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                            <title><![CDATA[ Latest from Tv Technology in Iab-tech-lab ]]></title>
                <link>https://www.tvtechnology.com/tag/iab-tech-lab</link>
        <description><![CDATA[ All the latest iab-tech-lab content from the Tv Technology team ]]></description>
                                    <lastBuildDate>Thu, 07 May 2026 15:54:40 +0000</lastBuildDate>
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                                                            <title><![CDATA[ IAB Tech Lab Introduces Standardized Signals For CTV Ad Portfolio  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/iab-tech-lab-introduces-standardized-signals-for-ctv-ad-portfolio</link>
                                                                            <description>
                            <![CDATA[ New specification enables programmatic trading of emerging CTV formats like pause and menu ads with greater clarity and efficiency ]]>
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                                                                        <pubDate>Thu, 07 May 2026 15:54:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Uc4FjkDLia73DXrXyKoNj5-1280-80.jpg">
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                                                            <title><![CDATA[ IAB Tech Lab Announces New OpenRTB Attributes ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/standards/iab-tech-lab-announces-new-openrtb-attributes</link>
                                                                            <description>
                            <![CDATA[ The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming ]]>
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                                                                        <pubDate>Tue, 28 Apr 2026 18:58:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Uc4FjkDLia73DXrXyKoNj5-1280-80.jpg">
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                                                            <title><![CDATA[ IAB Tech Lab Launches Industry Council to Address Transparency in $200B U.S. Programmatic Ad Market ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/iab-tech-lab-launches-industry-council-to-address-transparency-in-usd200b-u-s-programmatic-ad-market</link>
                                                                            <description>
                            <![CDATA[ Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, and Mediavine will participate in the council ]]>
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                                                                        <pubDate>Wed, 22 Apr 2026 15:59:08 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Apr 2026 16:00:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Uc4FjkDLia73DXrXyKoNj5-1280-80.jpg">
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                                                            <title><![CDATA[ IAB Tech Lab Announces Content Monetization Protocol for AI LLMs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/business/iab-tech-lab-announces-content-monetization-protocol-for-ai-llms</link>
                                                                            <description>
                            <![CDATA[ The CoMP establishes a standardized approach for AI systems and content owners to enable commercial agreements and establish better frameworks for how AIs use content ]]>
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                                                                        <pubDate>Tue, 10 Mar 2026 18:32:14 +0000</pubDate>                                                                                                                                <updated>Tue, 10 Mar 2026 22:53:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UA5UbkQHxxWC2SHngqzNGD-1280-80.jpg">
                                                            <media:credit><![CDATA[Writecream.com]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[AI in Media &amp; Entertainment image generated by Writecream.com]]></media:description>                                                            <media:text><![CDATA[AI in Media &amp; Entertainment image generated by Writecream.com]]></media:text>
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                                                            <title><![CDATA[ IAB Tech Lab Opens Public Comment on Live Event Ad Playbook ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/standards/iab-tech-lab-opens-public-comment-on-live-event-ad-playbook</link>
                                                                            <description>
                            <![CDATA[ The proposed standard aims to improve the way buyers plan, reserve and monetize live programming ]]>
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                                                                        <pubDate>Thu, 19 Feb 2026 18:21:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/MPaVNNPmKp4afpBjD5fuib-1280-80.png">
                                                            <media:credit><![CDATA[Peacock]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The proposed standard will make it easier for buyers to plan and place ads on  the high-profile streaming sports and live events that are increasingly moving to digital and streaming platforms like Peacock. ]]></media:description>                                                            <media:text><![CDATA[Peacock Olympics home page]]></media:text>
                                <media:title type="plain"><![CDATA[Peacock Olympics home page]]></media:title>
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                                                            <title><![CDATA[ IAB Tech Lab Releases New `CTV Ad Portfolio’ and Updated `Guide to Programmatic CTV’ ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-releases-new-ctv-ad-portfolio-and-updated-guide-to-programmatic-ctv</link>
                                                                            <description>
                            <![CDATA[ The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats ]]>
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                                                                        <pubDate>Thu, 11 Dec 2025 17:07:21 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:34:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Uc4FjkDLia73DXrXyKoNj5-1280-80.jpg">
                                                            <media:credit><![CDATA[IAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB Tech Lab]]></media:description>                                                            <media:text><![CDATA[IAB Tech Lab]]></media:text>
