]></media:title>
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                                                            <title><![CDATA[ NAB Launches Weekly Podcast on Local Broadcast Policy ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/broadcast/nab-launches-weekly-podcast-covering-policies-shaping-local-broadcasting</link>
                                                                            <description>
                            <![CDATA[ Debut episode features Jon Miller, president of acquisitions and partnerships at NBC Sports, in a conversation with Puck’s John Ourand at NAB Show ]]>
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                                                                        <pubDate>Wed, 06 May 2026 12:14:56 +0000</pubDate>                                                                                                                                <updated>Wed, 06 May 2026 13:37:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Broadcast]]></category>
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                                                    <category><![CDATA[Trends]]></category>
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                                                                                                                    <dc:creator><![CDATA[ TVT Staff ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EWPpYv4YP2cboqUn8rHuQT-1280-80.jpg">
                                                            <media:credit><![CDATA[NAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NAB Airtime logo]]></media:description>                                                            <media:text><![CDATA[NAB Airtime logo]]></media:text>
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                                                            <title><![CDATA[ France Télévisions Continues ST 2110 Migration with Imagine’s SNP-XS ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/infrastructure/ip-networking/france-televisions-continues-st-2110-migration-with-imagines-snp-xs</link>
                                                                            <description>
                            <![CDATA[ Project marks first major broadcast deployment of latest addition to SNP lineup ]]>
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                                                                        <pubDate>Tue, 05 May 2026 16:41:49 +0000</pubDate>                                                                                                                                <updated>Tue, 05 May 2026 19:49:18 +0000</updated>
                                                                                                                                            <category><![CDATA[IP &amp; Networking]]></category>
                                                    <category><![CDATA[Case Studies]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Imagine Communications]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Yannick Olivier of France Télévisions sits atop a newly delivered batch of Imagine SNP–XS units, highlighting the broadcaster’s large–scale deployment.]]></media:description>                                                            <media:text><![CDATA[Yannick Olivier of France Télévisions sits atop a newly delivered batch of Imagine SNP–XS units, highlighting the broadcaster’s large–scale deployment.]]></media:text>
                                <media:title type="plain"><![CDATA[Yannick Olivier of France Télévisions sits atop a newly delivered batch of Imagine SNP–XS units, highlighting the broadcaster’s large–scale deployment.]]></media:title>
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                                                            <title><![CDATA[ ‘KPop Demon Hunters’ Is First Movie to Reach 1 Billion Viewing Hours ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/netflixs-kpop-demon-hunters-first-movie-surpasses-1-billion-viewing-hours</link>
                                                                            <description>
                            <![CDATA[ Netflix kids’ film has been in the streamer’s top 10 for 44 consecutive weeks ]]>
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                                                                        <pubDate>Tue, 05 May 2026 13:12:16 +0000</pubDate>                                                                                                                                <updated>Tue, 05 May 2026 15:18:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                    <category><![CDATA[Platform]]></category>
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                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/Ym75XZxKuaGiZGj7nMGeGM.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[“KPop Demon Hunters” on Netflix ]]></media:description>                                                            <media:text><![CDATA[Ampere]]></media:text>
                                <media:title type="plain"><![CDATA[Ampere]]></media:title>
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                                                            <title><![CDATA[ Nielsen: Co-Viewing Pilot Delivers +4% Average Increase in Total Viewers ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/insights/analysis/nielsen-co-viewing-pilot-delivers-4-percent-average-increase-in-total-viewers</link>
                                                                            <description>
                            <![CDATA[ Increases seen across February events including the Super Bowl, Womter Olympics, NBA All-Star Game and Daytona 500 ]]>
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                                                                        <pubDate>Tue, 05 May 2026 13:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 05 May 2026 15:30:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[NPAW]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[three young men watching basketball ]]></media:description>                                                            <media:text><![CDATA[three young men watching basketball ]]></media:text>
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                                                            <title><![CDATA[ NBC Sports’ NBA Playoff Viewership Up 58% ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/nbc-sports-nba-playoff-viewership-up-58-percent</link>
                                                                            <description>
                            <![CDATA[ NBC Sports averaged 4.9 Million Viewers for 13 NBA playoff games on NBC and Peacock from April 19-28 ]]>
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                                                                        <pubDate>Mon, 04 May 2026 17:41:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Analysis]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/DpfRvfTR4a9YTrjyaV72ze.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[NBC Sports]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NBA logo with NBC and Peacock logos]]></media:description>                                                            <media:text><![CDATA[NBA logo with NBC and Peacock logos]]></media:text>
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