<![CDATA[ Latest from Tv Technology in Impressions ]]> https://www.tvtechnology.com/tag/impressions Mon, 25 Oct 2021 20:37:38 +0000 en <![CDATA[ Ad Buyer’s Notions of `TV' Converge ]]> https://www.tvtechnology.com/news/ad-buyers-notions-of-tv-converge 7qgy5pBktLR74XSksVTfuX Mon, 25 Oct 2021 20:37:38 +0000 Mon, 25 Oct 2021 20:37:42 +0000 <![CDATA[ Get Ready: Here Comes Direct Audience Measurement, Impression-Based Transactions, Ad Targeting ]]> https://www.tvtechnology.com/news/get-ready-here-comes-direct-audience-measurement-impression-based-transactions-ad-targeting HDwdoFkTyBHGiNNybLcMPn Wed, 06 Oct 2021 16:10:23 +0000 Wed, 06 Oct 2021 20:08:11 +0000 <![CDATA[ It’s Time To Tear Down The Ad Silos ]]> https://www.tvtechnology.com/opinion/its-time-to-tear-down-the-ad-silos aS5eEFm8iRWaWG2WB2JBcY Mon, 04 Oct 2021 17:53:55 +0000 <![CDATA[ Katz Backs Impressions-Based Currency for Local TV ]]> https://www.tvtechnology.com/news/katz-backs-impressions-based-currency-for-local-tv vFnSCy8LbK48AgyGAaQzHP Thu, 03 Jun 2021 16:59:57 +0000 <![CDATA[ ABC Owned TV Stations Embrace Impressions-based TV Ad Sales ]]> https://www.tvtechnology.com/news/abc-owned-tv-stations-embrace-impressions-based-tv-ad-sales c2ezQc8WRwf2n4Z75St3XD Tue, 01 Jun 2021 19:45:10 +0000 <![CDATA[ Nexstar Switches from TV Ratings to Impressions for Ad Sales ]]> https://www.tvtechnology.com/news/nexstar-switches-from-tv-ratings-to-impressions-for-ad-sales 5QnHqk7BJokJu3pzgbVQxB Mon, 28 Oct 2019 17:26:21 +0000