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                                                            <title><![CDATA[ IAB Tech Lab Releases Deals API  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-releases-deals-api</link>
                                                                            <description>
                            <![CDATA[ The new specification, which standardizes programmatic deal synchronization and improves operational efficiency, is open for public comment through January 31, 2026 ]]>
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                                                                        <pubDate>Fri, 05 Dec 2025 17:18:31 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 10:34:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Uc4FjkDLia73DXrXyKoNj5-1280-80.jpg">
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                                                            <title><![CDATA[ IAB Tech Lab Launches New Measures to Combat Device Spoofing ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-launches-new-measures-to-combat-device-spoofing</link>
                                                                            <description>
                            <![CDATA[ Device Attestation support is now available for Apple and FireTV devices ]]>
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                                                                        <pubDate>Tue, 04 Nov 2025 18:46:01 +0000</pubDate>                                                                                                                                <updated>Tue, 04 Nov 2025 19:45:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Uc4FjkDLia73DXrXyKoNj5-1280-80.jpg">
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                                                            <title><![CDATA[ IAB Tech Lab Expands Global Privacy Frameworks With GPP Updates and DDRF V2 Release ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-expands-global-privacy-frameworks-with-gpp-updates-and-ddrf-v2-release</link>
                                                                            <description>
                            <![CDATA[ The frameworks enhancing interoperability, safeguards, and regulatory compliance are open for public comment through December 1, 2025 ]]>
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                                                                        <pubDate>Thu, 23 Oct 2025 15:56:35 +0000</pubDate>                                                                                                                                <updated>Thu, 23 Oct 2025 15:58:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Uc4FjkDLia73DXrXyKoNj5-1280-80.jpg">
                                                            <media:credit><![CDATA[IAB]]></media:credit>
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                                                            <title><![CDATA[ IAB Tech Lab Summit 2025 Will Tackle AI, Identity, CTV, Regulation ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-summit-2025-to-tackle-ai-identity-connected-tv-regulation</link>
                                                                            <description>
                            <![CDATA[ June 4 event in New York provides a front-line look at the new rules of digital advertising ]]>
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                                                                        <pubDate>Tue, 27 May 2025 23:05:43 +0000</pubDate>                                                                                                                                <updated>Wed, 28 May 2025 13:42:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/CUMH6a8msdxdE3yx4NPPkT-1280-80.png">
                                                            <media:credit><![CDATA[IAB Tech Lab]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[IAB Tech Lab Summit]]></media:description>                                                            <media:text><![CDATA[IAB Tech Lab Summit]]></media:text>
                                <media:title type="plain"><![CDATA[IAB Tech Lab Summit]]></media:title>
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                                                            <title><![CDATA[ IAB Tech Lab Launches ‘Ad Format Idol’ Initiative ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-launches-ad-format-idol-initiative</link>
                                                                            <description>
                            <![CDATA[ Initiative aims to standardize emerging CTV ad formats and address key challenges facing clients ]]>
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                                                                        <pubDate>Fri, 25 Oct 2024 18:08:53 +0000</pubDate>                                                                                                                                <updated>Mon, 28 Oct 2024 13:00:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Uc4FjkDLia73DXrXyKoNj5-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[IAB Tech Lab]]></media:description>                                                            <media:text><![CDATA[IAB Tech Lab]]></media:text>
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                                                            <title><![CDATA[ IAB Tech Lab Unveils ADMaP for Public Comment ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-unveils-admap-for-public-comment</link>
                                                                            <description>
                            <![CDATA[ Protocol will allow advertisers and publishers to securely measure conversions while maintaining user privacy ]]>
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                                                                        <pubDate>Tue, 15 Oct 2024 19:49:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Uc4FjkDLia73DXrXyKoNj5-1280-80.jpg">
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                                                            <title><![CDATA[ IAB Tech Lab Expands Open Measurement SDK Capabilities to Support Samsung and LG TVs ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/samsung-lg-adopt-iab-software-kit</link>
                                                                            <description>
                            <![CDATA[ Lab is working to establish a standardized, reliable measurement of viewing across all digital platform ]]>
