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                    <title><![CDATA[ Latest from Tv Technology in Immersive ]]></title>
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        <description><![CDATA[ All the latest immersive content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Tue, 13 Jan 2026 13:09:06 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Big Blue Marble Partners With HISPlayer For Immersive XR ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/platform/streaming/big-blue-marble-partners-with-hisplayer-for-immersive-xr</link>
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                            <![CDATA[ The joint offering combines Big Blue Marble’s Cloud Video Kit and Cloud DRM with HISPlayer’s advanced XR playback technology ]]>
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                                                                        <pubDate>Tue, 13 Jan 2026 13:09:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
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                                                                                                                    <dc:creator><![CDATA[ TV Technology Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CZ6U6ScDyBtoinXv6eoQzf-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[xR]]></media:description>                                                            <media:text><![CDATA[xR]]></media:text>
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                                                            <title><![CDATA[ MediaKind Focuses on Immersive Content at 2019 NAB Show ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/show-news/mediakind-focuses-on-immersive-content-at-2019-nab-show</link>
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                            <![CDATA[ Former Ericsson Media Solutions marks first NAB under new moniker. ]]>
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                                                                        <pubDate>Tue, 19 Mar 2019 15:26:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Aj6pTN24FApy6qtaTe7jXR-1280-80.jpg">
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                                                            <title><![CDATA[ Deutsche Telekom, MediaKind Team up for Immersive Basketball Game ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/deutsche-telekom-mediakind-team-up-for-immersive-basketball-game</link>
                                                                            <description>
                            <![CDATA[ Game delivered in 6K-tiled, 360-degree view to Magenta VR app. ]]>
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                                                                        <pubDate>Mon, 10 Dec 2018 19:27:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Sports Production]]></category>
                                                    <category><![CDATA[Production]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LLEFeaBBH5djNAcBK4UvqG-1280-80.jpg">
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                                                            <title><![CDATA[ Oculus Launches ‘Immersive’ Content Hub ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/oculus-launches-immersive-content-hub</link>
                                                                            <description>
                            <![CDATA[ Just don’t call it ‘VR’ ]]>
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                                                                        <pubDate>Tue, 26 Jun 2018 12:21:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ tom.butts@futurenet.com (Tom Butts) ]]></author>                    <dc:creator><![CDATA[ Tom Butts ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yRfDaqLHAnK6CJFb8en564-1280-80.jpg">
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                                                            <title><![CDATA[ Ericsson Media Solutions Launches MediaFirst UHD Media Processing and Encoding Platform ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/equipment/ericsson-media-solutions-launches-mediafirst-uhd-media-processing-and-encoding-platform</link>
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                            <![CDATA[ New platform uses HDR technology for immersive consumer experience ]]>
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                                                                        <pubDate>Thu, 19 Apr 2018 19:25:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Claudia Kienzle ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fVV92rHHXbk9WcqZJ87jMb-1280-80.jpg">
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                                                            <title><![CDATA[ Deriving HRTFs and the AES69-2015 File Format ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/deriving-hrtfs-and-the-aes692015-file-format</link>
                                                                            <description>
                            <![CDATA[ Head-related transfer functions are essential to creating a realistic immersive (or 3D) audio experience over headphones. ]]>
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                                                                        <pubDate>Fri, 11 Sep 2015 10:20:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mary C. Gruszka ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/wjRTTMJqmnoKf9YqyiPJCc-1280-80.jpg">
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                                                            <title><![CDATA[ Do We Need More Audio? A Primer on Immersive (3D) Sound ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/do-we-need-more-audio-a-primer-on-immersive-3d-audio</link>
                                                                            <description>
                            <![CDATA[ Immersive audio goes beyond 5.1 surround sound and uses more channels to create the sensation of height (sound above). Where this gets interesting is, how many more channels? ]]>
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                                                                        <pubDate>Wed, 12 Aug 2015 10:14:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jim DeFilippis ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oevY54pa27n2NEdccCMdck-1280-80.jpg">
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                                                            <title><![CDATA[ AES69-2015: Key to Immersive Audio ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/aes692015-key-to-immersive-audio</link>
                                                                            <description>
                            <![CDATA[ Ever since audio technology made the shift from mono to stereo imaging it seems that some listeners have been on a quest for the most immersive audio image possible. ]]>
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                                                                        <pubDate>Tue, 12 May 2015 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jay Yeary ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qtyBp3YCfJFirzuAA8WUmE-1280-80.jpg">
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                                                            <title><![CDATA[ Sound Predictions for the New Year ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/opinions/sound-predictions-for-the-new-year</link>
                                                                            <description>
                            <![CDATA[ Here we are at the beginning of 2015, and as with all new years it is fashionable to analyze how the previous year went and take a look at how this new one might unfold. ]]>
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                                                                        <pubDate>Thu, 15 Jan 2015 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Opinion]]></category>
                                                    <category><![CDATA[Insights]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jay Yeary ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ivjhToHZ4dJGiqLAXtfA2e-1280-80.jpg">
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