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                            <title><![CDATA[ Latest from Tv Technology in Immediatv ]]></title>
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        <description><![CDATA[ All the latest immediatv content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Fri, 09 Sep 2016 13:18:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Cobalt Digital Acquires ImmediaTV ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/cobalt-digital-acquires-immediatv</link>
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                            <![CDATA[ After working together over the past few years, Cobalt Digital has officially brought ImmediaTV into the fold, announcing it has acquired the Silicon Valley-based company. ]]>
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                                                                        <pubDate>Fri, 09 Sep 2016 13:18:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p><strong>AMSTERDAM—</strong>After working together over the past few years, Cobalt Digital has officially brought ImmediaTV into the fold, announcing it has acquired the Silicon Valley-based company. ImmediaTV focused on IP-centric video-processing technology and will now help Cobalt accelerate the growth of its own IP product line, according to the press release.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="KanKUEuCavFwros2dTmfdG" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/KanKUEuCavFwros2dTmfdG.png" mos="https://cdn.mos.cms.futurecdn.net/KanKUEuCavFwros2dTmfdG.png" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Cobalt will now have access to ImmediaTV’s MPEG-4 AVC video compression, digital video transport and digital video processing equipment, all of which feature both broadcast and internet features.</p><p>Bob McAlpine, executive vice president of sales and marketing at Cobalt Digital, said of the deal: “We’ll be able to develop compression products more quickly and with superior features and benefits in order to meet demand as the industry transitions to IP-based signal transport.”</p><p>The deal closed on Sept. 8. ImmediaTV’s staff will join Cobalt’s organization.</p>
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