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                                                                        <pubDate>Thu, 30 May 2024 15:18:32 +0000</pubDate>                                                                                                                                <updated>Fri, 31 May 2024 17:34:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ Phil Kurz ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/LJVoPZhxLWJDYSpWGfhmFZ-1280-80.png">
                                                            <media:credit><![CDATA[IAB Tech Lab]]></media:credit>
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                                                            <title><![CDATA[ IAB Tech Labs, Google Partner on New First Party Data Solution ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-labs-google-partner-on-new-first-party-data-solution</link>
                                                                            <description>
                            <![CDATA[ The IAB Tech Lab PAIR ad solution is based on Google’s PAIR protocol and IAB Tech Lab’s privacy enhancing work ]]>
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                                                                        <pubDate>Fri, 17 May 2024 18:32:58 +0000</pubDate>                                                                                                                                <updated>Tue, 21 May 2024 22:55:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Partnerships]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/LJVoPZhxLWJDYSpWGfhmFZ-1280-80.png">
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                                                            <title><![CDATA[ IAB Tech Lab Launches Its Advanced TV Initiative ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-launches-its-advanced-tv-initiative</link>
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                            <![CDATA[ The effort aims to create more standardization and interoperability across digital video, live streaming, and linear TV environments ]]>
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                                                                        <pubDate>Thu, 07 Dec 2023 18:59:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-1280-80.jpg">
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                                                            <title><![CDATA[ IAB Tech Lab Adds Privacy and AI Working Groups ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-adds-privacy-and-ai-working-groups</link>
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                            <![CDATA[ New working groups will work to advance artificial intelligence in digital media and navigate privacy sandbox changes in the chrome browser, the IAB said ]]>
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                                                                        <pubDate>Thu, 28 Sep 2023 18:24:34 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/LJVoPZhxLWJDYSpWGfhmFZ-1280-80.png">
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                                                            <title><![CDATA[ IAB Tech Lab Officially Launches Group to Develop TV Ad Technical Standards ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-officially-launches-group-to-develop-tv-ad-technical-standards</link>
                                                                            <description>
                            <![CDATA[ Inaugural members of the Advanced TV Commit Group  include leading broadcasters, technology providers, and TV industry trade organizations ]]>
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                                                                        <pubDate>Tue, 06 Jun 2023 19:32:57 +0000</pubDate>                                                                                                                                <updated>Tue, 06 Jun 2023 19:33:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Standards]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/LJVoPZhxLWJDYSpWGfhmFZ-1280-80.png">
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                                                            <title><![CDATA[ IAB Tech Lab Opens Public Comment for Data Clean Room Standards ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-opens-public-comment-for-data-clean-room-standards</link>
                                                                            <description>
                            <![CDATA[ The IAB has released its DCR Guidance & Recommended Practices, as well as the Open Private Join & Activation (OPJA) specification ]]>
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                                                                        <pubDate>Thu, 16 Feb 2023 18:49:23 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Platform]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5So3DWpDT8PzSRxM3jLRLe-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Vortex]]></media:description>                                                            <media:text><![CDATA[Vortex]]></media:text>
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                                                            <title><![CDATA[ IAB Tech Lab Unveils 2023 Priorities  ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-unveils-2023-priorities</link>
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                            <![CDATA[ These include consumer privacy, addressability, advanced TV, ad supply chain, and cross-media measurement ]]>
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                                                                        <pubDate>Tue, 17 Jan 2023 19:56:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/LJVoPZhxLWJDYSpWGfhmFZ-1280-80.png">
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                                                            <title><![CDATA[ IAB Tech Lab Updates In-Stream Ad Format Best Practices ]]></title>
                                                                                                                                                                                                <link>https://www.tvtechnology.com/news/iab-tech-lab-updates-instream-ad-format-best-practices</link>
                                                                            <description>
                            <![CDATA[ Offers HD digital video across all screen sizes ]]>
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                                                                        <pubDate>Wed, 16 Sep 2015 15:34:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Regulatory &amp; Legal]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/ERpqPLYu5xdAFUSiaMgU7j-1280-80.png">
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