NEW YORK, N.Y.—Lacy Pack has joined iNDemand as executive vice president and chief technology officer, where he will report to Dale Hopkins, iNDemand’s President and CEO. 

iNDemand, which is owned by Charter Communications, Comcast Cable, and Cox Communications, is the leading transactional video on demand (TVOD) and pay per view (PPV) programming provider in North America, delivering content to more than 80 million homes. It has distribution deals with more than 150 companies. 

Prior to joining iNDemand this month, Pack served for the last nine years as a technology executive at DirecTV, and previously in leadership positions at AT&T, ESPN, and in the technology vendor community. Pack also served honorably in the U.S. Navy, where he performed various technological and supervisory roles.  

At iNDemand, Pack will run day to day tech operations, work on improving its tech workflows, develop the company’s tech strategy and identify new, best-in-class technologies to move the industry forward. 

“iNDemand has a highly successful history of customer-focused content delivery,” said Pack. “I’m excited for the tremendous opportunity to join this dynamic team of industry experts.” 

“Lacy has a stellar background as a technology innovator, a strategic business executive, and a proven leader and mentor. We’re thrilled to add him to our team,” added Hopkins.

Pack is a graduate of Southern Illinois University at Carbondale, and is retired from the United States Navy Reserves. He has mentored for several empowering, diversity-rich organizations, including AT&T Veterans Outreach and Veterans in Media & Entertainment.

CHEYENNE, Wyo. — SES — a global provider of satellite communications services to broadcasters, cable/PPV, IPTV and other content providers — has partnered with pay-per-view service provider iNDEMAND to deliver the “Bare Knuckle Fighting Championship,” live and in 4K/Ultra High Definition (4K UHD), to cable/pay TV providers nationwide.

This iNDEMAND special event will be carried live, in native 4K/UHD, from the Cheyenne Ice and Events Center, in Cheyenne, Wyo., on June 2 at 9 p.m. ET, via the SES Events Channel. Produced by Multivision Media, the 4K fight will be available to Pay TV and IPTV providers that have signed on to carry the SES Events channel.

[Read: SES’ UHD Trials Now at 30 Pay-TV Providers]

With a reach of over 40 million subscribers via close to 40 pay TV systems, the SES platform offers many 4K/UHD channels, including: the SES Event Channel, Fashion One 4K, NASA TV UHD, 4K UNIVERSE, INSIGHT TV, C4K360, Funbox UHD, Travelxp 4K, Nature Relaxation 4K, The Country Network, and UHD1. SES claims that its platform is the largest source of 4K linear content in the world.

“Live sports are accelerating demand for Ultra HD content like never before, as millions of consumers want to see 4K sports action on their new Ultra HD TV screens,” said Steve Corda, vice president of Media Platforms, for the SES Video North America business unit. “Now, together with iNDEMAND, SES is delivering yet another immersive event, in the Bare Knuckle Fighting Championship, which is bound to drive demand for 4K TV and the SES Ultra HD platform.”

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